太子龍服飾公司總經(jīng)理營(yíng)銷課程培訓(xùn)稿

1、2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE1個(gè)人簡(jiǎn)歷個(gè)人簡(jiǎn)歷2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE22022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE3太子太子龍龍的企業(yè)發(fā)展理念的企業(yè)發(fā)展理念2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE41.小孩哭聲與銷售小孩哭聲與銷售人天生就是個(gè)營(yíng)銷行家人天生就是個(gè)營(yíng)銷行家2.“知了知了”

2、的故事的故事-。還有植物世界。還有植物世界-如梅花如梅花-、微生、微生物世界等物世界等 營(yíng)銷就這么簡(jiǎn)單，就是將自己的想法與優(yōu)勢(shì)告訴別人，其實(shí)營(yíng)銷就這么簡(jiǎn)單，就是將自己的想法與優(yōu)勢(shì)告訴別人，其實(shí)在我們身邊無處不存在營(yíng)銷。在我們身邊無處不存在營(yíng)銷。 何謂之營(yíng)銷何謂之營(yíng)銷2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE5營(yíng)銷的定義及其要素營(yíng)銷的定義及其要素 2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE62022-4-14TAIZILONG FINERY GROUP LI

3、MITED DESIGN BY CHANGE7營(yíng)銷的要素：營(yíng)銷的要素：4 4個(gè)個(gè)W W和和1 1個(gè)個(gè)H H WHO 向誰說（做） WHAT說（做）什么 WHEN什么時(shí)候說（做） WHERE 在什么地方說（做） HOW 怎么樣說（做）2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE8營(yíng)銷形態(tài)營(yíng)銷形態(tài) A杠鈴型營(yíng)銷： 加工型企業(yè) 虛擬經(jīng)營(yíng)B緊密加盟型是“命系式合作體” 營(yíng)銷的歷程： 單向營(yíng)銷、雙向營(yíng)銷、整合營(yíng)銷2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE9如何營(yíng)銷？如

4、何營(yíng)銷？ 確定營(yíng)銷戰(zhàn)略 運(yùn)用營(yíng)銷戰(zhàn)術(shù) 營(yíng)銷技巧2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE10營(yíng)銷心態(tài)營(yíng)銷心態(tài) 營(yíng)銷是賣產(chǎn)品還是賣夢(mèng)想？ 營(yíng)銷是賣物質(zhì)還是賣觀念？太子龍自信自然出色可口可樂奮進(jìn)、自由、激情的美國(guó)精神萬寶路粗獷、剛毅、無畏的牛仔形象青春寶更白、更細(xì)、更光潔（美麗形象）一品黃山、天高云淡飄逸、輕松、自由、騰云駕霧般的享受2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE112022-4-14TAIZILONG FINERY GROUP LIMITED D

5、ESIGN BY CHANGE122022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE132022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE14營(yíng)銷中贏的三個(gè)理念： 贏在細(xì)節(jié)贏在常理贏在執(zhí)行2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE15贏在細(xì)節(jié)贏在細(xì)節(jié) 在營(yíng)銷過程中，關(guān)注市場(chǎng)調(diào)查、產(chǎn)品定位、設(shè)計(jì)生產(chǎn)運(yùn)輸、終端銷售、后期服務(wù)及信息回饋整條物流與信息流實(shí)施環(huán)節(jié)，和整個(gè)過程中客戶與消費(fèi)者意識(shí)觀念變化，并解決各環(huán)

6、節(jié)中的細(xì)節(jié)性問題。2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE16贏在常理贏在常理2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE17贏在執(zhí)行贏在執(zhí)行2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE18太子太子龍龍的營(yíng)銷之道的營(yíng)銷之道ABCABC 2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE19服務(wù)營(yíng)銷服務(wù)營(yíng)銷2022-4-14TAI

7、ZILONG FINERY GROUP LIMITED DESIGN BY CHANGE20情感營(yíng)銷情感營(yíng)銷2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE21終端攔截終端攔截2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE22知識(shí)營(yíng)銷知識(shí)營(yíng)銷2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE232022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE24學(xué)習(xí)型企業(yè)及學(xué)習(xí)型營(yíng)銷體系學(xué)習(xí)型企業(yè)及學(xué)習(xí)型營(yíng)銷體系2022-4-14TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE25太子太子龍龍公司用人之道：公司用人之道：