《設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)》教學(xué)大綱

1、設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)教學(xué)大綱（創(chuàng)意產(chǎn)品開(kāi)發(fā)與當(dāng)前市場(chǎng)推廣模式）課程代碼074104811課程名稱(chēng)設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)英文名稱(chēng)Design and entrepreneurship課程類(lèi)別集中實(shí)踐課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：0學(xué)分2開(kāi)課學(xué)期第七學(xué)期開(kāi)課單位設(shè)計(jì)學(xué)院適用專(zhuān)業(yè)工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、陶瓷設(shè)計(jì)、交互設(shè)計(jì)授課語(yǔ)言中文授課先修課程設(shè)計(jì)專(zhuān)題1、2、3、設(shè)計(jì)基礎(chǔ)、設(shè)計(jì)概論、設(shè)計(jì)史、設(shè)計(jì)管理、交互設(shè)計(jì)等畢業(yè)要求（專(zhuān)業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1.工程知識(shí)：掌握扎實(shí)的基礎(chǔ)知識(shí)、專(zhuān)業(yè)基本原理、方法和手段，能夠?qū)?shù)學(xué)、自然科學(xué)、本專(zhuān)業(yè)基礎(chǔ)知識(shí)和專(zhuān)業(yè)知識(shí)用于解

2、決復(fù)雜設(shè)計(jì)問(wèn)題，并接觸和掌握設(shè)計(jì)行業(yè)部分營(yíng)運(yùn)知識(shí)，為解決企業(yè)復(fù)雜問(wèn)題打下知識(shí)基礎(chǔ)。2.問(wèn)題分析：能夠應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，以獲得有效結(jié)論。3.設(shè)計(jì)/開(kāi)發(fā)解決方案：能夠設(shè)計(jì)針對(duì)設(shè)計(jì)的復(fù)雜問(wèn)題的解決方案，設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮社會(huì)、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學(xué)和人文研究并用，進(jìn)行研究，并通過(guò)信息綜合得到合理有效的結(jié)論。5.使用現(xiàn)代工具：能夠針對(duì)不同的設(shè)計(jì)對(duì)象，開(kāi)發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源、。6.工程與社會(huì)：能夠基于設(shè)計(jì)社會(huì)文化背

3、景知識(shí)進(jìn)行合理分析，評(píng)價(jià)解決方案對(duì)社會(huì)、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評(píng)價(jià)設(shè)計(jì)實(shí)踐對(duì)環(huán)境、社會(huì)可持續(xù)發(fā)展的影響。8.職業(yè)規(guī)范：具有人文社會(huì)科學(xué)素養(yǎng)、社會(huì)責(zé)任感，能夠在設(shè)計(jì)實(shí)踐中理解并遵守職業(yè)道德和規(guī)范，履行責(zé)任。 9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就設(shè)計(jì)問(wèn)題與業(yè)界同行及社會(huì)公眾進(jìn)行有效溝通和交流，包括撰寫(xiě)報(bào)告和設(shè)計(jì)文稿、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國(guó)際視野，能夠在跨文化背景下進(jìn)行溝通和交流。11.項(xiàng)目管理：理解并掌握基本管理原理與經(jīng)濟(jì)決策方法，并能在多學(xué)科環(huán)境中應(yīng)用。

4、12.終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識(shí)，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）掌握發(fā)現(xiàn)設(shè)計(jì)機(jī)會(huì)的基本原理和基本知識(shí)，培養(yǎng)學(xué)生發(fā)現(xiàn)問(wèn)題、解決問(wèn)題的基本能力。1、2（2）應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，能夠設(shè)計(jì)針對(duì)問(wèn)題的解決方案。2、3、4（3）能夠基于設(shè)計(jì)社會(huì)文化背景知識(shí)進(jìn)行合理分析，評(píng)價(jià)解決方案對(duì)社會(huì)、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任，培養(yǎng)學(xué)生的社會(huì)實(shí)踐能力。6、7、8、9、10、11課程簡(jiǎn)介設(shè)計(jì)類(lèi)大學(xué)生創(chuàng)新+創(chuàng)業(yè)在我國(guó)還是新生事物,時(shí)間不長(zhǎng),實(shí)踐

5、中成功的不多,理論上的成果更少,設(shè)計(jì)創(chuàng)業(yè)教育在我國(guó)剛剛起步。因此,加強(qiáng)我國(guó)在校大學(xué)生的創(chuàng)業(yè)理念教育和創(chuàng)業(yè)技能培養(yǎng),已是一項(xiàng)重要和緊迫的任務(wù)。本課程正是基于這一大背景下，探索基于我國(guó)國(guó)情的設(shè)計(jì)類(lèi)大學(xué)生設(shè)計(jì)與創(chuàng)業(yè)一體化培養(yǎng)模式及方法，主要內(nèi)容有聽(tīng)取設(shè)計(jì)界成功專(zhuān)家的設(shè)計(jì)與創(chuàng)業(yè)經(jīng)驗(yàn)；基于自己所熟悉的專(zhuān)業(yè)知識(shí)尋找、發(fā)現(xiàn)某個(gè)問(wèn)題或者市場(chǎng)機(jī)會(huì)進(jìn)行專(zhuān)項(xiàng)調(diào)研；針對(duì)該問(wèn)題進(jìn)行設(shè)計(jì)創(chuàng)新并給出合理的設(shè)計(jì)解決方案；為自己的設(shè)計(jì)方案寫(xiě)出創(chuàng)業(yè)計(jì)劃書(shū)；熟習(xí)淘寶眾籌、京東眾籌等平臺(tái)上關(guān)于創(chuàng)業(yè)計(jì)劃書(shū)的格式及相關(guān)要求并寫(xiě)出自己的眾籌方案。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）緒論課程目的、意義與內(nèi)容組織、學(xué)時(shí)安排介紹4學(xué)時(shí)教學(xué)要求：要求掌握課程

6、的主要目的與任務(wù)，了解設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)對(duì)于自己的人生意義。（二）設(shè)計(jì)行業(yè)成功人士舉辦設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)系列講座3人次/學(xué)年12-16學(xué)時(shí)專(zhuān)題報(bào)告1：設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)的案例研究 4學(xué)時(shí)專(zhuān)題報(bào)告2：設(shè)計(jì)公司創(chuàng)始人做創(chuàng)業(yè)報(bào)告 4學(xué)時(shí)專(zhuān)題報(bào)告3：設(shè)計(jì)創(chuàng)業(yè)成功案例分享 4學(xué)時(shí)專(zhuān)題報(bào)告4：創(chuàng)新創(chuàng)業(yè)的經(jīng)驗(yàn)交流及總結(jié) 4學(xué)時(shí)教學(xué)要求：針對(duì)工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、服裝設(shè)計(jì)、環(huán)境設(shè)計(jì)等應(yīng)用型學(xué)科類(lèi)的大學(xué)生進(jìn)行專(zhuān)項(xiàng)講座，旨在幫助學(xué)生獲得設(shè)計(jì)專(zhuān)業(yè)技術(shù)能力的同時(shí)，奠定實(shí)踐創(chuàng)業(yè)的思想意識(shí)，為設(shè)計(jì)類(lèi)大學(xué)生的就業(yè)及創(chuàng)業(yè)探索出一條新的出路。要求全院設(shè)計(jì)類(lèi)本科生三年級(jí)同學(xué)到場(chǎng)；研究生可自選是否到場(chǎng)參加聽(tīng)講；要求做好筆記及寫(xiě)出感想或總結(jié)；。重

7、點(diǎn)：灌輸學(xué)生創(chuàng)新與創(chuàng)業(yè)的雙創(chuàng)意識(shí)，從思想上打下畢業(yè)后創(chuàng)業(yè)的心理準(zhǔn)備。難點(diǎn)：由于設(shè)計(jì)類(lèi)專(zhuān)家的活動(dòng)繁忙，課堂時(shí)間難以固定，只能是大約的時(shí)間段輔以臨時(shí)安排接待；要求物業(yè)后勤的場(chǎng)地配合。（三）設(shè)計(jì)專(zhuān)項(xiàng)調(diào)研、設(shè)計(jì)方案制定 16學(xué)時(shí)（1）發(fā)現(xiàn)問(wèn)題、設(shè)計(jì)機(jī)會(huì)捕捉4學(xué)時(shí)（2）設(shè)計(jì)調(diào)研4學(xué)時(shí)（3）方案設(shè)計(jì)課內(nèi)4學(xué)時(shí)（課外20學(xué)時(shí)以上）（4）版面審視討論 4學(xué)時(shí)教學(xué)要求：應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)知識(shí)，識(shí)別機(jī)會(huì)、發(fā)現(xiàn)問(wèn)題，以確定設(shè)計(jì)研究方向。設(shè)計(jì)調(diào)研：能夠針對(duì)需要設(shè)計(jì)的復(fù)雜問(wèn)題分析設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)等信息，并能夠充分考慮社會(huì)、健康、安全、法律、文化以及環(huán)境等因素。設(shè)計(jì)研究：能夠

8、基于設(shè)計(jì)專(zhuān)業(yè)知識(shí)，科學(xué)和人文并用，通過(guò)前期的信息分析綜合得出合理有效的結(jié)論。使用現(xiàn)代設(shè)計(jì)工具，選擇與使用恰當(dāng)?shù)募夹g(shù)、資源，提出合理解決方案，并應(yīng)承擔(dān)知識(shí)產(chǎn)權(quán)的責(zé)任。重點(diǎn)：發(fā)現(xiàn)問(wèn)題、尋找設(shè)計(jì)機(jī)會(huì)難點(diǎn)：合理利用設(shè)計(jì)知識(shí)，提出科學(xué)可行的設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)方案。（四）淘寶眾籌、京東眾籌等平臺(tái)的格式與要求說(shuō)明4學(xué)時(shí)（1）淘寶眾籌計(jì)劃書(shū)的版面設(shè)計(jì)講解2學(xué)時(shí)（2）京東眾籌的要求與關(guān)注要點(diǎn)分析 2學(xué)時(shí)重點(diǎn)：兩種創(chuàng)業(yè)平臺(tái)的使用方式及相關(guān)問(wèn)題的解答；難點(diǎn)：眾籌創(chuàng)業(yè)計(jì)劃書(shū)的版面設(shè)計(jì)、審美、吸引力等要素的把握實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）實(shí)踐學(xué)時(shí) 16學(xué)時(shí)教學(xué)方法課程教學(xué)以課堂教學(xué)、專(zhuān)家講座、綜合討論、網(wǎng)絡(luò)

9、交流等方式共同實(shí)施?？己朔绞奖菊n程注重過(guò)程考核，成績(jī)比例為：課堂表現(xiàn)：30%設(shè)計(jì)調(diào)研報(bào)告+設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)計(jì)劃書(shū)：50%眾籌版面：20%教材及參考書(shū)現(xiàn)用教材：無(wú)主要參考資料：1 Galloway, Laura; Brown, Wendy.Entrepreneurship education at university: A driver in the creation of high growth firms?J.Education & Training44.8/9 (2002): 398-405.2 Myrah, Kyleen. A study of public post-secondary

10、 entrepreneurship education in British Columbia: The possibilities and challenges of an integrated approach. D.The University of British Columbia (Canada), ProQuest, UMI Dissertations Publishing, 2003. NQ90237.3 Nabi, Ghulam; Holden, Rick.Graduate entrepreneurship: intentions, education and training

11、. J.Education & Training50.7 (2008): 545-551.4 Ruskovaara, Elena; Pihkala, Timo.Teachers implementing entrepreneurship education: classroom practices. J.Education & Training55.2 (2013): 204-216.4 Mushipe, Zuvarashe Judith. Entrepreneurship Education - An Alternative Route to Alleviating Unemployment

12、 and the Influence of Gender: An Analysis of University Level Students Entrepreneurial Business Ideas. J.International Journal of Business Administration4.2 (Mar 2013): n/a.5 Lee, Lena; Wong, Poh Kam. Attitude Towards Entrepreneurship Education and New Venture Creation. R.SSRN Working Paper Series,

13、Nov 2005.6 Hartenian, Linda S; Schellenger, Michael; Frederickson, Paul.Creation and assessment of an integrated business course: One colleges experience. J.Journal of Education for Business76.3 (Jan/Feb 2001): 149-159.7 Partner, K. How to start an online business. J. PC Pro. Nov. 2014(241 ): 76-788

14、 Xie, Chuanyin; Steiner, Susan D.ENHANCING MANAGEMENT EDUCATION RELEVANCE: JOINT CREATION OF KNOWLEDGE BETWEEN BUSINESS SCHOOLS AND BUSINESS. M.Business Education & Accreditation.Hilo,United States:Institute for Business & Finance Research.2013:1-15.9 Sattelberger, Thomas.BUSINESS EDUCATION 2025: WH

15、ATS IN STORE. J.Global Focus5.3 (2011): 10-14.10 Davis, Steven J; Haltiwanger, John; Schuh, Scott.Small business and job creation: Dissecting the myth and reassessing the facts. J.Business Economics29.3 (Jul 1994): 13.11 Molian, David.Entrepreneurial Value Creation: Are Business Schools Playing Thei

16、r Full Part?J.Journal of Strategic Management Education8.4 (2012): 233-252.12 李濤,張立紅,陳吉明，創(chuàng)新與創(chuàng)業(yè)課程體系的構(gòu)建研究，J.洛陽(yáng)理工學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版) , 2009，（02）：94-9613 伯頓克拉克.建立創(chuàng)業(yè)型大學(xué):組織上轉(zhuǎn)型的途徑M.北京: 人民教育出版社，200314 王軍勝，協(xié)同創(chuàng)新與創(chuàng)業(yè)型大學(xué)的互動(dòng)與互構(gòu)，J.鄭州大學(xué)學(xué)報(bào)( 哲學(xué)社會(huì)科學(xué)版)，2013，3（46）：78-8115陸偉家, 張厚軍, 施險(xiǎn)峰，大學(xué)生科技創(chuàng)新與創(chuàng)業(yè)能力的培養(yǎng)途徑，J.南通大學(xué)學(xué)報(bào)( 教育科學(xué)版)2008，6，（2

17、4）：72-7416蔣勝偉.大學(xué)生創(chuàng)業(yè)教育淺談J.武漢科技學(xué)院學(xué)報(bào), 2004(9): 105.17 周軍, 陳琦.淺談大學(xué)生科技創(chuàng)新能力的培養(yǎng)J.廣西青年干部學(xué)院學(xué)報(bào), 2008(1): 32- 34.18 杜野.試論大學(xué)生科技創(chuàng)新能力的培養(yǎng)J.思想政治教育研究, 2007(5): 116- 117.19 張玉利，李政主編,創(chuàng)新時(shí)代的創(chuàng)業(yè)教育研究與實(shí)踐, M.現(xiàn)代教育出版社,2006.11,第153頁(yè) 20陳敬良，魏景賦，李琴主編,創(chuàng)新與創(chuàng)業(yè)教育 理論與實(shí)踐探索,復(fù)旦大學(xué)出版社,2012.01,第112-133頁(yè)21 杰弗里蒂蒙斯、小斯蒂芬斯皮內(nèi)利：創(chuàng)業(yè)學(xué)，周偉民、呂長(zhǎng)春譯，人民郵電出版社，

18、2005年。22 彭鋼創(chuàng)業(yè)教育學(xué)M江蘇教育出版社2001年23 肖云龍創(chuàng)新教育論M湖南大學(xué)出版社2000年24 曹威麟，李德才中國(guó)高校的創(chuàng)業(yè)教育J現(xiàn)代教育科學(xué)2002年第3期設(shè)計(jì)與創(chuàng)業(yè)實(shí)踐教學(xué)大綱課程代碼074104811課程名稱(chēng)設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)英文名稱(chēng)Design and entrepreneurship課程類(lèi)別專(zhuān)業(yè)領(lǐng)域課課程性質(zhì)選修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：12學(xué)分2開(kāi)課學(xué)期6開(kāi)課單位設(shè)計(jì)學(xué)院適用專(zhuān)業(yè)工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、陶瓷設(shè)計(jì)、服裝設(shè)計(jì)、環(huán)境空間設(shè)計(jì)授課語(yǔ)言中文先修課程設(shè)計(jì)專(zhuān)題1、2、3、設(shè)計(jì)基礎(chǔ)、設(shè)計(jì)概論、設(shè)計(jì)史、設(shè)計(jì)管理、交互設(shè)計(jì)等畢業(yè)要求（專(zhuān)業(yè)培養(yǎng)能力）本課程

19、對(duì)學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1.工程知識(shí)：掌握扎實(shí)的基礎(chǔ)知識(shí)、專(zhuān)業(yè)基本原理、方法和手段，能夠?qū)?shù)學(xué)、自然科學(xué)、本專(zhuān)業(yè)基礎(chǔ)知識(shí)和專(zhuān)業(yè)知識(shí)用于解決復(fù)雜設(shè)計(jì)問(wèn)題，并接觸和掌握設(shè)計(jì)行業(yè)部分營(yíng)運(yùn)知識(shí)，為解決企業(yè)復(fù)雜問(wèn)題打下知識(shí)基礎(chǔ)。2.問(wèn)題分析：能夠應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，以獲得有效結(jié)論。3.設(shè)計(jì)/開(kāi)發(fā)解決方案：能夠設(shè)計(jì)針對(duì)設(shè)計(jì)的復(fù)雜問(wèn)題的解決方案，設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮社會(huì)、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學(xué)和人文研究并用，進(jìn)行研究，并通

20、過(guò)信息綜合得到合理有效的結(jié)論。5.使用現(xiàn)代工具：能夠針對(duì)不同的設(shè)計(jì)對(duì)象，開(kāi)發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源、。6.工程與社會(huì)：能夠基于設(shè)計(jì)社會(huì)文化背景知識(shí)進(jìn)行合理分析，評(píng)價(jià)解決方案對(duì)社會(huì)、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評(píng)價(jià)設(shè)計(jì)實(shí)踐對(duì)環(huán)境、社會(huì)可持續(xù)發(fā)展的影響。8.職業(yè)規(guī)范：具有人文社會(huì)科學(xué)素養(yǎng)、社會(huì)責(zé)任感，能夠在設(shè)計(jì)實(shí)踐中理解并遵守職業(yè)道德和規(guī)范，履行責(zé)任。 9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就設(shè)計(jì)問(wèn)題與業(yè)界同行及社會(huì)公眾進(jìn)行有效溝通和交流，包括撰寫(xiě)報(bào)告和設(shè)計(jì)文稿、陳述發(fā)言、清晰表達(dá)

21、或回應(yīng)指令。并具備一定的國(guó)際視野，能夠在跨文化背景下進(jìn)行溝通和交流。11.項(xiàng)目管理：理解并掌握基本管理原理與經(jīng)濟(jì)決策方法，并能在多學(xué)科環(huán)境中應(yīng)用。12.終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識(shí)，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）掌握發(fā)現(xiàn)設(shè)計(jì)機(jī)會(huì)的基本原理和基本知識(shí)，培養(yǎng)學(xué)生發(fā)現(xiàn)問(wèn)題、解決問(wèn)題的基本能力。1、2（2）應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，能夠設(shè)計(jì)針對(duì)問(wèn)題的解決方案。2、3、4（3）能夠基于設(shè)計(jì)社會(huì)文化背景知識(shí)進(jìn)行合理分析，評(píng)價(jià)解決方案對(duì)社會(huì)、健康、安全、法律以及

22、文化的影響，并理解應(yīng)承擔(dān)的責(zé)任，培養(yǎng)學(xué)生的社會(huì)實(shí)踐能力。6、7、8、9、10、11課程簡(jiǎn)介設(shè)計(jì)類(lèi)大學(xué)生創(chuàng)新+創(chuàng)業(yè)在我國(guó)還是新生事物,時(shí)間不長(zhǎng),實(shí)踐中成功的不多,理論上的成果更少,設(shè)計(jì)創(chuàng)業(yè)教育在我國(guó)剛剛起步。因此,加強(qiáng)我國(guó)在校大學(xué)生的創(chuàng)業(yè)理念教育和創(chuàng)業(yè)技能培養(yǎng),已是一項(xiàng)重要和緊迫的任務(wù)。本課程正是基于這一大背景下，探索基于我國(guó)國(guó)情的設(shè)計(jì)類(lèi)大學(xué)生設(shè)計(jì)與創(chuàng)業(yè)一體化培養(yǎng)模式及方法，主要內(nèi)容有聽(tīng)取設(shè)計(jì)界成功專(zhuān)家的設(shè)計(jì)與創(chuàng)業(yè)經(jīng)驗(yàn)；基于自己所熟悉的專(zhuān)業(yè)知識(shí)尋找、發(fā)現(xiàn)某個(gè)問(wèn)題或者市場(chǎng)機(jī)會(huì)進(jìn)行專(zhuān)項(xiàng)調(diào)研；針對(duì)該問(wèn)題進(jìn)行設(shè)計(jì)創(chuàng)新并給出合理的設(shè)計(jì)解決方案；為自己的設(shè)計(jì)方案寫(xiě)出創(chuàng)業(yè)計(jì)劃書(shū)；熟習(xí)淘寶眾籌、京東眾籌等平臺(tái)上

23、關(guān)于創(chuàng)業(yè)計(jì)劃書(shū)的格式及相關(guān)要求并寫(xiě)出自己的眾籌方案。教學(xué)內(nèi)容與學(xué)時(shí)分配專(zhuān)題報(bào)告1：設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)的案例研究 4學(xué)時(shí)專(zhuān)題報(bào)告2：設(shè)計(jì)公司創(chuàng)始人做創(chuàng)業(yè)報(bào)告 4學(xué)時(shí)專(zhuān)題報(bào)告3：設(shè)計(jì)創(chuàng)業(yè)成功案例分享 4學(xué)時(shí)專(zhuān)題報(bào)告4：創(chuàng)新創(chuàng)業(yè)的經(jīng)驗(yàn)交流及總結(jié) 4學(xué)時(shí)設(shè)計(jì)專(zhuān)項(xiàng)調(diào)研、設(shè)計(jì)方案制定 16學(xué)時(shí)（其中實(shí)踐12學(xué)時(shí)）（1）發(fā)現(xiàn)問(wèn)題、設(shè)計(jì)機(jī)會(huì)捕捉4學(xué)時(shí)（2）設(shè)計(jì)調(diào)研4學(xué)時(shí)（3）方案設(shè)計(jì)課內(nèi)4學(xué)時(shí)（課外20學(xué)時(shí)以上）（4）版面審視討論 4學(xué)時(shí)教學(xué)要求：應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)知識(shí)，識(shí)別機(jī)會(huì)、發(fā)現(xiàn)問(wèn)題，以確定設(shè)計(jì)研究方向。設(shè)計(jì)調(diào)研：能夠針對(duì)需要設(shè)計(jì)的復(fù)雜問(wèn)題分析設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)等

24、信息，并能夠充分考慮社會(huì)、健康、安全、法律、文化以及環(huán)境等因素。設(shè)計(jì)研究：能夠基于設(shè)計(jì)專(zhuān)業(yè)知識(shí)，科學(xué)和人文并用，通過(guò)前期的信息分析綜合得出合理有效的結(jié)論。使用現(xiàn)代設(shè)計(jì)工具，選擇與使用恰當(dāng)?shù)募夹g(shù)、資源，提出合理解決方案，并應(yīng)承擔(dān)知識(shí)產(chǎn)權(quán)的責(zé)任。重點(diǎn)：發(fā)現(xiàn)問(wèn)題、尋找設(shè)計(jì)機(jī)會(huì)難點(diǎn)：合理利用設(shè)計(jì)知識(shí)，提出科學(xué)可行的設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)方案。實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）實(shí)踐學(xué)時(shí)12學(xué)時(shí)教學(xué)方法綜合討論、網(wǎng)絡(luò)交流等方式共同實(shí)施。自由選擇設(shè)計(jì)方向，社會(huì)調(diào)研、網(wǎng)絡(luò)調(diào)研、提出設(shè)計(jì)方案，撰寫(xiě)創(chuàng)業(yè)計(jì)劃書(shū)，設(shè)計(jì)淘寶眾籌版面并評(píng)講考核方式提交調(diào)研報(bào)告及創(chuàng)新創(chuàng)業(yè)計(jì)劃書(shū)(淘寶眾籌書(shū)版面)，按淘寶眾籌書(shū)格式評(píng)閱，優(yōu)

25、秀標(biāo)準(zhǔn)：格式完備且創(chuàng)意獨(dú)特、有市場(chǎng)前景，知識(shí)產(chǎn)權(quán)無(wú)爭(zhēng)議者；良好：格式基本完備，創(chuàng)意獨(dú)特，版面表達(dá)清晰；一般：格式欠缺，或不遵守格式，創(chuàng)意明確，版面表述基本無(wú)錯(cuò)誤；不及格：抄襲別人的創(chuàng)意，格式嚴(yán)重不正確，版面表達(dá)無(wú)中心思想，不知所言。教材及參考書(shū)淘寶眾籌書(shū)標(biāo)準(zhǔn)格式“Design and entrepreneurship” SyllabusCourse Code174227Course TitleDesign and entrepreneurshipCourse CategoryProfessional fieldCourse NatureElectiveClass HoursTotal hour

26、s: 32 on the machine hours: 0 experimental hours: 0 practice hours: 0Credits2SemesterSixth semesterInstituteDesign schoolProgramOrientedIndustrial design, product design, ceramic design, interaction designTeaching LanguageTeaching in ChinesePrerequisitesDesign topics 1, 2, 3, design basis, design in

27、troduction, design history, design management, interaction design, etc.Student Outcomes (Special Training Ability)Graduation Requirements (Professional Development Competence) This course contributes to the following graduation requirements for students:1. Engineering knowledge: master solid basic k

28、nowledge, professional basic principles, methods and means, can use mathematics, natural sciences, basic knowledge and professional knowledge of the profession to solve complex design problems, and to contact and master part of the operational knowledge of the design industry, To lay a knowledge bas

29、e for solving complex enterprise problems.2. Analysis of the problem: It is possible to apply the basic principles, methods and means of the profession and design the operational knowledge of the industry, identify, express, and analyze the complex problems in the design through literature research

30、to obtain effective conclusions.3. Design/Development Solutions: Ability to design solutions to complex problems in design, design products, systems, and services that meet the needs of specific people and users, and reflect innovation in the design process, considering social, health, safety, Legal

31、, cultural and environmental factors.4. Research: It is possible to conduct research based on the combination of scientific and humanistic research, and to obtain reasonable and effective conclusions through information synthesis.5. Use modern tools: Ability to develop, select, and use the right tec

32、hnology, resources for different design objects.6. Engineering and Society: Ability to conduct a rational analysis based on the design of social and cultural background knowledge, evaluate the impact of the solution on society, health, safety, law and culture, and understand the responsibilities.7.

33、Environment and sustainable development: Ability to understand and evaluate the impact of design practices on environmental and social sustainability.8. Professional norms: With humanities and social science literacy and social responsibility, they can understand and abide by professional ethics and

34、 norms in design practice and fulfill their responsibilities.9. Individuals and Teams: Ability to assume the roles of individuals, team members, and responsible individuals in a multidisciplinary team.10. Communication: Ability to effectively communicate and communicate with industry peers and the p

35、ublic on design issues, including writing reports and design contributions, presenting statements, articulating or responding to instructions. It also has a certain international perspective and can communicate and communicate in a cross-cultural context.11. Project Management: Understand and master

36、 basic management principles and economic decision-making methods, and apply them in a multidisciplinary environment.12. Lifelong learning: Awareness of self-directed learning and lifelong learning, with the ability to continuously learn and adapt to development.Teaching ObjectivesUpon completion of

37、 the course, students will have the following competencies:(1) Master the basic principles and basic knowledge of designing opportunities, and cultivate students basic ability to find problems and solve problems. 1, 2(2) Apply the basic principles, methods and means of the profession and design indu

38、stry operational knowledge, identify, express, and analyze complex problems in design through literature research, and design solutions to problems. 2, 3, 4(3) It is possible to conduct a reasonable analysis based on the design of social and cultural background knowledge, evaluate the impact of the

39、solution on society, health, safety, law and culture, and understand the responsibilities that should be undertaken to cultivate students social practice ability. 6, 7, 8, 9, 10, 11Course DescriptionDesigning college students innovation + entrepreneurship is still a new thing in China, the time is n

40、ot long, there are not many successes in practice, and there are fewer theoretical achievements. Design and entrepreneurship education has just started in China. Therefore, it is an important and urgent task to strengthen the education of entrepreneurial ideas and the cultivation of entrepreneurial

41、skills of college students in China. Based on this background, this course explores the design mode and method of design-based college students design and entrepreneurship based on Chinas national conditions. The main content is the design and entrepreneurial experience of successful experts in the

42、design industry; based on their familiar expertise. Find and discover a problem or market opportunity for special research; design innovation for this problem and give a reasonable design solution; write a business plan for your own design; familiar with Taobao crowdfunding, Jingdong crowdfunding an

43、d other platforms About the format and related requirements of the business plan and write your own crowdfunding plan.Teaching Content and Class Hours Distribution(I) Introduction to the purpose, significance and content of the course organization, academic time arrangements 4 hoursTeaching requirem

44、ents: It is required to master the main purpose and tasks of the course, and to understand the significance of design innovation and entrepreneurship for their own lives.(II) Successful people in the design industry hold a series of lectures on design innovation and entrepreneurship 3 person/year 12

45、-16 hours(1) Lectures on successful people in the design industry 4 hours(2) Lectures on design directors of famous enterprises 4 hours(3) Design Innovation and Entrepreneurial Classic Cases - Corporate Founder Lecture 4-8 HoursTeaching requirements: Specialized lectures are given to college student

46、s in applied disciplines such as industrial design, product design, fashion design, and environmental design. The purpose is to help students acquire the professional skills of design and lay the ideology of practical entrepreneurship. Employment and entrepreneurship explore a new way out. The third

47、-grade undergraduate students of the design class are required to attend the school; the graduate students can choose whether to attend the lectures; ask for notes and write their thoughts or conclusions.Emphasis: Inculcate the duality of students innovation and entrepreneurship, and lay the psychol

48、ogical preparation for starting a business after graduation.Difficulties: Due to the busy activities of design experts, the classroom time is difficult to fix, only the approximate time period is supplemented by temporary arrangements; the venue for property logistics is required.() Design special r

49、esearch and design plan development 16 hours(1) Discover problems, design opportunities to capture 4 hours(2) Design and research 4 hours(3) Program design 4 hours in class (20 hours or more after class)(4) Layout review 4 hoursTeaching requirements: Apply the basic principles, methods and means of

50、this major and design knowledge to identify opportunities and identify problems to determine the direction of design research. Design research: It can analyze the products, systems, services and other information that meet the needs of specific people and users for complex problems that need to be d

51、esigned, and can fully consider social, health, safety, legal, cultural and environmental factors. Design research: It can be based on design expertise, science and humanity, and draws reasonable and effective conclusions through preliminary information analysis. Use modern design tools, choose and use the right technology, resources, propose reaso