譯林英語必修四Unit1Project課件

dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介紹策劃廣告競賽的知識。2.梳理P18文章并且了解下列重點詞匯,短語及句式的運用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.學習目標：1.介紹策劃廣告競賽的知識。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer連鎖高速公路飯館

EataspossibleasyoucanOldtimer連鎖高速公路飯館EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow譯林英語必修四Unit1Project課件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起興趣，呼吁把......表達清楚弄清楚，弄懂，計算出吸引，引起興趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“競賽，競選”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“競賽，競譯林英語必修四Unit1Project課件譯林英語必修四Unit1Project課件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

廣告牌；告示牌billboardadvertising廣告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc譯林英語必修四Unit1Project課件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因為，由于

poisonouschemicals

有毒的化學物質resultinlungcancer

導致肺癌

causedamageto引起損害

discourage…from…阻止某人某事beconcernedabout

關心convince使確信，使信服

giveup

放棄provide...with給...提供...inform…about…告知某人某事shock…into…

使某人震驚而做某事relatedto

與...相關

urge

敦促，力勸

Usefulwordsandexpressions(一)背誦佳句培養(yǎng)語感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我請教你之前，我不理解為什么公司試圖愚弄人們，讓他們購買一種產品或服務。(鮮活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下時間表，看看末班火車什么時候開出。(一)背誦佳句培養(yǎng)語感(二)歸納拓展全析考點consultsb.aboutsth.向某人咨詢某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越來越多的顧客向他們咨詢有關社會保障制度的變化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量這一協(xié)議。withabout(二)歸納拓展全析考點consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：選

。句意：你不應該不跟我商量就把車賣掉。consult“商量；咨詢”，符合題意。offer“提

供”；consider“考慮”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失誤防范比較dealwith,dowith(二)明辨易混失誤防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompaniespromotetheirproducts.我找到的信息以有助于公司推銷產品的形式對我教育其他人大有幫助。句子結構分析：5．TheinformationIfoundhasreway(方式，方法)后接定語從句時，引導詞的使用有兩種情況：(1)如果引導詞在從句中作狀語，可用that/inwhich/--引導，(2)如果引導詞作從句的主語或賓語，用that/which引導，引導詞作賓語時可省略。①Theway(that/inwhich/--)theteachertaughtwordstothechildrenwasnotdifficulttounderstand.(作狀語)②Theway(that/which/--)theteacherexplainedtothechildrenwasquitesimple.(作賓語，引導詞可以省)weshouldsolvetheprobleminawaythat/whichwaspeaceful.（做主語，引導詞不可省）way(方式，方法)后接定語從句時，引導詞的使用有兩種情況：現(xiàn)在分詞或現(xiàn)在分詞短語作定語修飾名詞，從邏輯關系上講，被修飾名詞與該動詞之間存在主動關系；從語法功能上講，相當于一個定語從句。①Therearemanychildren

ontheplayground.(play)操場上有很多孩子在玩。②Thoseofyou

tojoinus,pleasestayforafewminutes.(wish)你們中想參加我們活動的人請留一下。playing=whoareplayingwishing(＝whowish)現(xiàn)在分詞或現(xiàn)在分詞短語作定語修飾名詞，從邏輯關系上講，被修飾Thisisaproduct____________towrite.(use)Thisisaproduct_________mesatisfied.used=whichisusedmaking=whichmakesThisisaproduct____________他的衣服雖然很舊，但看上去干干凈凈的。③

,Iwon'tgototheparty.除非被邀請，否則我不會去參加聚會。④

,Ishouldliketohavetwocopiesofit.可能的話，我希望有兩本。[助記]狀語從句省略口訣：時、條、讓、方、地；主語同，謂語be；二者省去不可惜，從句主語是it，省去it's也可以。Unless(Iam)invitedIf(itis)possible他的衣服雖然很舊，但看上去干干凈凈的。Unless(ISaynotocigarettes!Saynotocigarettes!Hject1鞏固提高2.預習導學案grammar的自主學習Hject1鞏固提高dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介紹策劃廣告競賽的知識。2.梳理P18文章并且了解下列重點詞匯,短語及句式的運用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.學習目標：1.介紹策劃廣告競賽的知識。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer連鎖高速公路飯館

EataspossibleasyoucanOldtimer連鎖高速公路飯館EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow譯林英語必修四Unit1Project課件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起興趣，呼吁把......表達清楚弄清楚，弄懂，計算出吸引，引起興趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“競賽，競選”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“競賽，競譯林英語必修四Unit1Project課件譯林英語必修四Unit1Project課件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

廣告牌；告示牌billboardadvertising廣告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc譯林英語必修四Unit1Project課件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因為，由于

poisonouschemicals

有毒的化學物質resultinlungcancer

導致肺癌

causedamageto引起損害

discourage…from…阻止某人某事beconcernedabout

關心convince使確信，使信服

giveup

放棄provide...with給...提供...inform…about…告知某人某事shock…into…

使某人震驚而做某事relatedto

與...相關

urge

敦促，力勸

Usefulwordsandexpressions(一)背誦佳句培養(yǎng)語感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我請教你之前，我不理解為什么公司試圖愚弄人們，讓他們購買一種產品或服務。(鮮活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下時間表，看看末班火車什么時候開出。(一)背誦佳句培養(yǎng)語感(二)歸納拓展全析考點consultsb.aboutsth.向某人咨詢某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越來越多的顧客向他們咨詢有關社會保障制度的變化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量這一協(xié)議。withabout(二)歸納拓展全析考點consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：選

。句意：你不應該不跟我商量就把車賣掉。consult“商量；咨詢”，符合題意。offer“提

供”；consider“考慮”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失誤防范比較dealwith,dowith(二)明辨易混失誤防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationI