某咨詢I行業(yè)企業(yè)移動商務發(fā)展趨勢報告

TrendsInEnterpriseMobility:

ConvergenceofMobileBusinessandWebServices

Software&InformationIndustryAssociationBriefing

May16th2002NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,Inc.ndevans@kpmg.(972)373-7429

下載更多免費咨詢報告，盡在Page1AgendaEmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness&WebServicesConvergenceScenariosBestPracticesContacts&FurtherReadingQ&A下載更多免費咨詢報告，盡在Page2AboutKPMGConsulting,Inc.OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders--partnerssuchas:SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal-world,industry-relevantexperiencewithinnovativeusesoftechnology.OneoftheWorld'sLargestConsultingFirmsKPMGConsultingemploys10,000peopleandservesmorethan2,500clientsinboththepublicandprivatesectors.HeadquarteredinMcLean,Virginia,wehaveprincipalofficesin16countriesonfourcontinents.FirstBigIPOof2001KPMGConsultingbecamepubliccorporationon

February8,2001NASDQsymbol:KCINOurBusinessiseBusinessOurcoreserviceofferingisend-to-endeBusinessintegration.Thisofferingencompasses:SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn-BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy/BrandingCustomerCareOnlineTrainingPage3WirelessSolutionOfferingsKPMGWirelessSolutionsreadySetGO!mobile SuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobile ProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre-definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal-worldbusinessproblems.WirelessLANs

ProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue.MorefocusedontheintegrationwithapplicationsrunningonWLAN’sthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatforms Providesclientswiththestrategy,designandimplementationofTransactionPlatformstargetedatspecificindustryverticals.Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions.AmongthesekeysolutionaspectsareSecurity,MobileWallet,TransactionProcessing,andScalability.WirelessTransactionPlatformsStrategySystemIntegrationEnablementRoadmapTransactionsAccessNetworkPage4EmergingTechnologiesatKPMGConsultingThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand“disruptive”technologiesby…

Coordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclients…

IncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureand…

Launchingthemaseither…

newcoresolutionofferingsorkeydifferentiatorsforourexistingsolutionsPage5EmergingandDisruptiveTechnologiesSomeoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetrationBusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,2001Page6SolutionRadarLargeMarketModerateMarketSmallMarketBPPMWebServicesPeerServicesWirelessInfrastructureMgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY02-03LinuxBPOBroadbandPotentialMarketSizeBPMEmbeddedSystemsSecurityWebServicesPeerServices&CollaborationReal-TimeEnterpriseBusinessProcessManagement(BPM)BusinessProcessPerformanceManagement(BPPM)SecurityEmbeddedSystemsLinuxWirelessInfrastructureManagementM-CommerceBroadbandBusinessProcessOutsourcing(BPO)Page7ITTrendsConvergingonBusiness

MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal-timecomputing,embeddedsystems,webservices,peerservices,andwireless/mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter-relatedandoftenmutuallyrequired.…forexample….Webservicesenableanytime,anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless/mobileisbecomingakeynodefordigitalservices/webservicestransactionsandprocessesPage8MobileBusiness&WebServicesM-BusinessDriversAnytime,anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracyWebServicesDriversSoftwareasaservicemovement“Unbundling”ofenterpriseprocesses–virtualenterpriseReductionofcomplexityMigrationtowardsreal-timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely-coupledintegrationthatcanaccommodatechangestobusinessprocessTrendEnterpriseTrendsWebServicesMobileBusinessBackToBasicsEnterprisePerformanceimprovementandcosttakeoutYesYesVirtualEnterpriseOutsourcingofnon-corecompetencies,softwareasaserviceYesYesUbiquitousEnterpriseIncreasingusermobilityandacceleratedpaceofworkYesYesReal-TimeEnterpriseNeedfortimelyaccesstobusiness-criticalapplicationsandinformationYesYesPage9

EnterpriseproductionimplementationsCRM,SFA,SCM,BusinessIntelligenceAdvancedDevicesTelematicsLocation-BasedServices

WidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID(“BitsandAtoms”)M-CommerceStrategyExecution412ViralEnterpriseMobilityTrends&Timeline

Enterpriseeducation/researchHypearoundthe“WirelessWeb”MostlyconsumerfocusedWAPStocks,News,Weather

Enterprisepilotsine-mail,PIM,CRM/SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging

EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremovedEducation2005+LateMajority2003EarlyMajority2002“Chasm”2001EarlyAdopter1999-2000PioneerEnterpriseProductionDeploymentsofWirelessDataPage10WirelessDataExamplesToday’senterpriselandscapeintermsofwirelessandmobiledeployments….SupplySideOver-abundanceofwirelessmiddlewarevendors…weexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM,MicrosoftandOracleIntelligentnewsolutions…forexample,wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoption…forexample,recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulation…valuepropositionandbusinesscasedevelopmentPilots…pavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadopters…forexampleInfoWaveandAmericanUniversityPage11WirelessDataExamplesAmericanUniversity

AmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents,facultyandstaff.TheKPMGConsultingteamcombinedmarketresearch,financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity.KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem.. Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork.OnMay1,2002,AmericanUniversityannouncedtheirplanstoimplementcampus-wide,thewirelesssystemtohandlevoice,dataandmessaging.InfoWave

Infowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices.Tosupportitsrapidanddynamicgrowth,theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate,up-to-datecustomerinformationtoitssalesforceandchannelpartners. ThewirelessCRMsolutionwasdeployedtoend-userswithinsales(insideandregional),marketing,productmanagement, customerservice,corporatecommunications,investorrelationsandtotheexecutiveteam.Thesolutionprovideduserswithreal-time,read/add/updatefunctionalitywhileconnectedwirelessly.Withinastandardwebbrowserontheirmobiledevice,usershavereal-timevisibilityintotheentireprospect/customerprofile.SomeofearlyROImetricsinclude:ImprovedProductivity(salescyclereductionof50%,improvementofleadreceipttoresponseby100%)ReductioninOperatingCosts(reductioninpartner-relatedcostsby50%,moreeffectiveuseofmarketingexpenditures)GaininMarketShare(increaseincustomerbaseby20%)ImprovementinBottomLine(increaseincustomer-paidinstallationsby300%)eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategory

Page12What’sNeeded?WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetoday’slimitationsindevices,standards,bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot“sciencefairs”CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantagePage13MobileBusiness&WebServicesIndustryScenariosExamplesofwheremobilebusinessandWebservicescanbeappliedincombinationtosolveenterpriserequirementsBestPracticesRecommendationsforenterpriseswhenconsideringtheconvergenceofmobilebusinessandWebservicesPage14IndustryScenarios–Chemicals

CreatingtheReal-TimeEnterprise–MobilityandBusinessProcessPerformanceManagement(BPPM)Achemicalscompanyusingwirelessandmobiledevicesaspartofabusinessprocessperformancemanagementsystemtiedtosalesandfieldoperations.Benefits/ObservationsMobiledeviceshelptomovetotherequiredlevelofvisibilityandaccesstoinformationProvidessalesforcewithalertsrelatedtosalesopportunities(leads)andsalesexceptions(customerpurchasingpatternsoutoflimits,inventoryunavailable,logisticsissues)Managementbyexception–mobiledevicebecomesabusinessdevicemonitoringthebusinessactivitiesandkeyperformanceindicatorsMobiledevicesprovideanalertmechanismforfasterresponsetobusinessprocessexceptionsApplicationintegrationaccomplishedviaWebservicesPage15IndustryScenarios-Communications

CreatingNewRevenueStreams-DeliveryandIntegrationofDigitalServicesAmobilehandsetmanufacturermovingintodigitalservicessuchasdownloadableringtoneshastwochallenges–payloaddeliverytothedeviceandback-endintegrationwithwirelesscarrierbillingsystems.Benefits/ObservationsMobiledevicesaretheendpointforthepayloaddelivery–effectivelyservingasthesubscriberforWebservicesNewintegrationtechniquessuchasWebservicescanhelptospeedintegrationandreducecostsofconnectingintoback-endcarrierbillingsystemsWirelessInternetvaluechainisenhancedviawebservices–complexityisreducedandopenstandardshelptofosterinter-connectionofvaluechainparticipantsPage16IndustryScenarios-Software

CreatingNewServices–MobileplatformsclimbingupthestackincorporatingWebservices-basedapplicationsAwirelessmiddlewarevendormovingupthestackviaacquisitionofavendorinthefieldforceautomationspace.TheyareaddingworkflowontopoftheirbasictranscodingengineandsupportingstandardssuchasSOAPbothinthedevelopmentenvironmentandtheruntimeenvironment.Benefits/ObservationsMobilebusinesstechnologiesarebecomingembeddedintoallapplicationsAllapplicationsaregainingwebservicesfunctionalityassoftwaremovestowardsthesoftwareasaservice(SaaS)modelResultwillbethatmostsoftwarewillhavemobilefunctionalityandwebservicesfunctionalityaskeyinfrastructureelementsthatsupportthebusinessfunctionalityPage17IndustryScenarios-Manufacturing

SupplyChainVisibility–MobiledevicesandwebservicesforspeedingvendorqualitymanagementWithinthesupplychain,informationonthequalityofgoodsreceivedatawarehouseisrecordedonaPDAwithwirelessconnectivity.Theresultsaretransmittedtoareal-timesystem,coupledwithwebservicesintegrationtopartnersystems,inordertomanagevendorquality.Thereal-timenatureoftheinformationflowhelpsreducecycletimesandincreaseproductivitycomparedwithmoretraditionalbatch-orientatedprocesses.Informationcapturedelectronicallyatthepointofactivityalsoeliminatestheneedforduplicatedataentryinthebackoffice,henceimprovingdataaccuracy.Benefits/ObservationsMobiledeviceshelptoensuredataaccuracyandinformationcaptureatthepointofbusinessactivityReal-timesystemshelptoensurezerolatencyfromdatacollectionatthewarehousetointegrationandreportingtopartnersystemsWebserviceshelptoeaseintegrationwithmultiplepartnersystemsPage18TakeaHolisticApproach

1)Don’tconsiderMobileBusinessorWebServicesinavacuumMobileBusiness:

Additionalchannelthatenhancesexistingchannels.JustasE-BusinessbecomesembeddedinthebusinesssowillM-BusinessWebServices:

Emergingtechnologiescanalsoplayarole–webservices,peerservices,embeddedsystems(machine-to-machine)BusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,2001MobileBusiness&WebServicesImpact:

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