XX公司FYQ核心技術(shù)公關(guān)推廣計(jì)劃

CiscoCoreTechnicalFY04Q3PRPlan

BFCDec29.2003ContentWherearewetodayWherewillwegetthereHowwillwegetthereWherearewetoday

333?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDCiscoPRAnalysis-MediaCoverageAnalysisInNovember,Ciscoenhanceditsmediacoveragefastest.InDectech的傳播量很大主要原因事件驅(qū)動(dòng)世界

ATM發(fā)布CoreTechRoadshowCisco12800launch

ProductCat6500Cat2970Cisco12800Cisco7600FSBSolutionCisco12800backgroundFSBupdatebriefingIPV63/7交換CoretechrequirementCiscoPRAnalysis-MediaCoverageAnalysisBynow,NorthChinaisthehubforPRactivitiesBesidesNorthChina,WestChina’smediacoverageincreasedmorethanotherareas.MediacoveragebyregionCiscoPRAnalysis-MediaCoverageAnalysisCiscoworldwidegetsmuchattention,keepingbalancewithlocalnews.Channelisignoredtosomeextent.Ciscovoiceinindustryisstillnotloudenough.CoretechMediacoverageabout25%CoretechPRfocusIT&SPmediaCiscoPRAnalysis-MediaCoverageOverviewObjectiveInDecTech的傳播量很大主要原因事件驅(qū)動(dòng)世界

ATM發(fā)布/CoreTechRoadshow/Cisco12800launchPRObjective:+)針對(duì)媒體關(guān)心的問題制造大的公關(guān)事件以驅(qū)動(dòng)媒體針對(duì)性的事件以影響北方以為的其他地區(qū)媒體有效的通過網(wǎng)絡(luò)媒體以提高傳播速度和覆蓋率,加大對(duì)SP媒體的投放CoretechrequirementProduct:Cat6500/Cat2970/Cisco12800/Cisco7600/FSBSolution:Cisco12800background/FSBupdatebriefing/IPV6/3/7交換MediaCoverageAnalysisNorthChinaisthehubforPRactivitiesCoretechPRfocusIT&SPmediaCoretechMediacoverageabout25%CiscoPRAnalysis–CoretechQ2

PRReviewCoretechRoutingSwitchingFSBBBAGSRLowswitchHighswitchAwarenessRelevancePreferenceActionCoreTechPR傳播階梯PRPoint0610ProductBusinessSolution

SolutionCoreTechPRContentCiscoPRAnalysis-CoretechQ2

PRReviewPRPointProductBusinesssolution

Solution010610SalePointGSRProductBusinesssolutionSolution0.260.330.41PR經(jīng)驗(yàn)系數(shù)文章數(shù)量質(zhì)量媒體權(quán)威性888PRObjective:+)Q2的GSRPRawareness階段完成,介于處于Saleaction下Q3的傳播重點(diǎn)快速推動(dòng)solution和Businesssolution的公關(guān)工作Cisco12800launchnewsPRawarenessSaleaction當(dāng)前狀態(tài)8PRPoint

CiscoPRAnalysis-CoretechQ2

PRReviewCiscoPRAnalysis-CoretechQ2PRReviewBBAProductBusinesssolutionSolutionCisco7600ServiceBBA北京專專訪Cisco7600四川網(wǎng)網(wǎng)通深深圳圳招行行臺(tái)州電電力江江蘇蘇網(wǎng)通通0.260.330.41PR經(jīng)驗(yàn)系系數(shù)文章數(shù)數(shù)量質(zhì)質(zhì)量媒媒體體權(quán)威威性7.5887777877.38PRObjective:+)Q3BBA的傳播播階段段將處處于PRpreference階段,傳播播重點(diǎn)點(diǎn)將放放在BusinessSolution上PRpreferenceSaleaction當(dāng)前狀狀態(tài)PRPointFSBFSB系列產(chǎn)產(chǎn)品Cisco3700ProductBusinesssolutionSolutionFSBIPTFSB成都專專訪FSB市場(chǎng)稿0.260.330.41PR經(jīng)驗(yàn)系數(shù)文章數(shù)量質(zhì)質(zhì)量媒媒體權(quán)威威性7.5778776776676.812PRObjective:+)PRawarenessSalepreferenceQ3FSB的傳播階段段需要完成成PRawareness到PRRelevance的轉(zhuǎn)變階段段,傳播重重點(diǎn)放Solution的推廣上PRPoint當(dāng)前狀態(tài)CiscoPRAnalysis-CoretechQ2PRReviewSwitchProductBusinesssolutionSolution0.260.330.41PR經(jīng)驗(yàn)系數(shù)文章數(shù)量質(zhì)質(zhì)量量媒媒體權(quán)威威性7778877.57PRObjective:+)Q3Switch傳播階段處處于PRPreference階段,介于于Q2的傳播solution的傳播較少少Solution的傳播Q3將為重點(diǎn)工工作Cat2970launchnewsSwitch北京/廣州州專訪SwitchGE/10GE市場(chǎng)稿SwitchGE/10GENZU/Woodside8787.5PRPointPRpreferenceSalepreference當(dāng)前狀態(tài)CiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-PRAnalysisOverview綜述針對(duì)媒體關(guān)關(guān)心的問題題制造大的的公關(guān)事件件以驅(qū)動(dòng)媒媒體針對(duì)性的事事件以影響響北方以為為的其他地地區(qū)媒體有效的通過過網(wǎng)絡(luò)媒體體以提高傳傳播速度和和覆蓋率,加大對(duì)SP媒體的投放放Q3FSB的傳播階段段需要完成成PRawareness到PRRelevance的轉(zhuǎn)變階段段,傳播重重點(diǎn)放Solution的推廣上Q3BBA的傳播階段段將處于PRpreference階段,傳播播重點(diǎn)將放放在BusinessSolution上Q2的GSRPRawareness階段完成,介于處于于Saleaction下Q3的傳播重點(diǎn)點(diǎn)快速推動(dòng)動(dòng)solution和Businesssolution的公關(guān)工作作Q3Switch傳播階段處處于PRPreference階段,介于于Q2的傳播solution的傳播較少少Solution的傳播Q3將為重點(diǎn)工工作Wherewillwegetthere151515?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDContributiontoChinaCustomerSuccessAdvancedTechCiscoPRAnalysis-PRStrategyAdvancedTech(CoreTech)innovateSmarterInvestmentIntelligentRouting&SwitchingEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis-PRStrategyCisco12800Cisco12000Cisco10000Cisco7600Cisco7500Cisco7300Cisco7200Cisco7100Cat6500Cat4500Cat3750Cat3755Cisco3700Cisco3600Cat2970Cat2950Cisco2600Cisco1700Cisco800為機(jī)構(gòu)建立立高效智能的網(wǎng)絡(luò)絡(luò),以使機(jī)構(gòu)擺脫臃臃腫,工作運(yùn)營(yíng)增產(chǎn)產(chǎn)/增效為企業(yè)部署署方便靈活快捷的的溝通網(wǎng)絡(luò)SPInvestmentIntelligentSmarter理性性訴訴求求感性性訴訴求求FSBBBAGSRLowswitchHighswitchFSILE&GCOMSMB為組組織織建建立立高高ROI的網(wǎng)網(wǎng)絡(luò)絡(luò)系系統(tǒng)統(tǒng),以實(shí)實(shí)現(xiàn)現(xiàn)組組織織應(yīng)應(yīng)用用網(wǎng)絡(luò)絡(luò)平平臺(tái)臺(tái)獲獲得得更更到的的利利潤(rùn)潤(rùn)增增長(zhǎng)長(zhǎng)點(diǎn)點(diǎn)引領(lǐng)領(lǐng)/塑塑造造價(jià)值值區(qū)間間便捷捷實(shí)實(shí)現(xiàn)現(xiàn)睿睿智智溝通通提升升企企業(yè)業(yè)網(wǎng)網(wǎng)絡(luò)絡(luò)智商商CiscoPRAnalysis-PRStrategyFY03Q3Mainmessage(FromCiscobriefing)Cisco12800&7600launchGSRBBA如何何利利用用智智能能寬寬帶帶服服務(wù)務(wù)營(yíng)營(yíng)造造電電信信寬寬帶帶價(jià)價(jià)值值空空間間FSB重點(diǎn)點(diǎn)強(qiáng)強(qiáng)調(diào)調(diào)FSB路由由器器的的Security解決決方方案案在在行行業(yè)業(yè)中中的的應(yīng)應(yīng)用用SwitchGE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOECoreTechEmphasizeCisco’’sleadershipinCoreTecharea.CiscoPRAnalysis––MainmessagerePRHowwillwegetthere202020?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDGSRPRFactorEventKeyMessageQ2的GSRPRawareness階段段完完成成,介于于處處于于Saleaction下Q3的傳傳播播重重點(diǎn)快快速速推推動(dòng)動(dòng)solution和Businesssolution的公公關(guān)關(guān)工工作作為組組織織建建立立高高ROI的網(wǎng)網(wǎng)絡(luò)絡(luò)系系統(tǒng)統(tǒng),以以實(shí)實(shí)現(xiàn)現(xiàn)組織織應(yīng)應(yīng)用用網(wǎng)網(wǎng)絡(luò)絡(luò)平平臺(tái)臺(tái)獲獲得得更更到到的的利利潤(rùn)潤(rùn)增增長(zhǎng)Cisco12800&7600launchinchinaCoretechrequirementSolution:Cisco12800backgroundProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投資資保保護(hù)護(hù)CiscoPRAnalysis––ActionanalysisFY03Q3GSRPRTacticFeb.Mar.Apr.引領(lǐng)領(lǐng)/塑塑造造價(jià)值值區(qū)間間ProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投資資保保護(hù)護(hù)BBAPRFactorEventKeyMessageQ3BBA的傳播階階段將處處于PRpreference階段,傳傳播重點(diǎn)點(diǎn)將放在BusinessSolution上為組織建建立高ROI的網(wǎng)絡(luò)系系統(tǒng),以以實(shí)現(xiàn)組織應(yīng)用用網(wǎng)絡(luò)平平臺(tái)獲得得更到的的利潤(rùn)增增長(zhǎng)如何利用用智能寬寬帶服務(wù)務(wù)營(yíng)造電電信寬帶帶價(jià)值空間間CoretechrequirementSolution:IPV6/3/7交換ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyCiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.引領(lǐng)/塑塑造價(jià)值區(qū)間ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyFY03Q3BBAPRTacticFSBPRFactorEventKeyMessageQ3FSB的傳播階段需需要完成PRawareness到PRRelevance的轉(zhuǎn)變階段,傳傳播重點(diǎn)放Solution的推廣上為機(jī)構(gòu)建立高高效智能的網(wǎng)網(wǎng)絡(luò),以使機(jī)機(jī)構(gòu)擺脫臃腫,工作運(yùn)營(yíng)增增產(chǎn)/增效重點(diǎn)強(qiáng)調(diào)FSB路由器的Security解決方案在行業(yè)業(yè)中的應(yīng)用CoretechrequirementSolution:/FSBupdatebriefingProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2CiscoPRAnalysis–ActionanalysisFeb.Mar.Apr.提升企業(yè)網(wǎng)絡(luò)絡(luò)智商便捷實(shí)現(xiàn)睿智智溝通ProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2FY03Q3FSBPRTacticSwitchPRFactorEventKeyMessageQ3Switch傳播階段處于于PRPreference階段,介于Q2的傳播solution的傳播較少Solution的傳播Q3將為重點(diǎn)工作作為機(jī)構(gòu)建立高高效智能的網(wǎng)網(wǎng)絡(luò),以使機(jī)機(jī)構(gòu)擺脫臃腫,工作運(yùn)營(yíng)增增產(chǎn)/增效GE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOEProductBusinesssolutionSolutionGE/10GE案例分析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100機(jī)箱POE(Newproductlaunch)CiscoPRAnalysis–ActionanalysisFeb.Mar.Apr.提升企業(yè)網(wǎng)絡(luò)絡(luò)智商ProductBusinesssolutionSolutionGE/10GE案例分析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100機(jī)箱POE(Newproductlaunch)FY03Q3SwitchPRTactic292929?2003CiscoSystems,Inc.Allrightsreserved.Presentation_ID9、靜夜夜四無無鄰，，荒居居舊業(yè)業(yè)貧。。。1月-231月-23Thursday,January5,202310、雨雨中中黃黃葉葉樹樹，，燈燈下下白白頭頭人人。。。。02:11:1602:11:1602:111/5/20232:11:16AM11、以我獨(dú)沈沈久，愧君君相見頻。。。1月-2302:11:1602:11Jan-2305-Jan-2312、故人人江海海別，，幾度度隔山山川。。。02:11:1602:11:1602:11Thursday,January5,202313、乍乍見見翻翻疑疑夢(mèng)夢(mèng)，，相相悲悲各各問問年年。。。。1月月-231月月-2302:11:1602:11:16January5,202314、他鄉(xiāng)鄉(xiāng)生白白發(fā)，，舊國(guó)國(guó)見青青山。。。05一一月月20232:11:16上上午02:11:161月-2315、比不了得得就不比，，得不到的的就不要。。。。一月232:11上上午1月-2302:11January5,202316、行行動(dòng)動(dòng)出出成成果果，，工工作作出出財(cái)財(cái)富富。。。。2023/1/52:11:1602:11:1605January202317、做做前前，，能能夠夠環(huán)環(huán)視視四四周周；；做做時(shí)時(shí)，，你你只只能能或或者者最最好好沿沿著著以以腳腳為為起起點(diǎn)點(diǎn)的的射射線線向向前前。。。。2:11:16上上午午2:11上上午午02:11:161月月-239、沒有有失敗敗，只只有暫暫時(shí)停停止成成功??！。1月-231月-23Thursday,January5,202310、很多事情情努力了未未必有結(jié)果果，但是不不努力卻什什么改變也也沒有。。。02:11:1602:11:1602:111/5/20232:11:16AM11、成功就就是日復(fù)復(fù)一日那那一點(diǎn)點(diǎn)點(diǎn)小小努努力的積積累。。。1月-2302:11:1602:11Jan-2305-Jan-2312、世間成事，，不求其絕對(duì)對(duì)圓滿，留一一份不足，可可得無限完美美。。02:11:1602:11:1602:11Thursday,January5,202313、不知香積積寺，數(shù)里里入云峰。。。1月-231月-2302:11:1602:11:16January5,202314、意志志堅(jiān)強(qiáng)強(qiáng)的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。05一一月月20232:11:16上上午02:11:161月-2315、楚塞塞三湘湘接，，荊門門九派派通。。。。一月232:11上上午午1月-2302:11January5,202316、少年十十五二十十時(shí)，步步行奪得得胡馬騎騎。。2023/1/52:11:1602:11:1605January202317、空山新雨后后，天氣晚來來秋。。2:11:16