最新201X版 Unit 5 Period Ⅰ 單元預(yù)習(xí)課

1、Unit 5Inside advertisingPeriod 單元預(yù)習(xí)課形形色色的廣告是我們生活中的一個(gè)部分，那么你知道廣告制作者應(yīng)該運(yùn)用哪些技術(shù)來(lái)制作廣告嗎？Repetition：Some advertisers concentrate on making sure their product is widely recognized.Bandwagon (潮流)：By implying that the product is widely used，advertisers hope to convince potential buyers to “get on the bandwagon”

2、Testimonials (推薦)：Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users，experts，or both.“Three out of four dentists recommend.”This approach often involves an appeal to authority.Pressure：By attempting to make people choose quickly and wit

3、hout long consideration，some advertisers hope to make rapid sales，“Buy now，before they're all gone！”Appeal to emotion：Various techniques relating to manipulating (操縱) emotion are used to get people to buy a product.Apart from artistic expression intended to provoke (驅(qū)使) an emotional reaction，thr

4、ee common argumentative appeals to emotion in product advertising are wishful thinking，appeal to flattery(阿諛)，and appeal to ridicule (愚弄)Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products，such as alarm systems or anti

5、­bacterial spray，which claim protection from an outside source.Association：Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable.The use of attractive models，a practice known as sex in advertising，picturesque landscapes and other alluring

6、images is common.Also used are “buzzwords” with desired associations.On a large scale，this is called branding.Advertising slogans：These can employ a variety of techniques；even a short phrase can have extremely heavy­handed technique.Controversy：As in the Benetton publicity campaign.Guerilla adv

7、ertising：Advertising by association.Done in such a way so the target audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.1Why do advertisers want to imply that the product is widely used?_2Ho

8、w many kinds of techniques of manipulating emotion do the advertisers use?_【答案】1.Advertisers hope to convince potential buyers to “get on the bandwagon”2.Four.根據(jù)詞性及英文釋義寫出單詞的正確形式1_adj.not formal；for informal occasions2_vt.to tell sb.；to give sb.knowledge (of sth.)3_ngroup of people joined together fo

9、r a common purpose4_nobjective；result aimed at5_ndistinctive characteristic；aspect vi & vt.to have an important or prominent part in sth.6_ninner sense that knows the difference between right and wrong7_adj.deserving respect or recognition 8_nspending of money，etc.；cost9_adj.concerned with or us

10、ed in seeing10_vt.to produce；to cause to exist or occur11_nanswer；reaction 12_vt.to make fresh again；to give new strength to (sb./sth.)【答案】 4target 8expense 12refresh短語(yǔ)填空be exposed to；o.；in other words；make sense；fit into；on the other hand；rely on；have no use for1He _ people who don't tr

11、y.2You can _ me to keep your secret.3You _ a size 10，don't you?4It's good to _ different cultures.5_，experts want short cuts to everything.【答案】1.has no use for2.rely on3.fit into4.be exposed to5.In other words背誦下列教材中出現(xiàn)的句型，體會(huì)黑體部分的用法1With so many messages from advertisers filling our daily liv

12、es，it is important to understand how advertisements work.我們?nèi)粘Ｉ钪谐錆M了眾多的廣告信息，可見了解廣告如何發(fā)揮作用是很重要的事情。2For example，no matter how good an ad for a car stereo system is，people who don't own cars are unlikely to run out and buy one.例如，不管一個(gè)汽車的立體聲系統(tǒng)的廣告做得多么好，那些沒有汽車的人是不可能跑去買它的。3On the other hand，being constan

13、tly exposed to advertisements can help to change our opinions over time.另一方面，經(jīng)常處于廣告的包圍中，我們的想法有可能隨著時(shí)間的流逝而發(fā)生變化。從三個(gè)選項(xiàng)中選擇最佳答案1What is the text mainly about?AWhy advertisers are willing to spend so much money.BHow consumers avoid being controlled by advertisements.CConsumers should understand how adverti

14、sing works.2If an advertiser wants to make an ad for a car stereo system，his most suitable way is to use _AtelevisionBradioCnewspapers3If advertisers want to make effective advertisements，what should they do?AThey must identify their target group，appeal to them and choose the proper media.BThey must

15、 not worry about the expense and follow the rulethe higher，the better.CThey have to place their ads in all kinds of media to be broadcast widely.4What does the author mean by saying “being constantly exposed to advertisements can help to change our opinions over time”？ATo change our opinions，we shou

16、ld be exposed to ads constantly.BOur opinions will be changed well by the ads with time going on.CNo matter whether an ad is good or not，it can affect our life wholly.【答案】完成下列表格DefinitionAn advertisement is a 1._or an announcement that 2._ or influences people by using words，pictures，music or film.H

17、ow to make advertisements3._ your target：Having identified the target group，researchers 4._ as much as possible about those in the target group.Appeal to your target：Appeal to targets'5._ or their emotions.Use a suitable 6._：Advertisers consider which media are most 7._ for their product and whi

18、ch their target audience is most 8. _ see or hear，as well as the cost.How effectivePeople are unlikely to be persuaded if the product is 9._ for them no matter how good an advertisement is.Making people constantly 10._ advertisements can help to change their opinions over time.【答案】 4find out 7approp

19、riate 10exposed to完成下面課文縮寫 【導(dǎo)學(xué)號(hào)：15680027】however；casual；intend；for example；inform；control；worthy；work；appeal to；identityWe can see many advertisements everywhere in our daily lives，on buses and billboards，in shop windows outside restaurants，in magazines and newspapers，even some of 1._ garments we wear.It is important for us to understand how advertisements 2._；otherwise we 3._ by them.An advertisement is a message or an announcement that 4._ or influences