mb季節(jié)性零售創(chuàng)意比稿決賽

2014MBSeasonalRetailPromotionCreativePitch–RoundSeasonalRetailCreativePitch30April2014Duringfestiveholidaysandseasonsthroughouttheyear,Mercedes-Benz’sdealerswillrolloutpromotions.Thebrandwillprovideasetofmasterimageryforeachoccasion,whichthedealersTHECreateasetofkeyvisualstailoredtothespecialoccasion,whicharethenadaptedtoin-storePOSM,onlinebanners,andWeChat/Weibopictures.THEImprovebrandaffinityandstrengthenbondbetweenbrandandIncreaseshowroomtrafficduringspecialoccasions/festivals,throughinterestingmasterTARGETDriverswhoareattheConsiderationStageofpurchasingaTheyarewaitingtoadvantageofaretailpromotionbeforefinalisingFansofMercedes-Benzwhoareactiveonsocialmedia2MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr 七夕節(jié)ChineseValentine’sDay*教師節(jié)Teacher’sDay感恩節(jié)ThanksgivingDay圣誕節(jié)ChristmasDay元旦/新年NewYear情人節(jié)Valentine’sDay春節(jié)ChineseNewYearWomen’sDay勞動(dòng)節(jié)LabourDay兒童節(jié)Children’sDay父親節(jié)Father’sDay3MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr 4MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprChineseChinese除了幽會(huì)還有優(yōu)惠5ChineseChinese6ChineseAdaptation:Chinese7ChineseAdaptation:Chinese8ChineseAdaptation:Chinese9ChineseAdaptation:ChineseChineseChineseChineseChineseChineseChineseMid-Autumn14MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprMid-Mid-Mid-Adaptation:Mid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:Mid-Mid-Mid-Mid-Mid-月上枝頭喜上眉梢OtherNational25MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprNationalNational星耀中華繽紛有禮NationalNational歡星鼓舞與國同慶28MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr萬圣星 一網(wǎng)打Christmas30MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr圣誕好禮誰能HOLD33MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprValentine’sValentine’s今年情人 摘顆星送給Spring35MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprSpringSpring喜大普奔馳鳴天下SpringSpring辭舊 迎”豐”Labor38MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprLabourLabour環(huán)環(huán)相扣禮送不停Children’s40MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr兒時(shí)夢想觸手可及Materialtobedelivered7workingdaysbeforeMediaLaunchPleaserefertotimelinebelow,doneforChineseValentine’sDaymastertoolkitNOTE:Timelinebasedonscenarioofpurchasingandretouchingstockimagesonly.NophotoshootClientKVSign-KVproductionFAinprogressClientSign-off

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PoP:DealerlocalisationLeadtimefordealers’localisationand42MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprTeamPEONYManagingPEONYManagingDirector,Ogilvy&Mather43MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprClienttoapproveMoveintoproduction(stock