最新HND-大綜合1-GU1答案資料

1、 精品文檔section1question 1:part agiven the competitive nature of the mobile telecommunications market analysethe likely advantages and disadvantages to opal of establishing a partnershipagreement with another company.12advantages:firstly, the partnership agreements can provide opal with technology assi

2、stance. itallows opal for the joint development of new products and the sharing of technology.secondly, a chinese partnership not only gives opal access to local knowledge butalso provides an air of acceptability that is important when conducting business inchina. thirdly, local firms well-reputatio

3、n and wealth of experience will also helpopal to ensure that product development and customer service is specifically targetedat meeting the local needs and demands of the local market. fourthly, companies inpartnership can share the costs and reduce the risk.disadvantages:as for the disadvantages,

4、firstly, the own technology of opal might be leaked becauseof the sharing of technology which may result in the loss of opals competitiveadvantages. secondly, in a partnership with others, the control power of opals owncompany might be distributed because of the consideration of other partners benef

5、its.thirdly, firms need to share the profits and there might be conflicts since thosecompanies are profitable organizations.part b精品文檔 精品文檔identify and justify possible options the senior management may have which willenable opal to maintain its current levels of success and profitability. 8firstly,

6、 since chinese market has enormous potential, opal needs continue to invest inchinese market to gain more market shares for its expansion.secondly, opal can sign the partnership agreements with more companies, to gainmore comprehensive market information and share the technology and develop newprodu

7、cts.thirdly, in order to maintain the characteristics and good reputation, opal needs tokeep the strong stance in relation to the environment, use more green andenvironmental materials to produce environmentally friendly products and services,and keep offering a comprehensive mobile phone recycling

8、scheme.fourthly, it is necessary to deepen the agreement with huawei, since huawei is a longestablished and well-respected player in the chinese telecoms market. by doing so,opal can achieve the further expansion.question 2part aassess the strengths and weaknesses of opal as they seek to expanding i

9、n thecoming years. 12strengthsfirstly, the further deregulation of the telecommunications markets enabled opal tocapitalize on a number of opportunities.secondly, opal has its core markets, and the recent opening-up of the chinesemarket is currently providing opal with opportunities for further expa

10、nsion.精品文檔 精品文檔thirdly, the mobile devices division has allowed opal to sell their phones tocompeting networks allowing access to a much larger market.fourthly, as their characteristic, opal has adopted a strong stance in relation to theenvironment, and they were one of the first phone manufacturers

11、 in the world to offera comprehensive mobile phone recycling scheme and offers environmentally friendlyproducts and services.weaknessesfirstly, the first hand-held phones were high priced because of the high research anddevelopment costs and the need for highly specialized production facilities. and

12、 thismay cause the needs of a large amount of investment capital and the decrease in sales.secondly, opal is a medium sized producer of handsets, which means it owns limitedproduce resources and investment capital resources. it may not be able to meet theneeds of cooperation with other companies.thi

13、rdly, the regulatory complexities of operating within the chinese market mayhinder the development and expansion of opal.lastly, the regulatory complexities of operating within the chinese market and thefierce competition may hinder the expansion of opal and increase a certain level ofrisk.part bcho

14、ose two key values highlighted in appendix 3 and for each, explain how ithas impacted upon the companys activities. 8firstly, the customer deserves service excellence.opal is a customer- focused organization. enterprises core value is to focus oncustomer service and its quality. by doing so, the cus

15、tomer satisfaction and loyaltycan be established and then the growth of sales and profits can be achieved.according to the case, in order to enhance the quality and satisfaction of customerservices, the opal has established the service development section and customercare department. with the rapid

16、development of technology, the service精品文檔 精品文檔development section is tasked to enhance the customer experience of the mobile andweb-based services. and the customer care section is tasked to ensure that customerexpectations are consistently met. both of them are aim to provide customers withexcelle

17、nt services.secondly, we accept that while we are driven by technology we will always aspire todrive technology.the development of technology can provide opal with higher tech-competitiveness,and help it to develop new products and expand to larger market. as for opal, theycontinue invest in other i

18、nnovative products and market research, and has been verysuccessful in identifying market trends and then using the latest technologicaldevelopments to satisfy customer needs. and, there is a special projects section inopal which requires significant investment and provides the leading-edge technolo

19、gyrequired for mobile and others.section 2question1part aevaluate possible sources of finance that gold could access as it seeks to expandits business operations.firstly, issuing shares are a financing way that opal can access. it can meet a part ofthe opals capital needs during its expansion, even

20、though the amount of share capitissued will be limited to the authorized share capital amount.secondly, issuing debentures are a useful way too. debentures are loans made tocompanies that carry a fixed rate of interest. however, the debenture holders need torepay the principles on time and they do n

21、ot participate in the running of the company精品文檔 精品文檔like shareholders do.thirdly, even though both issuing shares and dividends are appropriate for opal, therestill some differences between them. the shareholders have the control right of thecompany, but the dividend holders do not. and, the divide

22、nds holders need to repaythe principle on time, while it wont be necessary for shareholders. lastly, theshareholders can get benefits from the dividends while the debenture holders can getthem from the interests.part b找到一類可以同時滿足 opal 公司股東和 opal 在中國市場合作伙伴用來檢驗企業(yè)效率的財務(wù)數(shù)據(jù)信息. 請解釋這類數(shù)據(jù)是如何滿足這些利益相關(guān)者要求的。identi

23、fy one item of information which both a shareholder and any of theorganisations gold works with within the chinese market, could use as ameasure to monitor the effectiveness of the organisation.the turnover, profit, costs, dividend and earnings per share could reflect theeffectiveness of a company.

24、as for opal, it has invested a lot in the high research anddevelopment and the need for highly specialized production facilities costs a lot too.meanwhile, the downward pressure on prices has led to lower profit margins and areduced rate of growth in turnover. except for that, the dividends directly

25、 affect on theshareholders benefits, it determines the repayments of investment and whether theinvestors are willing continue to invest or not. the dividend and earnings per share ofopal is increasing which means it is attracting more potential shareholders to invest inopal and the existing sharehol

26、ders to invest more, and it is essential for the financeand the expansion of opal.精品文檔 精品文檔part cexplain the possible effects that the expansion into the chinese market couldhave upon the profitability of the business.firstly, in the long run, the profitability of diamond would increase. because chi

27、na ispotentially the largest global telecommunications market, and it provides diamondwith an unrivalled opportunity to generate growth. the size of chinas population ishuge, and there are room remains for massive expansion.secondly, in the short-term, the profitability of diamond would not grow rap

28、idly.china is an emerging market, the competition is likely to be severe with 43 foreignnational manufacturers and network providers already having a presence in china anda further 25 medium to large firms set to enter the market over the coming 3 years.diamond needs to invest a number of money in t

29、o the new market, and the costscannot be taken back in the short-term.thirdly, the profitability of diamond would not grow rapidly in the short-termbecause in order to enter the new market, diamond may facing the big funding gap,and it would cost a lot to finance the needed capital.fourthly, the pro

30、fitability would not grow rapidly in the short-term because of thelow-price competition. in order to gain a larger market share and coverage, andsurvive in the intense competition, diamond may choose to lower the price at thebeginning of entering the chinese market.question 2part a精品文檔 精品文檔explain a

31、ny changes to the policies of governments that may support the marketprogression and expansion of opal. 8as the night-watch man, the government should not directly intervene the marketexcept for this, government should supervise the market and regulate the economicactivities to provide companies lik

32、e opal with a stable and peaceful environment.besides, government can provide opal with more financial sources or support andimplement some reward investment to facilitate the expansion of opal. and opalneeds to make more trade agreements with other countries government.part banalyse the main factor

33、s that will affect demand for the products of opal.6firstly, the price has an inverse relationship with demand, the higher the price, the lesspeople will choose the product. the downward pressure on prices might lead to moredemand of opals products.secondly, the technology is of great importance, an

34、d opal identified the market trendsand then uses the latest technological developments to satisfy customer needs, bydoing so, more customers will be attracted and the demand will increase.thirdly, the purchasing power of people will directly affect the demand, since opal iscutting the prices, more p

35、eople will be able to afford the costs of opals products , thedemand will increase.part cdescribe actions that opal could take to stimulate demand for their productswithin the chinese market. 6firstly, cutting prices can attract more subscribers and make opal more competitive.secondly, cooperate wit

36、h the local well-known firms can establish the recognition of精品文檔 精品文檔the brand.thirdly, demand can be improved by advertising and other promotional activities.fourthly, opal can share the resources with other companies to enhance thecompetitiveness of the whole industry.fifthly, cooperate with the

37、international companies, such as nokia and siemens, canattract and share their loyal customers and enhance the international reputation.last but not least, opal needs to develop the technology and provide consumers withthe new and up-date products with more functions.question 3part aanalyse possible

38、 opportunities the marketing department may have, to developeach of the four elements of the marketing mix. 12product, price, promotion and price are the four elements of the marketing mix.as for products, firstly, opal can concentrate on the development of environmentfriendly mobile phones, devices

39、 and relevant mobile phone applications since it is thecharacteristic of its products. secondly, opal may be able to continue invest insmartphone or intelligent te.cithcnuorlroegnytly produces over 120 models withinits portfolio, including devices that use state of the art smart phone technology. la

40、stly,opal can develop 4g technology. opal is working with a number of electronicscompanies and network operators. based on 3g technology, opal can develop the 4gtechnology under their technological assistances.as for the price, firstly, opal has the unit cost advantage for low-price based strategy.o

41、pal can cut prices of products since the costs are lower the new plant of the artproduction facility can produce handsets for the global market at significantly lowerunit costs. secondly, opal can charge their network customers for the wap usage,texting and calling since the value for money services

42、 have been provided. in addition,opal can use targeted pricing for the emerging markets. the cooperation with huaweihelps opal to ensure its pricing method can be specifically targeted at meeting thelocal needs and demands of the chinese market.精品文檔 精品文檔as for promotion, targeted promotional activit

43、ies, push and pull strategy, the word ofmouth promotion and on-line and off-line promotion can be used by opal. cuttingprice is an effective way for sales promotion since the costs are lower. opal canchoose personal selling to specifically introduce their products and services one byone. the word of

44、 mouth promotion is also suitable for opal, given its strong stance inrelation to the environment and its good reputation for their sense of responsibilityand the quality of goods and services. on-line or off-line advertise and support forprograms for public goods can help opal to improve its recogn

45、ition and reputationamong consumers.fourthly, after the reorganization, opal has established a marketing section to regulatethe distribution activities and supply chain operations. the development andmanagement of the supply chain enable opal to manufacture in developing countryand sell in developed

46、 country which can help to generate more profits. and with thedevelopment of e-commerce, opal may be able to enter into partnership agreementswith e-commerce retailers to achieve direct sales to final users.part bassess different market research techniques that gold could utilise in order to maintai

47、n its customer focus.gold might use quantitative and qualitative research to get the market information anduse them to identify and maintain its customer focus.qualitative research concerns the gathering of information which can be interpreted ina number of ways; it can be used to analyze opinion, b

48、eliefs and attitudes ofindividuals. the main qualitative research techniques used are: focus group interviews,depth interviews, observational research and projective research.however, the quantitative research on the other hand seeks to establish statistical精品文檔 精品文檔information about the subject mat

49、ter. this type of research tends to require a largeramount of research to be under taken in order to be deemed as valid. the mainresearch techniques include: experimental research, telephone surveys, internetsurveys, postal surveys and so on.in this case study, the qualitative research that the gold

50、 can use is focus groupinterviews. gold can select a set of people who are brought together to test andevaluate its concept, product or service. it can produce a great deal of information. inview of the gold has a constant flow of new product development, these can be usedinto new product developmen

51、t and problems settlement. it can let gold know whethercustomers like the new products is convenient or not, what new function do they like,what should be focused on, or what can be improved.in the early, the quantitative research that the gold might use is postal surveys, andnow may be the internet

52、 surveys or questionnaire. internet surveys offers gold anapproach to sample a broader audience at a lower cost, as gold is planning for anexpansion, they can use internet surveys to know what kind of services and productscustomers prefer. besides, the questionnaire is a quick, cheap and reasonably

53、effectivemeans of collecting statistical information or of gauging attitudes or opinions, goldcan use them to get more suggestions or statistical information about their products orservices to anticipate and meet customerasnd mnaei netdasin the customer focus.question 4part a精品文檔 精品文檔identify the ma

54、in stakeholders of opal and discuss their interests and influence.12firstly, the employees may interest in the payments, the working conditions and theexpansion plan and rewards and punish regulation of the company. and their workingefficiency and performance directly affect the company performance

55、and development,and then the sales and finance.secondly, the shareholders are the owners of the company, and they focus on thedividends and profits. and their investment is the basis of the establishment anddevelopment of the company, so they have the voting right which means they have thedecision m

56、aking right and that will influence the direction and development of thecompany.thirdly, the government will pay attention to the companys economic activities andwhether they have abided by the laws and regulations. meanwhile, the governmentspolicies and regulations would encourage or restrain the d

57、evelopment or expansion ofopal. like the deregulation enabled opal to capitalize on a number of opportunities,and the reduction of taxes rate may reduce the costs and increase the profits of opal.most importantly, the consumers concern the quality, price and value of the productsand services. as the center of the operation of opal, consumers choices and feedbackmay have great impacts on the sales, decision-making, and even the survival of opal.in this case, opal has pay attention to the customer experience, and the servicedevel