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Unit1Advertising復習教案新課標單詞advertisevi&vt(為……)做廣告,登廣告advertisementn廣告sharevt分享,分擔,共有persuasiveadj勸導性的,勸誘的,有說服力的,令人信服的productn產(chǎn)品servicen服務promotevt宣傳,推廣,促銷,推銷placevt安排,放置intendedadj(為……而)打算的(或設(shè)計的)educatevt教育issuen問題,議題welfaren福利,福利事業(yè)completeadj全部的,完全的,完整的lawn法律lievi說謊untrueadj不真實的claimn&vt聲明,宣稱,號稱awareadj知道的,明白的,意識到的toothpaste牙膏breathn氣息,呼吸advertisern等廣告者,廣告客戶curevt治愈,治療customern顧客,消費者commentn評論,意見,評價connectvt聯(lián)系,連接trickn騙局,把戲,惡作劇originaladj新穎的,別致的,獨創(chuàng)的,最初的,原來的creativeadj具有創(chuàng)造性的,具有獨創(chuàng)力的publicn公眾,大眾leadvt過(某種生活);領(lǐng)導,引導nationwideadj全國范圍的,全國性的campaignn(社會,政治或商業(yè)等的)活動,運動drugn毒品,藥,藥物dealvi處理,對付socialadj社會的schoolvt是受學校教育,培養(yǎng),教育livevi過(某種生活)smokingn吸煙,抽煙commitvt犯(錯誤),干(壞事)commitsuicide自殺smartadj聰明的,精明的completevt完成satisfiedadj滿意的trickvt欺騙,哄騙publishern出版商,出版公司uniqueadj獨特的,獨一無二的imaginationn想象,想象力choicen選擇recommendvt推薦barn條,棒companyn公司updatevt更新packagingn包裝designn設(shè)計,圖案,花樣vt設(shè)計completelyadv完全地,徹底地unforgettableadj難忘的,無法忘記的fashionableadj時髦的,流行的convenientadj便利的,方便的highlyadv非常,很,高地,高度地functionaladj實用的,有用的,功能的,機能的fillingn餡;填充物boredadj感到厭倦的jeansn牛仔褲availableadj可買到的,可獲得的buildvt開發(fā),建構(gòu)variousadj各種各樣的,多樣的particularadj特定的;特別的audiencen受眾;觀眾;聽眾;讀者goaln目標,目的targetn目標,對象,靶子median(medium的復數(shù))媒介,媒體determinevt確定,決定extremelyadv非常,極其appealvi迎合,有吸引力,appealto迎合,對……有吸引力reactvi做出反應,回應gathervt搜集,收集,使聚集approachn方法,途徑課文出現(xiàn)短語1.tectsbfromsth9.publicwelfare10.beawareof11.evenif12.beproudof13.connect…mitsuicide19.followtheadvice20.offersbsth21.besatisfiedwith22.tricksbintodoingsthsbintodoingsth24.takedrugs25.keepawayfrom26.atalowprice27.betiredof28.onsale29.ofhighquality30.bepopularwith31.remindsb(notto)tosth32.upto33.beboredwith34.beamazedat35.appealto36.beconcernedwith一.單詞應用根據(jù)單詞的首字母或漢語意思填寫正確單詞,注意形式變化Ifyouwanttosellthisproductwell,Iadviseyoutoa_________itinthenewspaperoronTV.Allofusfinallyagreedtohisplanbecauseofhisp_______language.Nearlyallthea_______tothepalacewereguardedbythesoldiers.Thewritertraveledthroughoutthecountrytop_________hislatestnovel.PSAsareoftenplacedforfree,andarei______toeducatepeopleabouthealth,safety,oranyotheri_______whichaffectspublicwelfare.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveu_______claimsaboutproductsorservices.Theadvertiserswantyoutoreadtheword‘fights’andthinkthatthetoothpastec______badbreath,butitdoesnotsaythat!PSAsusesomeofthesamemethods,likeattractiveandoriginalimagesandc_____language,buttheyaremadetoservethepublic.Chinabegananationwidepublicserviceadvertisingc______in1996,andsincethennumerousPSAshaveappearedaroundthecountry.OneofthePSAstoteachushowtolivehealthylivesis‘Smokingis_____________(自殺)slowly’.Ihavec_______(完成)myarticleaboutads,andI’mquite______(滿意)withit.Beforeourtalk,Ididnotthinkverymuchabouthowanadvertisermightbetryingtot_______customersintobuyingaproductoraservice.Thepublisheralsosaidthatthereaderswouldn’tbelievethewriter’su______wayofthinkingandrichi__________(想象力).Thisterm’smainreadingcategoryforseniorhighstudentsisadventures,soTraveltotheMistyCountrywouldbeagoodc_______.Thatiswhyweareconsideringr________(重新包裝)ourchocolatebaraswell.Ournewpackagingwillbecolorfuland________(引人注目).Haveyouever________(后悔)nothavingsnappedthose________(難忘的)moments?It’s____________(fashion),__________(方便的)and________(function).Itis________(極其)importanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.Youmustdecidewhata______youwanttouse.二.詞形轉(zhuǎn)換1.intended(adj.)----_______(n.)2.educate(v.)----__________(n.)3.connect(v.)----________(n.)4.advertiser(n.)----__________(n.)5.create(v.)----_________(adj.)6.society(n.)----__________(adj.)7.imagine(v.)----__________(n.)8.determine(v.)----__________(adj.)9.complete(adj./v.)---_________(adv.)(adj.)_______(v.)______(n.)三.句型結(jié)構(gòu)______(如此習慣于)themthatweoftendonotevenrealizehowmanyweseeandhearinaday.Woodcan____(被用來造紙).We______(過去常購物)onSundays,butnowwehavenotime.2.PSAsareoftenplacedforfree,andareintendedtoeducate…beintended/meanttodosth./beintended/meantforsb/sthThissoftware____________thecomputers____________(是為了保護…不受到…攻擊而設(shè)計)byakindofviruscalledworm.Thetoy_______________________(是給兒童玩的)agedthreeandup.However,westillmust___________________(知道)themethodsusedinadstotryandsellusthings.____________(老師說的話)mademe____________________(意識到英語的重要性).Areyouaware___________(你已傷害了)herfeelings?Wemustnot_______(上…的當)thiskindoftrick.Heistoosmarttofallforthattrick(很聰明不會中那個詭計的).3.Theseadsdealwithlargeissues.Heis__________(容易相處).______________(盡管她病了),shecontinued__(處理)problemsofallkinds.ThereareevenPSAstoteachushowto________(過健康的生活).Iwillencourage___________(鼓勵朋友們注意)themaswell.Irecommendthat____(我們買)10copiesforthelibrary.=Irecommend_____10copiesforthelibrary.Herecommendedme____(呆)foranotherweek.四.Fillintheblankswiththecorrectforms:bebepopularwith,beofhighquality,remindsb.(not)todosth,beboredwith,havesth.inmind,appealto,getsthacross,upto1.Wetriedto_____ourpoint_______,buthejustwouldn’tlisten.2.Itisimportanttoalwaystryto___thewaytheaudiencewillreact.3.Mydaughter_____meforgettotakemymedicine.4.Thecompanymustensurethattheirproduct_______.5.Ifyou_____math,youshouldturntodoingsomeEnglishexercises.6.Whenyoustartasuccessfuladcampaign,youmust__acleargoalandtargetaudience____.五.翻譯句子1.他過去生活在農(nóng)村,但現(xiàn)在已經(jīng)完全適應城市生活了。2.總的來說,動物會在人類之前意識到危險。3.他的表情說明他對這樣的結(jié)果很不滿意。4.我對野營這樣的活動從不感興趣。5.顧客不應該被不誠實的廣告商所蒙騙。6.我們有多種方式解決這個問題。Wehaveseveralthisproblem.Thereareseveral__wecansettlethisproblem.7.我不喜歡她的衣著打扮。Idonotlikesheis(dress).8.這種疾病有90%的患者能被治愈。Ninetypercentofthepatientscan___thisdisease.9.這個房間并不打算當起居室用的。Thisroomisservealivingroom.10.我會讓我叔叔幫我檢查拼寫。I’llgetmyuncle________thespellingforme.11.他的成功鼓勵我堅持我的理想。His______________________meto_________________myideal.Putthefollowingsentencesintoreportedspeech:1.Shesaid,“Advertisementsareanimportantpartofourlives.”_____________________________________________________________________2.MattaskedAnn,“Areyouthehappiestpersonintheworld?”_____________________________________________________________________3.“Wheredidyoufindtheadsforjobsabroad?”Billasked._____________________________________________________________________4.Thesalesmansaidtome,“Readwhatsomeofoursatisfiedcustomerssay.”_____________________________________________________________________5.“Don’tworry,Mary.”Thedoctorsaid._____________________________________________________________________單項選擇1.Tomsaid________hewasnotsure________thenewswastrueand_______hewouldfindoutabouttruthhimself.A.that;that;that B.if;if;if C.that;if;that D.if;that;if2. ________isreportedinthenewspapers,talksbetweenthetwocountriesaremakingprogress.A.ItB.As C.That D.What3. ________inawhiteuniform,helooksmorelikeacookthanadoctor.A.Dressed B.Todress C.Dressing D.Havingdressed4. Ittookmeaboutanhourto______myintention_______her.A.get;across B.put;across C.get;acrossto D.put;acrossto5. Inordertomakeourcitygreen,___________.A.itisnecessarytohaveplantedmoretrees B.manymoretreesneedtoplantC.ourcityneedsmoretrees D.wemustplantmoretrees6. Wewon’tgiveup________weshouldfail10times.A.evenif B.since C.whether D.until7. Idon’tthinkpeoplearereallyaware________justhowmuchitcosts.A./ B.on C.of D.about8. Manystudentssignedupforthe______raceinthesportsmeetingtobeheldnextweek.A.800-meter-long B.800-meters-long 9. Youcan_______mineifyouhave_______yoursathome.A.share;left B.borrow;forgotten C.share;forgotten D.buy;left10. Alltheelectricalequipment_______willbeequippedintheoffice______greatimportancetous. A.that;areof B.that;is C.what;isof D.what;areof11.Howdopeoplereact_______hisspeechagainstpollution? A.on B.to C.at D.in12.Theteachers_______tolearnfromLeiFeng. A.appealtous B.callonus C.demandus D.AandB八、Readingstrategy Expositorywritingismeanttointroduceyoutobasicinformationonthetopic.Itusuallyfollowsthesamebasicformat:introductionofasubject,supportingdetails,conclusion.Whenyouseeastatementpresentedinexpositorywriting,,“Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth”,alwayslookattheinformationthatfollowsitclosely.Youshouldbeabletofindfactstosupporttheidea,suchas“Allitsaysisthatitfightsitandthatisnotthesamethingatall”.Theauthorwillfollowthisinformationwithaconcludingstatement,whichtellsyouwhatyouaresupposedtolearnfromthepassage---“Wemustnotfallforthiskindoftrick”.九、Integratingskills1、PassageA(Reading)Advertisement_________1_______advertisements___________2_______advertisementsDefinition_3_____whichsomeonehas___________topromoteaproductoraserviceDefinitionTheyareplaced________and________to______peopleto___________anideawhichaffects________________Addedinfo.Althoughwehavelawsto____us____adsthat_____ortrytomakepeoplebelieveuntrue______,wemust_________themethodsusedinadstosellusthings.Evenifanaddoesnotlie,itdoesnotmeanittellyouthecomplete_________.Addedinfo.PSAs_________largesocialissuesandaremeantto______thepublic.Theyeducatepeopleabout________________,suchas“ProjectHope”,whosesloganis“ProjectHope--_______everychild.Theyalsoteachushowto____________________.ConcludingstatementWemustnot__________thiskindoftrick.ConcludingstatementNotallads____________usthoughConclusion:Be_________aboutadvertisements2、PassageB(Project) Anadcampaignisan___________programofadvertisementsusingvariouskindsofadsto________aparticularaudience.Inanadcampaign,youhavethechancetoadvertiseusingdifferentkindsof________includingnewspapers,magazinesandtelevisions,etc.When_________asuccessfulcampaign,youmusthaveaclear________andtargetaudienceinmindandconsiderthefollowing. Firstly,itis_________importanttodeterminetheaudienceyouwantto________,oryour_________________sothatyoucan__________therightmessagefortherightpeople. Secondly,itisimportanttodecidewhatyouwantyouraudiencetoknoworthinkaboutandtryto_____________thewaytheaudiencewill_________. Lastly,todeterminewhat_________youwanttouseto_______yourmessage______whenputtingtogetheranadcampaignisalsoofgreatimportance.Thewayyouchoosetoadvertiseshould______mainly________yourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.十、Writing近來,食品價格不斷上漲,你校食堂的飯菜也都漲價了。為此,你校學生會在學生中進行了調(diào)查。請你根據(jù)下表調(diào)查結(jié)果,并結(jié)合自己的看法,用英語寫一份調(diào)查報告。調(diào)查結(jié)果觀點53%贊同全國物價上漲,食堂為自身生存,飯菜漲價為正?,F(xiàn)象;只要別漲得太過分,飯菜質(zhì)量不下降就行。47%反對食堂宗旨是為學生服務,不得惟利是圖;有的學生為了省錢不吃早飯,有害健康。你的看法1.。。。2.。。。注意:1。對所給要點,不要簡單翻譯,要有適當?shù)陌l(fā)揮。2.字數(shù)150字左右,開頭已寫好,不計入詞數(shù)。參考答案:一.單詞應用1.ended,pletedsatisfied13.unique,imagination15.repacking17.regretted,unforgettable,convenient,functional二.詞語轉(zhuǎn)換1.pletely10.satisfy--satisfaction三.句型結(jié)構(gòu)1.areusedto,beusedtomakepaper,usedtogoshopping2.isintended/meanttoprotect,frombeingattacked,ismeant/intendedforchildren3.beawareof,Whattheteachersaid,awareoftheimportanceofEnglish,thatyouhavehurt4.fallfor,istoosmarttofallforthattrick5.easytodealwith,Inspiteofherillness,dealingwith6.live/leadhealthylives7.myfriendstopayattentionto8.wepurchase,purchasing,tostay四.用方框內(nèi)所給短語的適當形式填空1.get,acrossto,nottoofhighqualityboredwith,inmind五.翻譯句子1.heusedtoliveinthecountryside,butnowheisentirelyusedtothecitylife.awhole,theanimalsarefasterawareofdangerthanhumans.3.Thelookonhisfacesuggestedthathewasnotsatisfiedwiththeresults.4.suchanactivityascampingcanneverappealtome5.customersshouldn’tfallforsomedishonestadvertisers.6.waystosettle,waysinwhich7.theway,dressed8.becuredof9.notintendedtoserveas10.tohelpcheckencouraged,stickto七.單項選擇1-5CBACD6-12ACAABBD 九、Integratingskills1、PassageA(Reading)AdvertisementCommercialP
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