2023年全球汽車(chē)消費(fèi)者調(diào)查：全球焦點(diǎn)國(guó)家-德勤

版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。主要因素化趣受成本和便利性驅(qū)動(dòng)，而對(duì)網(wǎng)聯(lián)汽車(chē)的興趣則側(cè)重于安全性在提高，但消費(fèi)者希望看到安全駕駛記錄的消費(fèi)者逐漸棄用內(nèi)燃機(jī)問(wèn)題仍然存在但大部分消費(fèi)者仍?xún)A向于親身體驗(yàn)與日俱增，但對(duì)其價(jià)格、續(xù)航里程和充電時(shí)間的擔(dān)憂(yōu)依然存在全球汽車(chē)消費(fèi)者調(diào)查為人們提供德勤對(duì)出行、智慧城市、車(chē)聯(lián)網(wǎng)、交通的發(fā)展以及圍繞載人和貨運(yùn)方式等相關(guān)問(wèn)題的看法。版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查21234包括消費(fèi)者對(duì)電動(dòng)汽車(chē)(EV)的選用、品牌認(rèn)知和先進(jìn)技術(shù)部署的興趣。該年調(diào)查的總體目標(biāo)是為企業(yè)確定優(yōu)先事項(xiàng)和準(zhǔn)確1234者愈加傾向購(gòu)買(mǎi)電動(dòng)庫(kù)存危機(jī)中的意外之喜者對(duì)經(jīng)銷(xiāo)商極為信任將面臨挑戰(zhàn)注：以下幻燈片中幾個(gè)問(wèn)題的數(shù)值之和可能因四舍五入而不等于100%。版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。環(huán)境的壓力下，消費(fèi)者希望降低汽車(chē)使用成本，因此人們對(duì)電動(dòng)汽車(chē)的興趣持續(xù)增長(zhǎng)。然而，要保持這，各個(gè)市場(chǎng)正面臨著不同的挑戰(zhàn)。價(jià)格負(fù)擔(dān)能力、里程焦慮和電池安全問(wèn)題仍然是電動(dòng)汽車(chē)普及的主要障個(gè)汽車(chē)品牌的首要因素，但作為庫(kù)存危機(jī)的副產(chǎn)品，消費(fèi)者對(duì)可接受交貨等待期的服務(wù)經(jīng)銷(xiāo)商的關(guān)系，表明汽車(chē)價(jià)值鏈中經(jīng)銷(xiāo)商的重全和汽車(chē)健康狀況最新信息的網(wǎng)聯(lián)汽車(chē)功能興趣較高，但對(duì)于聯(lián)網(wǎng)技術(shù)費(fèi)用，相較2023年德勤全球汽車(chē)消費(fèi)者調(diào)查31汽車(chē)電氣化數(shù)國(guó)家的消費(fèi)者依然更偏愛(ài)混合動(dòng)力汽車(chē)機(jī)類(lèi)型8%8%3%8%6%3%13%4%汽油/柴油汽車(chē)(ICE)混合動(dòng)力汽車(chē)(HEV)插電式混合動(dòng)力汽車(chē)(PHEV)純電動(dòng)汽車(chē)(BEV)其他注：其他包括壓縮天然氣、乙醇和氫燃料電池等發(fā)動(dòng)機(jī)類(lèi)型汽車(chē)；回答不知道的未考慮在內(nèi)。問(wèn)題40.您下輛汽車(chē)更偏向于選擇什么類(lèi)型的發(fā)動(dòng)機(jī)？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查5轉(zhuǎn)變?nèi)灾饕腔谙M(fèi)者逐漸意識(shí)到電動(dòng)汽車(chē)將大幅降低汽車(chē)使用成本原因德國(guó)韓國(guó)東南亞美國(guó)2111111142332282577637536434計(jì)劃637225556855864768877可將汽車(chē)作為(例如，家庭)38446489999999原因問(wèn)題41.原因62023年德勤全球汽車(chē)消費(fèi)者調(diào)查版權(quán)所有?2023DeloitteDevelopmentLLC62023年德勤全球汽車(chē)消費(fèi)者調(diào)查仍需加建公共充電設(shè)備以消除里程焦慮，但實(shí)際上大多數(shù)人還是會(huì)在家給電動(dòng)汽車(chē)充電；然而，這引發(fā)了人們對(duì)在人口密集的城市環(huán)境中設(shè)置家用充電設(shè)備可行性的質(zhì)疑 57%在家工作單位街頭/公共充電站問(wèn)題43：您打算在哪里為您的電動(dòng)汽車(chē)充電？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查7機(jī)會(huì)充電的主要原因17%22%10%30%19%38%19%19%9%19%9%16% 40%16%23%523%不能安裝(充電設(shè)備)安裝成本過(guò)高不知道如何安裝設(shè)備其他不能安裝(充電設(shè)備)問(wèn)題45:您不打算在家給電動(dòng)汽車(chē)充電的主要原因是什么？n[美國(guó)]版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查8對(duì)于全球某些市場(chǎng)的電動(dòng)汽車(chē)意向者而言，獲得可再生電力非常重要，因?yàn)闂売没剂纤斐傻碾娋W(wǎng)容量的負(fù)荷問(wèn)題仍然存在 45%27%替代電源(例如：太陽(yáng)能)皆有不知道問(wèn)題44：您打算如何在家給電動(dòng)汽車(chē)充電？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查9支付便捷的公共充電對(duì)電動(dòng)汽車(chē)車(chē)主是否采用公共充電方式而言至關(guān)重要，對(duì)于試圖在競(jìng)爭(zhēng)激烈的領(lǐng)域鞏固自身地位的網(wǎng)絡(luò)運(yùn)電支付方式支付方法南亞信用卡/借記卡47%%%%%智能手機(jī)應(yīng)用程序%40%45%%%%預(yù)付訂閱計(jì)劃4%忠誠(chéng)度積分4%其他%%%最受歡迎的支付方式問(wèn)題49：您最希望如何支付電動(dòng)汽車(chē)公共充電費(fèi)用？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查可。哪個(gè)地方對(duì)電動(dòng)汽車(chē)充電5%5%8%11%7%4%4%6%5%15%11%4%11%4%13%8%10%17%17%3%11%11%24%路邊停車(chē)場(chǎng)*帶有充電設(shè)備的任何地點(diǎn)其他電動(dòng)汽車(chē)專(zhuān)用服務(wù)站帶有電動(dòng)汽車(chē)充電設(shè)備的傳統(tǒng)加油站汽車(chē)經(jīng)銷(xiāo)商零售店/路邊停車(chē)場(chǎng)*帶有充電設(shè)備的任何地點(diǎn)其他*路邊停車(chē)場(chǎng)包括社區(qū)/公共建筑、酒店等。問(wèn)題46：當(dāng)您出門(mén)在外時(shí)，以下哪個(gè)公共場(chǎng)所最適合為您的電動(dòng)汽車(chē)充電？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查11，大部分市場(chǎng)的受訪(fǎng)消費(fèi)者都愿意等待大于10分鐘的時(shí)間為汽車(chē)2%1%2%1%91至120分鐘于10分鐘10至20分鐘691至120分鐘于10分鐘10至20分鐘61至90分鐘問(wèn)題47：您預(yù)計(jì)您的電動(dòng)汽車(chē)在公共充電場(chǎng)所從沒(méi)電充至80%要花多長(zhǎng)時(shí)間？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查12可專(zhuān)注于提供Wi-Fi連接、飲料和洗手間等便利設(shè)施希望使用的便利設(shè)施類(lèi)型WiFi連接%%%%%%%43%%%%%%%%44%45%48%%%%%49%46%40%42%47%%問(wèn)題48：您的車(chē)輛在公共場(chǎng)所充電時(shí)，您希望使用何種類(lèi)型的便利設(shè)施？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查，會(huì)重新考慮選購(gòu)電動(dòng)汽車(chē)的消費(fèi)者的百分比。24%30%10%15%14%68%67%63%60%49%47%44%東南亞韓國(guó)德國(guó)可能問(wèn)題42.在可用于傳統(tǒng)內(nèi)燃機(jī)的環(huán)?？沙掷m(xù)合成替代燃料(即碳中和氣體燃料)唾手可得的情況下，您會(huì)重新考慮購(gòu)買(mǎi)電動(dòng)汽車(chē)的決定嗎？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查141%7%%6%有79%的消費(fèi)者希望如此1%7%%6%望值至至499公里00公里至299公里00公里至599公里600公里或以上望值里至499問(wèn)題52：滿(mǎn)電的純電動(dòng)汽車(chē)需要達(dá)到多長(zhǎng)的續(xù)航里程，您才會(huì)考慮購(gòu)買(mǎi)一輛？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查15及里程焦慮(車(chē)輛+充電基礎(chǔ)設(shè)施)心的問(wèn)題南亞溢價(jià)缺乏公共的電動(dòng)汽車(chē)充電基礎(chǔ)設(shè)施乏家用充電設(shè)備下的表現(xiàn)電和運(yùn)行成本缺乏可持續(xù)性(即電池制造/回收)對(duì)出行計(jì)劃的需求上升在家缺乏替代電源(如太陽(yáng)能)缺乏電動(dòng)汽車(chē)/電動(dòng)汽車(chē)技術(shù)的知識(shí)純電動(dòng)汽車(chē)相關(guān)的潛在額外稅收/稅費(fèi)確定擇多注：百分比之和超過(guò)100%，因?yàn)槭茉L(fǎng)者可以選擇多個(gè)選項(xiàng)。問(wèn)題51：您對(duì)純電動(dòng)汽車(chē)最關(guān)心的問(wèn)題是什么？請(qǐng)選擇所有適用項(xiàng)。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查2023年德勤全球汽車(chē)消費(fèi)者調(diào)查版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2未來(lái)購(gòu)車(chē)意向在日本，車(chē)輛功能是品牌選擇的驅(qū)動(dòng)力；而其他主要市場(chǎng)的消費(fèi)者在做出購(gòu)買(mǎi)決定時(shí)更看重產(chǎn)品質(zhì)量東南亞汽車(chē)性能(如燃油效率、電池續(xù)航能力)驗(yàn)驗(yàn)驗(yàn)品牌形象(即環(huán)保主義、宗旨、可持續(xù)發(fā)展)可選純電動(dòng)汽車(chē)/混合動(dòng)力汽車(chē)伙伴等)受訪(fǎng)者選擇最多問(wèn)題35.促使您選擇下一輛車(chē)品牌最重要的因素是什么？(請(qǐng)選擇所有適用項(xiàng))。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查2023年德勤全球汽車(chē)消費(fèi)者調(diào)查版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。當(dāng)前的庫(kù)存危機(jī)或?qū)㈠憻捪M(fèi)者的耐心，逐步接受更長(zhǎng)的新車(chē)交付等待時(shí)間，為推出“按訂單生產(chǎn)”風(fēng)格的零售模式奠定基礎(chǔ)25周或更多3-4周13-24周25周或更多3-4周13-24周5-12周42%3%3%2%問(wèn)題37：在您看來(lái)，為了得到了所想要的東西(即功能、顏色等)，可接受多長(zhǎng)的新車(chē)交付等待時(shí)間？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查19對(duì)于購(gòu)車(chē)體驗(yàn)期望，大多數(shù)市場(chǎng)的受訪(fǎng)消費(fèi)者最重視的是可在定價(jià)透明的基礎(chǔ)上談到更好的購(gòu)車(chē)套餐購(gòu)車(chē)體驗(yàn)方面南亞套餐與車(chē)輛的實(shí)際互動(dòng)(即試駕)題均得到解答享有多種融資和基于用途的模式完成全部或部分流程建立信任注：百分比之和超過(guò)100%，因?yàn)槭茉L(fǎng)者可以選擇多個(gè)選項(xiàng)。者選擇最多問(wèn)題59：在尋求購(gòu)買(mǎi)下一輛車(chē)時(shí)，購(gòu)買(mǎi)體驗(yàn)最重要的三個(gè)方面是什么？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查20處購(gòu)買(mǎi)保險(xiǎn)的受訪(fǎng)消費(fèi)者百分比對(duì)于有興趣直接從制造商處購(gòu)買(mǎi)保險(xiǎn)的消費(fèi)者來(lái)說(shuō)，主要好處為······節(jié)約成本方便簡(jiǎn)化購(gòu)買(mǎi)程序其他問(wèn)題60:下次購(gòu)車(chē)時(shí)，您對(duì)直接從汽車(chē)制造商處購(gòu)買(mǎi)保險(xiǎn)有多大興趣？；問(wèn)題61：您直接從制造商處購(gòu)買(mǎi)保險(xiǎn)主要希望得到什么好處？n93[韓國(guó)]；5,264[東南亞]；1,881[美國(guó)]；對(duì)問(wèn)題61來(lái)說(shuō)n=535[中國(guó)]；342[德國(guó)]；783[印度]；231[日本]；388[韓國(guó)]；3,750[東南亞]；684[美國(guó)]版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查213汽車(chē)品牌及服務(wù)體驗(yàn)授權(quán)/新車(chē)經(jīng)銷(xiāo)商獨(dú)立/售后市場(chǎng)機(jī)構(gòu)自己動(dòng)手其他問(wèn)題24.您通常在哪里維修保養(yǎng)汽車(chē)？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查23受訪(fǎng)消費(fèi)者在經(jīng)銷(xiāo)商處維修保養(yǎng)車(chē)輛主要出于對(duì)其工作質(zhì)量的肯定和信任，而選擇在售后市場(chǎng)提供商處進(jìn)行維修保養(yǎng)的主要原選擇汽車(chē)服務(wù)提供商的原因(按首選提供商分類(lèi))售后市場(chǎng)成本信任方便工作質(zhì)量客戶(hù)體驗(yàn)成本信任方便工作質(zhì)量客戶(hù)體驗(yàn)440%德國(guó)9%30%7%34%17%29%29%8%19%14%441%日本11%54%13%10%7%43%15%25%8%7%%%東南亞8%34%13%34%11%23%20%16%32%8%%%19%15%23%9%選擇的首要原因問(wèn)題25.您首選汽車(chē)服務(wù)提供商的最重要原因是什么？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查各大市場(chǎng)的消費(fèi)者最信任他們最初購(gòu)車(chē)或常用維修保養(yǎng)車(chē)輛的經(jīng)銷(xiāo)商，這表明經(jīng)銷(xiāo)商在維護(hù)客戶(hù)關(guān)系方面發(fā)揮了重要作用1%2% 3%中國(guó)印度東南亞美國(guó)德國(guó)日本目前所擁有汽車(chē)的制造商/品牌購(gòu)車(chē)所在經(jīng)銷(xiāo)商通常維修保養(yǎng)的經(jīng)銷(xiāo)商出租人/租賃公司其他版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查25各大市場(chǎng)的受訪(fǎng)消費(fèi)者均希望品牌APP能夠協(xié)助其了解車(chē)輛特點(diǎn)、安排服務(wù)預(yù)約以及進(jìn)行付款；然而，對(duì)使用品牌APP進(jìn)行充汽車(chē)品牌應(yīng)用程序(APP)的重要功能德國(guó)東南亞跟蹤預(yù)約服務(wù)(即成本、時(shí)間)鎖上/解鎖車(chē)輛車(chē)輛位置位經(jīng)銷(xiāo)商理聊天啟動(dòng)創(chuàng)建新車(chē)訂單并對(duì)其定價(jià)查看和添加提升車(chē)輛的功能查看和延長(zhǎng)電池壽命查看/兌換忠誠(chéng)度積分搜索公共車(chē)輛充電接口并支付費(fèi)用搜索公共停車(chē)位并支付費(fèi)用最多問(wèn)題28.汽車(chē)品牌應(yīng)用程序最重要的功能是什么？(請(qǐng)選擇所有適用項(xiàng))。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查版權(quán)所有?2023DeloitteDevelopment2023年德勤全球汽車(chē)消費(fèi)者調(diào)查4發(fā)展中國(guó)家市場(chǎng)的受訪(fǎng)消費(fèi)者認(rèn)為網(wǎng)聯(lián)汽車(chē)會(huì)帶來(lái)更多好處并已準(zhǔn)備好分享個(gè)人身份信息，而德國(guó)和美國(guó)的消費(fèi)者則興趣消費(fèi)者對(duì)網(wǎng)聯(lián)汽車(chē)功能的興趣程度(非常感興趣/有點(diǎn)感興趣的百分比)南亞報(bào)告/警報(bào)防潛在碰撞的信息更新安全路線(xiàn)建議(如避免進(jìn)入未鋪設(shè)道路)慣提供維護(hù)保養(yǎng)成本預(yù)估新就近停車(chē)(如停車(chē)空位信息、預(yù)定停車(chē)位及支付等)iFi定制/優(yōu)化汽車(chē)保險(xiǎn)計(jì)劃(如“按駕駛行為付費(fèi)”計(jì)劃)產(chǎn)品和服務(wù)的優(yōu)惠活動(dòng)多問(wèn)題55:如果駕駛網(wǎng)聯(lián)汽車(chē)意味著需要向制造商或第三方共享您的個(gè)人身份信息及/或汽車(chē)/操作數(shù)據(jù)，您對(duì)以下網(wǎng)聯(lián)汽車(chē)的優(yōu)勢(shì)有多感興趣？樣本容量：對(duì)于問(wèn)題55n=707[中國(guó)]；1,278[德國(guó)]；957[印度]；670[日本]；893[韓國(guó)]；5,264[東南亞]；1,881[美國(guó)]版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查2821%13%8%預(yù)先支付這些功能的費(fèi)用，作為車(chē)輛購(gòu)買(mǎi)價(jià)格的一部分或按次付費(fèi)21%13%8%聯(lián)網(wǎng)功能的付費(fèi)偏好按次付費(fèi)作為訂閱服務(wù)按月付費(fèi) 2121%20%14%16%問(wèn)題58：您希望如何支付您車(chē)輛中的附加車(chē)聯(lián)網(wǎng)功能費(fèi)用？版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查29本加本加拿大(CA)墨西哥(MX)美國(guó)(US)和非洲本奧地利(AT)比利時(shí)(BE)法國(guó)(FR)德國(guó)(DE)意大利(IT)波蘭(PL)南非(ZA)西班牙(ES)土耳其(TR)英國(guó)(GB)本澳大利亞((AU)印度(IN)印度尼西亞(ID)日本(JP)馬來(lái)西亞(MY)菲律賓(PH)韓國(guó)(KR)加拿大(SG)泰國(guó)(TH)越南(VN)調(diào)調(diào)查方法本調(diào)查利用線(xiàn)上樣本庫(kù)，邀請(qǐng)一定駕駛年齡的消費(fèi)者通過(guò)電子郵件完成問(wèn)卷(已翻譯成當(dāng)?shù)卣Z(yǔ)言)。注：“樣本”表示每個(gè)國(guó)家的調(diào)查對(duì)象的數(shù)量。版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查性別性別男女4747%48%48%49%49%%%%%%%%%%年齡組3%9%8%45%31%24%7%44%49%1%0%9%6%5%7%38%36%8%3%9%中國(guó)德國(guó)印度日本5-54歲注：印度、日本和美國(guó)的非二元/非性別認(rèn)同/選擇不回答的比例為1%；東南亞地區(qū)包括印度尼西亞、馬來(lái)西亞、菲律賓、新加坡、泰國(guó)和越南市場(chǎng)。n[東南亞]；2,011[美國(guó)]55歲或以上版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。2023年德勤全球汽車(chē)消費(fèi)者調(diào)查32版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。作者與德勤全球聯(lián)系人hiTakahashiinLee全球汽車(chē)行業(yè)領(lǐng)導(dǎo)合伙人國(guó)汽車(chē)行業(yè)領(lǐng)導(dǎo)人東南亞汽車(chē)行業(yè)領(lǐng)導(dǎo)人德勤德國(guó)DeloitteConsultingLLP德勤日本德勤新加坡hproff@deloitte.debowmandeloittecomhitakahashitohmatsucojpseongjinlee@周令坤HwanKim韓國(guó)汽車(chē)行業(yè)領(lǐng)導(dǎo)人導(dǎo)人德勤中國(guó)德勤韓國(guó)德勤印度andyzhou@ntaehwankim@psinghdeloittecom汽車(chē)行業(yè)研究領(lǐng)導(dǎo)人美國(guó)汽車(chē)行業(yè)市場(chǎng)部領(lǐng)導(dǎo)人DeloitteServicesLPyanrobinsondeloittecabeboyer@致謝德勤中國(guó)聯(lián)系人周令坤德勤中國(guó)汽車(chē)主管合伙人德勤中國(guó)汽車(chē)行業(yè)管理咨詢(xún)主管合伙人德勤中國(guó)汽車(chē)行業(yè)風(fēng)險(xiǎn)咨詢(xún)主管合伙人goliu@德勤中國(guó)汽車(chē)行業(yè)審計(jì)及鑒證主管合伙人wliu@趙靜德勤中國(guó)汽車(chē)行業(yè)財(cái)務(wù)咨詢(xún)主管合伙人德勤中國(guó)汽車(chē)行業(yè)稅務(wù)與商務(wù)咨詢(xún)主管合伙人jchow@關(guān)于德勤Deloitte(“德勤”)泛指一家或多家德勤有限公司(即根據(jù)英國(guó)法律組成的私人擔(dān)保有限公司，以下稱(chēng)“德勤有限公司”)，以及其成員所網(wǎng)絡(luò)和它們的關(guān)聯(lián)機(jī)構(gòu)。德勤有限公司與其每一家成員所均為具有獨(dú)立法律地位的法律實(shí)體。德勤有限公司(又稱(chēng)“德勤全球”)并不向客戶(hù)提供服務(wù)。在美國(guó)使用“德勤”名稱(chēng)運(yùn)營(yíng)的關(guān)聯(lián)機(jī)構(gòu)及其相關(guān)附屬機(jī)構(gòu)。根據(jù)公共會(huì)計(jì)準(zhǔn)則，不對(duì)鑒證客戶(hù)提供某些服務(wù)。請(qǐng)參閱/about了解德勤成員所的全球網(wǎng)絡(luò)。版權(quán)所有?2023DeloitteDevelopmentLLC。保留一切權(quán)利。多洞見(jiàn)和分析，請(qǐng)點(diǎn)擊此處或掃描二維碼。2023GlobalAutomotiveConsumerStudyKeyfindings:GlobalfocuscountriesFebruary2023Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.Formorethanadecade,Deloittehasbeenexploringautomotiveconsumertrendsimpactingarapidlyevolvingglobalmobilityecosystem.KeyinsightsfromourGlobalAutomotiveConsumerStudyovertheyears:2010201120122014201720182019202020212022Overallvaluerankedastheprimaryfactorwhenevaluatingbrands“Cockpittechnology”andtheshoppingexperience-leddifferentiatorsInterestinhybridsdrivenbycostandconvenience,whileinterestinconnectivitycentersonsafetySharedmobilityemergesasanalternativetoowningavehicleInterestinfullautonomygrows,butconsumerswantatrackrecordofsafetyConsumersinmanyglobalmarketscontinuetomoveawayfrominternalcombustionengines(ICE)Consumers“pumpthebrakes”oninterestinautonomousvehiclesQuestionsremainregardingconsumers’willingnesstopayforadvancedtechnologiesOnlinesalesgainingtraction,butmajorityofconsumersstillwantin-personpurchaseexperienceInterestinelectrifiedvehicles(EVs)grows,butworriesaboutprice,drivingrange,andchargingtimeremainTheGlobalAutomotiveConsumerStudyinformsDeloitte’spointofviewontheevolutionofmobility,smartcities,connectivity,transportation,andotherissuessurroundingthemovementofpeopleandgoods.Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy21234ConsumerinterestinEVsisgrowingasconsumers,pressuredbyhyper-inflationaryconditions,looktolowertheiroperatingcosts.However,individualmarketsfacedifferentchallengestomaintainforwardmomentum.Affordability,rangeanxiety,andbatterysafetyconcernsremainassignificantbarrierstoadoption.AnunintendedbenefitofthevehicleinventorycrisisDealersengenderthemosttrustamongconsumersSubscriptionstoconnectedvehicleservicescouldbeachallengeFromSeptember1234ConsumerinterestinEVsisgrowingasconsumers,pressuredbyhyper-inflationaryconditions,looktolowertheiroperatingcosts.However,individualmarketsfacedifferentchallengestomaintainforwardmomentum.Affordability,rangeanxiety,andbatterysafetyconcernsremainassignificantbarrierstoadoption.AnunintendedbenefitofthevehicleinventorycrisisDealersengenderthemosttrustamongconsumersSubscriptionstoconnectedvehicleservicescouldbeachallengeTheshifttoEVsishappening,butisitmovingfastenoughinsomemarkets?Productqualitystilltopsthelistoffactorsdrivingconsumerdecisionswhenitcomestowhichvehiclebrandtobuy,butexpectationsregardingtheacceptablelengthoftimetowaitfordeliverymaybestartingtostretchoutasalastingby-productoftheinventorycrisis,potentiallyopeningthedoortoanew“build-to-order”paradigm.Whenaskedwhotheytrustmost,amajorityofsurveyedconsumersacrossglobalmarketspointtotherelationshiptheyhavewitheithertheirsellingorservicingdealer,signalingtheimportantroledealersplayintheautomotivevaluechainandakeyconsiderationintheconversationarounddirect-to-consumersales.Consumerinterestinconnectedvehiclefeaturesthatprovideupdatesregardingtrafficcongestion,roadsafety,andvehiclehealthstatusarerelativelyhigh,butpeoplewouldmuchratherpayforconnectedtechnologiesaspartoftheupfrontcostofthevehicleoronaperusebasiscomparedtoasubscription.Note:Sumofthevaluesinselectedchartsmaynotaddto100%duetorounding.Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy31VehicleelectrificationTheglobalshifttoelectrifiedvehiclesishappeningatverydifferentspeedsdependingontheindividualmarket.Interestinhybridtechnologyalsocontinuestooutstripfullbatteryelectricvehicles(BEVs)inmostcountriesexceptChina.PreferencefortypeofengineinnextvehicleIndiaSoutheastAsiaGermanyChinaRepIndiaSoutheastAsiaGermanyChinaRepofKorea53%20%12%8%51%17%15%13%3%51%15%12%16%7%45%14%12%27%38%27%13%17%6%36%36%12%13%4%Gasoline/diesel(ICE)Hybridelectric(HEV)Plug-inhybridelectric(PHEV)Batteryelectric(BEV)OtherNote:Otherincludesvehicleswithenginetypessuchascompressednaturalgas,ethanol,andhydrogenfuelcells;don’tknowresponsesweren’tconsidered.Q40.Whattypeofenginewouldyoupreferinyournextvehicle?Samplesize:n=703[China];1,128[Germany];948[India];567[Japan];806[RepublicofKorea];5,089[SoutheastAsia];1,766[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy5Despitegovernmentmessagingaroundtheneedtoaddressclimatechange,theshifttoEVsisprimarilybasedonastrongconsumerperceptionthatitwillsignificantlyreducevehicleoperatingcosts.TopreasonstochooseanEVasnextvehicleFactorsChinaGermanyIndiaJapanRep.ofKoreaSoutheastAsiaLowerfuelcosts2111111Betterdrivingexperience1423322Concernaboutclimatechange8257763Lessmaintenance7536434Governmentincentives/subsidies/stimulusprograms6372255Potentialforextrataxes/leviesappliedtointernalcombustionvehicles5685586Concernaboutpersonalhealth4768877Abilitytousethevehicleasabackupbattery/powersource(e.g.,forhome)3844648Peerpressure9999999Q41.Pleaserankthefollowingfactorsintermsoftheirimpactonyourdecisiontoacquireanelectrifiedvehicle(highesttolowest).Samplesize:n=374[China];478[Germany];384[India];345[Japan];453[RepublicofKorea];2,305[SoutheastAsia];618[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.Topreason2023DeloitteGlobalAutomotiveConsumerStudy6Afocusonbuildingpublicchargingcapacityisneededtoaddressconcernsoverrangeanxiety,buttherealityofday-to-dayusagemeansmostpeoplewillchargetheirEVsathome.However,thisraisesquestionsaroundtheavailabilityofhomechargersindenselypopulated,urbanenvironments.Expectingtochargeelectrifiedvehiclemostoftenat…11%16%16%11%16%25%26%25%26%%28%7%13%7%19%10%15%14%15%77%72%77%72%65%665%57%657%USGermanyJapanChinaSoutheastAsiaIndiaRep.ofKoreaHomeWorkOn-street/publicchargingstationOtherQ43:Wheredoyouexpecttochargeyourelectrifiedvehiclemostoften?Samplesize:n=273[China];313[Germany];191[India];141[Japan];239[RepublicofKorea];1,446[SoutheastAsia];273[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy7Retrofittinghomechargersinsomemarketsmaybeasignificantchallenge,buttheremaybeanopportunitytoengageconsumersinmarketswheretheprimarybarriertohomechargingiscostMainreasonnottochargeanEVathomeGermanyRepofKoreaSoutheastAsiaIndiahina6363%45%30%28%13%19%9%19%16%11%23%49%40%22%22%22%23%37%38%55%10%17%10%13%19%19%12%6%%%%%NopossibilitytoinstallNotinterestedininstallingCostofinstallingisprohibitiveNotsurehowtoinstallOtherQ45:Whatisthemainreasonyoudonotintendtochargeyourelectrifiedvehicleathome?Samplesize:n=96[China];78[Germany];77[India];40[Japan];103[RepublicofKorea];510[SoutheastAsia];63[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy8AvailabilityofrenewablepowerisimportantforEVintendersinsomeglobalmarketsasquestionsremainaroundgridcapacitytosupporttheshiftawayfromfossilfuelsformobility.HowEVintendersplantochargetheirvehicleathome 2%11%19%22%45%50%51%10%10%29%11%9%7%61%51%40%10%10%44%39%62%38%24%27%4%9%6%Rep.ofKoreaJapanUSChinaSoutheastAsiaGermanyIndiaRegularpowergridAlternativepowersource(e.g.solar)BothDon’tknowQ44:Howdoyouintendtochargeyourelectrifiedvehicleathome?Samplesize:n=177[China];235[Germany];114[India];101[Japan];136[RepublicofKorea];936[SoutheastAsia];210[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy9MakingiteasyforEVownerstopayforpublicchargingiscriticallyimportantforoveralladoptionandmaybeakeydifferentiatorfornetworkoperatorstryingtosolidifytheirpositioninahyper-competitivespace.MostpreferredwaytopayforpublicEVchargingPaymentmethodsChinaGermanyIndiaJapanRep.ofKoreaSoutheastAsiaCredit/debitcard7%Smartphoneapp0%5%Pre-paidsubscriptionplanLoyaltypointsOtherMostpreferredmodeofpaymentQ49:HowwouldyoumostprefertopayforpublicEVcharging?Samplesize:n=374[China];478[Germany];384[India];345[Japan];453[RepublicofKorea];2,305[SoutheastAsia];618[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy10Whenforcedtochargeonthego,surveyedconsumerswouldmostprefereitheradedicatedEVservicestationoratraditionalgasstationequippedwithchargers,butasignificantnumberofpeoplesurveyedinGermanyandtheUSsimplywantaccesstochargingwhentheyneeditregardlessoflocation.Expectingtochargeelectrifiedvehiclemostoftenat…ChinaSoutheastAsiaIndiaRepofKoreaGermany2121%22%16%5%8%20%4%6%11%4%3%3%17%8%7%7%7%10%10%7%19%11%8%7%15%10%11%24%4%15%43%33%30%20%25%36%39%24%24%18%15%13%12%17%4%7%9%6%DedicatedEVservicestationTraditionalgasstationwithEVchargersVehicledealershipRetailoutlet/mallParkinglotOn-streetparking*AnylocationwithachargerOther*On-streetparkingincludescommunity/publicbuildings,hotels,etc.Q46:WhichofthefollowingpubliclocationsmakesthemostsensetochargeyourEVwhenyouareawayfromhome?Samplesize:n=374[China];478[Germany];384[India];345[Japan];453[RepublicofKorea];2,305[SoutheastAsia];618[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy11%TheassumptionthatEVchargetimesneedtobeonparwithfossilfuelfill-upsmaybesomewhatoverstatedassurveyedconsumersinmostmarketsarewillingtowaitsubstantiallylongerthan10minutestorefuel.%ExpectedwaittimetochargeanEVatpublicchargingstationsfromemptyto80%30%30%13%19%30%30%13%19%30%20%12%27%30%20%12%27%10%21%28%22%10%21%28%22%%6%%%8%18%268%18%26%30%26%26%6%30%26%26%6%10%31%28%%9%10%31%28%%9%7%31%31%16%34%Q47:HowlongwouldyouexpectittotaketochargeyourEVfromemptyto80%atapubliccharginglocation?Samplesize:n=374[China];478[Germany];384[India];345[Japan];453[RepublicofKorea];2,305[SoutheastAsia];618[US]Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.2023DeloitteGlobalAutomotiveConsumerStudy12Withconsumersreadytospendasignificantamountoftimeatchargingstations,serviceproviderscanfocusonamenitieslikeWi-Ficonnectivity,beverages,andrestrooms.Typeofamenitiesthatthesurveyedconsumersw