韓國(guó)現(xiàn)代汽車(chē)的成功及其對(duì)中國(guó)汽車(chē)自主品牌的啟示ppt課件

1、以韓國(guó)Hyundai為例汽車(chē)行業(yè)的國(guó)際勝利.GeneralOverviewInternational successInner effortsCompare&analysisGeneral introduction.General introductionAboutHyundai.How many autonomous vehicle brands in China do you know?.Hyundai motor company is South Koreas largest car company, one of the worlds 20 largest car companies.

2、 It was founded by chung ju-yung in 1967 . The headquarters of Company was in Seoul, South Korea,The company has the annual production of 1 million cars. Main models: Accent, Sonata, Azera, Rohens, Equus, Veracruz, Coupe, DynastyNow its business scope expanded to construction, shipbuilding and machi

3、nery and other fields. .the core values HMC aspire toInternationalizationCommunication and cooperationRespect the talented personCustomer firstChallenge new possibilities.-The first stage (1967-1980) Introduce foreign technology develop independent brands. Cooperated with FordThe first independent m

4、odels Pony put into production, and quickly obtain huge success in the domestic market. -The second stage (1980-1990) Expand the scale of production,start the overseas markets. Expanded for large scale on the domestic factories . Enter the overseas market, and set up a depot of the annual output of

5、100000 vehicles scale in Canada. The development of HMC.-The third stage (1990-2000) Accelerate R&D, improve the product system. Launched the first concept car which completely researched and developed independently. Made it into new areas of the world car market, and further expanded the model seri

6、es of Hyundai.-The fourth stage (2000-) Strengthen the overseas sales, create global brands. Built the system of export regional headquarters. Built the brand image . The development of HMC.International Success of HYUNDAI Motor Company.Directoryself developmentasuccess in the local marketEnter into

7、 the international market.It to be able to build factories independent development models in just 18 years (1967-1985), and to become Koreas largest automotive group, ranks among the top 20 global automotive company.Hyundai has one of the worlds largest automobile production base in Ulsan factory, s

8、tatewide depot, Asan plant, eight research centers, with South Koreas only international-level car Proving Ground.self development .5 million 1,700,000per year 718 million 300,000 per year413 million 600,000 per yearUlsan,Korea Alabama, US India.2021年2月韓國(guó)市場(chǎng)車(chē)型銷(xiāo)量排行銷(xiāo)量排名 車(chē)型2月銷(xiāo)量輛 ) 2021年銷(xiāo)量輛 1 現(xiàn)代雅尊 7,293

9、15,320 2 起亞Mornin 6,917 14.639 3 現(xiàn)代Porte 6,860 14,665 4 朗動(dòng) 6,853 12,939 5 索納塔 6,787 13,818 6 新勝達(dá) 5,871 12,434 7 雪佛蘭樂(lè) 4,921 10,046 8 起亞K3 4,240 8,245 9 起亞Bing 4,109 9,202 1 0 起亞K5 3,966 8,074success in the local market.small questionWhich car do you think sales best in American market?A BC D.And how

10、about chinese market?A B C D Esmall question. August 11, 2021, according to the major automobile brand sales in the first half of 2021, U.S. auto magazine Automotive News Public standings, Hyundai (including Kia) vehicles sold 2,150,003 thousand a slight advantage over the Ford Motor rowbit fourth i

11、n the world.In American Market.添加文本添加文本添加文本添加文本文本文本文本文本文本文本文本文本In Chainese Market2021年上半年各企業(yè)銷(xiāo)量排名單位：萬(wàn)輛.In Chainese Market.Inner effortsof.Organization chart of HMC.Competitive advantages from its nation knowledge workerscost-effective labor high technology capital.costsassetsAcitivitiesmergers acquis

12、itions take overinternal causes Organic growth exogance growth .by cuting down costs such as overheads ,administrative costs,manufacturing costs,operating expenses took control of Kia becoming South Koreas biggest carmaker and holding three-quarter of its domestic vehicle market cost saving and merg

13、erYour company.planet (enviromental performance)profits(enterprises income )people(social pefomance )3BL.SummaryChinese owned auto brandsHyundaiVS.Summary part1. SWOT analysis2. SuggestionsSummary.STRENGTHSSPositive internal factorsOPPORTUNITIESOPositive external factors THREATSTNagative external fa

14、ctorsSWOTanalysisWEAKNESSESNagative internal factorsWSWOTAnalysis.SWOTStrengthsChina Good invest environmentHyundai COST advantage人力本錢(qián)零部件裝配本錢(qián) Good invest environment Cost advantage Core tecknowledge 中心技術(shù) and Popular style Price advantage.SWOTWeaknessesHyundaiChina Brand recognition Core tecknowledge

15、 Supply chain management Quality and after-sales service Quality control Brand recognition The R&D of parts and accesories 零部件研發(fā)才干.SWOTOpportunitiesChinaHyundaiOverseas demand Govenment support Large marketsGovenment support Fast develoment of automobile industry Fast develoment of automobile industry.SWOTThreats Excess production capacity 產(chǎn)能過(guò)剩 HyundaiChinaCompeted in low prices/profit Competed in low prices/profit Trade protectionism RMB appreciation