外國(guó)精美模板

Gene

H.

Yoon/Senior

ManagerEmerging

Business

IncubationCenterWireless

Data

Revenue7.7%8.79.912.113.4

14.4

15.721.218.5

18.1

19.023.9'033Q'034Q'041Q'042Q'043Q'044Q'021Q '02

2Q '02

3Q '024Q '031Q '032Q※

Source:

Company

data

/

AS

of

4Q

2004,

Unit

of

Revenue

:

KRW

billion251.3

265.0159.8

192.9129.3305.7

338.3411.2391.6417.2

470.3544.2Wireless

Revenue

as%

of

Cellular

RevenueThe

revenue

from

wireless

data

services

has

jumped

three

foldoverthe

past

three

years

and

the

momentum

is

expected

to

continueintothefuture.Wireless

RevenueStagnant

current

marketNew

growth

enginesMaintaining

marketdominanceDriver

IV:

CorporationConvergence

TrendConvergence

is

a

trend

that

is

being

accelerated

by

a

number

ofdrivers

and

will

lead

to

ubiquitous

service

environment.ConvenienceHigh

qualityPersonalizationDriver

II:

CustomerBroadband

networkConvergence

devicesSensor

networkDriver

I:TechnologyEased

regulationFostering

ofstrategic

industriesDriver

III:

GovernmentUbiquitousEnvironmentConvergenceAccelerationHigher

Customer

AcceptanceTechnology

PushMarket

PullChances

&

RisksNew

TechnologyConvergence

StrategyCommercial

services

available

as

of

nowCommercialization

underwaySK

Telecom

will

make

strenuous

efforts

to

identify

new

businessmodels

in

convergence

to

expand

the

company’s

scope

of

business.Expand

mobile

corePbeurssoinnaelsizsation,

Context-awareIntegrated

servicesProvide

Higher

service

accessibilityIdentify

new

businessmodels

in

convergenceImfiperlodved

convergence

biz

modelDetection

of

new

convergence

areasapplying

new

technologiesGameMusicFinanceCommerceFixedLineHandsetBroad-castingMobileCoreBusinessLogistics(RFID)TelematicsODSOTSOIS<MobileTerminal>1.RFID

CodeScanning2.RFID

CodeTransferMobile

N/WServiceRFID

N/WService<

Mobile

N/W

><

Mobile

RFIDService>3.Access

toMobile

N/W5.SearchRFID

Info.4.Select

MobileRFID

Service6.ReceiveSearch

Resloult7.

Send

Billing

Info<Movie

Poster><RFIDTag><MovieInfo.>①Title-Starwars:

Episode

III②Nearest

Theaters-Seoul

Cinema-Korea

Art

Center③Box

Office-Ranking

1st

for

2weeksScenario

of

ApplicationsConcept

of

ApplicationsWhat

the

RFID

based

USN?Opportunities

of

ApplicationsA

wireless

technology

that

provides

new

valuable

servicestomobile

phone

users

by

integrating

RFID/USN

Infrastructure

with

mobile

communication

&

wireless

InternetCreate

New

Value

forMobile

Phone

UsersBuild

New

Marketsand

Activate

MobileTechnologiesLead

WorldTechnology&StandardsImprove

Quality

of‘Ubiquitous’

LifeMobile

RFIDTechnology

&

ServiceStore

Know-howandWhat

is

‘Mobile

RFID’

Technology?Structure

of

ApplicationsMobile

RFID

Service

:

Hypertext

Information

ProvidingProduct

informationservice

platformSupply

chainservice

platformWith

product

authentication

service,

end

user

can

check

theauthenticity

of

products

by

using

mobile

handsets

equipped

with

RFIDreaders

to

scan

tags

attached

to

productsProduct

authenticity

verifiedthrough

tag

attached

to

GinsengApplications-Ginseng

AuthenticationWirelessBackboneN/W2.5/3GMobile

RFID

service

will

provide

ubiquitous

service

for

mobileend

usersRoute

GuidancePublic

Transportation

RouteRoad

GuidanceReturn

Home

RouteLeisure

&

LifestyleNature

ExperienceFavorite

Hot

SpotsShopping

&

BankingPromotion

eventRevolutionInUbiquitousHomeNetworkingApplications-Mobile

Life1.

Scan

RFID

tags

attached

toplants

and

flowers2.

Special

promotional

eventsprovided

by

operator3.

User

requests

deliveryofitems

for

sale

on

thepromotional

eventApplications-Nature

ExperienceThe

nature

experience

service

lets

end

users

download

informationabout

plants

and

animals

by

reading

tags

attached

to

plants

andanimals

in

a

zooFavorite

service

provides

information

about

shops

and

restaurants.Tag

containing

information

server

address

about

the

shop

orrestaurant

is

attached

to

the

entrance

of

the

business.

Users

scanthe

tags

using

their

mobile

phones

to

download

the

information

andcan

also

send

it

to

another

person.Recognizes

tags

on

table

top,

counter

orentrancetoa

store

when

in

tag

recognition

modeUsers

selects

Favorite

Service

from

themenuUser

then

clicks

the

next

button

on

thescreenScreen

then

displays

the

name

of

the

storeorrestaurant

along

with

the

businessesunique

IDApplications-Favorite

ServiceMobile

RFIDReaderCurrent

location

inbuildingand

information

aboutofficesRoute

GuidanceNearest

store

locationTags

on

trafficlightsand

other

publicinfrastructure

canbeused

tocalculatelocationBuilding

InformationLocation

ServiceWith

the

road

information

service,

readers

can

receive

busandsubway

route

information

as

well

as

all

types

of

location

services.Reading

tags

attached

to

bus

station

posts,

users

receive

informationabout

the

bus

route

via

mobile

Internet

or

SMS

RFID

tagApplications-Road

Information①

PollNumberUploadMobile

RFIDReaderMobile

OperatorNetwork②

PollInformation③

Poll

Download④

Participate

inPoll⑤

Poll

FeedbackUploadPoll

Company⑥

Send

RewardScan

RFID

Tagon

posters

andbulletin

boardsApplications-PromotionalEventsRFID

technology

can

also

be

used

to

create

promotional

eventsinvolving

mobile

polling

serviceRFID

can

be

used

to

create

a

service

where

users

can

track

downinformation

about

a

taxi.

This

service

could

potential

appeal

towomen

concerned

about

safety

when

riding

in

ataxiTag

is

installed

in

the

taxi

–

on

the

ceiling

or

under

the

seatsA

passenger

can

read

the

tag

using

his

or

her

mobile

phoneSend

information

from

the

tag

to

information

database

onmobile

networkft

valuables

in

the

taxi

cA

person

who

le an

easily

trackdown

the

vehiclePolice

can

easily

track

down

taxi

when

passengers

end

upmissingApplications-Safe

Return

HomeBenefitsService

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