旅游營銷視角下城市外宣翻譯研究

-1-ChapterSixConclusionThepromotionoftouristcitiesisacomplexandmassivesystematicproject.Citypromotionalvideos,asameansoftourismmarketing,areavisualartisticcreationbasedonurbanthemeelementsandcombinedwiththesound,light,andshadowtonesoffilmandtelevisionart.Acitypromotionalvideoisadisplayandexpressionoftheessenceofacity.Throughavisualcommunicationpath,itenhancesthecity’svisibilityandexposure,inordertobetterattractinvestmentandincreasetourism.Thecoreofcitypromotionalvideoproductionistofundamentallychangethesimilarityofurbanconstruction,highlightthequalityandpersonalityofthecity,excavatetheregionalculturalcharacteristicsofthecity,andenhanceitsattractiveness,Inordertoenhancethecompetitivenessofthecity,promoteeconomicdevelopmentlevel,establishauniquevisualrecognitioneffectofthecity,andcreateexclusiveurbanimagevideostailoredforthecity.Tourismmarketingisaseriesofexternalbusinessactivitiesthatestablishagoodimageandexpandmarketsharethroughadvertising,personnelpromotion,strictcontrolofproductquality,andothermeans,basedontheneedsofthetourismtargetmarket,designingproductsthatsatisfycustomers,settingpricesthatarerecognizedbycustomers.Thisarticleintroducestheconceptsandcharacteristicsoftourismmarketingandurbanpublicity,andstudiesthesentencesinurbanpromotionalvideos.Takingsentencesasexamples,itdeeplyexplorestourismmarketingthinking.Therefore,translatorsneedtosolvetheproblemsencounteredduringthetranslationprocess,fullyconsiderthedifferencesindomesticandforeignaudiences,andpayattentiontotranslationmethods;Atthesametime,itisnecessarytohavemarketingawareness,translatebetterfromtourismmarketingthinking,strengthentheeffectivetransmissionoftexts,andachievemaximumsatisfaction.Insummary,withthedevelopmentofglobaleconomy,opportunitiesareaccompaniedbychallengesandrisks.Asatoolforopeninguptotheoutsideworld,urbanpublicityalsoplaysanincreasinglyimportantroleandsignificance.Inresponsetothedifferentissuesinurbanpublicityinourcountry,weneedtoinnovaterelevantconceptsbycombiningtourismmarketingthinkingtoimproveourpublicitycapabilities.Therefore,itisnecessaryforustoactivelyenhanceourownabilitiesandreflectonvariousaspectsinordertopromotethefasterdevelopmentofourcountry'seconomy.Note①ItdescribesChengdu’snatural,beautifulscenery,andpeople’sleisureandquietscene.Bibliography[1]黃友義.

堅持"外宣三貼近"原則,處理好外宣翻譯中的難點問題[J].對外大傳播.

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