商務英語寫作教案第一次課

1、liminationcoal productionprocessintheofvariousaccident hidden,im provedw orkersw orkingconditionsa ndw orkenvironment,preventaccident occurred,prom otesafet沈陽大學科技工程學院20112012 學年 第2學期課程名稱：商務英語寫作教師所在院、系：工商管理學生所在專業(yè)、班級：10 人資教師姓名：劉淑偉教師職稱：講師“商務英語寫作”課程綜述本課程的主要內容：本課程以商務英語寫作技巧和能力訓練為主要內容，把商務工作中可能遇到的各種寫作任務融為一體

2、，突出商務寫作的特點，強調通俗易懂、簡明完整、清楚正確的寫作風格和原則， 并盡量反映英美國家商務寫作方面的最新內容。本門課分為5 大模塊：商務英語寫作基礎、招聘與就業(yè)、企業(yè)辦公管理、企業(yè)宣傳和企業(yè)對外交流等，涵蓋了商務基本寫作類型，涉及到常用的備忘錄寫作、電子郵件、企業(yè)宣傳、商務演講和商務報告寫作等，并有針對性的講解簡歷，求職信及商業(yè)演講等內容，將寫作知識、寫作技能與實際的業(yè)務活動有機結合，為學生提供了大量的寫作范本，寫作技巧和實戰(zhàn)訓練機會。為了激發(fā)學生自主學習的積極性和加強學生實際應用能力的訓練，本課程的每個單元設有 4 個板塊：Having a Clear Picture（ 摸清門道） 、

3、 Showing Your Talent Slightly （ 初露鋒芒 ） 、 Opening the Treasure Box （ 打開百寶箱） 、 Displaying Your Prowess Fully （ 大顯身手 ） 。課程以課堂講授法和課堂訓練法為主，輔以案例分析法，講練結合，各個教學環(huán)節(jié)注重介紹寫作的各種語境處理技巧，并結合課堂實踐重點進行分析，加強學生的語言解析力。能有效地提高學生商務英語寫作能力。本課程與其他課程的關系：商務英語寫作課程的先修課程為英語專業(yè)基礎課程和國際貿易實務、人力資源管理等相關專業(yè)課程，后續(xù)課程為經貿英語翻譯等課程。本課程總學時（ 學分 ） 數：總學時

4、 48 學時，學分3 分。本課程的考核方式：無期末考試總成績構成（ 1 ）上交項目作業(yè)（每堂課根據情況選擇抽交），包括電子版和紙質版，5 次，每個占總分比例10%，合計占50%。只有紙質版或只有電子版只能得到一半成績。（ 2）簡歷展示（電子版和匯報表現部分各占10%） ，合計占總分的20%。（ 3）商業(yè)演講（電子版和臺前演講表現部分各占10%） ，合計占總分的20%。（ 4）課堂紀律、回答問題等，占總分的10%。本課程的教材：無，商務英語內容的變化比較快，很多教材重點講述地是經貿英語，而針對本專業(yè)學生將來從事工作的特點，針對外企日常工作所需商務英語的教材很少。所以本課程沒有選擇教材。由老師根據

5、多年外企工作經驗用到的商務英語知識和相關資料收集，形成本課程的教學內容。ddentroubleshootingandreorga本課程的主要參考書：（ 1 ）房玉清、馬國志、鞠媛媛、黃薇等，商務英語寫作（ 2）張春柏主，商務英語寫作第一冊，高等教育出版社（ 3）丁往道等主，英語寫作手冊，外語教學與研究出版社（ 4）胡文仲，吳禎福，實用英語寫作，外語教學與研究出版社iminatoncal 1rod . .np.te"sacCent h-e,m p.ve okesw okigcndtonsa ndw ovinme'eacCent o.ue.rom oesaet授課章節(jié)名稱課程介紹

6、和商務英語寫作的技巧第1次課（2學時）教學目的與要求讓學生了解課程性質、教學目標、課程授課計劃、考核方式等內容教學重點商務英語寫作的原則和方法教學難點商務英語寫作的技巧思考題與作業(yè)教學內容、設計與時間安排：第一節(jié)課程介紹1、介紹本門課程的課程性質、教學目標、課程授課計劃、考核方式等內容。約20分鐘Introduction and Requirements to the Course andsts ' PreparationIntroduction of the courseA. Your roles?B. Mastering the principles of writing and

7、using these principles into practice.C. Mastering necessary knowledge for international business and being able to use itinto practice.D. Mastering words, phrases, and drills most frequently used in foreign business.2、寫作技巧和原則：約25分鐘Business Writing Principles:(1)重語后檔次打造。(2)受眾對象選擇A/ Please read the fo

8、llowing examples and tell me which is better and give your reason .1) Dear Mr. Piper:Recently I had the pleasure of visiting the Ideal Home Exhibition where I saw a sampleof your plastic title flooring. This type of floor would, I think, be suitable on the theground floor of the houses here. In repl

9、y we are venturing to write you for additionalinformation concerning said commodity.Wewould be pleased to know the colours and designs which you are in a position to supply from stock, the discount you allow, and the special preparations needed for the underflooring.If the information you supply is

10、favorable to our needs, we should consider placing an order with you.Hoping to hear from you by return mail.Sincerely,2) Dear Mr. Piper:Weare interesting in your plastic title flooring displayed at the Ideal HomeExhibition.Pleasetell us whether you can supply them from stock. Also, please give us th

11、e following information:What special preparation would be necessary for the underflooring?(2)Are the titles likely to be affected by rising dampness?(3)In what colors and designs can the titles be supplied? A catalogue would be appreciated.(4)Are discounts given for orders amounting to U>S> $1

12、00,000 or more?We would appreciate your prompt reply.Sincerely,3) Dear Sirs,We beg to acknowledge receipt of your esteemed inquiry of the 3rd inst., for which we thank you.Weenclose herewith our illustrated price list. As you will note on pursuing it our plastic kitchenware is superior to any other

13、on the market and our prices and terms are competitive.If you wish to ensure delivery by spring it will be necessary to place your order as soon as possible as the demand is heavy.Hoping to be favored with your early instructions.Yours faithfully,4) Dear Sirs,Thank you for your inquiry of May 3. We

14、are sending you the requested price list.We also enclose details of our terms and conditions of sale.As you evidently realize, plastic kitchenware is here to stay-it has already replaced the heavy metal, glass, and china-ware in the modern kitchen. Dealers who have made special window-displays of ou

15、r brightly colored ware have reported good sales even during this season whenhard ware sales are usually at their lowest.After studying our prices and our liberal terms, you will understand why we are working to capacity to meet the demand. We would suggest you, therefore, let us receive your order

16、by the end of the month, especially if you are interesting in having a stock of these attractive lines by early spring.We look forward to the opportunity of serving you.Yoursfaithfully,第二節(jié)寫作技巧和原則B/ Characteristics of Writing:g20 分鐘There is more control in the writing process. Writing encourages deli

17、beration and precision in phrasing, fixes responsibility for authorship, permits editing and review, helps to prevent distortion and consequent misunderstandings, and it produces a legally valid record.It is mechanically efficient. Messages can be set down by hand or dictated, and can be convenientl

18、y transcribed, translated, transmitted, filed and retrieved. Copies in any number are also easy to make and distributed at relatively low cost. This is especially true in email.It is convenient. The writer can do his writing or dictating at a convenient time.Conversely, the receiver of the correspon

19、dence can put it aside until ready to give it full attention. The reader can also reread the message and make portions for future reference.C/ The absence of immediate response is the primary reason for studying written communication.It is of vital importance for us to write effectively in the cours

20、e of foreign trade because:gt!25 分鐘Effective written communication is the life line of modern business and it is more so for international trade. A great deal of import and export business is conducted through written communication.Any piece of writing you do represents you. Since you are not there

21、in person, the reader forms an initial impression of you or your corporation through the style of your writing andthrough your language. In order to present a correct image of you or your corporation, you must be a good, effective communicator.canWriting leaves a permanent record. Great care must be taken, as anything in writin