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HarnessingthevalueofgenerativeAI
2ndedition:Topusecasesacrosssectors
#GetTheFutureYouWant
2
HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
10
04
Tableof
Content
Chapter1:Organizationsare
deployinggenerativeAIatpace
ExecutiveSummary
08
Introduction
CapgeminiResearchInstitute2024
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
26
Chapter3:GenerativeAIisalreadydrivingbenefits
16
Chapter2:GenerativeAIispervadingorganizations
34
Chapter4:AIagents:
Thenewtechnologyfrontier
46
Chapter5:Howorganizationscanacceleratetheir
generativeAIjourneys
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Increasedmaturityandinvestment:Organizationsare
embracinggenerativeAI,whichisreflectedinanuptickininvestmentlevels.Thevastmajority(80%)oforganizationsinoursurveyhaveincreasedtheirinvestmentingenerativeAIfrom2023,20%havemaintainedtheirinvestmentlevel,andnotoneorganizationdecreasedtheirinvestmentfromlastyear.Largerenterprisesleadthecharge,andoverall,
nearlyone-quarter(24%)oforganizationshaveintegratedthistechnologyintosomeormostoftheiroperations,an
accelerationfrom6%reportedjust12monthsago.This
increaseingenerativeAIadoptionsince2023spansall
sectors.Forexample,inretail,implementationincreasedto40%,morethandoublingfrom17%in2023.
Pervasiveintegrationacrossfunctions:GenerativeAI
permeatesorganizations,catalyzingashiftinoperationalparadigms.Inthepastyear,therehasbeenanincreasein
itsadoptionacrossallorganizationaldomains,fromsalesandmarketingtoIT,operations,R&D,finance,andlogistics.
Moreover,generativeAIadoptionamongemployeesisrobustinmostorganizations,withthemajorityallowingitsuse.Only3%ofsurveyedorganizationsenforceacompletebanon
Executive
Summary
publicgenerativeAItoolsintheworkplace.
Tangiblebenefitsandstrategicshifts:Earlyadopters
ofgenerativeAIareseeingbenefitsinareasinwhich
generativeAIhasbeenpilotedordeployed,fromimprovedoperationalefficiencytoenhancedcustomerexperience.Forexample,onaverage,organizationsrealizeda7.8%
improvementinproductivityanda6.7%improvement
incustomerengagementandsatisfaction,overthepast
year.OrganizationsanticipatethatgenerativeAIwilldriveadjustmentstotheirstrategicapproachesandbusiness
models.Withabeliefthatthetechnologywillbeakey
driverofrevenuegrowthandinnovation,organizationsareexploringnewwaysofharnessingitscapabilities.
TheriseofAIagents:TheemergenceofAIagentsmarksashift,withpotentialtoenhanceautomationandproductivityacrosssectors,businessprocesses,andalongtheentire
valuechain.TheseAIagentshaveevolvedfromsupportive
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
toolstoautonomousentitiescapableofexecutingtasks
independently.OrganizationsareeagertoadoptAIagents,withastrongmajority(82%)intendingtointegratethem
Executive
Summary
within1–3years.ThereisaleveloftrustinAIagentsfor
specifictasks,suchasgeneratingworkemails,coding,anddataanalysis.However,organizationsarealsomindfuloftheneedtoestablishguardrailstovalidateAI-madedecisions,
ensuringtransparencyandaccountability.
EmpoweryourgenerativeAIjourney:Organizationsshould:
Establisharobustframeworkfordatagovernanceandmanagement
Strengthenthedataplatformandcultivatetrusttoensurereliableoutcomes
Cultivateexpertisethroughstrategictrainingandtalentdevelopment
AcquireunderstandingandexpertiseofthegenerativeAIecosystem
DeployagenerativeAIplatformtomanageusecasesatscale
Fortifyagainstcybersecuritythreats
EmbraceemergingtrendssuchasAIagentstoboostcompetitivenessandinnovation.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
ThisreportisapartofCapgeminiResearchInstitute’sseriesonGenerativeAI
GenAIinorganizations-annualresearch
GenAIforsoftwareengineering
GenAIformanagement*
GenAIformarketing
GenAIinR&D
andengineering*
GenAIand
consumers
GenAIinsupplychain*
GenAIinmanufacturing*
GenAIincustomerservice*
GenAIandsustainability*
GenAIandethics/ trust*
GenAIand
cybersecurity*
GenAIinbusinessoperations*
Datamastery*
SpecialeditionofourpremiumjournalConversationsfortomorrowonGenAI*
Tofindoutmore,pleasegoto
/insights/research-institute/
*Upcomingreports
CapgeminiResearchInstitute2024
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Whoshouldreadthis
reportandwhy?
ThisreportoffersanoverviewofthetransformativepotentialofgenerativeAIforlargeorganizations
acrosssectorssuchasautomotive,consumer
products,retail,financialservices,telecom,energyandutilities,aerospaceanddefense,hightech,
industrialmanufacturing,pharmaandhealthcare,andthepublicsector/government.Itisthesecond
installmentinanannualresearchseriesandidentifiesshiftsintrendsfrom2023.
Thereportwillhelpbusinessexecutivesidentifyusecases
thatillustratetheapplicationsofgenerativeAIacross
functions,includingIT,sales,marketing,andproductdesign/R&D.Thereportdrawsonthecomprehensiveanalysisofa
surveyof1,100leaders(directorlevelandabove)across14countries.Finally,itoffersrecommendationsforbusinessleaderstoacceleratetheirorganizations’generativeAI
journeys.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Introduction
organizationsarenowintegratinggenerativeAIintosomeormostoftheirlocationsorfunctions,upfromjust6%in2023.Inthisyear’sreport,weanalyzeshiftsingenerativeAIadoptionandtakeacloserlookattheinvestmentlevelsandbenefitsorganizationshaverealized.WealsoturnthespotlightonAIagents,aquicklyevolvingtechnologywithpotentialtodriveinnovation.
TogaugeperceptionsofgenerativeAI,weconducteda
globalsurveyof1,100executivesatorganizationswith
annualrevenueabove$1billion.Weinvitedpublic-sector
organizationsandgovernmententitieswithanannual
budgetofatleast$50milliontoparticipate.Organizationsareheadquarteredin14countries:Australia,Canada,France,Germany,India,Italy,Japan,theNetherlands,Norway,
Singapore,Spain,Sweden,theUK,andtheUS.Organizationssurveyedoperateacross11keysectors:aerospaceand
defense,automotive,consumerproducts,energyand
utilities,financialservices,hightech,pharmaandhealthcare,industrialmanufacturing,retail,telecom,andthepublic
sector/government.Formoredetailsonthesurveysample,pleaserefertotheresearchmethodology.
GenerativeAIisrapidlytransformingthewayweinteractwithtechnology.Machinesarenowcapableofmimickingcreativehumanthoughtprocessesandsynthesizingtailoredcontentofincreasinglyhighquality.Thishassignificantimplications
fordrivinginnovation,operationalefficiency,andgrowth.
ThisreportisthesecondintheCapgeminiResearch
Institute’sannualresearchseriesthatexaminesgenerativeAItrendsandusecases.Inthefirstreportofthisseries,
“HarnessingthevalueofgenerativeAI:Topusecases
acrossindustries,”
weexploredthetransformativepotentialofgenerativeAI,highlightingthefunction-andsector-
specificusecaseswiththegreatestpotential,andcomparingadoptionratesacrosssectors.Inour2023research,we
discoveredthat,whilestillinitsinfancyintermsofscaled
adoptionandimplementation,generativeAIwasonthe
agendain96%ofboardroomsglobally.Wefoundthatnearly60%oforganizationssaidtheirleadersarestrongadvocatesofgenerativeAI,andonly39%weretakinga“wait-and-
watch”approach.
Thisyear’sresearchhighlightsaquickeningofthepaceofimplementation.Notably,nearlyone-quarter(24%)of
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Introduction
Thisreportcomprisesfivesections:
2
3
1
Organizationsare
deployinggenerativeAIatpace
GenerativeAIispervadingorganizations
GenerativeAIisalreadydrivingbenefits
4
AIagents:Thenewtechnologyfrontier
5
Howorganizationscanaccelerate
theirgenerativeAIjourneys
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
01
OrganizationsaredeployinggenerativeAIatpace
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
%
oforganizationshaveincreasedtheir
investmentingenerativeAIfromlastyear
InvestmentingenerativeAIisincreasing
Accordingtoourresearch,80%oforganizationshave
increasedtheirinvestmentingenerativeAIfromlastyear.Remarkably,notasingleorganizationdecreasedtheir
investment,whiletheremaining20%maintainedthesameinvestmentlevel.Thistrendechoesacrossallsectorsandorganizationsizesintheresearch.Forexample:
?Inaerospaceanddefense,almostninein10organizationshave(88%)boostedtheirinvestmentingenerativeAI;
?Withinretail,thelowestproportionamongallsectorsinoursurvey,66%haveinvestedingenerativeAI;
?73%oforganizationswith$1–5billioninannual
revenuehaveincreasedtheirinvestment,and89%oforganizationswithover$20billioninrevenuehave
doneso.
DaveChen,HeadofGlobalTechnologyInvestmentBankingatMorganStanley,says:“Thoughcostsavingsandoperationalefficienciesremainapriorityforlargeenterprises,theyarealsoshowingawillingnesstospend,especiallyongenerativeAIandtraditionalAIhardwareandsoftwarethatmay[inthemediumtolongterm]helpreducecostsandincreaseproductivityandrevenue.”1Recently,TheCoca-ColaCompanycommitted
$1.1billionoverafive-yearperiodtoacceleratecloudandgenerativeAIinitiatives.2
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Inthepastyear,
implementationofgenerativeAIhasaccelerated
Acrossourtotalsurveysampleof1,100organizations,
only6%oforganizationsareyettobeginexploring
generativeAI.Outofthosewhohaveatleastbeguntodoso(n=1,031),nearlyone-quarter(24%)arenowintegratingthistechnologyintosomeormostoftheirlocationsor
functions.Thismarksanincreasefromjust6%reportedlastyear,indicatingwidespreadrecognitionofthebenefits(seeFigure1).
Only10%ofsmallerorganizationsinourresearch,
withannualrevenueof$1–5billion,haveimplementedgenerativeAIacrosssomeormostoftheirlocations
andfunctions.Incontrast,49%oforganizationswith
annualrevenuesurpassing$20billionhaveimplementedthetechnology.
JackForestell,ChiefProductandStrategyOfficeratVisa,says:“WhilemuchofgenerativeAIsofarhasbeenfocusedontasksandcontentcreation,thistechnologywillsoonnotonlyreshapehowweliveandwork,butitwillalsomeaningfully
changecommerceinwayswehaveyettofullyunderstand.”3
HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Figure1.
MoreorganizationshaveincreasedtheirmaturityingenerativeAI
%oforganizationswhoagreewiththestatementongenerativeAImaturity
2023
2024
41%
53%
49%
27%
6%
18%6%
WehavestartedexploringthepotentialofgenerativeAI
WehaveenabledgenerativeAIcapabilitiesinsomeofourfunctions/locations
WehavebegunworkingonsomepilotsofgenerativeAIinitiatives
WehaveenabledgenerativeAIcapabilitiesinmost/allofourfunctions/locations
Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=940organizationsthatareatleastexploringgenerativeAIcapabilities.
*Inthe2024datapointsrespondentsfromIndiaandthepublicsector/governmentareexcludedastheywerenotincludedinthe2023research.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
AllsectorshaveprogressedintheirimplementationofgenerativeAI
GenerativeAIintegrationhasincreasedacrossallsectors
since2023.Forexample,40%oforganizationsintheretailsectorhaveimplementedgenerativeAIacrosssomeormostfunctions/locations,morethandoublingfrom17%in2023
(seeFigure2).Foradetailedlistingofusecasesbysectorandassociatedimplementationdata,pleaserefertoAppendix.
Figure2.
Overthepastyear,therehasbeenanincreaseinthematurityofgenerativeAIacrosssectors
%oforganizationswhoagreewiththestatementongenerativeAImaturity,bysector
4%5%
4%
6%3%
3%
4%
2%
3%2%
2%
6%6%
18%
41%
17%
22%
32%
45%
18%
35%26%
7%
28%19%
18%
9%
15%
21%
47%
10%
33%
14%
11%
11%
49%
7%
20%
37%
11%
44%
10%
49%
48%
24%
30%
53%
68%
54%
53%
40%
51%
48%
68%
68%
53%
27%
49%
55%45%
34%
11%
61%
39%
68%
21%
14%
22%
47%
24%
64%
35%
47%
27%
53%
30%
53%
19%
20%
20232024
2023202420232024
20232024
20232024
2023
2024
20232024
20232024
20232024
20232024
20232024
2024*
Average
RetailIndustrial
manufacturing
Consumerproducts
Automotive
High
tech
Financialservices
Energyandutilities
Telecom
Pharmaandhealthcare
Aerospaceanddefense
Publicsector
WehavestartedexploringthepotentialofgenerativeAI
WehavebegunworkingonsomepilotsofgenerativeAIinitiatives
WehaveenabledgenerativeAIcapabilitiesinsomeofour
functions/locations
WehaveenabledgenerativeAIcapabilitiesinmost/allofourfunctions/locations
Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities;Nvariespersectorusecaserangingfrom50to189.*Respondentsfromthepublicsectorwerenotincludedinthe2023research.**ExcludedfromFigure2isthepercentageoforganizationsthathavestartedexploringthepotentialofgenerativeAI.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
DavidM.Reese,ExecutiveVice-presidentandChief
TechnologyOfficeratAmgen,aUSbiopharmaceutical
company,says:"GenerativeAIistransformingdrugdiscoverybyallowingustobuildsophisticatedmodelsandseamlesslyintegrateAIintotheantibodydesignprocess.''4Natarajan
Chandrasekaran,ChairpersonofTataGroup,states:“In
e-commerce,generativeAIisbeingusedtogenerateproduct
catalogs,deliverconversationalshoppingexperiences,and
providepersonalizedoffers.”5MichaelSmith,ChiefInformationOfficeratTheEstéeLauderCompanies,says:“ThegenerativeAIchatbotdevelopedwith[apartner]helpsusquicklyfind
productsthataddressconcernsrelevanttospecificregionsandemergingmarkets.Wewillcontinuetoexploreotherwayswe
canharnessthewealthofdataacrossproducts,ingredients,andmore,intandemwiththepowerofgenerativeAI.”6
HighlightingthegradualscalingofgenerativeAIinfinancialservices,AsimTewary,formerChiefAIOfficer,PayPal,
comments:"Youhavetobeabletoexplainwhycertaindecisionsweremade—whyacreditlimitwassetatthatamount,for
example.There’sanabsolutenessthat’sexpectedfromregulatorsaboutbeingabletoexplainhowthedecisionwasmade.Anytimeyouimpacttheconsumerorintroduceasystemrisk,regulators
getveryconcerned.”Alsoconcerningtothefinancialsectoristheincreasedsophisticationofdeepfakeswhichcandeceivecustomersintotransferringfundstoseeminglylegitimate
accounts,whethervirtualorhumanagentmimicked.This
underscorestheimperativeofensuringbothaccuracyin
customer-facingAIproductsandrobustsecuritymeasuresincustomerinteractions.7
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
InvestmentingenerativeAIincreaseswithorganization
Onaverage,organizationssurveyedhave
allocatedaround$110milliontogenerativeAIforthecurrentfiscalyear.Thirty-fourpercentoforganizationsinoursurveyhaveallocated$50millionorlesstogenerativeAI,while11%haveallocated$250millionormore.
TheamountofgenerativeAIinvestmentincreaseswithcompanysize.Forexample,onaverage,
organizationswithannualrevenueof$1–5billionallocate$85millionandthosewithmorethan$20billionallocate$158million(seeFigure3).
Giventhattheamountofinvestmentallocated
togenerativeAIincreaseswithorganizationsize,largerorganizationswidelyagreethatgenerativeAIismorethanjustapassingtrend,servingasa
pivotalcornerstoneintheirenterpriseevolution.Largeorganizationsareincreasinglyembracing
thetransformativepotentialofgenerativeAI
technologymoreferventlythanperhapsother
recenttechnologicaladvancement.Astriking71%oforganizationswithannualrevenuesexceeding
size
$20billionbelievethatfailingtoadoptgenerative
AIwillplacethemataconsiderabledisadvantage
relativetotheircompetitors.Thissentimentisloweramongorganizationswithannualrevenuesunder$5billion(56%)8.
Ouraverageinvestmentof$110millionishigherthansomerecentlypublishedanalystreportsandlikely
reflectsthebroadcategoriesofenterprisespendincludinghardware,software,licensing,training,
amongothers.AccordingtoGartner,software
developmentisthefunctionwiththehighestrateofinvestmentingenerativeAI,followedcloselybymarketingandcustomerservice.8Additionally,a
significantmajorityoforganizationsareinvestinginpartnershipswithexternalprovidersofgenerativeAIapplications.Accordingtoourresearch,70%
oforganizationsareexclusivelyusingexternalapplicationsoracombinationofexternaland
in-housesolutions.Commonlyusedtoolsinclude
OpenAI’sChatGPT,GitHubCopilot,Scribe,MicrosoftCopilot,andAWSGenAI.
Figure3.
InvestmentingenerativeAItrendsupwardwithorganizationsize
AverageinvestmentdedicatedtogenerativeAI,byannualrevenue,2024
$157.7
$131.5
$109.8
$99.5
$85.2
$5bn–$9.9bn
$10bn–$19.9bn
Morethan$20bn
Average$1bn–
$4.9bn
Source:CapgeminiResearchInstitute,AIexecutivesurvey,May–June2024,N=981organizationswhoareatleastexploringgenerativeAIcapabilities,excludingthepublicsector.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
02
GenerativeAIispervadingorganizations
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
GenerativeAImakes
inroadsacrossfunctions
OurresearchindicatesanincreaseingenerativeAI
adoptionacrossallfacetsoforganizationsoverthepast12months.Examiningindividualfunctions,intheITdomain
forexample,theadoptionratehasincreasedto27%from4%thepreviousyear(seeFigure4).Hitachisuccessfully
integratedgenerativeAItoolsbyleveragingitsdetailed
system-designknowledgewithMicrosoft’sAIservices,
achievinga70%–90%successrateingeneratingapplicationsourcecode.9Foradetailedlistingofusecasesbyfunctionandassociatedimplementationdata,pleasereferto
theAppendix.
Figure4.
Overthepastyear,adoptionofgenerativeAIhasgrownacrossfunctions
%oforganizationsimplementinggenerativeAIusecases,byfunction
ITRiskmanagement
LogisticsSales/customeroperations
Finance
Humanresources* ESG/sustainability*Productdesign/R&D
Marketing
4% 4%2%
4%5%
3%2%
27%
26%
26%
25%
25%24%
22%
19%
19%
20232024
Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities;Nvariesperfunctionalusecase,ranging
from499to716.
*ESG/sustainabilityandhumanresourceswereexcludedfromthe2023research.
**“Implementation”referstoorganizationsthathavepartiallyscaledthefunctionalusecaseinquestion.
***Inthe2024averages,respondentsfromthepublicsectorandIndiaareexcluded,astheywerenotincludedinthe2023research.
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GenerativeAIisusedbyemployeesinmost
organizations
Themajorityoforganizationsallowemployeestouse
generativeAIinsomecapacity.Overhalfoforganizations(54%)requireemployeestofollowspecificguidelineswhenusingthesetools,ratherthanimposingacompleteban.
Threepercentofsurveyedorganizationsreportabanon
publicgenerativeAItoolsintheworkplace.However,7%oforganizationspermitunrestricteduseofsuchtools,whichmayposefutureriskstotheorganization(seeFigure5).
HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Figure5.
97%oforganizationsallowemployeestousegenerativeAIinsomecapacity
%oforganizationswhoagreewiththestatements
WeallowallouremployeestousegenerativeAItoolsbuthavesetupguardrails/principles
Weallowonlyacarefullychosengroupofskilledemployees,primarilythoseinspecialized/technicalroles,tousegenerativeAItools
WeallowallouremployeestousegenerativeAItoolsatwill
WehavebannedallouremployeesfromusingpublicgenerativeAItoolsintheworkplace
36%
7%
3%
54%
2024
Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities.
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Despitetheimplementationofguardrailsandpoliciesto
regulatetheuseofgenerativeAI,unauthorizedusageamongemployeesisstillrelativelycommon.Amongthe39%of
organizationswithabanorlimitationpolicy,halfofthemsaythereisstillunauthorizedusageofgenerativeAIinthe
workplace.Amazonhasprohibitedemployeesfromusingthird-partygenerativeAItools,suchasOpenAI'sChatGPT,particularlyforhandlingconfidentialdata.Thispolicyis
intendedtopreventdata-ownershipissuesandprotectsensitivecompanyinformation.10
Inthetablethatfollows,wehighlightrecent
generativeAIusecasesacrosssectorsandfunctions:
Example
HastransformeditsoperationsandinnovationprocesseswithgenerativeAI.AIassistantsprovideaircraftmanufacturinginstructions,enhancingaccessibilitytotechnicaldata,andfacilitatingprecisetaskguidance.11
UsesgenerativeAItoincorporateengineeringconstraintsintovehicledesign,and
optimizingmetricssuchasaerodynamicdrag,enhancinge?ciencyofelectric-vehicle(EV)design.12
LeveragesgenerativeAIinits“HeyMercedes”feature,whichisinbetawith900,000
users.Ito?erspersonalized,screen-freeinteractions,enhancingdrivingexperiencewithdynamicadjustmentsandreal-timesafetysupport.13
LaunchedMillsChat,agenerativeAItool,tostreamlinecustomerservice.Thisenhancese?ciency,providespersonalizedassistance,andencouragescustomerengagement.14
HarnessesgenerativeAItoanalyzecustomerfeedback,whichitusestore?neshapedesignand?avorofitsCheetosbrandedsnack,boostingmarketpenetrationby15%.Thisstrategyhasalsoshortenedproductlaunchcyclesandincreasedpro?tability.15
Company
Function
Airbus
Toyota
Mercedes-Benz
GeneralMills
PepsiCo
Manufacturing
Productdesign/R&D
Customerexperience/service
Customerexperience/service
Marketingandbranding
Consumerproducts
Consumerproducts
Aerospace
Automotive
Automotive
Sector
Continuetothenextpage...
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Example
UsesgenerativeAItostreamlinelegalprocesses,includingresearch,drafting,andcontractreviews.Thisallowslegalteamstofocusonstrategictasks,enhancing
operationale?ectiveness.16
LeveragesgenerativeAItoassistemployeeswithdailytaskssuchasemailmanagement.Enhancesemployeeproductivityandtransformsbusinesswork?ows.17
UsedGPT-4tocreateanAItoolfor?nancialadvisors,allowingrapidaccesstointernalresearch.Thisenhancesadvisore?ciencyandclientservice,simulatingtopinvestmentexpertsoncall.18
UsesgenerativeAItoreducecarbonfootprintofcommercialbuildings.Useshistoricaldatatopredictinteriorbuildingtemperatures,cuttingheat,ventilationandair-conditioning
(HVAC)energycostsbyupto25%andgreenhousegas(GHG)emissionsby40%.19
AddedgenerativeAIintoFactoryTalkDesignStudiotohelpengineersgeneratecodeusingnaturallanguageprompts,automatingroutinetasksandimprovingdesigne?ciency.Itwillalsoempowerexperiencedengineerstoacceleratedevelopmentandmentornewcomersmoree?ectively.20
Company
Function
Unilever
British
Petroleum(BP)
MorganStanley
BrainBoxAI
RockwellAutomation
Legal
Humanresources–
employeeproductivity
Customer
experience/service
ESG/sustainability
IT–coding/softwaredevelopment
Financialservices
Hightech
Industrialmanufacturing
Consumerproduct
Energy
Sector
Continuetothenextpage...
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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors
Example
IntegratedgenerativeAIintoFinanceAdvisor,aconversationalassistantfor?nancial
analystsinglobal?nance,ensuringprecise,compliant,andtimelydecision-makingacrossaccountingandrelatedfunctions.21
DevelopedtheMessageResponseAutomation(MeRA)systemin-houseusingpubliclyavailablelargelanguagemodels(LLMs),toautomateroutinecustomerinteractions,reducingemailhandlingtimesby50%andallowinghumanagentstofocusonmorecomplexissues.Italsostreamlinesoperationsandimprovescustomersatisfactionbyensuringprompt,
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