商務(wù)廣告翻譯

1、商務(wù)廣告的翻譯The Translation of Business Advertisement1廣告要素1.推銷能力（selling power）-產(chǎn)生購(gòu)買欲2.記憶價(jià)值（memory value）-深刻印象3.注意價(jià)值（attention value）-耳目一新4.可讀性（readability）-朗朗上口2廣告翻譯的策略1.直譯（literal translation）2.意譯（free translation）3.創(chuàng)譯（creative translation）4.編譯（trans-editing）3Adidas Sports Shoes Over twenty-eight years

2、 ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been winning and winning ever since. In fact, Adidas has helped them set over 400 world records in the track and field alone. Maybe thats why more and more football, soccer, basketball, baseball and tennis

3、players are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make.4So whether you are pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet.You were born to run. And we were born to

4、 help you do it better. You will find us anywhere smart sports people buy their shoes. Adidas, the all sports people.5 Over twenty-eight years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped

5、them set over 400 world records in the track and field alone. 28年前，阿斯達(dá)斯提出了運(yùn)動(dòng)鞋的新理念。至此，穿阿迪達(dá)斯鞋的人們便跑步邁向成功。事實(shí)上，阿迪達(dá)斯僅在田徑賽場(chǎng)便幫人們創(chuàng)下了400多項(xiàng)世界紀(jì)錄。 28年前，阿迪達(dá)斯為運(yùn)動(dòng)鞋帶來(lái)了全新的理念。從那之后，腳穿阿迪達(dá)斯的人們健步如飛，頻頻奪標(biāo)。事實(shí)上，阿迪達(dá)斯僅在田徑場(chǎng)上就幫助人們創(chuàng)造了400多項(xiàng)世界紀(jì)錄。6 Maybe thats why more and more football, soccer, basketball, baseball and tennis player

6、s are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make. 或許這也是為什么越來(lái)越多的運(yùn)動(dòng)員選擇阿迪達(dá)斯的原因。因?yàn)樗麄冎?，無(wú)論什么比賽，他們都可以信賴阿迪達(dá)斯產(chǎn)品的質(zhì)量和工藝。 這或許就是為什么有越來(lái)越多的橄欖球運(yùn)動(dòng)員，足球運(yùn)動(dòng)員，籃球運(yùn)動(dòng)員，棒球運(yùn)動(dòng)員和網(wǎng)球運(yùn)動(dòng)員都轉(zhuǎn)而穿上阿迪達(dá)斯的原因所在。他們知道，不管從事什么運(yùn)動(dòng)，他們都可以信賴阿迪達(dá)斯那精湛的工藝和我們所制造的每樣產(chǎn)品的品

7、質(zhì)。7So whether you are pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet. 所以，無(wú)論你是奔跑在馬拉松的賽場(chǎng)上還是繞著街區(qū)慢跑，阿迪達(dá)斯都應(yīng)該是你運(yùn)動(dòng)鞋的最佳選擇。 所以，不管你是沿著馬拉松的跑到飛奔，還是在街區(qū)的周圍慢跑，阿迪達(dá)斯準(zhǔn)是您應(yīng)該穿的鞋子。8You were born to run. And we were born to help you do it better. You will find us anywhere

8、 smart sports people buy their shoes. Adidas, the all sports people.你生性善跑，而我們的存在就是為了幫你跑得更快。哪里有精明的運(yùn)動(dòng)人士買鞋，哪里就有我們的產(chǎn)品。阿迪達(dá)斯，為運(yùn)動(dòng)而生。您天生就會(huì)跑步，而我們天生就是幫助您跑得更快。只要哪里有精明的運(yùn)動(dòng)健將買鞋，哪里就有我們。阿迪達(dá)斯所有運(yùn)動(dòng)健將們的追求。9商務(wù)廣告賞析1.The world leader in oral care.(高露潔牙膏)口腔護(hù)理，引領(lǐng)世界。2.OriginalityIntegrityInnovation （李維斯牛仔褲）獨(dú)特完美創(chuàng)新 103.Small. Smart. Smile. Pentax: See the difference.小巧。靈便。微笑。賓得相機(jī)：不一樣，就是不一樣。114.No problem too large. No busine