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1、The "do's" of cover letter writing:Do send a tailored cover letter with every job application that you make It can be useful to design a standard letter template模板, which you can then tailor to the requirements of each job application.View tips on tailoring a cover letter to a job adve

2、rt提及below.Do use the highest quality paper you can affordUse the same paper for your resumé, cover letter and envelope. Headed paper creates the strongest impression. Avoid folding your letter: today, it is likely to be scanned into an applicant database.Do follow a logical and professional str

3、ucture for your letterEven if you are writing a high impact cover letter, your letter should still include your address and contact details, the recipient's address, the date, a greeting, an introductory paragraph, three to five paragraphs of text, a closing paragraph and a closing statement. Li

4、mit the letter to one page, if possible.Do research the name of the person to whom the letter should be addressed Names are often listed in business directories目錄, which are available in libraries and the Trade and Development Council. You can also get them from the relevant secretary or receptionis

5、t. If you cannot find the person's name but know their gender, use "Sir" or "Madam". Never use "Sir/Madam".As a final option, you can use "The Recruitment Manager", assuming that you are writing to a manager who is currently recruiting. Always follow the i

6、nstructions on the job advertisement.Do specify the position you are seeking, use a "with reference" heading By adding a "RE: Finance Manager Job Vacancy" heading, you can avoid wasting space in the bulk of the letter.Do use a compelling引人注目opening statement to attract attentionT

7、he opening statement is your first chance to create a positive impression. It would be a pity to waste it with a bland乏味statement. For example, the phrase ¨I have enclosed my resume in application for the above positiondoes not inspire the recruiter to read further.The “donts” of Cover Letter W

8、ritingDon't sign your name in coloured inkDont discuss your emotions, feelings or sensitive iss uesThe employer is only interested in what you can do and how you would do it. If there are unusual circumstances to discuss, wait until the end of the interview.Don't mention your salary history

9、unless this is specifically requested Determine how closely you meet the needs of the position before discussing your salary. Revealing salary details too early may bias the employer against you or undermine your negotiating power.Don't include any negative information of any kindDiscussions of

10、why you left your last job, how you were made redundant被解雇, why you did not like your last manager and difficulties you have experienced in your job search are inappropriate in cover letters. Focus only on positive, relevant experiences.Don't repeat words or phrases from your resumeYour cover le

11、tter is a chance to add extra value and really draw the recruiter's attention to the ways in which you match the job. No-one will bother to read the same information twice.Don't use correction fluidNo matter how subtly隱約it is used, correction fluid always creates a bad impression.High impact

12、 tools and techniques1. Gimmicks噱頭are innovative, attention-grabbing techniques. Examples could include presenting your letter in the style of an advertising storyboard or a sales proposal. Even more outlandish奇異approaches might include the delivery of your letter attached to a bottle of champagne.T

13、he risk of rejection when using gimmicks is very high. You should always research the company, job and recruiter thoroughly to ensure that this type of creative approach is appropriate.2. Technical tools, using bullet points, bold type, different fonts, italics, graphics, subheadings and underlining

14、, can help add definition, as well as visual interest and emphasis. They can be used to break up large sections of text to make your letter more readable. Used carefully, technical tools can be used for cover letters in all occupational fields.3. Anecdotes and stories can help illustrate your achiev

15、ements and provide evidence of your ability. They also help retain interest and connect you with the reader, who may have experienced similar situations. By describing how you handled a relevant situation in your old job, you may lead the reader to conclude that you will fit well into the new job. A

16、necdotes and stories are appropriate for most occupational groups.Stories should:Be relevant to the jobDemonstrate key skills or attributesBe short and conciseBe focused on the result, rather than the process.4. Quotes can be used to catch the reader's attention and encourage him to consider you

17、r attributes in the context of the quote. For example, if you use a quote about "good management", evidence of your managerial skills may be considered more favourably.Quotes should be:Relevant to the jobFrom identifiable sources and recognisable to the readerShort and simple.5. Questions

18、can direct the reader's thinking and encourage greater receptiveness to your skills. Questions can be used for most occupational groups.For example: "Do you find it difficult to recruit and retain high-quality graduates for your business? I am an expert in this area. I have been designing a

19、nd implementing graduate recruitment and training programmes for over 15 years and have an unbeatable record of success."Questions should be:Used sparingly謹(jǐn)慎Used to highlight your key strengthFollowed up with evidence of your ability.Rules:1.plan ahead. Decide what you want to say before you st

20、art writing. NO p.s in it.2.look professional. A clean, logic format gives the best impression. A crowded orover-designed page will distract from your message. Leave a line space between each paragraph.3.Keep it simple. Do not use complicated language. Keep your sentence short-oneidea in each. Any sentence longer than two typed lines is probably too long.Shorter sentences are eas

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