課件分析教案申network trust of internet finance

NetworkTrustofInternetFinance:FormationMechanism,EvaluationandImprovement--ExampledbyP2PNetwork ]WiththecombinationoffinanceandInternettechnology,manynetworktrustissuesareoccurringmorefrequently.Inthisarticle,wefirstyzetheformationmechanismofinternettrustandfinancialethicsfrom al,environmentalands.Then,wesummarizeandimprovethetrustevaluationmodelonthebaseoffuzzycomprehensiveevaluationmethod.Finally,wewillgivesomesuggestionsaboutconstructingnetworkfinancialethicsbasedonmarketregulations,industryself-regulationsandsocialcredit. ]Internetfinance;Networktrust；FinancialProposalofTrustandEthicsIssuesinInternetInrecentyears,theInternetfinancehasenteredintoastageofrapiddevelopment.However,industrystandardsandregulatoryframeworkhavenotyetformed.Duetotheoperationalobjectiveofsimplepursuitofefficiencyandprofit,thetrustissueinvolvedisincreasinglyprominent.Since2013,inP2Pindustry,alargeareaof“closuretide”andanumberofviolationshaveoccurred.Therefore,theestablishmentofnetworktrustofInternetfinanceisextremelyurgent.Thebasisoffinancialtransactionsistrustorcredit.Ifthereisnotrustbetweenpeople,anytransactionwillnothappen(WangShuguang,2006).ThenetworktrustissueofInternetfinanceresultsintheincreaseofcostoftransactionbetweenInternetfinanceparticipants.Themainreasonsincludeimperfectcreditsystem,imperfectmarket,asymmetricinformationanddefectofInternettechnology.TheformationofnetworktrustofInternetfinanceisfacingthedilemmadifferentfromthatoftraditionalfinance.Thedilemmaismainlyreflectedinthefollowingthreeaspects:firstly,thefinancialinstitutionsinthetraditionalfinancialindustryhaveauthorizedcertificationandeffectiveregulation,whiletheservicetformsinInternetfinancehavebottom-upstrengthofInternet,andtrustgenerallycomesfromuserexperience;secondly,traditionalfinancialindustryisgenerallysubjecttotheworkingmodeofofflineentity,whileInternetfinancecompletesrelevanttransactionsandservicesinthevirtualnetwork,andthefactorsaffectingtheestablishmentoftrustarerelativelycomplex;thirdly,comparedwithtraditionalfinancialindustry,theproductinnovationofInternetfinanceshowsthe“blowout”growth,which,tosomeextent,resultsinthe“intensivefear”oftrust,andaffectstheorderoperationoffinancialtransaction.ThoughthenetworktrustandfinancialethicsofInternetfinancefacetheabove-mentioneddilemma,sincetheInternetfinancehasthedevelopmentconceptsandphilosophicalconnotationssuchasopenness,sharing,cooperation,integrationandcommunity(WangShuguang,2013),thenetworktrustofInternetfinanceistheprocessofconstantgamblingofinterest-relatedbodiesandconstantevolutionof“multiplespontaneousorder”.Ontheonehand,theprocessinvolvesdiversifieddeterminants.Ontheotherhand,theprocessisnottheresultdesignedbytheinternet-relatedbodiesofInthisprocess,individualsinthecommunitywillconstantlyadjusttheirownbehaviors,sothatamost“appropriate”behavioralnormcanbeformedinthecommunity.InternetfinancehasthefeaturessuchasInternetinformationexchange,consistency,infectivityandtransmissibility(Xie,2012).Thesefeaturespromotetheformationofnetworktrustandfinancialethics.Networktrustandfinancialethicsintheprocessofevolutionwillformapath-dependentphenomenon.Namely,networktrustandfinancialethicswillformanexternalabsoluteconstraint,whichs sinInternetfinancetocomplywithnorms.Theseinterest-relatedswillperceivetherevenuesbroughtbycomplyingwithethicalnormsinrepeatedThepurposeofthispaperistorevealtheformationmechanismofnetworktrustofInternetfinance,proposetheevaluationmodelofnetworktrust,andfinallygiveappropriateimprovementsuggestionsbymakingasystematicysisoffactorsaffectingnetworktrust.FormationMechanismofNetworkTrustofInternetTheformationofnetworktrustofInternetfinanceisaconstantlyevolvingprocess.Meanwhile,duetoapplicationofinformationtechnology,theevolvingprocessacceleratestothestateofequilibrium.Theactuatingrangeoftrustandethicsextendsfromrealsocietytonetworkbehavior,finallyformingthecreditunificationofrealityandnetwork.TheessenceofrapiddevelopmentofInternetfinanceistheapplicationofcloudcomputing,bigdataandotherInternetinformationtechnology.Theyenablefinancialbusinesstoestablishnewfeaturesintheaspectsofconvenience,efficiency……互聯(lián)網(wǎng)金融的網(wǎng)絡(luò)信任與金 機(jī)Figure1MechanismofNetworkTrustofInternetTrustofdecisionTrustofpublicTrustofdata信TrustofinformationFinancialinstitutionsandmarketofInternet sofInternet互聯(lián)網(wǎng)金 機(jī)FinancialregulatoryinstitutionsofInternetNetworktrustandfinancialtheorymechanismofInternetInterest-relatedpartiesofInternetThus,wewill thefeaturesofInternetfinanceandsummarizetheformationmechanismofnetworktrustofInternetfinanceastheestablishmentoffourtrusts,namelytrustofinformationsafety,trustofdataquality,trustofpublicprocedure,andtrustofdecisioncontainmentTrustofInformationTrustofinformationsafetyisthecontinuityofinformationsafetyissueinInternetgeneratingvariationandcontinuouslyexistinginInternetfinance.Itisthebasiclevelofmechanismofnetworktrust,aswellasthepremiseofprosperousdevelopmentandeffectiveregulationofInternetfinance.ThetradingtformofInternetfinanceisthenetworksitesforfinancialactivities.Thedynamicupdateandsafetyprotectionoftradingtformaswellastheeffectiveconservationofusers’basicinformationandfundinformationaretheeffectivemeanstoestablishthetrustininformationsafety.Duetoopennessandshareingoftradingtform,theinformationsafetyofInternetfinanceisfacingnewchallenges.Atpresent,manyemergingnetworklendingtformsandfinancingagenciesareatthedeadendofregulations.Therefore,thesafetyofuserinformationfacesalargeriskanditisnoteasytoestablishthetrustininformationsafety.Whenselectingtradingtform,inadditiontofactorssuchasyieldrateandfundsufficiency,usersconsiderinformationsafety,whichlargelyaffectstheirchoices.Informationsafetyhas ethebasisforgenerationofuserviscosity.AthirdpartyofInternetfinanceshouldbebasedontheinformationsafetyofInternetfinance,andregulatoryorganizationsengagedincurrentindustrialnetworkfinanceshouldhavetheindustrialexperienceinInternetregulationandfinancialregulation,issuecorrespondingindustrialpolicies,lawsandregulations,regulatetheestablishmentofstandardsforonlinetform,protecttheinformationanddatasafetyoffinancialusers,punishexternalattackagainstnetworksecurity,andaimattheestablishmentoftrustofinformationsafety.TrustofDataTrustofdataqualityisthesecondlevelofmechanismofnetworktrustofInternetfinance.ItisthetrustofInternetlargedataquality.ItisconductivetothebusinessdevelopmentofInternetfinance,theestablishmentofcreditsystemandregulatoryinnovation.Atpresent,largedataiswidelyappliedinInternetfinance.AliSmallLoaningandJingdongusetransactiondatatoprovidecustomercreditevaluation;Centralbankuseslargedatatoestablishcreditsystem;WallStreetuseslargedatatodeterminethemarkettrend.WiththedeepdevelopmentofInternetfinance,thespecializedprovidestheapplicationoflargedata.Trustofdataqualityiscompletedthroughmergerandintegration;theinvisiblehandofmarketisdrivingthemergerandintegrationofInternetfinance.ThemarketcompetitionofInternetfinancialdataserviceisnotsufficient,thestandardoffinancialdatacollectionisimperfect,thedistributiontransparencyisnothighandthemanagementmeansofdataqualitymanagementisstillbeingexplored.Thus,trustofdataqualitywillfaceconstantchallengesinthedevelopmentprocessofInternetfinance.TrustofPublicFromtheofjurisprudence,procedureismainlyreflectedastheprocessofmakinglegaldecisionsaccordingtothecertainorder,methodsandsteps.belongstocategoryofbehavioralprocess.Itreferstoacertainchronologicalorderaswellasacertainspatialorder(JiWeidong,1993).Therefore,thetrustofpublicprocedureofInternetfinanceisthetrusttofinancialbehavioralprocesswithacertainchronologicalandspatialorder.ThepublicprocedureofInternetfinanceinvolvesbusinessserviceprocedure,creditestablishmentprocedure,andregulatorystandardprocedure.Forestablishmentoftrustofpublicprocedure,itisnecessarytorevealtheuseofloanfund, eoffinancialinvestment,usercreditassessmentandstandardofriskregulationbasedontheprinciplesofopenness,fairnessandjustice.TheInternetfinanceandinsuranceproduct“ZhongLeBao”launchedbyAnInsuranceadoptsthewayof“paymentinadvanceandcompensationafterward”forsettlementofclaimsandrecoveryofcompensation.Duetorevealofthisway,usersestablishthetrustofpublicprocedurefor“ZhongLeBao”,andthenmoremerchantsselect“ZhongLeBao”.Internetfinanceattachesgreatimportanttobottom-upuserrecognitionandloyalty.Therefore,theestablishmentoftrustofpublicprocedureshouldtakeadvantageofthewidespreadinfluenceofInternet.Forinstance,AmericanLendingClubhasasetofevaluationsystemsforfactorssuchaspaymentrateoflender,FICOscoringandloanlength.ThetrustoflenderandinvestortofinancingservicesystemofLendingClubpromotesitscontinuousdevelopmentandexpansion(Peter,2013).Similarly,thedomesticP2Pcompaniesshouldestablishthetrustofbusinessserviceprocedure,thusattractingmoresmallandmedium-sizedenterprisestofinancethroughnetworklendingTrustofDecisionTrustofdecisioncontainmentmeansthat,regulatorsshouldgivefulltrusttothisemergingindustry,i.e.Internetfinancewhenmakingdecisions,inclusivelyconsiderthefuturedevelopmentofInternetfinance,focusontheimpactscausedbydecisions,andavoidthe“deprivationoffeasibility”(Sen,1999).Internetfinanceisstillinitsinfancyandthedevelopmentperiod.Theindustrialexternalenvironmentiscomplex,theinternalmechanismisnotyetperfect,andeffectiveregulationisdifficulttomeettheneedsofindustrialrapiddevelopment.Therefore,inthedevelopmentprocess,itisinevitablethatvariousemergencieswilloccur.Whenmakingdecisions,regulatoryshouldnotusea“swee”approachtoreducetheregulatoryburdensbroughtbythedevelopmentofInternetfinanceandtransferthepressureexertedbyvestedinterests,orjustadopttheregulatorymodelinfavoroftraditionalfinancialsectororstate-ownedlargefinancialinstitutions.However,theyshouldinclusivelyencouragetheinnovationofemergingindustry,i.e.Internetfinance,improvetheerrortoleranceanderrorcorrectionmechanismofInternetfinance,thuscreatingajust,equitableandhonestfinancialethicalenvironment.FactorsAffectingNetworkTrustofInternetFinance—ExampledbyP2PP2PisarepresentativeforminthecurrentInternetfinance.Therefore,inthispaper,thediscussiononnetworktrustofInternetfinanceismainlycarriedoutfromP2P.ParticipantsinInternetfinancialtransactionswithP2Pastherepresentativeareclassifiedintofunddemandparty,fundsupplypartyandnetworklendingtform.Inaddition,sinceInternetfinanceisstillinitsinfancy,itsnetworktrustandfinancialethicswillbeaffectedbythefactorssuchasenvironmentandtechnology,tosomeBusinessFameispopularityandreputationformedamongthepublicafterlong-termaccumulation.Itisthecomprehensiveevaluationofinterest-related sonthe’scapability,integrity,efficiency,operationalconceptandotheraspects(WangXiaoyan,2010).InInternetfinance,fameismainlydividedintotwoaspects:fameoffundraisingpartyandfameoftform.Oneofnecessaryconditionsforatformtomaintainahighfameistomaintainhighsuccessrateoftransaction.Thegoodevaluationtocreditoffundraisingpartyisrequiredtobethebasis.Thecontentofhighfameofatformisricher.Fameisthedirectinfluencefactorthatattractscustomers,sofundholderswillfirstconsiderinvestmentinthetformwithahighfame.Thetformalwaystakesaseriesofmeasurestoincreasethesuccessrateoftransactioninordertomaintainitscreditlevel.AliSmallLoaningestablishescreditratingthroughexistingE-businessdata;CreditEasereducestheriskofdefaultthroughofflineauthentication;Peer-to-PeerLendingprovidescapitalprotectionn.Allinall,ifthefameofatformishigherandthecreditofborrowersismorestronglypeoplearemoreinclinedtoselectthistformtoDuringtransactioninInternetfinance,thescopeinvolvedmainlyhasthreetypes:Thetransactionscaleofatformrepresentsitsstrengthafterlong-termaccumulation.Thetformonalargetransactionscaleoftenhasahighermanagementlevel,andcanbetterpromotethesuccessfuloperationoftransaction;meanwhile,ithasahigherstandardforcreditratingoffundraisingparty,andcaneffectivelycontroltheriskofdefault;ithasagoodadvantageoffameandcanattractfundholders’attention.Therefore,ifthetransactionscaleofatformislarger,thetrustleveloftrustsubjectishigher.Thefunddemandscaleofaborrowerhaspositiveandnegativeeffectsontheestablishmentoftrust.Fromtheofriskcontrol,atformwillconductamorestringentcreditevaluationonborrowersonalargerdemandscale,andimplementcloserregulationoffunduse.Therefore,largerfunddemandscopegenerallymeansstrongcreditability;however,onalargerfundscale,defaultwillcauselargerlosses.Fundsupplyscaleofafundrreferstofundamountprovidedbyasingleindividual,differentfromthetotalscopeoffunddemanded.Thesmallertheindividual’sinvestmentscopeis,thehigherthecreditlevelis.InInternetfinance,adoptawaysimilartopubicmoney-raisingandalloweachfundrtoinvestwithsmallamount,soastospreadriskandimprovepeople’strustlevel.alInthetrustrelationshipofInternetfinancialtransactions,fundrsarethetrustsubjects.Their alfactorshavealargerimpactontrust.The alfactorsofatrustsubjectmainlyinvolvetwoaspects:thefirstaspectisinherent,sufferingsmallexternalimpact;thesecondaspectisimpactofinctionbetweentrustsubjectandexternalfactors(LiLi,2010).Intheformeraspect, alfactorsarespecificallydividedinto alpropensitytotrustandperceivingofrisk.Propensitytoalpropensitytotrustisastable alitytraitformedbyindividualsthroughsociallearning.Duetodifferentculturalbackgrounds, alitytraitsanddevelopmentexperience,eachindividualwillformdifferenttrusttraitsandgenerateageneralexpectationfortrustingothers.Individualswithahigherpropensitytotrustwillbeeasiertotrustothersandthings.Internetfinancejustentersintothedevelopmentstage.Forfundrs,itisanewthing.Duetolackofexperienceandunderstanding,theinitialtrustoffundrswillbelargelyaffectedby alpropensitytotrust.Individualswithahigherpropensitytotrustaremorewillingtotryandsupplyfunds;individualswithalowerpropensitytotrustwillbemoreconservativewhenmakinginvestmentdecisionsinordertoavoidrisks.PerceivedPerceivedriskreferstoanuncertainfeelinggeneratedwhenacustomerisdifficulttoknowtheexpectedresultsinthetransactionprocess.Ingeneral,theuncertaintyofdecisionresultandtheseriousnessofwrongdecisionresultaretwomainfactorscontainedby“perceivedrisk”.TheperceivedrisksinInternetfinancemainlyincludefunctionalriskoffailuretoobtaintheexpectedrevenueafterlendingfundsandpsychologicalriskofemotionalharmduetowrongdecision.EnvironmentalSocialWiththedevelopmentofInternet,socialnetworkshowsastateofexplosiveexpansion(ZengSai,2012).Everyonewillbeaffectedbysocialnetwork.Indailylife,peopleoftenseekforexperienceandadviceoffamiliarfriendsandrelativesaroundthem.Similarly,inthedecision-makingprocessofInternetfinancialtransaction,peoplewillrefertoopinionsoffriendsinsocialnetwork,toagreaterextent.Fromthepsychological,itisnotonlybecausetheyarefamiliarandknowingeachother,butalsobecausetheyhaveastrongsenseofcognition.Whenindividualsfindthereisabigdifferenceinthecognitionofthesamethingbetweenthemandfriendsinsocialnetwork,theywillproducestrongtension.Inordertoeasethistension,individualswilloftenadjusttheircognitionofathing.Therefore,theattitudeofsocialnetworktowardsInternetfinanceoraspecificinvestmentprojectwillaffectindividual’strustlevel.LegalDifferenttraditionalfinance,inInternetfinance,thereisnoface-to-facetrustrelationship.Thetrustiscompleygeneratedinthevirtualnetwork.ThistransactionmodeincreasestheriskanduncertaintyofriskinimmatureInternetfinancialtransaction.Illegalfundraising,moneylaunderingandotherviolationswilleasilyoccur.Therefore,perfectlawsanddecrees,policiesandregulations,rulesandnormshavealargeimpactontheestablishmentoftrust.Zucker(1986)believed,system-basedtrustisthemostimportantmodel.Inanon-individualeconomicenvironmentwherethereisnofamiliarandsimilargroup,thetrustcanjustbeestablishedbasedonsystem.Legalsystemisofgreatimportancetoconstrainandregulatethebehaviorsofpeopleinnetworktransaction.AperfectlegalsystemofInternetfinancecanregulatethetransactionbehaviorsinInternetfinance.Safetynetworkformedaccordingtolaws,decrees,rulesandregulationswillpreventcreditreceiversfromtakinganybehaviorsofbreachingcreditforfearoflossoffame,sothatthetrustsubjectwillfeelastrongsenseofsafety;thus,trustisestablished.Therefore,legalsystemcanreducethecreditriskoffundrsinInternetNetworkMoralTherearemainlytwowaystoregulateandconstrainpeople’sbehaviors,namelysystemandmorality.SinceInternetfinancialtransactionisbasicallyonline,thereferredmoralfactoristhenetworkmoralstandard.NetworkmoralityreferstoaseriesofbehavioralnormsreflectedintheprocessofInternetfinancialtransaction.ThemoraltrustinInternetfinancereferstotheexpectationforpeople’sgoodbehaviorscorrespondingtotheirgoodnetworkmoralstandardandmorallevel.Themechanismofnetworkmoralstandardisreflectedasfollows:whenthegeneralnetworkmorallevelishigher,peoplewillbemorewillingtoinvestinmoretrust,andmoreparticipateinInternetfinancialtransaction,andreducethesupervisionofandvigilanceagainstsubsequentprocesses.Ahighernetworkmoralstandardisnotonlyconductivetotheformationofnetworktrust,butalsoconductivetoreductionofpeople’stransactioncosts.However,reversely,thetrustcrisiscausedbytheethicscrisisofInternetfinancehas ethebiggestbottleneckofthedevelopmentofInternetTechnicalNewtechnicalmeanssuchascloudcomputingandlargedata,ontheonehand,promotestherapid,efficientandtransparentdevelopmentofInternetfinance;ontheotherhand,theydeeplyaffectsthenetworktrustofInternetfinance.Networkparalysis,datadisastertolerance,digitalattackoutsidenetwork,destructionofcomputeresandotherfactorswillextremelyaffectnetworktrustofInternetfinance.Intraditionalfinance,safetyriskmayonlybringpartialloss.However,inInternetfinance,safetyriskwillleadtoparalysisoftheentirenetwork,whichisasystemicrisk.EvaluationModelofNetworkTrustofInternetNetworktrustofInternetfinanceisaffectedbyvariousfactors.Theinfluencefactorsarebasedonthesubjectivefeelingsoftradersandaredifficulttobeexpressedbytativeindicators.Fuzzycomprehensiveevaluationmethodisamethodbasedonthefizzymathematicaltheorytoconvertqualitativeevaluationtotativeevaluation.TrustinInternetfinanceisafuzzyevaluationindicator,whichissuitabletobeevaluatedwiththismethod.WangXiaoyan(2010)usedthefuzzycomprehensiveevaluationmethodtoestablishthecustomertrustmodelofnetworkbanking.PengLiang(2011)etalmadeafuzzyevaluationysistoestablishtheconsumertrustevaluationmodel.Inthetraditionalfuzzycomprehensiveevaluationmethod,theyfirstusedidentifiedinfluencefactorstoestablishthefactorsetofevaluationobjects,andaccordingtoaspecificmode,convertedthesetofreviewstothefiedset1.Secondly,withtheytichierarchyprocess(AHP),theydeterminedthedatadistributionoffactorsinevaluationgrade,therebydeterminingthemembershipofeachfactortotheevaluationset2.Finally,accordingtothespecifiedfuzzyconversionoperationalrule,theydeterminedthefuzzycomprehensiveevaluationvector3andobtainedtheevaluationresultsofnetworktrustthroughcalculation.Thismodelcomprehensivelyexaminesnetworktrust,andobjectivelyreflectsthesubjectivityoftrust.However,Internetfinancehasnotyetenteredintothestageofstabledevelopment.ThetrustofInternetfinancehassignificantdynamicfeatures.1Refertovaluesetconvertedfromqualitativereviewssetwithspecificcomputing2Namely,probabilityofknownperformanceevaluationindicatorssubordinatedtospecificevaluation3Namely,resultobtainedthroughfuzzycalculationofweightsetandmembershipmatrixoftrustlevelatsometimecannotreallyreflecttheoveralltrustedlevelofanindustryoranenterprise.Therefore,justfortheaboveproblems,thispaperproposesthefollowingAssumetheinfluencefactorsetinInternetfinanceisU=(u1,u2,u3,u4).Wherein,u1isbusinessfactor,u2is alfactor,u3isenvironmentalfactorandu4istechnicalfactor.Sub-factorsetu1=(u11,u12)=(fameoftform,scaleoftform),u2=(u21,u22)=(propensitytotrust,perceivedrisk),u3=(u31,u32,u33)=(socialnetwork,legalsystem,moralstandard),u4=(u41,u42,u43)=(easeofoperation,usefulnessoftform,networksecurity).EvaluationsetisV=(v1,v2,v3,v4,v5)=(poor,relativelypoor,general,good,excellent).ThemembershipmatrixofmainfactoruitoVisRi.Wherein,nrepresentsthenumberoffactorscontainedineachsub-factorsetvi;mrepresentsthenumberofevaluationgrades.Ri=rijisthemembershipofeachfactoruijinsub-factorsettovi.Thecalculationformulainthetraditionalmodelis:mrij=vij?∑vijrepresentingthenumberofreviewsvjthatuijDuetothedynamiccharacteristicsofInternetfinance,whencalculatingthemembershipmatrixofinfluencefactorstoevaluationset,itisnecessarytonotonlyconsiderthedatadistributionofcurrentinfluencefactorsinevaluationgrades,butalsoconsiderpreviousmulti-perioddatadistribution,andgivedifferentweightstodifferentperiods.Meanwhile,therecentinformationweightislargerthanthatoflong-information.Therefore,thispapersets(rij)tasthemembershipofuijtoviat(vij)tasthenumberofreviewsvjthatuijhasatt.Thetimeweightattiswt.Therefore,thecalculationformulaisimprovedas:T(rij)T=∑∑m(v

ijAssumethroughfuzzyconversion,thefuzzycomprehensiveevaluationvectorB=（b1,b2,b3,b4,b5）,and fiedsetcorrespondingtoreviewssetVisY(y1,y2,y3,y4,y5).Thetrustevaluationresultintraditionalmodelis Atpresent,thedevelopmentofInternetfinancialindustryisinastageof“shuffle”.Sincelastyear,theindustryhassetoffalargeareaof“closuretide”.Beforetheoccurrenceofsuchunexpectedfactors,itisgenerallydifficulttopredicttheresultofevaluatingthenetworkresultofanInternetfinancial.Thetrustworthyenterprisesoperateforalongperiodandareabletoreachmoretradingperiods.Therefore,wecanevaluatetheoveralltrustofanInternetfinancial inawayofaccumulatingtrust.Thiswaycanexpandthegapoftrustbetweencompanies,providetraderswithmoresignificantjudgmentdata.Set????asthetrustevaluationresultatanytimet,thentheformulaofoverallnetworktrustofanInternetisimprovedTXT=∑ImprovementsofNetworkTrustofInternetThoughInternetfinancejuststartsin,itsdevelopmentisrapid.Itslong-termdevelopmentisinseparablefromtheestablishmentofnetworktrust.Bycombiningtheabove-mentionedformationmechanismandinfluencefactors,finally,thispapergivesthefollowingsuggestionsabouttheestablishmentandimprovementofnetworktrustofInternetfinancefromthreeanglesofmarketsupervision,industryself-regulationandsocialcredit:MarketMarketsupervisionmainlyreferstotheadministrativesupervisionofrelevanternmentregulatoryagencies.RelevantregulatoryagenciesmustdeeplytheissueofnetworktrustofInternetfinance,andcontinuouslyimprovetheircapacitybuilding.AlthoughregulatoryagencieshavestilladvocatedandencouragedtheinnovationanddevelopmentofInternetfinanceandtoleratedmistakessofar,inashortperiodoffuture,theregulatorypoliciesaimingatInternetfiancéincludingP2Pwillbeboundtoappear.Firstly,ontheideaofInternetfinancialregulation,itisnecessarytocomplywiththeprocessandrhythmfromself-regulation,supervisiontomoderateease;ontheregulatoryprinciple,itisnecessarytoencouragethecombinationofdevelopmentandriskprevention;ontheregulatorystandard,itisnecessarytoimplementhierarchicalandclassifiedregulation;ontheregulatorymethod,itisnecessarytobuildthe“firewall”betweentraditionalfinanceandInternetfinance,establishthemulti-sectoraljointsupervisingsubjectsystem,strengtheninternationalregulatorycooperation,andpromotetheimprovementofinternational ernancemechanismofInternetfinance.Secondly,thelegaldepartmentsshouldestablishandimproverelevantlawsandregulationsassoonaspossible.TheyshouldnotonlyamendtheexistinglegalframeworkinordertoadapttothefeaturesofInternetfinancialindustry,butalsodeveloptherelevantlegalprovisionsspecificallyforInternetfinancialindustry,andensuretherealizationoffinancialethicsrelyingonthelegalauthority.Finally,relevantdepartmentsshouldintroducemeasurestoprotecttherightsandinterests,establishagenciestosafeguardtherightsandinternetsofInternetfinancialserviceconsumers,inordertosettletradedisputesandreachthegoalofdirectlyprotectingtheirrightsandIndustrySelf-Byonlyrelyingonthelegalregulationandmarketsupervision,Internetfinancialtransactionswillbelimitedandinflexible.ThebiggestbottleneckofthedevelopmentofInternetfinanceisthelackofintegrityandethicaldegrading,andregulationhasstillbeeninthe“periodofobservation”sofar.Therefore,itisnecessarytofullyemphasizeontheprincipleofindustryself-regulationofInternetfinance.Internetfinancialmarketparticipantsshouldfollowtherespectiveethicalnorms.NetworktformisoneofthemostimportantparticipantsintheInternetfinancialmarket.ItsqualityandoperationalspecificationwilldirectlyaffecttheefficiencyofInternetfinancialmarket.Fornetworktform,itsmostimportantethicalnormistoensurethesuccessfuloperationofeachtransaction.Itsmeaningisasfollows.First