2022年考研考博-考博英語-中國地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）試卷號61

住在富人區(qū)的她2022年考研考博-考博英語-中國地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）（圖片可根據(jù)實際調(diào)整大?。╊}型12345總分得分一.綜合題(共50題)1.單選題

Don’tgettheideathatI’veboughtanewcar.SincethemotorofmyoldVolkswagenstartedtomakeanoddnoiselastweek,I’mhavingitrepaired.Idrivethissubstituteforafewdays.

問題1選項

A.gettheideathat

B.I’mhavingitrepaired

C.drive

D.forafewdays

E.沒有錯誤

【答案】C

【解析】時態(tài)錯誤。把drive改成havebeendriving。根據(jù)后面的afewdays跟句意可知C處應(yīng)該用現(xiàn)在完成進行時。

2.填空題

AnnWithingtongota（1）withamajorinsurancefirmafewmonths

aftershe（2）fromuniversity.（3）shereceivedlittleencouragement（4）hernewboss,sheworkedhardandsoonbecameverygoodathertasksandduties.Thankstohersunnytemperamentandwillingnesstohelphercolleagues,shesoonbecamequite（5）aswell.Inherfirstfiveyearswiththecompanyshewas（6）

twice,and（7）timehersalarywentupsubstantially.

Butthenhercareertookaturnfortheworse.Herfirstdirector,amanin

（8）fifties,was（9）withayoungerwomanwhoseemedtoregardAnnasarival.Sheconstantly（10）herworkbutneverofferedany（11）abouthowitcouldbeimproved.WeekspassedandAnntriedher（12）topleasethenewdirector,buttherewasnochangeinthelatter’s（13）towardsher.

EventuallyAnn'smooddarkened,andshebegantolookintootherpossibilities.Whenherrequestfora（14）tothecompany’sSeattleofficewasblockedbyherboss,shedecideditwastimeforaction.Shebegananambitiousjobhuntthatledtoatentativeofferfromoneofheremployer’scompetitors.Justasshewasgetting（15）toannouncethatshewasquittingherjobinamonth,shewascalledintoherboss’sofficeandabruptly（16）.Thiswasagreat（17）.Admittedly,herrelationswithherbosswerepoor,butshehadalways（18）outherdutiesconscientiously.

Afterthinkingoverhersituation,shedecidednotto（19）aboutthe

unfairnessofherdirector'sdecision.Thetentativejobofferfromtheothercompanywassoon

（20）

;Annaccepteditandneverlookedback.

句意:

安?威辛頓在大學(xué)畢業(yè)后幾個月就在一家較大保險公司找到了工作。雖然她的新老板并沒有給予她多少鼓勵，但是她工作勤勤懇懇，很快就適應(yīng)了工作。由于她的脾氣好且樂意幫助人，不久后她就變得很受大家歡迎。在她進入這家公司的頭五年里，她被提拔了兩次，每次工資都漲了很多。但是這之后她的事業(yè)就開始走下坡路。她的第一任主管，一位50多歲的男性，很滿意將安視為競爭對手的一個更年輕的女員工。她不斷批評她（即Ann）的工作，但卻未就如何改進工作給出任何建議。數(shù)周過去了，安盡最大的努力去讓這位新主管滿意，但是后者對她的態(tài)度沒有任何改變。最終，安的心情也變得一片灰暗，于是她開始尋求新的出路。她申請到公司在西雅圖的分支機構(gòu)工作，這一請求被老板攔下。她認為是時候采取行動了。她滿腔熱情地開始尋找工作，最后從公司的競爭對手那里獲取得到了一份工作機會。正當她準備宣布在一個月后辭職時，她被老板叫到了辦公室，然后被突然告知自己被解雇了。這是個極大的侮辱。誠然，她與老板的關(guān)系很差，但是她依然認真地履行她的職責(zé)。再三思考之后，她決定不去抱怨她的主管決定的不公。不久，新單位的入職通知書到了，安頭也不回地離開了。

【答案】1.job

語義題。getajob找到一份工作

2.graduated

固定搭配。graduatefromuniversity從大學(xué)畢業(yè)。

3.Although

邏輯銜接。后面的句意：她仍舊在努力工作，然而老板并沒有重視她。

4.from

固定搭配。Receiveencouragementfrom得到…的鼓勵。

5.popular

邏輯銜接。因為脾氣好，且樂意幫助人，自然就會受到愛戴。

6.promoted

邏輯銜接。工作干得好，就會被提拔重用。

7.each

語義題。Eachtime每次

8.his

固定搭配。Inone’s+基數(shù)詞的復(fù)數(shù)形式：在…歲的時候。

9.pleased

固定搭配。bepleasedwithsb.對某人感到滿意

10.criticized

邏輯銜接。由前面的關(guān)鍵詞“regardAnnasarival將Ann視為競爭對手”可推測這里“她不斷批評她（即Ann）的工作”。

11.advice

語義題。這里指提出建議。

12.best

固定搭配。tryone’sbest盡力。

13.attitude

邏輯銜接。由關(guān)鍵詞“but但是”知后者沒有改變對她（即Ann）的態(tài)度。

14.transfer

由空格后的關(guān)鍵詞“thecompany’sSeattleoffice公司的西雅圖辦事處”知這里指代“工作調(diào)換”。

15.ready

固定搭配。get/bereadyto為..做準備

16.fired

由最后一段中的“...theunfairnessofherdirector'sdecision她主管決定的不公平”及“上級并不喜歡她，她又準備跳槽”可推知“被叫到辦公室后被突然解雇”。

17.insult

語義題。句意:被突然解雇當然是一個巨大的侮辱。

18.caried

固定搭配。。carryout執(zhí)行，履行。

19.complain

固定搭配。complainaboutsth抱怨某事。

20.coming

邏輯銜接。她接受了且再也沒有回頭，所以新的工作機會很快就來了。

【解析】1.語義題。getajob找到一份工作

2.固定搭配。graduatefromuniversity從大學(xué)畢業(yè)。

3.邏輯銜接。后面的句意：她仍舊在努力工作，然而老板并沒有重視她。

4.固定搭配。Receiveencouragementfrom得到…的鼓勵。

5.邏輯銜接。因為脾氣好，且樂意幫助人，自然就會受到愛戴。

6.邏輯銜接。工作干得好，就會被提拔重用。

7.語義題。Eachtime每次

8.固定搭配。Inone’s+基數(shù)詞的復(fù)數(shù)形式：在…歲的時候。

9.固定搭配。bepleasedwithsb.對某人感到滿意

10.邏輯銜接。由前面的關(guān)鍵詞“regardAnnasarival將Ann視為競爭對手”可推測這里“她不斷批評她（即Ann）的工作”。

11.語義題。這里指提出建議。

12.固定搭配。tryone’sbest盡力。

13.邏輯銜接。由關(guān)鍵詞“but但是”知后者沒有改變對她（即Ann）的態(tài)度。

14.由空格后的關(guān)鍵詞“thecompany’sSeattleoffice公司的西雅圖辦事處”知這里指代“工作調(diào)換”。

15.固定搭配。get/bereadyto為..做準備

16.由最后一段中的“...theunfairnessofherdirector'sdecision她主管決定的不公平”及“上級并不喜歡她，她又準備跳槽”可推知“被叫到辦公室后被突然解雇”

17.語義題。句意:被突然解雇當然是一個巨大的侮辱。

18.固定搭配。carryout執(zhí)行，履行。

19.固定搭配。complainaboutsth抱怨某事。

20.邏輯銜接。她接受了且再也沒有回頭，所以新的工作機會很快就來了。

3.單選題

WithtrafficconstantlyontheincreaseinthestreetsofBeijing,themetroisthebestwaytogetaroundthecityduringrushhours，howeverthecrowdsinthemetrotrainsarenowalsoa

problem.

問題1選項

A.getaroundthecity

B.constantlyontheincrease

C.getaroundthecity

D.hours，however

E.沒有錯誤

【答案】D

【解析】句子連接錯誤。however后面加逗號。however在句子中表示"然而",表示轉(zhuǎn)折時,通常用逗號與句子其他成分隔開。

4.填空題

Who（1）youyourfirstChinesecharacterswhenyouwereachild?Anddidyouuseapencil,apen（2）abrushtowritethem?

【答案】1.taught

2.and

【解析】1.語義題。teachsb.sth.“教授某人”，由題干的表示時間的“whenyouwereachild”可知第一個空應(yīng)填入teach的過去式taught。

2.邏輯分析。apencil,apen,abrush三者是并列關(guān)系,用and連接表示列舉。

5.填空題

AHaveyouseenmydictionary?Ican’tfindit（1）.

BIsthatitovertherebythedoor?

CItis!I（2）haveleftitthereyesterdayafternoonaswewereleavingfortheday.

句意:

你有看見我的字典嗎？我到處都找不到它。

在門口的那個是你的字典不？

是的！在昨天下午我們放學(xué)時，我有可能把它放在那里了。

【答案】1.anywhere

2.probably

【解析】1.語義題。anywhere:任何地方，到處。

2.語法題。副詞修飾動詞left（動詞leave的過去分詞）。

6.單選題

1EtienneKlein,acelebratedFrenchphysicistandpopularizerofscience,seemssettolosehispostaspresidentoftheInstituteforAdvancedStudiesinScienceandTechnology(IHEST)inParisafterallegationsthatheplagiarizedtheworkofmorethanadozenscientists,philosophersandwritersinvariousbooksandarticles.AsourceatFrance’sMinistryofScienceandEducationyesterdayconfirmedthatadecreeendingKlein'stenurehasbeensignedbythecurrentministerandisnowawaitingthesignatureofFrenchPresidentFrancoisHollande.

2ButKleinsaysherefusestoleave.Inanopenletterpublishedlastweek,hewrotethataninvestigativepanelthatlookedintothematterhasfoundnoevidenceofmisconductandthatheseesnoreasontostepdown.“Myscientificintegrityisabsolute,”Kleinwrotetosciencejournalistsinanemail.Thereporthasnotbeenmadepublic.

3KleinleadsasmallgroupstudyingscienceitselfattheAlternativeEnergiesandAtomicfameEnergyCommission(CEA)nearParis,butseldompublishesinthescientificliterature;hisfamestemsfrombooksandarticlesinpopularmagazines,mostlyaboutphysics.Healsohostsaweeklyradioshowaboutscience.PresidentHollandeappointedKleinpresidentofIHEST—whichseekstobuildtrustinscienceandtoreflectonitssocialeconomicandpoliticalaspects—inSeptember2016.

4InNovember,theweeklymagazineL’ExpressreportedthatKleinhadcopiedpassagesfromFrenchandforeignauthorsinarecentbiographyofAlbertEinsteinandinseveralotherpublications.Kleindefendedsomeoftheinstancesbutadmittedhehadmade“mistakes”inothers;afewdayslater,L'Expresspublishedsevenmoreexamplesofallegedplagiarism,towhichKleinhasnotresponded.

5CEAhasnotinvestigatedthematter.AspokespersonsaysKleinwrotethedisputedpublicationsonhisowntime,notasaCEAresearcher.“Thisisaprivatematter,”thespokespersonsays.Thisiswhygovernmentofficialsaskedanindependentfour-memberpaneltoinvestigatethecharges.ThecommissionfinisheditsworkinlateJanuary,butwhenitpresenteditsreporttothegovernment,nothinghappenedforalmost2months.ThenKleinpublishedhisopenletteron29March.

6Intheletter,hequotedafewparagraphsfromthereportinwhichthecommissionsaidithadnotfoundethicalbreachesinKleinsworkforCEAandthatitwasneither“competent”nortaskedtojudgewhetherKleincommittedplagiarisminthelegalsense.Nonetheless,thecommissionrecommendedthathestepdownfromIHEST,Kleinwrote,“soasnottocausedifficultiesfortheinstituteanditsimportantmissions.”Kleinsayshehasnointentionofdoingso.“Idon’twanttobejudgedbythepress,butaccordingtothecriteriaofFrenchlaw,”hewroteinanemail.

7Theleaderofthefour-memberpanelsayshecan'tdiscussthereport;hesayshehopesitwillbemadepublicbytheauthorities.ButheconfirmsthatthepaneldidnotconsidertheissueofwhetherKleinsreuseofotherwriters’wordsbrokeanylaws.“Kleincametothecommissionwithhislawyer,”hesays,“we’renotjudges,werenotthepolice,we'rejustfouracademics.”

8KleinsaysthathisbookaboutEinsteincontainsmorethan120attributedquotesaswell,which“provesthatIhavenoproblemwithquotingsomeone.WhatIambeingblamedforisduetocarelessnessornegligence,especiallyinmyfilemanagement,nottoaconsciousdesiretoplagiarize.”

9Inastorypublishedlastweek,L*ExpressspeculatesthatKlein’sopenlettermayhavebeenalast-ditchefforttoaverthisdismissalordelayadecisionuntilaftertheupcomingelections,inthehopethatanewpresidentmightsavehim.ButKleinsaysheisnotawareofanydecisiontofirehim.Hesayshewentpublicbecausehehadexpectedthecommissiontopubliclyreaffirmhisscientificintegrity.“Thatwasakeyissueforme,Kleinsays.“Whennothinghappenedinthatregard,Idecidedtospeakoutmyself.”

1.Basedonthisveryrecentarticle,wemayassumethatEtienneKleinis（

）.

2.TheinformationinthisarticleseemstoindicatethatKlein（

）.

3.Atthetimethisarticlewaswritten,Kleinappearedtobeonthevergeofgettingfiredfromatleastoneofhispositions.Hisreactionhasbeento（

）.

4.InhisworkatIHESTKlein（

）.

問題1選項

A.wellknownprimarilytohisfellowphysicists

B.bestknowntoFrenchtelevisionviewerswhowatchhisshow

C.wellknowntomostFrenchpeoplecuriousaboutscience

D.wellknownprimarilytohighofficialsofthecurrentFrenchgovernment

問題2選項

A.occasionallyneglectedtostatethatbitsoftextinhispublishedworkcomefromotherwritersandresearchers

B.falsifiedscientificdatatoincreasehischancesofgettinghisarticlesacceptedforpublication

C.presentedtheresearchfindingsofotherscientistsashisownwork

D.publishedalifeofAlbertEinsteinputtogetherfronbitsandpiecestakenfromtheworkofotherbiographers,withoutattributionandwithlittleofhisownwriting

問題3選項

A.darehisdetractorstoremovehimthroughcourtaction,accordingtoFrenchlaw

B.arguethathecannotberemovedbyFrenchpoliticiansunlesshisfellowphysicistsagree

C.announcethathewillstepdownquietlyifthepresidentsowishes

D.appealtotheFrenchpublictosupporthiminhisstrugglewithjealousscientificrivalsandhostilepoliticians

問題4選項

A.doesresearchintheoreticalphysics

B.studiestheneedsofFrenchscientistsandreportsthemtothegovernment

C.leadshiscolleaguesinthinkingaboutnon-scientificaspectsofscience

D.studiesscienceitself

【答案】第1題:C

第2題:A

第3題:A

第4題:C

【解析】1.推理判斷題。文章指出:EtienneKlein一位著名的法國物理學(xué)家和科學(xué)普及者。本題四個選項:A“主要被同行物理學(xué)家中熟知”；B“在看他的節(jié)目的法國電視觀眾中最有名氣"；C“被大多數(shù)對科學(xué)好奇的法國民眾熟知”；D“主要被現(xiàn)任法國政府高級官員所熟知”,其中C項最為合適。

2.推理判斷題。關(guān)于Klein的抄襲問題,他自己的說法是:關(guān)于愛因斯坦的書中包含了超過120個引語，這證明了我在引用某人時沒有問題。我被指責(zé)的原因應(yīng)該是粗心或疏忽，尤其是在我的文件管理中，而不是不是有意抄襲。因此選A:偶爾忽略了他所發(fā)表的作品中的一些文字來自其他作家和研究人員。

3.細節(jié)事實題。第二段指出Klein拒絕離開。在上周發(fā)表的一封公開信中，他寫道，一個調(diào)查小組沒有發(fā)現(xiàn)任何不當行為的證據(jù)，而且他認為沒有理由下臺?！拔业目茖W(xué)誠信是絕對的，”Klein在一封電子郵件中給科學(xué)記者寫道。該報道尚未公開。因此選A:根據(jù)法國法律，通過法律手段，挑戰(zhàn)詆毀他的人。

4.細節(jié)事實題。根據(jù)題干定位至第三段:PresidentHollandeappointedKleinpresidentofIHEST-whichseekstobuildtrustinscienceandtoreflectonitssocialeconomicandpoliticalaspects~inSeptember2016(奧朗德總統(tǒng)任命克萊恩為IHEST的主席,希望建立對科學(xué)的信任并對社會經(jīng)濟和政治方面進行反思)。故選C:帶領(lǐng)同事思考科學(xué)的非科學(xué)方面。

7.填空題

A:Ican'tspeakRussian.

B:Ican't（

）.Weobviouslyneedaninterpreter.

【答案】neither

【解析】語義題。Neither表示“兩者都不……”。

8.單選題

1.Twelvemonthsago,LululemonAthleticawasoneofthehottestbrandsintheworld.Salesofitshigh-pricedyogagearwereexploding;thecompanywasexpandingintonewmarkets;expertswereinaweofits“cult-likefollowing.”Asoneobserverputit,“They’remorethanapparel.They’realifestyle.”Butthencustomersstartedcomplainingaboutpillingfabrics,bleedingdyesand,mostmemorably,yogapantssothinthattheyeffectivelybecametransparentwhenyoubentover.Lululemon'sfoundermadethingsworsebysuggestingthatsomewomenweretoofattowearthecompany’sclothes.AndthatwastheendofLululemon’scharmedexistence:thefoundersteppeddownfromhismanagementrole,and,afewweeksago,thecompanysaidthatithadseensales“deceleratemeaningfully.”

2.It’satruismofbusinessschoolthinkingthatacompany'sbrandisits“mostimportantasset,”morevaluablethantechnologyorpatentsormanufacturingprowess.Butbrandshaveneverbeenmorefragile.Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.AbsoluteValue,anewbookbyItamarSimonson,amarketingprofessoratStanford,andEmanuelRosen,aformersoftwareexecutive,showsthat,historically,theriseofbrandswasaresponsetoaninformation-poorenvironment.Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality;ifacarwasmadebyGeneralMotors,oraketchupbyHeinz,peopleassumedthatitwasprettygood.Itwashardtofigureoutifanewproductfromanunfamiliarcompanywasreliableornot,sobrandloyaltywasawayofreducingrisk.Asrecentlyasthe1980s,nearlyfour-fifthsofAmericancarbuyersstayedloyaltoabrand.

3.Todayconsumerscanreadreamsofresearchaboutwhatevertheywanttobuy.This

startedbackwithConsumerReports,whichpublishedobjectivestudiesofproducts,andwithJDPower'squalityrankings,whichrevealedwhatordinarycustomersthoughtofthecarstheyhadbought.Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories.ArecentPricewaterhouseCoopersstudyfoundthat80percentofconsumerslookatonlinereviewsbeforemakingmajorpurchases,andahostofstudieshaveloggedthestronginfluencethosereviewshaveonthedecisionspeoplemake.Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:adudproductcanbecomealaughingstockinamatterofhours.IntheolddaysyoumightbuyaSonytelevisionsetbecauseyouhadownedonebefore,orbecauseyoutrustedthebrand.TodaysuchconsiderationsmattermuchlessthanreviewsonAmazonandEngadgetandCNET.AsSimonsontoldme,“eachproductnowhastoproveitselfonitsown.”

4.Ithasbeenarguedthatthewelterofinformationwillactuallymakebrandsmorevaluable.AstheinfluentialconsultancyInterbrandputsit,“Inaworldwhereconsumersareoftenoverwhelmedwithinformation,theroleabrandplaysinpeople’sliveshasbecomeallthemoreimportant.”Butinformationoverloadislargelyamyth.“Mostconsumerslearnveryquicklyhowtogetagreatdealofinformationefficientlyandeffectively,”Simonsonsays."Mostofusfigureouthowtofindwhatwe’relookingforwithoutspendinghugeamountsoftimeonline."Andthishasmadecustomerloyaltyprettymuchathingofthepast.Only25percentofAmericanrespondentsinarecentErnst&Youngstudysaidthatbrandloyaltyaffectedhowtheyshopped.

5.Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance—thepercentageofbrand-loyalcarbuyershasplummetedinthepasttwentyyears—andthepricepremiumthatarecognizedbrandcanchargehasshrunk.Ifyouaremakingabetterproduct,youcanstillchargemore,but,ifyourproductismuchlikethatofyourcompetitors,yourpriceneedstobesimilartoo.Thatistheclearestindicationthattheeconomicvalueofbrands—traditionallyassessedbythepremiumacompanycouldcharge—iswaning.Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct(Coca-Cola,say),orwheretheyconferstatus,aswithluxurygoods.Butevenheretheinformationdelugeistransformative;luxurytravel,forinstance,hasbeenprofoundlyaffectedbywebsiteslikeTripAdvisor.

6.Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices.Andtheyarenottheonlybeneficiaries;upstartsnowfinditeasiertocompetewiththebigboys.Ifyoubuildabettermousetrap,peoplewillsoonknowaboutit.Adecadeago,personal-computercompanieslikeAsusandAcerhadalmostnobrandidentityoutsideTaiwan.Nowtheyaremajorplayers.Roku,amakerofstreamingentertainmentdevices,hasthrivedeventhoughitsproductshavetocompetewithsimilaronesmadebyApple(whichisusuallycitedastheworld'smostvaluablebrand).AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.Formuchofthe20thcentury,consumermarketswerestable.Todaytheyaretumultuous,andyouareonlyasgoodasyourlastproduct.ForbrandslikeLululemonthereisonlyoneconsolation:makesomethingreallygreatandyourpastsinswillbeforgotten.

1.AccordingtotextA,whichwaspublishedrecently,withinthepastyearLululemonAthletica（

）.

2.Thebestoppositeoftheverbtodecelerate(usedinparagraph1)isto（

）.

3.Acompany'sbrandisits“mostimportantasset”'(paragraph2).TextA（

）.

4.Americanconsumersusedtobeloyaltobrands（

）.

5.Inparagraph3,socialmediaarementioned（

）.

6.BasedontheevidencepresentedintextA,（

）

7.Tojudgefromwhathewrites,theauthoroftextA（

）.

8.TheauthorcitesHyundaiasanexampleofafirmthat（

）.

問題1選項

A.hasemergedasanewreligiousgroup.

B.hassuccessfullypersuadedoverweightwomentoavoidwearingyogapants,

C.bothoftheabove.

D.neitheroftheabove.

問題2選項

A.bumup.

B.speedup.

C.growup.

D.riseup.

問題3選項

A.offersabundantsupportforthisview.

B.showsthatthestatementwaseventruerinthepastthanitisinthe21stcentury

C.showsthatthisviewhasalwaysbeenfalse.

D.suggeststhatthisviewisincreasinglyoutofdate.

問題4選項

A.becausetheyeitherweretoobusyorlackedtheeducationtoseekreliableinformationonproductquality

B.becauseoftheimpactofadvertising,whichineffectprogrammedconsumerstorespondtothecalculatedappealofcertainbrands

C.thatexperiencehadtaughtthemtotrustinordertoreducethelikelihoodofmakingcostlymistakes

D.thattheyhadlearnedtorecognizeovertheyearsbyreadingConsumerReportsorsimilarpublications

問題5選項

A.asamajorfactorintheInternet'serosionofwhatremainsofbrandloyalty.

B.asanexampleofhowconsumersgainaccesstoexpertopiniononproductquality.

C.toshowthatbrandloyaltyisgrowingastheinternethelpspeopletoavoidundesirableproductsassociatedwithquestionablebrands.

D.asanexampleofwhatadvertiserscandotostrengthentheappealofabrand.

問題6選項

A.onecansafelypredictthatbrandswillsoonceasetobeafeatureofmarketing.

B.itisclearthatexpertsallagreeonhowthenewabundanceofproductinformationwillaffectconsumerchoices.

C.thereappearstobecontinuingdisagreementoverthefuturevalueofbrandsasamarketingtool.

D.itseemsthatprofessionalmarketanalystssharetheviewthatbrandloyaltywillreemergefollowingtheongoingtumult,whichistheresultofrapidtechnologicalchange.

問題7選項

A.suggeststhattheriseoftheinternet,andaboveallofsocialmedia,doombrand-basedcommerce.

B.feelsthatconsumersarebeingwellservedbythevastincreaseinaccesstoproductinformationonline.

C.believesthatthetrendsheoutlineswillmakeiteasierforbigcompaniestocontinuetodominateconsumermarkets.

D.thinksthatcompanieswillbeabletousetheinternettodesignproductsthatreflectconsumerpreferencesmoreeffectively.

問題8選項

A.oncehadapoorreputationbutisnowsuccessfulinitsindustry.

B.hassolveditsearlierimageproblembysellingmillionsofautomobiles.

C.offersevidenceofthegreatstabilityofconsumermarketsinthe20thcentury

D.showshowimportanthumorisinmarketingproductstotoday’sconsumers.

【答案】第1題:D

第2題:B

第3題:D

第4題:C

第5題:A

第6題:C

第7題:B

第8題:A

【解析】1.細節(jié)事實題。第一段指出:112個月前，露露檸檬公司還是世界上炙手可熱的品牌之一。它的昂貴的瑜咖裝備的銷量激增,但是之后消費者們開始抱怨容易起球的布料，會褪色的染料，以及最顯著的瑜伽褲子實在太薄了，以至于當你彎腰時褲子實際上就變得透明。露露檸檬公司的創(chuàng)始人的言論使得情況雪上加霜，他暗指一些女性是因為太胖，才穿不下公司的衣服。由此推測D項正確。

2.詞義題。第一段最后一句中的“deceleratemeaningfully.”最可能指代“公司的銷售減速”，由此它的反義詞是“加速”。

3.細節(jié)事實題。根據(jù)第二段第二句“Butbrandshaveneverbeenmorefragile.但是品牌從未像如今這般脆弱不堪”及第三句“Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.理由很簡單：現(xiàn)在的消費者消息非常靈通，與其依賴品牌形象，更愿意去調(diào)查產(chǎn)品的真實價值”知D項“暗示這種觀念正在漸漸過時"正確。

4.細節(jié)事實題。第二段:Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality(當消費者不得不依賴廣告以及他們在該公司的購物體驗時，品牌起到了產(chǎn)品質(zhì)量代言人的作用),以及后面指出:...sobrandloyaltywasawayofreducingrisk.所以品牌忠誠度是一個降低風(fēng)險的方式,由此可知知C項“經(jīng)驗教會他們信任品牌，以減少犯代價昂貴的錯誤的可能性”正確。

5.細節(jié)事實題。第三段指出:Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories(然而真正削弱了品牌力量的是互聯(lián)網(wǎng)，網(wǎng)絡(luò)使得普通消費者也可以很容易地獲取分門別類的專業(yè)評價、用戶評價，以及詳細的產(chǎn)品數(shù)據(jù)),以及后面:Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:...(社交媒體的出現(xiàn)己在一個令人驚訝的程度上假設(shè)了這種趨勢（即削弱了品牌力量的趨勢)，由此可知A項“已成為互聯(lián)網(wǎng)削弱品牌忠誠度的一個主要因素”正確。

6.推理判斷題。根據(jù)第四段第六句“Andthishasmadecustomerloyaltyprettymuchathingofthepast.這導(dǎo)致消費者忠誠度的講法成為過去”及第五段中“Thisisn'ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）,這并非一概而論：品牌保留價值，因為品牌聯(lián)想是產(chǎn)品體驗不可或缺的一部分(如可口可樂)”知C項“在品牌作為營銷工具的未來價值上貌似存在持續(xù)的爭議”正確。

7.推理判斷題。由第五段中“Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）這并非一概而論：品牌保留價值，因為品牌聯(lián)想是產(chǎn)品體驗不可或缺的一部分(如可口可樂)”知A項“暗示互聯(lián)網(wǎng)的出現(xiàn)，尤其是社交媒體的出現(xiàn)使基于品牌的商業(yè)失敗”的說法過于絕對；第五段:Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance...(對已確定的品牌而言，這是一個噩夢，你決不能不費力氣或沒有麻煩地依靠你之前的功績),由此可知C項“認為他例舉的趨勢將讓大企業(yè)更容易繼續(xù)去支配消費者市場”不正確。D項“認為企業(yè)將能利用互聯(lián)網(wǎng)去設(shè)計更能有效地反應(yīng)消費者喜好的產(chǎn)品”在文中沒有提及。第六段:Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices(對消費者而言，他們在在做更好的選擇，提高的競爭提升了產(chǎn)品的質(zhì)量且也降低了產(chǎn)品價格)。可知B“認為消費者通過大量獲取互聯(lián)網(wǎng)上的產(chǎn)品信息而正受到得到更好的服務(wù)”正確。

8.推理判斷題。根據(jù)第六段中“AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.而且，韓國汽車生產(chǎn)者現(xiàn)代集團己從一個笑話變成一個每年銷售四百萬汽車的企業(yè)”知A項“曾經(jīng)聲譽不好，但現(xiàn)在在它的行業(yè)卻獲得了成功”正確。

9.填空題

（1）moremoneyIsimplydon'tseehowwecancontinuethisproject.Let'sallputourheadstogetherandthinkofpossible（2）ofemergencyfunding.

【答案】1.without;

2.sources

【解析】1.語義題。句意:我不知道我們這個項目該如何繼續(xù),由此可知該空應(yīng)填入介詞without。表示“沒有更多的錢”。

2.語義題。第二空前為形容詞possible,所以缺一個名詞，由關(guān)鍵信息emergencyfunding“緊急專項資金”可知sources“來源”符合句意。

10.單選題

WeareundertakingasurveytoevaluatetheextenttowhichtheeducationalsystemthatexistsinChinatodayanswerstheneedsofsociety.

問題1選項

A.areundertaking

B.theextenttowhich

C.answers

D.ofsociety

E.沒有問題

【答案】E

11.填空題

（1）ofaseriesofunforeseenproblems,ProfessorBandiniandhisresearchgroupdon’thave（2）moneytofinishtheircurrentproject.Bandinihas（3）totheministryfor（4）funds.

【答案】1.Because

2.enough

3.appliedto

4.more

【解析】1.固定搭配。Becauseof因為。

2.語義題。enough足夠的。

3.固定搭配。applyto申請

4.語義題。More更多的

12.單選題

1.Inthepastfewyears,evenastheUShaspulledoutoftheGreatRecessionof2008,someeconomistsandtechnologistshavewarnedthattheeconomyisnearatippingpoint.Whentheyexaminelabor-marketdata,theyseetroublingsigns,maskedfornowbyacyclicalrecovery.Theyseeautomationhighandlow—robotsintheoperatingroomandbehindthefast-foodcounter.Theyimagineself-drivingcarsandAmazondeliverydronesdottingthesky,replacingmillionsofdrivers,warehouseStockersandsalesworkers.Theyobservethatthecapabilitiesofmachinescontinuetogrowexponentially,whileourownremainthesame.Andtheywonder:Isanyjobtrulysafe?

2.Science-fictionwritershaveattimeslookedforwardtothetakeoveroftheworkplacebymachines.Theyimaginethedisappearanceofdrudgeryanditsreplacementbygreaterleisureandalmostlimitlesspersonalfreedom.Ifthecapabilitiesofcomputerscontinuetomultiplywhilethe

priceofcomputingcontinuestofall,thatwillmeanagreatmanyoflife’snecessitiesandluxurieswillbecomeevercheaper,anditwillmeangreatwealthforsome.

3.Butthewidespreaddisappearanceofworkwouldopenthewayforasocialtransformationunlikeanywe’veseen.Savingworkmaybemoreimportantthansavinganyparticularjob.IndustriousnesshasservedasAmerica’sunofficialreligionsinceitsfounding.Thesanctityandpreeminenceofworklieattheheartofthecountry’spolitics,economicsandsocialinteractions.Whatmighthappenifworkgoesaway?

4.TheUSlaborforcehasbeenshapedbytechnologicalprogress.Agriculturaltechnologygavebirthtothefarmingindustry,theindustrialrevolutionmovedpeopleintofactories,andthenglobalizationandautomationmovedthembackout,givingrisetoaserviceeconomy.Butthroughallthesechanges,thetotalnumberofjobsalwaysincreased.Whatmaybeloomingisaneraoftechnologicalunemploymentinwhichtheinventionsofcomputerscientistsandsoftwareengineersshrinkthetotalnumberofjobspermanently.

5.Thehopethatmachinesmightfreeusfromtoilhasalwaysbeenmixedwiththefearthattheywillrobusofouragency.InthemidstoftheGreatDepression,theBritisheconomistJMKeynesforecastthatby2030technologicalprogresswouldallowa15-hourworkweek,andabundantleisure.Butaroundthesametime,USPresidentHooveralsoreceivedaletterwarningthatindustrialtechnologywasa“monster”thatthreatenedtoupendmanufacturing,“devouringourcivilization”.Thesehopesandfearswererevisitedwithparticularurgencyduringthe1960s,asthecomputerrevolutiontookshape.

6.AccordingtoPeterFrase,theauthorofFourFutures,anewbookabouthowautomationwillchangeAmerica,workisreallythreethingsthemeansbywhichtheeconomyproducesgoods,themeansbywhichpeopleearnincome,andanactivitythatlendsmeaningorpurposetomanypeople’slives.“Wetendtoconfusethesethings,”hetoldme,“becausetodayweneedtopaypeopletokeepthelightson,sotospeak.Butinafutureofabundance,youwouldn’t,andweoughttothinkaboutwaystomakeiteasiernottobeemp