商務(wù)英語(yǔ)(19)的知識(shí)

商務(wù)英語(yǔ)Unit1WorkingLife：TheFutureofhumanresources（人力資源）Explanation:1).atermusedtodescribetheindividualswhocomprisetheworkforceofanorganization;2).thenameofthefunctionwithinanorganizationchargedwiththeoverallresponsibilityforimplementingstrategiesandpoliciesrelatingtothemanagementofindividuals.Coveringletter(申請(qǐng)函/求職信):aletterofintroductionattachedtothedocumentsuchasCVwhenapplyingforajobvacancy.Personalsummary:ashortparagraphinaCVwhichsummarizesthepositivecharacteristicsandskillsoftheapplicant.CLSample：(申請(qǐng)函/求職信寫(xiě)作)YouraddressDateAddresseeCompany’snameCompany’saddressDearXXX,Para1:Statehowyougottheinformationofthejobvacancyinthecompanyorbrieflystatesthespecificpositiondesired.Para2:Expressyourindividualandspecificinterestandskillsorexperiencerelatedwiththepostyouareapplyingfor.Giveproposalsthatwhatyouaregoingtoperformorwhatvalueyoumaybringifyougetthepost.Yourpromptresponsewillbehighlyappreciated.Yourssincerely,XXXJobinterview（面試）1.Etiquette:（禮節(jié)、禮儀）Goaloneforaninterview,bedressedneatandformal,bepositive,seriousandcareful……2.Informationprepared:（準(zhǔn)備工作）yourindividualreasonsforthepost,therightskillsandexperienceforthepost,yourproposal,backgroundofthecompany,thecomprehensiveknowledgeaboutthefieldthatyouaregoingtoworkwith……Unit2OrganizationalCulture（企業(yè)文化）1.Explanation:Organizationalcultureisformedgraduallyintheproductionandmanagementpractices.Itisasetofsharedmissions,attitudes,goalsandbusinessphilosophywiththeirdemonstrationinbusinesspractices,managingsystemandperformancestyleofstaff,etc,whichcharacterizesacrossorganizations.1）Missionstatement2）Organizationalhierarchy（等級(jí)制度）Threetypesofcompanystructure:Hierarchicalorganization,Flatmanagementorganization,Flexibleorganizationwithproject-basedteams3）CompanyBuildings4）Dresscode2.TypesofOrganizationalCulture：Work-hard,play-hardcultureTough-guymachocultureProcesscultureBet-the-companycultureUnit3CommunicationatWork（工作交流）1.Communicationisaprocesswherebyinformationisenclosedinapackageandischanneledandimpartedbyasendertoareceiverviasomemedium.Thereceiverthendecodesthemessageandgivesthesenderafeedback.Allformsofcommunicationrequireasender,amessage,andanintendedrecipient,howeverthereceiverneednotbepresentorawareofthesender'sintenttocommunicateatthetimeofcommunication.2.Communicationmeans：Auditorymeans:suchasspeech,song,andtoneofvoice……Nonverbalmeans:suchasbodylanguage,signlanguage,paralanguage,touch,eyecontact……Throughmedia:suchaspictures,graphicsandsound,writing,email,newtechnology……Unit4TheArtofSelling(銷售的藝術(shù))1.ImportanceofSelling2.SalesTechniques(Listening)：Relationshipselling:HardSelling:3.PromotionMedium4.GraphWriting（圖表寫(xiě)作）素材：上升：rise,increase,improve,climb,soar,shootup,goup,beup,anupwardtrend,thereisa2%/bigincrease達(dá)到頂峰：peakat,reachthepeak/summit下降：decrease,fall,reduce,decline,drop,godown,plunge,collaps