英語學(xué)習(xí)的基本原則

1、最牛英語口語培訓(xùn)模式：躺在家里練口語，全程外教一對一，三個月暢談無阻！ 洛基英語，免費體驗全部在線一對一課程： Questions 26 to 30 are based on the following passage:The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to mak

2、e a judgment as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh and Mackint

3、osh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.YouThemeApple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, inc

4、luding IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and th

5、us more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.The new computers represent a big improvement over past models, but they also cost much more. C

6、ompany officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the High-price end of the personal computer market to finance research for even faster, more sophisticated computers.Even though Apple and IBM are major compet

7、itors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (圖形), whereas the IBM machines have always been favored in offices. In the future, there will probably b

8、e more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.26. According to the passage, Apple Computer, Inc, has introduced the Mackintosh and the Mackintosh SE because .A) IBM is changing its computer models continu

9、ouslyB) it wants to make its machines specialize in specific usesC) it wants to stay ahead of IBM in the competitive computer marketD) it expects its major competitor IBM to follow its example27. Apple hopes to increase Mackintosh sales chiefly by .A) making its new models capable of running IBM sof

10、twareB) improving the color graphics of its new modelsC) copying the marketing strategies of IBMD) giving the customers what they wantYouTheme2 / 328. Apple sells its new computer models at a high price because .A) they have new features and functionsB) they are more sophisticated than other modelsC

11、) they have new accessories attachedD) it wants to accumulate funds for future research29. It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by .A) copying each other's technologyB) incorporating features that make their products distinctiveC) making their computers more expensiveD) making their computers run much faster30. The best title for the passage would be .A) Apple's Efforts to Stay Ahead of IBM C) Apple's New personal Comput