譯林英語(yǔ)必修四Unit1Project課件

dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介紹策劃廣告競(jìng)賽的知識(shí)。2.梳理P18文章并且了解下列重點(diǎn)詞匯,短語(yǔ)及句式的運(yùn)用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.學(xué)習(xí)目標(biāo)：1.介紹策劃廣告競(jìng)賽的知識(shí)。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer連鎖高速公路飯館

EataspossibleasyoucanOldtimer連鎖高速公路飯館EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow譯林英語(yǔ)必修四Unit1Project課件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起興趣，呼吁把......表達(dá)清楚弄清楚，弄懂，計(jì)算出吸引，引起興趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“競(jìng)賽，競(jìng)選”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“競(jìng)賽，競(jìng)譯林英語(yǔ)必修四Unit1Project課件譯林英語(yǔ)必修四Unit1Project課件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

廣告牌；告示牌billboardadvertising廣告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc譯林英語(yǔ)必修四Unit1Project課件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因?yàn)椋捎?/p>

poisonouschemicals

有毒的化學(xué)物質(zhì)resultinlungcancer

導(dǎo)致肺癌

causedamageto引起損害

discourage…from…阻止某人某事beconcernedabout

關(guān)心convince使確信，使信服

giveup

放棄provide...with給...提供...inform…about…告知某人某事shock…into…

使某人震驚而做某事relatedto

與...相關(guān)

urge

敦促，力勸

Usefulwordsandexpressions(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我請(qǐng)教你之前，我不理解為什么公司試圖愚弄人們，讓他們購(gòu)買(mǎi)一種產(chǎn)品或服務(wù)。(鮮活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下時(shí)間表，看看末班火車(chē)什么時(shí)候開(kāi)出。(一)背誦佳句培養(yǎng)語(yǔ)感(二)歸納拓展全析考點(diǎn)consultsb.aboutsth.向某人咨詢(xún)某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越來(lái)越多的顧客向他們咨詢(xún)有關(guān)社會(huì)保障制度的變化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量這一協(xié)議。withabout(二)歸納拓展全析考點(diǎn)consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：選

。句意：你不應(yīng)該不跟我商量就把車(chē)賣(mài)掉。consult“商量；咨詢(xún)”，符合題意。offer“提

供”；consider“考慮”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失誤防范比較dealwith,dowith(二)明辨易混失誤防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompaniespromotetheirproducts.我找到的信息以有助于公司推銷(xiāo)產(chǎn)品的形式對(duì)我教育其他人大有幫助。句子結(jié)構(gòu)分析：5．TheinformationIfoundhasreway(方式，方法)后接定語(yǔ)從句時(shí)，引導(dǎo)詞的使用有兩種情況：(1)如果引導(dǎo)詞在從句中作狀語(yǔ)，可用that/inwhich/--引導(dǎo)，(2)如果引導(dǎo)詞作從句的主語(yǔ)或賓語(yǔ)，用that/which引導(dǎo)，引導(dǎo)詞作賓語(yǔ)時(shí)可省略。①Theway(that/inwhich/--)theteachertaughtwordstothechildrenwasnotdifficulttounderstand.(作狀語(yǔ))②Theway(that/which/--)theteacherexplainedtothechildrenwasquitesimple.(作賓語(yǔ)，引導(dǎo)詞可以省)weshouldsolvetheprobleminawaythat/whichwaspeaceful.（做主語(yǔ)，引導(dǎo)詞不可?。﹚ay(方式，方法)后接定語(yǔ)從句時(shí)，引導(dǎo)詞的使用有兩種情況：現(xiàn)在分詞或現(xiàn)在分詞短語(yǔ)作定語(yǔ)修飾名詞，從邏輯關(guān)系上講，被修飾名詞與該動(dòng)詞之間存在主動(dòng)關(guān)系；從語(yǔ)法功能上講，相當(dāng)于一個(gè)定語(yǔ)從句。①Therearemanychildren

ontheplayground.(play)操場(chǎng)上有很多孩子在玩。②Thoseofyou

tojoinus,pleasestayforafewminutes.(wish)你們中想?yún)⒓游覀兓顒?dòng)的人請(qǐng)留一下。playing=whoareplayingwishing(＝whowish)現(xiàn)在分詞或現(xiàn)在分詞短語(yǔ)作定語(yǔ)修飾名詞，從邏輯關(guān)系上講，被修飾Thisisaproduct____________towrite.(use)Thisisaproduct_________mesatisfied.used=whichisusedmaking=whichmakesThisisaproduct____________他的衣服雖然很舊，但看上去干干凈凈的。③

,Iwon'tgototheparty.除非被邀請(qǐng)，否則我不會(huì)去參加聚會(huì)。④

,Ishouldliketohavetwocopiesofit.可能的話(huà)，我希望有兩本。[助記](méi)狀語(yǔ)從句省略口訣：時(shí)、條、讓、方、地；主語(yǔ)同，謂語(yǔ)be；二者省去不可惜，從句主語(yǔ)是it，省去it's也可以。Unless(Iam)invitedIf(itis)possible他的衣服雖然很舊，但看上去干干凈凈的。Unless(ISaynotocigarettes!Saynotocigarettes!Hject1鞏固提高2.預(yù)習(xí)導(dǎo)學(xué)案grammar的自主學(xué)習(xí)Hject1鞏固提高dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介紹策劃廣告競(jìng)賽的知識(shí)。2.梳理P18文章并且了解下列重點(diǎn)詞匯,短語(yǔ)及句式的運(yùn)用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.學(xué)習(xí)目標(biāo)：1.介紹策劃廣告競(jìng)賽的知識(shí)。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer連鎖高速公路飯館

EataspossibleasyoucanOldtimer連鎖高速公路飯館EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow譯林英語(yǔ)必修四Unit1Project課件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起興趣，呼吁把......表達(dá)清楚弄清楚，弄懂，計(jì)算出吸引，引起興趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“競(jìng)賽，競(jìng)選”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“競(jìng)賽，競(jìng)譯林英語(yǔ)必修四Unit1Project課件譯林英語(yǔ)必修四Unit1Project課件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

廣告牌；告示牌billboardadvertising廣告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc譯林英語(yǔ)必修四Unit1Project課件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因?yàn)?，由?/p>

poisonouschemicals

有毒的化學(xué)物質(zhì)resultinlungcancer

導(dǎo)致肺癌

causedamageto引起損害

discourage…from…阻止某人某事beconcernedabout

關(guān)心convince使確信，使信服

giveup

放棄provide...with給...提供...inform…about…告知某人某事shock…into…

使某人震驚而做某事relatedto

與...相關(guān)

urge

敦促，力勸

Usefulwordsandexpressions(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我請(qǐng)教你之前，我不理解為什么公司試圖愚弄人們，讓他們購(gòu)買(mǎi)一種產(chǎn)品或服務(wù)。(鮮活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下時(shí)間表，看看末班火車(chē)什么時(shí)候開(kāi)出。(一)背誦佳句培養(yǎng)語(yǔ)感(二)歸納拓展全析考點(diǎn)consultsb.aboutsth.向某人咨詢(xún)某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越來(lái)越多的顧客向他們咨詢(xún)有關(guān)社會(huì)保障制度的變化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量這一協(xié)議。withabout(二)歸納拓展全析考點(diǎn)consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：選

。句意：你不應(yīng)該不跟我商量就把車(chē)賣(mài)掉。consult“商量；咨詢(xún)”，符合題意。offer“提

供”；consider“考慮”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失誤防范比較dealwith,dowith(二)明辨易混失誤防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationI