當(dāng)代物流學(xué)(第九版)第一單元教學(xué)ppt課件

1、CHAPTER 1Logistics and the Supply Chain物流與供應(yīng)鏈管理第一章 物流與供應(yīng)鏈管理How much do you know about Logistics and the Supply Chain？CONTENTS OF CHAPTER 1Section 1 Economic Impacts of LogisticsSection 2 Logistics: What It IsSection 3 The Increased Importance of LogisticsSection 4 The Systems and Total Cost Approach

2、es to LogisticsSection 5 Logistical Relationships within the FirmSection 6 Marketing ChannelsSection 7 Activities in the Logistical ChannelSection 8 Logistics CareersSummaryKey TermsQuestions for Discussion and Review第一章目錄第一章 目錄第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響第二節(jié)物流是什么第三節(jié) 物流日益增長(zhǎng)的重要性第四節(jié) 物流系統(tǒng)方法和總本錢(qián)方法第五節(jié) 公司內(nèi)部的物流關(guān)系第六節(jié) 營(yíng)銷(xiāo)渠道第

3、七節(jié) 物流渠道中的活動(dòng)第八節(jié) 物流職業(yè)本章小結(jié)重要術(shù)語(yǔ)、討論和復(fù)習(xí)題Learning Objectives1 To learn the definition of logistics2 To understand the economic importance of logistics3 To learn of recent events and their influences on logistics practices4 To gain an understanding of logistics practices within a firm5 To learn different pr

4、icing policies6 To know about logistics careers本章學(xué)習(xí)目的第一章 學(xué)習(xí)目的1 了解物流的定義2 了解物流的經(jīng)濟(jì)重要性3 了解最新事件及它們對(duì)物流實(shí)際的影響4 了解公司內(nèi)的物流實(shí)際5 了解不同的定價(jià)戰(zhàn)略6 了解物流職業(yè)Section 1Economic Impacts of Logistics物流對(duì)經(jīng)濟(jì)的影響第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響Look at this picture, what do you think about the economic impacts of logistics?Economic Impacts of LogisticsM

5、acroeconomic Impacts: Microeconomic Impacts: An important component in any countrys economyPlay an important role in a nations economic growth and development第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響Can affect individual consumers such as you Economic Impacts of LogisticsMicroeconomic Impacts of individual can be illustrated th

6、rough the concept of economic utility.Economic utility is the value or usefulness of a product in fulfilling customer needs or wants.第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響物流對(duì)微觀經(jīng)濟(jì)中個(gè)體的影響可以用經(jīng)濟(jì)成效的概念加以解釋。Economic UtilityEconomic UtilityPossessionUtilityForm UtilityPlace UtilityTime Utility擁有成效方式成效地點(diǎn)成效時(shí)間成效第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響Possession Ut

7、ilityThe value or usefulness that comes from a customer being able to take possession of a product.You take possession of the farm by leasing, but you do not have the right of ownership. 第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響Form UtilityA product is being in a form that (1) can be used by the customer and (2) is of value to

8、the customer第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響You need only a cup of milk, but the shop only sales more than ten boxes once time. Does the milk in the right form for you?Place UtilityHaving products available where they are needed by customers, products are moved from points of lesser value to points of greater value.第一節(jié)

9、 物流對(duì)經(jīng)濟(jì)的影響How can you buy the products, if the factory stands in Guangdong province and you live in Nanchang? Time UtilityHaving products available when they are needed by customers第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響The rice is usually reaped at July and October, but we have to eat every month. Logistics Economic Utility第一

10、節(jié) 物流對(duì)經(jīng)濟(jì)的影響createLogisticsPlace UtilityTime UtilityForm UtilitywarehousetransportallocationSummary of Section 1 Economic Impacts of LogisticsMacroeconomic ImpactsMicroeconomic ImpactsEconomic UtilityPossession UtilityForm UtilityPlace UtilityTime Utility第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響物流對(duì)經(jīng)濟(jì)的影響包括：宏觀經(jīng)濟(jì)方面的影響微觀經(jīng)濟(jì)方面的影響：可以用經(jīng)濟(jì)

11、成效進(jìn)展解釋。經(jīng)濟(jì)成效包括擁有成效、方式成效、地點(diǎn)成效、時(shí)間成效。Summary of Section 1 Now, can you tell me how logistics impact on national and individual economy?Show your answers.第一節(jié) 物流對(duì)經(jīng)濟(jì)的影響Section 2Logistics: What It Is物流是什么第二節(jié) 物流是什么Logistics: What It IsCan you define what logistics is?第二節(jié) 物流是什么Section 2 Logistics: What It Is1

12、 Since 1980, Logistics has been referred to by a number of different terms:第二節(jié) 物流是什么Business logisticsDistributionIndustrial distributionLogisticsLogistics managementMaterials managementPhysical distributionSupply chain managementThey are similar, but not the sameSection 2 Logistics: What It Is2 CSC

13、MP defined logistics as:This authoritative definition was adopted by many textbooks.第二節(jié) 物流是什么“Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the

14、point of origin and the point of consumption in order to meet customers requirements.Section 2 Logistics: What It Is2 美國(guó)供應(yīng)鏈管理專(zhuān)業(yè)協(xié)會(huì)關(guān)于物流的定義:這個(gè)權(quán)威定義被許多教材采用。第二節(jié) 物流是什么物流是供應(yīng)鏈管理的一部分，它以滿(mǎn)足顧客需求為目的，對(duì)從起始點(diǎn)到消費(fèi)點(diǎn)的產(chǎn)品、效力以及相關(guān)信息的正向、逆向流動(dòng)和存儲(chǔ)進(jìn)展有效率的、有效果的方案、實(shí)施和控制。Logistics is that part of the supply chain managementMeans logi

15、stics can affect how well or how poorly an individual firm and its associated supply chain can achieve goals and objectives.第二節(jié) 物流是什么物流是供應(yīng)鏈管理的一部分，意味著物流會(huì)影響到單個(gè)企業(yè)以及它相關(guān)的供應(yīng)鏈會(huì)多好或多糟糕的實(shí)現(xiàn)其目的。Plans, implements, and controls Means logistics involved the all three activities but not just one or two.第二節(jié) 物流是什么方案、

16、實(shí)施和控制意味著物流包括這三項(xiàng)活動(dòng)，而不是其中的一項(xiàng)或兩項(xiàng)。The efficient, effective forward and reverse flow and storageEffectiveness means how well a company does what they say theyre going to do.Efficient means how well or poorly company resources are used to achieve what company promises it can do.第二節(jié) 物流是什么效果是指公司承諾要做的事情做得怎樣樣

17、？效率是指公司為了做到公司許愿的事情，其資源是多么好或多么糟糕地被運(yùn)用。Forward and reverse flow and storageForward logistics is those direct toward the point of consumption. Reverse logistics is those originate at the point of consumption.第二節(jié) 物流是什么正向的物流是指向消費(fèi)點(diǎn)的流動(dòng)和存儲(chǔ)，逆向的物流是從消費(fèi)點(diǎn)開(kāi)場(chǎng)的流動(dòng)和存儲(chǔ)。Goods, services, and related informationIn the con

18、temporary business environment, logistics is as much about the flow and storage of information as it is about the flow and storage of goods. 第二節(jié) 物流是什么在當(dāng)代商業(yè)環(huán)境中，物流中信息的流動(dòng)和存儲(chǔ)與貨物的流動(dòng)和存儲(chǔ)同樣多。To meet customers requirementsIts important for several reasons. One, a customer focus is easy but communicating with

19、 customers is hard for companies. Second, different customers have different logistical needs and wants. So companies should consider tailored logistics approaches but not mass logistics approaches.第二節(jié) 物流是什么以顧客需求為目的很重要。由于，第一以顧客為中心容易但真正與顧客良好溝通難；第二不同的顧客有不同的物流需求，因此企業(yè)應(yīng)思索剪裁式物流而非大量物流Tailored logistics app

20、roaches, Mass logistics approachesTailored logistics approachesGroups of customers with similar logistical needs and wants are provided with logistics service appropriate to these needs and wants. Mass logistics approachesA one-size-fits-all logistics approach, in which every customer gets the same

21、type and levels of logistics service. Summary of Section 2 What is logistics“Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin a

22、nd the point of consumption in order to meet customers requirements.第二節(jié) 物流是什么物流是供應(yīng)鏈管理的一部分，它以滿(mǎn)足顧客需求為目的，對(duì)從起始點(diǎn)到消費(fèi)點(diǎn)的產(chǎn)品、效力以及相關(guān)信息的正向、逆向流動(dòng)和存儲(chǔ)進(jìn)展有效率的、有效果的方案、實(shí)施和控制。Summary of Section 2 Now, can you tell me what logistics is?Write down your answer and explain.第二節(jié) 物流是什么Section 3The Increased Importance of Logis

23、tics物流日益增長(zhǎng)的重要性第三節(jié) 物流日益增長(zhǎng)的重要性The Increased Importance of LogisticsWhy logistics became more and more important?第三節(jié) 物流日益增長(zhǎng)的重要性The Increased Importance of LogisticsA Reduction in Economic Regulation Globalization of Trade The Growing Power of RetailersTechnological AdvancesChanges in Consumer Behavior

24、Key reasons 第三節(jié) 物流日益增長(zhǎng)的重要性重要緣由：經(jīng)濟(jì)控制的放松、消費(fèi)者行為的改動(dòng)、技術(shù)提高、零售商權(quán)益的增大、貿(mào)易的全球化1 A Reduction in Economic Regulation 第三節(jié) 物流日益增長(zhǎng)的重要性 Allowed individual carriers flexibility in pricing and service允許承運(yùn)人彈性定價(jià)和效力放松對(duì)承運(yùn)人的行政控制 Relaxed government control of carriers rates and fares, entry and exit, mergers and acquisitio

25、ns, and more1 A Reduction in Economic RegulationProvided companies with the ability to implement the tailored logistics approach.Allowed large buyers of transportation services to reduce their transportation costs by leveraging large amounts of freight with a limited number of carriers.第三節(jié) 物流日益增長(zhǎng)的重要

26、性允許承運(yùn)人彈性定價(jià)和效力，一方面讓企業(yè)可以實(shí)施剪裁式物流，另一方面允許大型的運(yùn)輸效力購(gòu)買(mǎi)者在有限的幾個(gè)承運(yùn)人之間平衡運(yùn)費(fèi)。2 Changes in Consumer BehaviorChanges in Consumer Behaviormarket demassificationchanging family rolesrising customer expectationsSuch changes have important logistical implications.第三節(jié) 物流日益增長(zhǎng)的重要性市場(chǎng)細(xì)分化、不斷改動(dòng)的家庭角色、不斷添加的顧客期望等顧客行為的變化具有重要的物流意義3

27、 Technological AdvancesHave had profound influences for business management and logistics：第三節(jié) 物流日益增長(zhǎng)的重要性Technological Advances of Computer hardware, software and capacity facilitate logistical activities.Internet is a powerful tool for improving logistical effectiveness and efficiency.4 The Growing

28、Power of Retailers第三節(jié) 物流日益增長(zhǎng)的重要性Power retailers often wield greater power than the companies that supply them.Many power retailers recognize superior logistics as an essential component of their corporate strategies.Would you list some companies who is power retailer? Think aboutWho is power retaile

29、r? Wal-Mart Carrefour RT-MART Amazon McDonalds 第三節(jié) 物流日益增長(zhǎng)的重要性5 Globalization of TradeInternational logistics is much more challenging and costly than domestic logistics. Why?第三節(jié) 物流日益增長(zhǎng)的重要性Summary of Section 3 Key reasons for the increased importance of logistics1 A Reduction in Economic Regulation2

30、Changes in Consumer Behavior3 Technological Advances4 The Growing Power of Retailers5 Globalization of Trade第三節(jié) 物流日益增長(zhǎng)的重要性物流越來(lái)越重要的主要緣由：經(jīng)濟(jì)控制的放松、消費(fèi)者行為的改動(dòng)、技術(shù)提高、零售商權(quán)益的增大、貿(mào)易的全球化Summary of Section 3 Now, would you explain why logistics became more and more important?Discuss your opinions with your classma

31、tes.第三節(jié) 物流日益增長(zhǎng)的重要性Section 4The Systems and Total Cost Approaches to Logistics物流的系統(tǒng)方法和總本錢(qián)方法第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法The Systems and Total Cost Approaches to Logistics1 Systems Approachindicates that a companys objectives can be realized by recognizing the mutual interdependence of the major functional areas

32、of the firm.第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法Major functions of a firmMarketingProductionFinanceLogistics1 Systems ApproachGoalsof a firmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoals第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法interdependence各職能目的與總目的，各職能目的之間及內(nèi)部均會(huì)相互作用1 Systems ApproachExample: Satisfying customer needs and wantsthe

33、number of Stock-keeping units (SKUs)第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法滿(mǎn)足顧客需求最小存貨單位數(shù)量1 Systems Approach第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法LogisticsInbound logisticsMaterials managementPhysical distributionmaterials into a firm Materials and components within a firmFinished product to customerMovement and storage物流包括內(nèi)向物流、物料管理、分銷(xiāo)配送2 Tot

34、al Cost Approach總本錢(qián)方法第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法Built on the premise that all relevant activities in moving and storing products should be considered as a whole.The use of this approach requires an understandingof Cost trade-offs總本錢(qián)方法的前提是一切與挪動(dòng)和存儲(chǔ)產(chǎn)品相關(guān)的活動(dòng)應(yīng)該被看作是一個(gè)整體。該方法的運(yùn)用需了解本錢(qián)權(quán)衡的概念。2 Total Cost Approach總本錢(qián)方法Cos

35、t trade-offs: changes to one activity cause some costs to increase and others to decrease第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法本錢(qián)權(quán)衡是指一個(gè)物流活動(dòng)的變化會(huì)導(dǎo)致一些本錢(qián)的添加，而另一些本錢(qián)的減少。2 Total Cost Approach總本錢(qián)方法第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法The key to the total cost approach is that all relevant cost items are considered simultaneously when making a deci

36、sion.The objective is to find the approach with the lowest total cost the supports an organizations customer service requirement.總本錢(qián)方法的關(guān)鍵是在制定決策時(shí)，同時(shí)思索一切相關(guān)本錢(qián)工程，目的是以最低的總本錢(qián)找到支持公司的顧客效力要求的方法。Summary of Section 4 Understand The Systems and Total Cost Approaches to LogisticsSystems Approach 系統(tǒng)方法Total Cost A

37、pproach 總本錢(qián)方法Cost trade-offs 本錢(qián)權(quán)衡第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法Summary of Section 4 Now, have you understand Systems Approach and Total Cost Approach in logistics?Try to express your understanding.第四節(jié) 物流的系統(tǒng)方法和總本錢(qián)方法Section 5Logistical Relationships within the Firm公司內(nèi)部的物流關(guān)系第五節(jié) 公司內(nèi)部的物流關(guān)系Do you remember? Goalsof a f

38、irmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoalsinterdependence第五節(jié) 公司內(nèi)部的物流關(guān)系各職能目的與總目的，各職能目的之間及內(nèi)部均會(huì)相互作用。Logistical Relationships within the Firm第五節(jié) 公司內(nèi)部的物流關(guān)系LogisticsFinanceMarketingproductionRelationships關(guān)系1 Financelogistical decisions are only as good as the quality of cost data with whic

39、h they are working.第五節(jié) 公司內(nèi)部的物流關(guān)系logistics interfaces with finance areaCapital budgeting decisionsInventoryInventory assetInventory valueInventory float資金預(yù)算決策庫(kù)存物流部門(mén)經(jīng)常與財(cái)務(wù)部門(mén)打交道，部分緣由是物流決策完全取決于財(cái)務(wù)部門(mén)處置的本錢(qián)數(shù)據(jù)的質(zhì)量。2 Marketinglogistics strategies can facilitate customer satisfaction through reducing the cost of

40、 products, which can translate into lower prices as well as bringing a broader variety of choices closer to where the customer wishes to buy or use the product.第五節(jié) 公司內(nèi)部的物流關(guān)系物流戰(zhàn)略可以經(jīng)過(guò)降低產(chǎn)品本錢(qián)來(lái)提高顧客稱(chēng)心度，即不僅提供更低的價(jià)錢(qián)，而且在顧客希望購(gòu)買(mǎi)或運(yùn)用的地點(diǎn)將多種選擇提供應(yīng)顧客。2 MarketingOutbound logistics can be a positive (or negative) marke

41、ting asset, with key relationships between outbound logistics and the four primary components of the marketing mix.第五節(jié) 公司內(nèi)部的物流關(guān)系marketing mixPlace Price Product Promotion 營(yíng)銷(xiāo)組合：地點(diǎn)、價(jià)錢(qián)、產(chǎn)品、促銷(xiāo)Marketing mixPlace Decisions第五節(jié) 公司內(nèi)部的物流關(guān)系From logistics perspective: From marketing perspective: reaching custome

42、rsThe most effective way to move and store the product物流關(guān)注產(chǎn)品以最有效率的方式挪動(dòng)和儲(chǔ)存；市場(chǎng)營(yíng)銷(xiāo)關(guān)注接近顧客Marketing mixPrice DecisionsControl logistics costs especially transportation costs by using pricing methods.第五節(jié) 公司內(nèi)部的物流關(guān)系Most common pricing methodsFOB origin pricing systemsFOB destination pricing systems最常見(jiàn)的兩種定價(jià)方法

43、：裝運(yùn)港船上交貨定價(jià)系統(tǒng)和目的港船上交貨定價(jià)系統(tǒng)FOB origin pricing systemsFOB origin price does not include any transportation costs The purchaser is responsible for the selection of the transportation mode(s) and carrier(s)Easy for the seller to administerSeller yields same net from each sale.Difficult to adopt uniform re

44、tail pricesLanded costs are different裝運(yùn)港船上交貨定價(jià)系統(tǒng)的報(bào)價(jià)中不包括任何運(yùn)輸本錢(qián)。買(mǎi)方擔(dān)任選擇運(yùn)輸方式和承運(yùn)人。優(yōu)點(diǎn)是賣(mài)方容易管理，而且每筆銷(xiāo)售獲得一樣收益。缺陷是：由于抵岸本錢(qián)不同，難以制定一致的零售價(jià)錢(qián)。FOB destination pricing systemsFOB destination price includes both the price of the product and the transportation costThe seller has the prerogative to select transportation

45、mode(s) and carrier(s)Each purchaser ends up with the same landed cost.目的港船上交貨定價(jià)系統(tǒng)的報(bào)價(jià)中同時(shí)包括產(chǎn)品價(jià)錢(qián)和運(yùn)輸本錢(qián)。賣(mài)方擔(dān)任選擇運(yùn)輸方式和承運(yùn)人。買(mǎi)方的抵岸本錢(qián)一樣。FOB destination pricing systemsPhantom freight: buyers located closer than average pay more than their share of freight charges.Freight absorption: buyers located further than

46、 average pay lower freight charges than the seller incurs in shipping虛偽運(yùn)費(fèi)是指比平均間隔短的買(mǎi)方支付了比其應(yīng)付運(yùn)費(fèi)更多的費(fèi)用。運(yùn)費(fèi)吸收是指比平均間隔更遠(yuǎn)的買(mǎi)方實(shí)踐支付的費(fèi)用低于賣(mài)方的運(yùn)送費(fèi)用。FOB destination pricing systemsAdvantages:Enables a company to expand the geographic areaEasier to apply a uniform retail priceThe seller controls the logistics network

47、目的港FOB的優(yōu)點(diǎn)，擴(kuò)展了產(chǎn)品銷(xiāo)售的地理范圍，易于實(shí)行一致的零售價(jià)，賣(mài)方控制物流網(wǎng)絡(luò)。FOB destination pricing systemsDrawbacks:The various distribution activities and the trade-offs among them can not be understand in a short period of timeThe buyers who located closer to the seller subsidize the transportation cost of the further ones. 目的港F

48、OB的缺陷：認(rèn)識(shí)不同配送活動(dòng)和它們之間的權(quán)衡不是短時(shí)間內(nèi)可以實(shí)現(xiàn)的，離賣(mài)方較近的公司補(bǔ)貼了那些離賣(mài)方較遠(yuǎn)公司的運(yùn)費(fèi)。Marketing mixProduct Decisions 第五節(jié) 公司內(nèi)部的物流關(guān)系 Number of product offeringsAmount of particularSKUs to hold Product design How do they interface product decisions between marketing and logistics? Marketing mixPromotion DecisionsRequire close coo

49、rdination between marketing and logistics.Availability of highly advertised productsHaving a new product in place on the scheduled release date not earlier, not later.第五節(jié) 公司內(nèi)部的物流關(guān)系許多促銷(xiāo)決策需求營(yíng)銷(xiāo)與物流的嚴(yán)密協(xié)調(diào)。比如：大力宣傳的產(chǎn)品的可獲得性，新產(chǎn)品按方案日期不提早，不推遲供貨。3 ProductionThe most common interface between production and logist

50、ics involves:The length of production runs Postponement 第五節(jié) 公司內(nèi)部的物流關(guān)系消費(fèi)過(guò)程的長(zhǎng)短消費(fèi)延遲production runsPostponementlongshortlatest timeat plantproductionlogisticsSummary of Section 5 Logistical Relationships within the Firm1 Finance2 MarketingMarketing mix3 Production第五節(jié) 公司內(nèi)部的物流關(guān)系Summary of Section 5 Now, h

51、ave you understand the logistics relationships with finance, marketing and production?Try to express your understanding.第五節(jié) 公司內(nèi)部的物流關(guān)系Section 6Marketing Channels營(yíng)銷(xiāo)渠道第六節(jié) 營(yíng)銷(xiāo)渠道Marketing Channels“sets of interdependent organizations involved in the process of making a product or service available for use

52、 or consumption.第六節(jié) 營(yíng)銷(xiāo)渠道營(yíng)銷(xiāo)渠道可以看做是相互依賴(lài)的組織的集合。這些組織共同參與使得產(chǎn)品或效力可供消費(fèi)者運(yùn)用的流程。Marketing ChannelsMembers of Marketing ChannelsManufacturersWholesalersRetailersChannel Intermediaries第六節(jié) 營(yíng)銷(xiāo)渠道營(yíng)銷(xiāo)渠道成員主要有：制造商、零售商、零售商和渠道中介Marketing ChannelsMarketing ChannelsOwnership channelNegotiations channelFinancing channelProm

53、otions channelLogistics channel第六節(jié) 營(yíng)銷(xiāo)渠道營(yíng)銷(xiāo)渠道包括：一切權(quán)渠道，協(xié)商渠道，財(cái)務(wù)渠道，促銷(xiāo)渠道和物流渠道。Marketing ChannelsOwnership channelAssumes ownership and associated risks of the inventory of goodsNegotiations channelBuy and sell agreements are reachedFinancing channelPayments for goodsPromotions channelPromoting a new or ex

54、isting productLogistics channelMoving and storing product throughout the channel第六節(jié) 營(yíng)銷(xiāo)渠道各個(gè)渠道的功能Channel Intermediaries/ FacilitatorsOwnership channelBanks, public warehousesNegotiations channelBrokersFinancing channelBanks, insurance companiesPromotions channelAdvertising agencies, public relations a

55、genciesLogistics channelFreight forwarders各個(gè)渠道中的渠道中介第六節(jié) 營(yíng)銷(xiāo)渠道Summary of Section 6 Definition of Marketing ChannelsMembers of Marketing ChannelsMarketing Channels include: Ownership channel, Negotiations channel, Financing channel, Promotions channel, Logistics channelChannel Intermediaries/ Facilitat

56、ors 第六節(jié) 營(yíng)銷(xiāo)渠道Summary of Section 6 Now, how much do you know about marketing channels?List the members of a particular marketing channel, and introduce its functions.第六節(jié) 營(yíng)銷(xiāo)渠道Section 7Activities in the Logistical Channel物流渠道中的活動(dòng)第七節(jié) 物流渠道中的活動(dòng)Activities in the Logistical Channel第七節(jié) 物流渠道中的活動(dòng)Customer servic

57、eDemand forecastingFacility location decisionsIndustrial packagingInventory managementMaterials handlingOrder managementParts and service supportProduction schedulingProcurementReturned productsSalvage and scrap disposalTransportation managementWarehousing managementActivities in the Logistical Chan

58、nel第七節(jié) 物流渠道中的活動(dòng)Customer service顧客服務(wù)Demand forecasting需求預(yù)測(cè)Facility location decisions設(shè)施選址決策Industrial packaging工業(yè)包裝Inventory management庫(kù)存管理Materials handling物料搬運(yùn)Order management訂單管理Parts and service support零配件和服務(wù)支持Production scheduling 生產(chǎn)作業(yè)計(jì)劃Procurement采購(gòu)Returned products退貨Salvage and scrap disposal殘

59、料和廢料處理Transportation management運(yùn)輸管理Warehousing management倉(cāng)儲(chǔ)管理Section 8Logistics Careers 物流職業(yè)第八節(jié) 物流職業(yè)Logistics Careers As a generalist, the logisticianMust understand the functional relationships, both within and outside the firmAs a specialist , the logisticianMust understand the relationships betwe

60、en various logistics activities must have technical knowledge of the various logistics activities 第八節(jié) 物流職業(yè)物流師既是通才又是專(zhuān)才Logistics CareersLogistics-related jobs:Logistics analystConsultantCustomer service managerLogistics engineerPurchasing managerTransportation managerWarehouse operations manager第八節(jié) 物流