嘉興學院2010-2011(2)電子商務導論期中卷

1、電子商務概論試卷一、 單選題。（每題2分，共10分） 1The most common format used on eBay is a computerized version of the ( )A. Dutch auction B. Reverse auction C. English auction D. Open-outcry double auction2、The security of Web transactions is assured by ( )A.manufactories B.CA C.banks D.ID card centers3Which of the foll

2、owing is NOT suited to electronic commerce? ( )A. Sale/purchase of books and CDs B. Sale/purchase of perishable food productsC. Sale/purchase of travel services D. Sale/purchase of software4Travel agents earn commissions on each airplane ticket, hotel reservation, auto rental, or vacation that they

3、book. Which of the following models is adopted by travel agents? ( )A. Web catalog revenue model B. Fee-for-transaction revenue modelC. digital content revenue model D. Advertising-supported revenue model5、Internet became more commercialized in ( )A. 1960s B. 1970s C. 1980s D. 1990s二、名詞解釋。(每題5分，共25分

4、) 1、EDI 答：2、SCM 答：3、Electronic business 答：4、E-loyalty答：5、PRM答：二、 辨析題。（每題6分，共12分）1、EC of enterprise is namely the digital processing in commerce activities of physical enterprises. 2、Collaborative commerce is the senior stage in the development of EC四、簡答題（每小題7分，共21分）1、Describe EC Consumer Behavior Model答：2、Describe the process of the new marketing model according to the diagram.答：3、 Describe the transaction process of the