商務英語函電(1)

1、Unit 1 Introduction to English Business Letter Writing商務英語函電商務英語函電Unit 1 Introduction to English Business Letter WritingContentContentKnowledge ObjectiveKnowledge ObjectiveSkill ObjectiveSkill ObjectiveWarm UpWarm Up Business Situational Design Business Situational Design Specimen Letters Specimen L

2、etters Notes NotesPractice TrainingPractice TrainingSkill TrainingSkill Training商務英語函電Unit 1 Introduction to English Business Letter WritingKnow the writing principles of business lettersMaster the layout and special format of business lettersMaster the basic parts of a business letterKnowledgeObjec

3、tiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectKnowledge ObjectiveKnowledge ObjectiveSkilled at writing formal business letter with standard structure Freely write standard E-mail and envelope

4、KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of Project商務英語函電Unit 1 Introduction to English Business Letter Writing Generally speaking, the basic functions of a business letter should be

5、:(1) to ask for or give a reply to information;(2) to place or to accept an offer;(3) to cope with matters or disputes concerning business.With the fast rhythm of the international trade and great changes of the information, nowadays, business people prefer the writer states the purpose of his lette

6、r briefly, and the letter is short and friendly. The language of the letter is simple, clear and direct. Therefore, there are certain essential principles of modern business letters, namely (1) Clearness; (2) Conciseness; (3) Courtesy. Firstly, the business letter must clear exactly to avoid unneces

7、sary misunderstanding. An ambiguous point may cause time lost and it costs, too. Secondly, since a letter is written for a reader, an over long and complicated letter has more possibility to confuse the reader which worst leads to delays in business. Hence, the wordy business jargon should be elimin

8、ated as well as the long and complicated sentences better be simplified which help to make a business letter clearer and more concise. At the same time, it probably means an earlier reply. Finally, before the writer goes on the detail of a business letter, please keep “your readers” in mind. The wri

9、ter should always remember the person he or she is writing to, be in the readers position. Courtesy and respect are the best policy in the business writing.A standard business letter consists of seven parts: the letter-head, the date, the inside name and address, the salutation, the body, the compli

10、mentary close and the writers signature and official position. The seven parts will be introduced in the following specimen letters.KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of Projec

11、tWarm UpWarm Up商務英語函電Unit 1 Introduction to English Business Letter WritingSituation:Rector Company Ltd. is an American company specializing in plastic toys, located in San Francisco. It consists of many departments, such as H.R., Production, Finance, Marketing, Sales, Training, Quality Control, Adm

12、inistration, Maintenance and so on.Task:Suppose you are the founder of the Rector Company Ltd. Please adopt the information above and build a fictitious trade company on the Internet.KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical Senten

13、cesPractice TrainingSkill TrainingSummary of ProjectBusiness Business Situational DesignSituational Design商務英語函電Unit 1 Introduction to English Business Letter WritingStandard business lettersStandard business lettersSampleSample 1 1KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSp

14、ecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商務英語函電Unit 1 Introduction to English Business Letter WritingStandard business lettersSample 1KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen

15、 LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商務英語函電Unit 1 Introduction to English Business Letter Writing2. Layout of business letter2. Layout of business letterS Sample 1 The Indented Styleample 1 The Indented Style（縮

16、進式）（縮進式）KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商務英語函電Unit 1 Introduction to English Business Letter Writing2. Layout of business letterS S

17、ample 2 The Block Styleample 2 The Block Style（齊頭式）（齊頭式）KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商務英語函電Unit 1 Introduction to English Busine

18、ss Letter Writing1信頭 (the letter-head)信頭要寫明寫信人的公司名稱、公司地址、電話號碼、傳真號碼、電報掛號等信息，通常寫在首頁右上角或中間。英式寫法要在信頭的每一行后加逗號，地址末尾加句號，美式寫法則不用標點符號。 British AmericanMr. Thomas Ray, Mr. Thomas Ray231 Cambridge Street, 231 Cambridge StreetLondon E.C.2, London E.C.2England. England2日期（the date）地址下面的日期很重要，中文習慣把寫信日期寫在信的最后落款處，但

19、在英文信中，在信頭的位置就寫出了日期。日期的排列順序有兩種：一種是日月年(3 August, 1988)，另一種是月日年(August 3, 1988)。在用前一種形式時，月和年之間的逗號可用可不用，但后一種中，月和年之間要用逗號分開。如與收信人比較熟悉，則地址可以省略不寫，只寫日期，或在日期前只寫城市名。如：1 September,1988或Beijing 1 September,1988KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and

20、Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing3信內(nèi)地址（inside name and address）信內(nèi)地址要寫收信人的姓名和地址。一般的事務性信件或給較生疏的朋友的信件都要寫上，而在給極熟悉的朋友的信中則可以省去地址。這一項寫在日期下一行的左上角。第一行寫收信人的姓名，接著寫地址，寫法與信封地址的寫法一樣。4稱呼（the salutation）稱呼是對收信人的稱謂

21、。從左邊頂格寫起，自成一行，低于信內(nèi)地址兩行。稱呼一般要加逗號，這是英國的用法，也是傳統(tǒng)的格式，美國則在稱呼后加冒號。 British AmericanDear Sirs, Dear Sirs:Dear Ms, Dear Ms:Dear Sir or Madam, Dear Sir or Mesdame:5正文（the body）正文是書信的主要部分。通常在稱呼下面一行寫起，可用齊頭式或縮進式方法。齊頭式每段必須與左邊的空白邊緣平齊；縮進式每段開始第一個字都向右邊縮進6至10個字位，但每段的縮進都要一致，不可參差不齊。正文的開頭一般是寫信的目的；中間部分敘述寫信人的要求；結(jié)尾部分為祝愿及結(jié)束敬

22、語。信的內(nèi)容應該寫得具體明了，直截了當，無須客套。KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing5正文（the body）正文是書信的主要部分。通常在稱呼下面一行寫起，

23、可用齊頭式或縮進式方法。齊頭式每段必須與左邊的空白邊緣平齊；縮進式每段開始第一個字都向右邊縮進6至10個字位，但每段的縮進都要一致，不可參差不齊。正文的開頭一般是寫信的目的；中間部分敘述寫信人的要求；結(jié)尾部分為祝愿及結(jié)束敬語。信的內(nèi)容應該寫得具體明了，直截了當，無須客套。6結(jié)束語（the complimentary close）結(jié)束語的位置大約在正文之后，信紙的中央稍向右方開始。開頭字母要大寫，以后用小寫，最后一個詞后面要用逗號，用語要和稱呼配6結(jié)束語（the complimentary close）結(jié)束語的位置大約在正文之后，信紙的中央稍向右方開始。開頭字母要大寫，以后用小寫，最后一個詞后面

24、要用逗號，用語要和稱呼配合。7簽名與職位（the signature and official position）簽名一定要寫清楚。如果信是用打字機打的，簽名要寫在結(jié)束語和打出的名字之間。如與收信人比較熟悉，可直接寫名字，不用寫姓。簽名時應注意以下幾點。（1）如果寫信人為女性，與收信人不認識，則在名前用圓括號注上Miss或Ms，以便對方回信時知道如何稱呼。如： Yours sincerely, （簽名） (Miss)Wang LiKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersN

25、otesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing（2）職位或頭銜應寫在最后一行。如：Yours faithfully, Robert Marsh Headmaster8particularly adv. 特別地；尤其(= especially)如：The last thing we want to do is to disappoin

26、t a customer, particularly an old customer like you.我們最不愿意做那些使顧客失望的事，特別是向您這樣的老顧客。9catalogue n.目錄如：We are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.本公司經(jīng)營塑料制品的進口業(yè)務，希望能夠得到貴公司明年的產(chǎn)品目錄。KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSitu

27、ational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing10delivery n. 交貨；發(fā)貨 deliver v. 寄出，發(fā)貨如：This company has a free delivery service. 這家公司提供免費送貨服務。We delivered the mer

28、chandise to them. 我們把貨物送交給他們。11Commercial Counselors Office 商務參贊處如：We have your name and address from the Commercial Counselors Office of the Chinese Embassy in Ghana. 我方從中國駐加納大使館商務參贊處得知你方的信息。12specialize v. 專門從事 specialize in專門從事某事如：Our company specialized in producing womens clothes.我們公司專門生產(chǎn)女士服裝。K

29、nowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing13enter into 開始 enter into business relations with 與建立業(yè)務關(guān)系如：We

30、 are willing to enter into business relations with your firm on the basis of equality, mutual benefit and exchanging what one has for what one needs.我們愿在平等互利、互通有無的基礎上與貴公司建立業(yè)務聯(lián)系。14quotations n. 報價 quote v. 報價如：Your quotations for leather jackets are too high to be acceptable.你方皮夾克的報價過高，我方不能接受。Please

31、quote us your best price.請報你方最優(yōu)價格。15enquiry n. 詢盤 enquire v. 詢盤如：We are very pleased to have your enquiry for our raincoat.很高興收到貴方對我方雨衣的詢盤。We are writing to you to enquire the current price of your table-cloth.我們正打算寫信給你詢盤桌布的價格。KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecime

32、n LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes商務英語函電Unit 1 Introduction to English Business Letter Writing16in compliance with 與相符/一致如：All the cases are strongly packed in compliance with your request.按你方要求，所有箱子都包裝得很牢固。17pamphlet n. 小冊子如：We

33、 enclose the price list and pamphlet for your reference.隨信附上價目表和小冊子供您參考。18for your reference 供您參考如：We are submitting the following information for your reference. 現(xiàn)提交如下資料供貴方參考。KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPrac

34、tice TrainingSkill TrainingSummary of ProjectNotesNotes19forward v. 發(fā)送，遞送如：The goods will be forwarded to your house.這些貨將發(fā)送到你家里。商務英語函電Unit 1 Introduction to English Business Letter Writing20prior to 在之前如：If you are not sure of anything, call and ask prior to the interview.如果您有任何不確定，請在面試前打電話咨詢。21cred

35、it n. 信用如：Such a step will, of course, place your credit standing in serious jeopardy.當然，這樣一種措施使貴方的信用處于嚴重的危機之中。22信封的寫法英文信封的寫法與漢語信封的寫法差異很大，尤其是地址的排列與漢語信封上的地址是完全相反的。如北京市海淀區(qū)白頤路65號，通常是一行寫下來，不需要換行；而在英文信中，地址的排列順序是由小到大的：號(number)路（road）區(qū)（district）市（city）省份（province），國際信件還要加國名（country）。地址通常分三行或四行寫，上面的地址寫成英文為

36、：65 Baiyi RoadHai Dian DistrictChinaBeijing,英文信封上：收信人(Addressee)的姓名、地址一般寫在信封中央（也可以稍微偏右一些），信封上方貼郵票，寄信人(Sender)姓名和地址可寫在信封的左上角或信封背面的垂片上。KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of Proje

37、ctNotesNotes商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotesSample 1 縮行式縮行式商務英語函電Unit 1 Introduction to Engli

38、sh Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotesSample 2 齊頭式齊頭式商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSk

39、ill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotesSample 3 信封正面信封正面商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational Desi

40、gnSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotesSample 4 信封背面信封背面商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typic

41、al SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes1常用的稱呼語Dear Sir, Dear Sirs, Sirs, Gentlemen, Dear Madame, Dear Hon.（Honorable閣下的縮寫）2常用的開頭語I have the honor to address you that 很榮幸告訴你I am very much delighted to inform you that非常高興地告訴你I write in a hurry to tell you that 我趕快寫信告訴你Y

42、our letter dated the 15th inst. (instant本月) is at hand. 你本月15日的來信我已收到了。Your letter of the 15th inst. has been received. 我已收到你本月15號的來信。3常用的結(jié)束語Thank you for your cooperation in this matter.感謝你對此事的合作！Wishing you every success.祝你成功。Hoping to hear from you soon.希望很快能收到你的信！4常用的結(jié)束敬語Sincerely 誠摯地Most Sincer

43、ely 最誠摯地Yours cordially 忠誠地Yours faithfully 忠誠地Yours respectfully 恭敬地商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectIm

44、prove the following sentences.Practice TrainingPractice Training1Mr. Smith wrote to Mr. Wang that he had received his order.2We have duly received your order for which please accept our thanks.3We have ordered the goods, and they will be received by us in two weeks.4We hope to receive your catalogue

45、 by return mail. Thanking you in advance.5Your letter of recent date to hand and contents noted with thanks. We shall appreciate a line from you at an earliest date.1Mr. Smith wrote to Mr. Wang that he had received Mr. Wangs order.2We have duly received your order Number 14 of 8th November, 2011, fo

46、r which please accept our thanks.3We have ordered the goods, and we will receive them in two weeks.4We will appreciate it if you send us your catalogue by return mail.5We thank you for your letter of 14th April. We shall appreciate your writing us soon.商務英語函電Unit 1 Introduction to English Business L

47、etter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectRevise the business letters.Sample 1. Correct the many mistakes in the following letter.ELECTRICAL APPLIANCES CO. P. O

48、. Box 3259 , 22nd, January, 2012The ManagerClarke & Smith Ltd.68 High StreetLondon EC 4EnglandDear SirWe thank your letter of 17th January, asking us details and prices of electric heaters. We are pleasure in enclosing our latest price list and catalogue, together with Model X-4s details. Please

49、 do not reluctant to write when you require further informations. We remain.Yours faithfullyElectric Appliances Co.MangerPractice TrainingPractice TrainingELECTRICAL APPLIANCES CO.P. O. Box 3259,22nd, January, 2012The Managing DirectorClarke & Smith Ltd.68 High StreetLondon EC 4EnglandDear Sir,W

50、e thank you for your letter of 17th January, asking us for details and prices of electric heaters. We are pleased to enclose our latest price list and catalogue, together with detail of Model X-4.Please do not be reluctant to write to us when you require further information.Yours faithfully,Electric

51、 Appliances Co.商務英語函電Unit 1 Introduction to English Business Letter WritingKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectRevise the business letters.Sample 2. Simplify the follo

52、wing letter.Dear Sir,I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account which was outstanding as at the end of June.Please accept our profuse apologies. We were unable to settle this matter due to the sudden demise of Mr. Noel, our accountan

53、t, and as a result were unaware of those accounts which were to be cleared. We now, however, have managed to trace all our commitments and take pleasure in enclosing our remittance for US$ 620 which we trust will settle our indebtedness.We hope that this unforeseen incident did not in any way inconvenience you, nor lead you to believe that our not clearing our balance on the due date was an intention on our part to delay payment.Yours,Practice TrainingPractice TrainingDear Sirs,I am replying to your letter of 15th July asking us to