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1、Some of the worlds most successful businessApple Inc.Mercedes-BenzCoca-ColaApple Inc.-History197680: Founding and incorporationApple was established on April 1, 1976 bySteve Jobs,Steve Wozniak, andRonald Wayneto sell theApple Ipersonal computer kit. Apple was incorporated January 3, 1977. In 1980, A
2、pple went public, generating more capital than any IPO.198697: Decline19982005: Return to profitability200507: Transition to Intel2011present: PostSteve Jobs eraThe products of Apple Inc.iPod shuffleiPod nanoiPod touchiPad miniCoca-Cola Coco-cola s brief introduction Coco-cola is the largest soft dr
3、ink company in the world. It have a employment of more than 2 million workers. In september 5, 1919 ,coco-cola enter into the 100 largest industrial companies in the ranks of US.From 1960 to 1983, the companys sales and net income at the average annual growth rate of 12.2% and 12.3%.Marketing strate
4、gy of localization in ChinaSelling products of superior qualityBuilding up products images Using social influence of celebrities Do in Rome as Rome does Monitoring product costs Coca-cola in China Impact The polo of coca-cola is enjoyed popular support around the world,it also be accompanied by cult
5、ural aggression and threaten the development of other nations domestic industry. Coco-cola buy Huiyuan is such a case.The end!Thank you!Mercedes-Benz is a German brand name of automobiles, buses, coaches, and trucks . Mercedes-Benz automobiles have introduced both in the past and present the majorit
6、y of technological and safety features common in modern vehicles.Origin of logo and brandEstablished in 1871, Benz & Cie. was the most important of several companies founded by Karl Benz. The Benz patent motor wagon was ahead of its times; by 1886, Benz had the first four-stroke engine. Karl Benz is
7、 credited as the inventor of the first true automobile since Daimlers vehicle was a horse carriage adapted with an engine, whereas the 1886 Benz automobile had a chassis designed from scratch. Daimler Motoren Gesellschaft-(DMG) was founded by Gottlieb Daimler and his partner Wilhelm Maybach in 1890.
8、 Daimler died in 1900 and Maybach left DMG in 1907. By then, Benz & Cie. and DMG were rivals. In 1924, owing to economic necessity after World War I, they entered into an Agreement of Mutual Interest valid until the year 2000. This initial agreement still allowed each company to manufacture and sell
9、 their products under their original brand names. After the official merger in June 28, 1926, the firm became known as Daimler-Benz.On May 14, 2007, the separation of Daimler and Chrysler was announced. Selling Chrysler has been seen as a positive move for Daimler by its shareholders, who hope that the separation will allow Daimlers car brand Mercedes-Benz to be free to do what it does best without having the distractions of its heavily unprofitable U.S. partner Chrysler. However, Daimler re
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