Capgemini-利用生成式人工智能的價值：第二版：跨行業(yè)的頂級用例（英）-2024

HarnessingthevalueofgenerativeAI

2ndedition:Topusecasesacrosssectors

#GetTheFutureYouWant

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

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Tableof

Content

Chapter1:Organizationsare

deployinggenerativeAIatpace

ExecutiveSummary

08

Introduction

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

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Chapter3:GenerativeAIisalreadydrivingbenefits

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Chapter2:GenerativeAIispervadingorganizations

34

Chapter4:AIagents:

Thenewtechnologyfrontier

46

Chapter5:Howorganizationscanacceleratetheir

generativeAIjourneys

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Increasedmaturityandinvestment:Organizationsare

embracinggenerativeAI,whichisreflectedinanuptickininvestmentlevels.Thevastmajority(80%)oforganizationsinoursurveyhaveincreasedtheirinvestmentingenerativeAIfrom2023,20%havemaintainedtheirinvestmentlevel,andnotoneorganizationdecreasedtheirinvestmentfromlastyear.Largerenterprisesleadthecharge,andoverall,

nearlyone-quarter(24%)oforganizationshaveintegratedthistechnologyintosomeormostoftheiroperations,an

accelerationfrom6%reportedjust12monthsago.This

increaseingenerativeAIadoptionsince2023spansall

sectors.Forexample,inretail,implementationincreasedto40%,morethandoublingfrom17%in2023.

Pervasiveintegrationacrossfunctions:GenerativeAI

permeatesorganizations,catalyzingashiftinoperationalparadigms.Inthepastyear,therehasbeenanincreasein

itsadoptionacrossallorganizationaldomains,fromsalesandmarketingtoIT,operations,R&D,finance,andlogistics.

Moreover,generativeAIadoptionamongemployeesisrobustinmostorganizations,withthemajorityallowingitsuse.Only3%ofsurveyedorganizationsenforceacompletebanon

Executive

Summary

publicgenerativeAItoolsintheworkplace.

Tangiblebenefitsandstrategicshifts:Earlyadopters

ofgenerativeAIareseeingbenefitsinareasinwhich

generativeAIhasbeenpilotedordeployed,fromimprovedoperationalefficiencytoenhancedcustomerexperience.Forexample,onaverage,organizationsrealizeda7.8%

improvementinproductivityanda6.7%improvement

incustomerengagementandsatisfaction,overthepast

year.OrganizationsanticipatethatgenerativeAIwilldriveadjustmentstotheirstrategicapproachesandbusiness

models.Withabeliefthatthetechnologywillbeakey

driverofrevenuegrowthandinnovation,organizationsareexploringnewwaysofharnessingitscapabilities.

TheriseofAIagents:TheemergenceofAIagentsmarksashift,withpotentialtoenhanceautomationandproductivityacrosssectors,businessprocesses,andalongtheentire

valuechain.TheseAIagentshaveevolvedfromsupportive

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

toolstoautonomousentitiescapableofexecutingtasks

independently.OrganizationsareeagertoadoptAIagents,withastrongmajority(82%)intendingtointegratethem

Executive

Summary

within1–3years.ThereisaleveloftrustinAIagentsfor

specifictasks,suchasgeneratingworkemails,coding,anddataanalysis.However,organizationsarealsomindfuloftheneedtoestablishguardrailstovalidateAI-madedecisions,

ensuringtransparencyandaccountability.

EmpoweryourgenerativeAIjourney:Organizationsshould:

Establisharobustframeworkfordatagovernanceandmanagement

Strengthenthedataplatformandcultivatetrusttoensurereliableoutcomes

Cultivateexpertisethroughstrategictrainingandtalentdevelopment

AcquireunderstandingandexpertiseofthegenerativeAIecosystem

DeployagenerativeAIplatformtomanageusecasesatscale

Fortifyagainstcybersecuritythreats

EmbraceemergingtrendssuchasAIagentstoboostcompetitivenessandinnovation.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

ThisreportisapartofCapgeminiResearchInstitute’sseriesonGenerativeAI

GenAIinorganizations-annualresearch

GenAIforsoftwareengineering

GenAIformanagement*

GenAIformarketing

GenAIinR&D

andengineering*

GenAIand

consumers

GenAIinsupplychain*

GenAIinmanufacturing*

GenAIincustomerservice*

GenAIandsustainability*

GenAIandethics/ trust*

GenAIand

cybersecurity*

GenAIinbusinessoperations*

Datamastery*

SpecialeditionofourpremiumjournalConversationsfortomorrowonGenAI*

Tofindoutmore,pleasegoto

/insights/research-institute/

*Upcomingreports

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Whoshouldreadthis

reportandwhy?

ThisreportoffersanoverviewofthetransformativepotentialofgenerativeAIforlargeorganizations

acrosssectorssuchasautomotive,consumer

products,retail,financialservices,telecom,energyandutilities,aerospaceanddefense,hightech,

industrialmanufacturing,pharmaandhealthcare,andthepublicsector/government.Itisthesecond

installmentinanannualresearchseriesandidentifiesshiftsintrendsfrom2023.

Thereportwillhelpbusinessexecutivesidentifyusecases

thatillustratetheapplicationsofgenerativeAIacross

functions,includingIT,sales,marketing,andproductdesign/R&D.Thereportdrawsonthecomprehensiveanalysisofa

surveyof1,100leaders(directorlevelandabove)across14countries.Finally,itoffersrecommendationsforbusinessleaderstoacceleratetheirorganizations’generativeAI

journeys.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Introduction

organizationsarenowintegratinggenerativeAIintosomeormostoftheirlocationsorfunctions,upfromjust6%in2023.Inthisyear’sreport,weanalyzeshiftsingenerativeAIadoptionandtakeacloserlookattheinvestmentlevelsandbenefitsorganizationshaverealized.WealsoturnthespotlightonAIagents,aquicklyevolvingtechnologywithpotentialtodriveinnovation.

TogaugeperceptionsofgenerativeAI,weconducteda

globalsurveyof1,100executivesatorganizationswith

annualrevenueabove$1billion.Weinvitedpublic-sector

organizationsandgovernmententitieswithanannual

budgetofatleast$50milliontoparticipate.Organizationsareheadquarteredin14countries:Australia,Canada,France,Germany,India,Italy,Japan,theNetherlands,Norway,

Singapore,Spain,Sweden,theUK,andtheUS.Organizationssurveyedoperateacross11keysectors:aerospaceand

defense,automotive,consumerproducts,energyand

utilities,financialservices,hightech,pharmaandhealthcare,industrialmanufacturing,retail,telecom,andthepublic

sector/government.Formoredetailsonthesurveysample,pleaserefertotheresearchmethodology.

GenerativeAIisrapidlytransformingthewayweinteractwithtechnology.Machinesarenowcapableofmimickingcreativehumanthoughtprocessesandsynthesizingtailoredcontentofincreasinglyhighquality.Thishassignificantimplications

fordrivinginnovation,operationalefficiency,andgrowth.

ThisreportisthesecondintheCapgeminiResearch

Institute’sannualresearchseriesthatexaminesgenerativeAItrendsandusecases.Inthefirstreportofthisseries,

“HarnessingthevalueofgenerativeAI:Topusecases

acrossindustries,”

weexploredthetransformativepotentialofgenerativeAI,highlightingthefunction-andsector-

specificusecaseswiththegreatestpotential,andcomparingadoptionratesacrosssectors.Inour2023research,we

discoveredthat,whilestillinitsinfancyintermsofscaled

adoptionandimplementation,generativeAIwasonthe

agendain96%ofboardroomsglobally.Wefoundthatnearly60%oforganizationssaidtheirleadersarestrongadvocatesofgenerativeAI,andonly39%weretakinga“wait-and-

watch”approach.

Thisyear’sresearchhighlightsaquickeningofthepaceofimplementation.Notably,nearlyone-quarter(24%)of

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Introduction

Thisreportcomprisesfivesections:

2

3

1

Organizationsare

deployinggenerativeAIatpace

GenerativeAIispervadingorganizations

GenerativeAIisalreadydrivingbenefits

4

AIagents:Thenewtechnologyfrontier

5

Howorganizationscanaccelerate

theirgenerativeAIjourneys

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

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OrganizationsaredeployinggenerativeAIatpace

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

%

oforganizationshaveincreasedtheir

investmentingenerativeAIfromlastyear

InvestmentingenerativeAIisincreasing

Accordingtoourresearch,80%oforganizationshave

increasedtheirinvestmentingenerativeAIfromlastyear.Remarkably,notasingleorganizationdecreasedtheir

investment,whiletheremaining20%maintainedthesameinvestmentlevel.Thistrendechoesacrossallsectorsandorganizationsizesintheresearch.Forexample:

?Inaerospaceanddefense,almostninein10organizationshave(88%)boostedtheirinvestmentingenerativeAI;

?Withinretail,thelowestproportionamongallsectorsinoursurvey,66%haveinvestedingenerativeAI;

?73%oforganizationswith$1–5billioninannual

revenuehaveincreasedtheirinvestment,and89%oforganizationswithover$20billioninrevenuehave

doneso.

DaveChen,HeadofGlobalTechnologyInvestmentBankingatMorganStanley,says:“Thoughcostsavingsandoperationalefficienciesremainapriorityforlargeenterprises,theyarealsoshowingawillingnesstospend,especiallyongenerativeAIandtraditionalAIhardwareandsoftwarethatmay[inthemediumtolongterm]helpreducecostsandincreaseproductivityandrevenue.”1Recently,TheCoca-ColaCompanycommitted

$1.1billionoverafive-yearperiodtoacceleratecloudandgenerativeAIinitiatives.2

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Inthepastyear,

implementationofgenerativeAIhasaccelerated

Acrossourtotalsurveysampleof1,100organizations,

only6%oforganizationsareyettobeginexploring

generativeAI.Outofthosewhohaveatleastbeguntodoso(n=1,031),nearlyone-quarter(24%)arenowintegratingthistechnologyintosomeormostoftheirlocationsor

functions.Thismarksanincreasefromjust6%reportedlastyear,indicatingwidespreadrecognitionofthebenefits(seeFigure1).

Only10%ofsmallerorganizationsinourresearch,

withannualrevenueof$1–5billion,haveimplementedgenerativeAIacrosssomeormostoftheirlocations

andfunctions.Incontrast,49%oforganizationswith

annualrevenuesurpassing$20billionhaveimplementedthetechnology.

JackForestell,ChiefProductandStrategyOfficeratVisa,says:“WhilemuchofgenerativeAIsofarhasbeenfocusedontasksandcontentcreation,thistechnologywillsoonnotonlyreshapehowweliveandwork,butitwillalsomeaningfully

changecommerceinwayswehaveyettofullyunderstand.”3

HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Figure1.

MoreorganizationshaveincreasedtheirmaturityingenerativeAI

%oforganizationswhoagreewiththestatementongenerativeAImaturity

2023

2024

41%

53%

49%

27%

6%

18%6%

WehavestartedexploringthepotentialofgenerativeAI

WehaveenabledgenerativeAIcapabilitiesinsomeofourfunctions/locations

WehavebegunworkingonsomepilotsofgenerativeAIinitiatives

WehaveenabledgenerativeAIcapabilitiesinmost/allofourfunctions/locations

Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=940organizationsthatareatleastexploringgenerativeAIcapabilities.

*Inthe2024datapointsrespondentsfromIndiaandthepublicsector/governmentareexcludedastheywerenotincludedinthe2023research.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

AllsectorshaveprogressedintheirimplementationofgenerativeAI

GenerativeAIintegrationhasincreasedacrossallsectors

since2023.Forexample,40%oforganizationsintheretailsectorhaveimplementedgenerativeAIacrosssomeormostfunctions/locations,morethandoublingfrom17%in2023

(seeFigure2).Foradetailedlistingofusecasesbysectorandassociatedimplementationdata,pleaserefertoAppendix.

Figure2.

Overthepastyear,therehasbeenanincreaseinthematurityofgenerativeAIacrosssectors

%oforganizationswhoagreewiththestatementongenerativeAImaturity,bysector

4%5%

4%

6%3%

3%

4%

2%

3%2%

2%

6%6%

18%

41%

17%

22%

32%

45%

18%

35%26%

7%

28%19%

18%

9%

15%

21%

47%

10%

33%

14%

11%

11%

49%

7%

20%

37%

11%

44%

10%

49%

48%

24%

30%

53%

68%

54%

53%

40%

51%

48%

68%

68%

53%

27%

49%

55%45%

34%

11%

61%

39%

68%

21%

14%

22%

47%

24%

64%

35%

47%

27%

53%

30%

53%

19%

20%

20232024

2023202420232024

20232024

20232024

2023

2024

20232024

20232024

20232024

20232024

20232024

2024*

Average

RetailIndustrial

manufacturing

Consumerproducts

Automotive

High

tech

Financialservices

Energyandutilities

Telecom

Pharmaandhealthcare

Aerospaceanddefense

Publicsector

WehavestartedexploringthepotentialofgenerativeAI

WehavebegunworkingonsomepilotsofgenerativeAIinitiatives

WehaveenabledgenerativeAIcapabilitiesinsomeofour

functions/locations

WehaveenabledgenerativeAIcapabilitiesinmost/allofourfunctions/locations

Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities;Nvariespersectorusecaserangingfrom50to189.*Respondentsfromthepublicsectorwerenotincludedinthe2023research.**ExcludedfromFigure2isthepercentageoforganizationsthathavestartedexploringthepotentialofgenerativeAI.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

DavidM.Reese,ExecutiveVice-presidentandChief

TechnologyOfficeratAmgen,aUSbiopharmaceutical

company,says:"GenerativeAIistransformingdrugdiscoverybyallowingustobuildsophisticatedmodelsandseamlesslyintegrateAIintotheantibodydesignprocess.''4Natarajan

Chandrasekaran,ChairpersonofTataGroup,states:“In

e-commerce,generativeAIisbeingusedtogenerateproduct

catalogs,deliverconversationalshoppingexperiences,and

providepersonalizedoffers.”5MichaelSmith,ChiefInformationOfficeratTheEstéeLauderCompanies,says:“ThegenerativeAIchatbotdevelopedwith[apartner]helpsusquicklyfind

productsthataddressconcernsrelevanttospecificregionsandemergingmarkets.Wewillcontinuetoexploreotherwayswe

canharnessthewealthofdataacrossproducts,ingredients,andmore,intandemwiththepowerofgenerativeAI.”6

HighlightingthegradualscalingofgenerativeAIinfinancialservices,AsimTewary,formerChiefAIOfficer,PayPal,

comments:"Youhavetobeabletoexplainwhycertaindecisionsweremade—whyacreditlimitwassetatthatamount,for

example.There’sanabsolutenessthat’sexpectedfromregulatorsaboutbeingabletoexplainhowthedecisionwasmade.Anytimeyouimpacttheconsumerorintroduceasystemrisk,regulators

getveryconcerned.”Alsoconcerningtothefinancialsectoristheincreasedsophisticationofdeepfakeswhichcandeceivecustomersintotransferringfundstoseeminglylegitimate

accounts,whethervirtualorhumanagentmimicked.This

underscorestheimperativeofensuringbothaccuracyin

customer-facingAIproductsandrobustsecuritymeasuresincustomerinteractions.7

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

InvestmentingenerativeAIincreaseswithorganization

Onaverage,organizationssurveyedhave

allocatedaround$110milliontogenerativeAIforthecurrentfiscalyear.Thirty-fourpercentoforganizationsinoursurveyhaveallocated$50millionorlesstogenerativeAI,while11%haveallocated$250millionormore.

TheamountofgenerativeAIinvestmentincreaseswithcompanysize.Forexample,onaverage,

organizationswithannualrevenueof$1–5billionallocate$85millionandthosewithmorethan$20billionallocate$158million(seeFigure3).

Giventhattheamountofinvestmentallocated

togenerativeAIincreaseswithorganizationsize,largerorganizationswidelyagreethatgenerativeAIismorethanjustapassingtrend,servingasa

pivotalcornerstoneintheirenterpriseevolution.Largeorganizationsareincreasinglyembracing

thetransformativepotentialofgenerativeAI

technologymoreferventlythanperhapsother

recenttechnologicaladvancement.Astriking71%oforganizationswithannualrevenuesexceeding

size

$20billionbelievethatfailingtoadoptgenerative

AIwillplacethemataconsiderabledisadvantage

relativetotheircompetitors.Thissentimentisloweramongorganizationswithannualrevenuesunder$5billion(56%)8.

Ouraverageinvestmentof$110millionishigherthansomerecentlypublishedanalystreportsandlikely

reflectsthebroadcategoriesofenterprisespendincludinghardware,software,licensing,training,

amongothers.AccordingtoGartner,software

developmentisthefunctionwiththehighestrateofinvestmentingenerativeAI,followedcloselybymarketingandcustomerservice.8Additionally,a

significantmajorityoforganizationsareinvestinginpartnershipswithexternalprovidersofgenerativeAIapplications.Accordingtoourresearch,70%

oforganizationsareexclusivelyusingexternalapplicationsoracombinationofexternaland

in-housesolutions.Commonlyusedtoolsinclude

OpenAI’sChatGPT,GitHubCopilot,Scribe,MicrosoftCopilot,andAWSGenAI.

Figure3.

InvestmentingenerativeAItrendsupwardwithorganizationsize

AverageinvestmentdedicatedtogenerativeAI,byannualrevenue,2024

$157.7

$131.5

$109.8

$99.5

$85.2

$5bn–$9.9bn

$10bn–$19.9bn

Morethan$20bn

Average$1bn–

$4.9bn

Source:CapgeminiResearchInstitute,AIexecutivesurvey,May–June2024,N=981organizationswhoareatleastexploringgenerativeAIcapabilities,excludingthepublicsector.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

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GenerativeAIispervadingorganizations

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

GenerativeAImakes

inroadsacrossfunctions

OurresearchindicatesanincreaseingenerativeAI

adoptionacrossallfacetsoforganizationsoverthepast12months.Examiningindividualfunctions,intheITdomain

forexample,theadoptionratehasincreasedto27%from4%thepreviousyear(seeFigure4).Hitachisuccessfully

integratedgenerativeAItoolsbyleveragingitsdetailed

system-designknowledgewithMicrosoft’sAIservices,

achievinga70%–90%successrateingeneratingapplicationsourcecode.9Foradetailedlistingofusecasesbyfunctionandassociatedimplementationdata,pleasereferto

theAppendix.

Figure4.

Overthepastyear,adoptionofgenerativeAIhasgrownacrossfunctions

%oforganizationsimplementinggenerativeAIusecases,byfunction

ITRiskmanagement

LogisticsSales/customeroperations

Finance

Humanresources* ESG/sustainability*Productdesign/R&D

Marketing

4% 4%2%

4%5%

3%2%

27%

26%

26%

25%

25%24%

22%

19%

19%

20232024

Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,April2023,N=800organizations;GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities;Nvariesperfunctionalusecase,ranging

from499to716.

*ESG/sustainabilityandhumanresourceswereexcludedfromthe2023research.

**“Implementation”referstoorganizationsthathavepartiallyscaledthefunctionalusecaseinquestion.

***Inthe2024averages,respondentsfromthepublicsectorandIndiaareexcluded,astheywerenotincludedinthe2023research.

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GenerativeAIisusedbyemployeesinmost

organizations

Themajorityoforganizationsallowemployeestouse

generativeAIinsomecapacity.Overhalfoforganizations(54%)requireemployeestofollowspecificguidelineswhenusingthesetools,ratherthanimposingacompleteban.

Threepercentofsurveyedorganizationsreportabanon

publicgenerativeAItoolsintheworkplace.However,7%oforganizationspermitunrestricteduseofsuchtools,whichmayposefutureriskstotheorganization(seeFigure5).

HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Figure5.

97%oforganizationsallowemployeestousegenerativeAIinsomecapacity

%oforganizationswhoagreewiththestatements

WeallowallouremployeestousegenerativeAItoolsbuthavesetupguardrails/principles

Weallowonlyacarefullychosengroupofskilledemployees,primarilythoseinspecialized/technicalroles,tousegenerativeAItools

WeallowallouremployeestousegenerativeAItoolsatwill

WehavebannedallouremployeesfromusingpublicgenerativeAItoolsintheworkplace

36%

7%

3%

54%

2024

Source:CapgeminiResearchInstitute,GenerativeAIexecutivesurvey,May–June2024,N=1,031organizationsthatareatleastexploringgenerativeAIcapabilities.

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Despitetheimplementationofguardrailsandpoliciesto

regulatetheuseofgenerativeAI,unauthorizedusageamongemployeesisstillrelativelycommon.Amongthe39%of

organizationswithabanorlimitationpolicy,halfofthemsaythereisstillunauthorizedusageofgenerativeAIinthe

workplace.Amazonhasprohibitedemployeesfromusingthird-partygenerativeAItools,suchasOpenAI'sChatGPT,particularlyforhandlingconfidentialdata.Thispolicyis

intendedtopreventdata-ownershipissuesandprotectsensitivecompanyinformation.10

Inthetablethatfollows,wehighlightrecent

generativeAIusecasesacrosssectorsandfunctions:

Example

HastransformeditsoperationsandinnovationprocesseswithgenerativeAI.AIassistantsprovideaircraftmanufacturinginstructions,enhancingaccessibilitytotechnicaldata,andfacilitatingprecisetaskguidance.11

UsesgenerativeAItoincorporateengineeringconstraintsintovehicledesign,and

optimizingmetricssuchasaerodynamicdrag,enhancinge?ciencyofelectric-vehicle(EV)design.12

LeveragesgenerativeAIinits“HeyMercedes”feature,whichisinbetawith900,000

users.Ito?erspersonalized,screen-freeinteractions,enhancingdrivingexperiencewithdynamicadjustmentsandreal-timesafetysupport.13

LaunchedMillsChat,agenerativeAItool,tostreamlinecustomerservice.Thisenhancese?ciency,providespersonalizedassistance,andencouragescustomerengagement.14

HarnessesgenerativeAItoanalyzecustomerfeedback,whichitusestore?neshapedesignand?avorofitsCheetosbrandedsnack,boostingmarketpenetrationby15%.Thisstrategyhasalsoshortenedproductlaunchcyclesandincreasedpro?tability.15

Company

Function

Airbus

Toyota

Mercedes-Benz

GeneralMills

PepsiCo

Manufacturing

Productdesign/R&D

Customerexperience/service

Customerexperience/service

Marketingandbranding

Consumerproducts

Consumerproducts

Aerospace

Automotive

Automotive

Sector

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Example

UsesgenerativeAItostreamlinelegalprocesses,includingresearch,drafting,andcontractreviews.Thisallowslegalteamstofocusonstrategictasks,enhancing

operationale?ectiveness.16

LeveragesgenerativeAItoassistemployeeswithdailytaskssuchasemailmanagement.Enhancesemployeeproductivityandtransformsbusinesswork?ows.17

UsedGPT-4tocreateanAItoolfor?nancialadvisors,allowingrapidaccesstointernalresearch.Thisenhancesadvisore?ciencyandclientservice,simulatingtopinvestmentexpertsoncall.18

UsesgenerativeAItoreducecarbonfootprintofcommercialbuildings.Useshistoricaldatatopredictinteriorbuildingtemperatures,cuttingheat,ventilationandair-conditioning

(HVAC)energycostsbyupto25%andgreenhousegas(GHG)emissionsby40%.19

AddedgenerativeAIintoFactoryTalkDesignStudiotohelpengineersgeneratecodeusingnaturallanguageprompts,automatingroutinetasksandimprovingdesigne?ciency.Itwillalsoempowerexperiencedengineerstoacceleratedevelopmentandmentornewcomersmoree?ectively.20

Company

Function

Unilever

British

Petroleum(BP)

MorganStanley

BrainBoxAI

RockwellAutomation

Legal

Humanresources–

employeeproductivity

Customer

experience/service

ESG/sustainability

IT–coding/softwaredevelopment

Financialservices

Hightech

Industrialmanufacturing

Consumerproduct

Energy

Sector

Continuetothenextpage...

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HarnessingthevalueofgenerativeAI:2ndeditionTopusescasesacrosssectors

Example

IntegratedgenerativeAIintoFinanceAdvisor,aconversationalassistantfor?nancial

analystsinglobal?nance,ensuringprecise,compliant,andtimelydecision-makingacrossaccountingandrelatedfunctions.21

DevelopedtheMessageResponseAutomation(MeRA)systemin-houseusingpubliclyavailablelargelanguagemodels(LLMs),toautomateroutinecustomerinteractions,reducingemailhandlingtimesby50%andallowinghumanagentstofocusonmorecomplexissues.Italsostreamlinesoperationsandimprovescustomersatisfactionbyensuringprompt,