國(guó)有外貿(mào)企業(yè)轉(zhuǎn)型升級(jí)問(wèn)題探析,戰(zhàn)略管理論文

國(guó)有外貿(mào)企業(yè)轉(zhuǎn)型升級(jí)問(wèn)題探析,戰(zhàn)略管理論文【題目】國(guó)有外貿(mào)企業(yè)轉(zhuǎn)型升級(jí)問(wèn)題探析【第一章】【第二章】【第三章】【第四章】【第五章】【第六章】【結(jié)論/以下為參考文獻(xiàn)】摘要國(guó)有外貿(mào)紡織企業(yè)曾經(jīng)是中國(guó)紡織出口的主力軍，隨著世界經(jīng)濟(jì)形勢(shì)逐步復(fù)雜，歐美國(guó)家的經(jīng)濟(jì)復(fù)蘇不穩(wěn)定，我們國(guó)家經(jīng)濟(jì)發(fā)展不平衡等一系列問(wèn)題的存在，國(guó)有外貿(mào)紡織企業(yè)的生存遭到了重大威脅。而國(guó)有外貿(mào)企業(yè)轉(zhuǎn)型又面臨著創(chuàng)新缺乏、品牌缺乏、營(yíng)銷渠道的建立等困難，轉(zhuǎn)型有一定的困難。本文運(yùn)用PEST分析、五力模型分析、SWOT方式方法等方式方法深切進(jìn)入分析了國(guó)有外貿(mào)紡織企業(yè)的宏微觀及內(nèi)外部環(huán)境，結(jié)合研究對(duì)象企業(yè)的資源稟賦，通過(guò)定量分析與定性分析相結(jié)合的方式，最終得出BF紡織品進(jìn)出口公司的轉(zhuǎn)型升級(jí)戰(zhàn)略應(yīng)該采取多元化和縱向一體化戰(zhàn)略。國(guó)有外貿(mào)紡織企業(yè)通過(guò)制定SO戰(zhàn)略的經(jīng)營(yíng)策略來(lái)應(yīng)對(duì)國(guó)內(nèi)其他企業(yè)的競(jìng)爭(zhēng)。并提出采取加強(qiáng)創(chuàng)新能力，積極開(kāi)展實(shí)業(yè)化建設(shè)，促進(jìn)合作向供給鏈上下游延伸，積極施行品牌戰(zhàn)略，開(kāi)發(fā)自有品牌。同時(shí)在戰(zhàn)略施行的經(jīng)過(guò)中要注意風(fēng)險(xiǎn)防備才能保證戰(zhàn)略轉(zhuǎn)型升級(jí)有效施行。本文的創(chuàng)新點(diǎn)是針對(duì)當(dāng)下的經(jīng)濟(jì)形勢(shì)，結(jié)合PEST、五力模型、SWOT分析方式方法對(duì)我們國(guó)家國(guó)有外貿(mào)紡織企業(yè)的詳細(xì)情況；在SWOT分析結(jié)果的基礎(chǔ)上采用層次分析法分析國(guó)有外貿(mào)紡織企業(yè)的內(nèi)外條件，確定內(nèi)外條件的各項(xiàng)得分，運(yùn)用戰(zhàn)略選擇四邊形得出最優(yōu)轉(zhuǎn)型戰(zhàn)略。本文關(guān)鍵詞語(yǔ)：傳統(tǒng)國(guó)有外貿(mào)紡織企業(yè)戰(zhàn)略轉(zhuǎn)型升級(jí)AbstractState-ownedtextileenterprisesinforeigntradewerethemainforceofChinastextileexports.Withtheincreasinglycomplexworldeconomicsituation,thepresenceofunstableeconomicrecoveryintheU.S.andEurope,Chineseunbalancedeconomicdevelopmentandotherissues,thestate-ownedtextileenterprisesinforeigntradehasbeenamajorthreattosurvival.Therestructuringofstate-ownedforeigntradeenterprisesisfacingwiththelackofinnovation,lackofbrand,difficulttoestablishmarketingchannels,sothetransformationarecertaindifficulties.Thepaperisin-depthanalysisofthestate-ownedtextileenterprisesinforeigntradebyPESTanalysis,fiveforcesmodelanalysis,SWOTmethodandothermethods.Fromthemacroandmicroanalysisofenterpriseinternalandexternalenvironment,Chinesestate-ownedforeigntradeenterprisetransformationandupgradingstrategyistotakemarketdiversificationstrategyandverticalintegrationstrategy.State-ownedtextileenterprisestodealwithforeigntradecompetitionfromotherdomesticenterprisesthroughthedevelopmentofstrategicbusinessstrategySO.Proposetotaketoenhanceinnovationcapability,activelycarryoutindustrialization,andpromotecooperationinthesupplychain,andactivelyimplementthebrandstrategy,developownbrand.Whileintheprocessofimplementationofthestrategyshouldpayattentiontoriskpreventioninordertoensuretheeffectiveimplementationofthestrategictransformationandupgrading.Innovationofthispaperisfromthecurrenteconomicsituation,combinedwithPEST,fiveforcesmodel,SWOTanalysisonChinesestate-ownedtextileenterprisesinforeigntradesituation.OnthebasisoftheresultsoftheSWOTanalysis,thepaperusingAHPanalysisofinternalandexternalconditionsofstate-ownedforeigntradeoftextileenterprises,todeterminethescoreinsideandoutsideconditions.Finallygettheoptimalstrategicoptionsbyquadrilateraltransformationstrategytool.Keywords:traditionalstate-ownedforeigntrade,textileenterprises,strategictransformationandupgrading目錄1前言1.1研究背景、目的及意義1.1.1研究的背景1.1.2研究目的1.1.3研究意義1.2研究思路、內(nèi)容與方式方法1.2.1技術(shù)道路圖1.2.2研究?jī)?nèi)容1.2.3研究的方式方法2國(guó)有外貿(mào)企業(yè)戰(zhàn)略轉(zhuǎn)型理論及現(xiàn)在狀況2.1企業(yè)戰(zhàn)略轉(zhuǎn)型文獻(xiàn)綜述2.1.1國(guó)外相關(guān)研究2.1.2國(guó)內(nèi)相關(guān)研究2.2國(guó)有外貿(mào)紡織企業(yè)歷史回首2.2.1配額時(shí)代2.2.2后配額時(shí)代2.2.3無(wú)配額時(shí)代2.3國(guó)有外貿(mào)企業(yè)戰(zhàn)略轉(zhuǎn)型的發(fā)展形式及轉(zhuǎn)型升級(jí)現(xiàn)在狀況2.3.1國(guó)有外貿(mào)企業(yè)戰(zhàn)略轉(zhuǎn)型的主要發(fā)展形式專業(yè)服務(wù)形式實(shí)業(yè)化形式跨國(guó)公司形式供給鏈整合形式2.3.2國(guó)有外貿(mào)企業(yè)轉(zhuǎn)型升級(jí)現(xiàn)在狀況研究3國(guó)有外貿(mào)紡織行業(yè)戰(zhàn)略轉(zhuǎn)型環(huán)境分析3.1宏觀環(huán)境分析3.1.1政治環(huán)境分析3.1.2經(jīng)濟(jì)環(huán)境分析3.1.3社會(huì)文化環(huán)境分析3.1.4技術(shù)環(huán)境分析3.2行業(yè)環(huán)境分析3.2.1現(xiàn)有競(jìng)爭(zhēng)對(duì)手分析3.2.2進(jìn)入威脅分析3.2.3替代品分析3.2.4原材料供給商分析3.2.5采購(gòu)商的議價(jià)能力分析4BF紡織品進(jìn)出口公司SWOT分析4.1BF紡織品進(jìn)出口公司簡(jiǎn)介4.2外部環(huán)境分析4.2.1發(fā)展中的機(jī)遇4.2.2發(fā)展中的威脅4.3內(nèi)部環(huán)境分析4.3.1本身的優(yōu)勢(shì)4.3.2本身的劣勢(shì)4.4BF紡織品進(jìn)出口公司SWOT分析結(jié)論5BF紡織品進(jìn)出口公司戰(zhàn)略轉(zhuǎn)型選擇5.1企業(yè)戰(zhàn)略轉(zhuǎn)型構(gòu)建原則及方式方法5.2BF紡織品進(jìn)出口公司戰(zhàn)略轉(zhuǎn)型選擇分析方式方法運(yùn)用5.2.1構(gòu)建層次5.2.2構(gòu)造判定矩陣5.2.3一致性檢驗(yàn)權(quán)重計(jì)算層次單排序一致性檢驗(yàn)層次總排序及一致性檢驗(yàn)5.3BF紡織品進(jìn)出口公司戰(zhàn)略轉(zhuǎn)型選擇的分析結(jié)論5.3.1轉(zhuǎn)型戰(zhàn)略選擇四邊形構(gòu)建5.3.2轉(zhuǎn)型戰(zhàn)略選擇結(jié)論6BF紡織品進(jìn)出口公司戰(zhàn)略轉(zhuǎn)型施行6.1三大結(jié)合