北師大版英語高一下冊Module4《Unit11TheMedia》word教案2

1、名師精編優(yōu)秀教案4）英語： Unit11 Lesson 3 The Advertising Game第一課時教案（北師大版必修模塊教材分析本課是第 11 單元的第 3課；本課的語篇是一篇關(guān)于廣告的文章 The Advertising Game；同學(xué)將在本課明白西方廣告的構(gòu)思、設(shè)計、影響及作用, 并爭論廣告對人們?nèi)粘Ｉ畹挠绊懀粚W(xué)習(xí)有關(guān)廣告的詞匯,懂得文章大意,使用略讀、細讀等閱讀策略；通過圖片、錄像等手段提高同學(xué)學(xué)習(xí)語言 的愛好,豐富課外學(xué)問,有助于獵取文章內(nèi)容信息,把握主旨大意；本課的語法是動名詞 Gerunds ；同學(xué)對這一語法現(xiàn)象比較模糊,雖然常常在文章中見到,但對于動名詞的用法不太熟識

2、；要幫忙同學(xué)能夠在文章中辨別出動名詞并且知道如何使用；本課方案按兩課時完成：第一課時重點是閱讀文章（The Advertising Game）： 1. 學(xué)生通過錄像和廣告語的圖片明白廣告的特點；2. 使用略讀和細讀等閱讀策略,從文章中提取信 息,處理信息；3. 利用文章中信息和把握的學(xué)問談?wù)搹V告對人們?nèi)粘Ｉ畹挠绊?；第二課時講解語法 Gerunds ,在文章語找出動名詞,并在語境中恰當(dāng)?shù)厥褂茫唤虒W(xué)內(nèi)容話題：The Advertising Game （廣告嬉戲）詞匯：重點詞匯： likely, general, suitable, visual, fascinating, advertise,

3、link, apply, aim, combine, attract, educate, 相關(guān)詞匯：contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade 短語： hold the attention of the public, make contributions environment, 語法： Gerunds （動名詞）to, participate in, protect the 名師精編 優(yōu)秀教案第一課時 Fi

4、rst Period教學(xué)目標(biāo)在本課學(xué)習(xí)終止時,同學(xué)能夠：1. 通過閱讀,對廣告的特點、設(shè)計、創(chuàng)意等有一些明白；2. 通過略讀懂得文章大意,概括段意 3. 提取、整理關(guān)于廣告的相關(guān)信息；4. 談?wù)搹V告對人們?nèi)粘Ｉ畹挠绊?；教學(xué)過程 注： IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= PairWork; GW=Group Work 步驟教學(xué)活動設(shè)計意圖互動模式和時間Steps Activities Intentions IP & Time Warm-up Lead-in

5、Step 1 T plays a section of video and has 通 過 一 段 廣 告 的 錄CW Ss guess, “what produ ct is the 像,引起同學(xué)的愛好,2同時引出話題；advertisement for.”PPT 3 Step 2 T demonstrates some advertising 通過圖片和廣告語,CW 幫忙同學(xué)感知廣告世slogans and lets Ss give Chinese 2界,體會 廣告語的含for them. 義,為閱讀課文做準(zhǔn)PPT 4-11 備；名師精編 優(yōu)秀教案Pre-reading Step 3 T e

6、ncourages Ss to speak out the 1） 幫忙同學(xué)熟識話CW advertisements they have seen 題；3and where they have seen them. 2） 幫忙同學(xué)懂得對PPT 12 應(yīng)漢語 “ 廣告”的不同英文詞語的T explains the words, “advertise, 含義；advertisement, advertising, advertiser ”by showing a paragraph. PPT 13 Step 4 T asks Ss to predict the general 滲 透 預(yù) 測 的 閱

7、 讀 策IW 略；idea of the text. 1While-reading Step 5 First reading: Ss read the text 核對猜測信息,明白IW CW 文章大意；quickly and choose the best one 3from the given general ideas. PPT 14 Step 6 Second reading: Ss read the text 培育同學(xué)概括段落的IW CW 才能；again and give a heading for each 5paragraph. T gives the main idea of

8、each paragr aph in a random order and has Ss re-arrange them. PPT 15 Step 7 Third reading: Ss readthe whole 培育同學(xué)獵取信息和IW PW CW 處理信息的才能text carefully to answer the 10 questions in Ex. 3 on page 26. Ss work in pairs and check the information they get from the text. 名師精編 優(yōu)秀教案Then T gets the feedback fro

9、m the whole class. PPT 1 6-20 Step 8 T shows some pictures of ads and 錘煉同學(xué)歸納、概括IW PW - CW 全文的才能；asks Ss to read the paragraphs 5one by one. Ss choose the right picture which Step 9 can tell the meaning of the 有聲輸入,加強同學(xué)IW paragraph and chiefly talk about each paragraph with the key words. PPT 21-23 S

10、s listen to the recording of the 對課文的整體感知；whole text. 2Post-reading Step 10 Ss work in groups and talk about 幫忙同學(xué)內(nèi)化閱讀材GW 料所供應(yīng)的信息,并how the advertisement affects our 7daily life, e.g. “Ha ve you ever 結(jié)合自己的生活體驗bought anything because you 和學(xué)問,錘煉口頭表liked the idea promoted in the 達才能；advertisement.”Ss may tell stories of their own to support their opinions. PPT 24 Step 11 One student in each group, as a 勉勵同學(xué)大膽發(fā)言,CW 培育同學(xué)總結(jié)概括、representativ