市場營銷策劃方案之——目-錄3頁

1、目 錄一、濃妝艷抹化妝品簡介 ············································· 1二、市場營銷環(huán)境分析 &#

2、183;·············································· 1（一）行業(yè)背景分析 ·&#

3、183;················································ 1（二）行業(yè)競

4、爭分析 ·················································&#

5、183; 3（三）消費者分析 ···············································

6、83;····· 4三、項目SWOT分析 ··········································&#

7、183;······· 6（一）優(yōu)勢分析 ········································

8、3;············· 6（二）劣勢分析 ···································

9、··················· 7（三）機會分析 ·····························&#

10、183;························ 8（四）威脅分析 ·······················

11、3;······························ 8四、市場細分及市場定位 ·················&#

12、183;························10（一）市場細分 ·······················

13、3;······························ 10（二）市場定位 ··················

14、;···································· 11五、市場營銷策略 ············

15、;······································11（一）產(chǎn)品策略 ··········&

16、#183;··········································· 11（二）價格策略 ····&#

17、183;················································· 1

18、2（三）渠道整合策略 ················································&

19、#183; 12（四）促銷策略 ···············································&#

20、183;······ 13六、經(jīng)費預算 ·························································· 14七、總結(jié) ············&#