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1、書山有路勤為徑,學(xué)海無涯苦作舟。祝愿天下莘莘學(xué)子:學(xué)業(yè)有成,金榜題名!語言類考試復(fù)習(xí)資料大全劍橋商務(wù)英語中級口語分類模擬題7劍橋商務(wù)英語中級口語分類模擬題7SPEAKING What Small Business Can Learn from Google When I talk to people about Google and its organizational culture, they are equally fascinated and hopeless, believing that the magic behind Google lies in the deep revenu

2、e streams that make it possible to feed its employees three meals a day. Small businesses, especially, tend to dismiss Google as a wholly unattainable model for running a business. However, I learned core lessons at Google that transformed the way I look at problem solving and strategic thinking. Th

3、ere were statements that I heard early and often that guided decision-making at every level of the organization. These mantras are at the core of innovation for Google but translate readily to any business to create agility, employee engagement and ultimately, stronger business results. Googles succ

4、ess owes far more to these mantras than the food in the cafes, and even better, they cost no money to implement. Launch and Iterate Even the smartest of the hyper-educated Google leaders cannot predict which products and features will attract a sizable user base. Instead, they urge teams to launch q

5、uickly and iteratein other words, stick with, and perfect, whats workingbased on what they learn from their users. Rather than spending time perfecting a product that might not work, get it out there, and let the feedback guide future development. For a small business, this means trying out a lot of

6、 services, products, marketing, sales and other tactics in really small ways, gauging the success and then building on the ideas that work in reality. Resist the urge to perfectif your customers understand that you truly want their feedback to shape products and services, they will enthusiastically

7、share their opinions. Fail Fast If you try a lot of stuff by launching early and iterating, youll fail at most attempts. This is the secret to innovation. Failure is not a bad thing, but slow failure in the market is. Launch, iterate and declare the failures as quickly as you can. Most importantly,

8、learn from those failures to help guide future efforts. I recommend doing a weekly retrospective for your operations, lasting no more than 30 minutes. Ask your teams to answer three simple questions: What worked well? What did we learn? What can we do differently? Then, pick the one change that will

9、 make the most difference and put it in to play. Focus on the User Your customers or users should be your singular focus, always. A question I ask incessantly to maintain this focus is: What problem are we trying to solve for our customers? Every product or service must be linked to a problem or cha

10、llenge that will make their lives easier. Ask Forgiveness, not Permission This mantra was important to mobilize every Google employee in the company to do the things they felt were right without worrying about what approvals they needed to do it. The idea is to remove barriers and to empower employe

11、es to act quickly. Reward employees for taking initiative, and treat their missteps as any other failuresomething to learn from, but not to dwell on. What is most important is they become stewards of your company to make the best decisions without seeking 100 approvals to do so. If Yon See a Void, F

12、ill It This is my favorite lesson from Google. It gives explicit permission to employees and the expectation that, if something is broken, everyone is empowered and responsible to fix it. If there is a spill in the kitchen, clean it up. If the copy machine is broken, file a ticket. And if you see a

13、void in the market for an application you believe users will love, then build it. This creates an environment in which every employee is 100% responsible for making your company better every day in little (or big) ways. Put together, these five mantras create a responsible organization fiercely devo

14、ted to making the lives of customers better, one tiny step at a time. 1. Answer the following question. How important is the appropriate front-desk service within a company to the corporate image? 答案:I certainly believe that appropriate front-desk service helps substantially to enhance corporate ima

15、ge. Meanwhile, many busy and growing companies are looking for ways to streamline operations and costs while maintaining good customer service. An impressive front-desk service is a solution more and more people are resorting to. First, it is the centre of all information flow. Front-desk clerks ass

16、ist with all aspects of guest services, providing information and services to visitors. For example, they deal with a large volume of calls efficiently, answering calls and directing callers to the correct place. So they may maintain higher customer satisfaction and increase profitability. Furthermo

17、re, the most important is that it presents a positive impression of the establishment. A front-desk service is the window of a company, representing a corporate image. And decent decoration of the front-desk can also display the corporate culture which may also wins clients approval. It may be the f

18、irst and last impression the clients gets. Now clients may determine within the first 10 seconds if they will be bask for another visit. All in all, in order to establish a favorable corporate image, front-desk clerks should supply the help customers need in an efficient manner with respect and dign

19、ity. 2. Discuss the following questions with your partner. a. Which factors would influence the type of clothes that employees wear? b. Can employees be asked for their view about company dress policy and why? 答案:A: Do you think that company dress policy is one important aspect of corporate culture?

20、 B: Yes, definitely. And it is a very interesting topic to talk about. A: What would you like to wear for work? B: Well, that really depends. If I dont need to face customers too often, I would like to wear casual clothes in the office, like jeans and a T-shirt to make myself comfortable. A: Maybe y

21、ou cant decide what you wear in working environment. Many companies have the fixed policy on how staff across all departments are allowed to dress for work, which reflects corporate values and the morale of the whole company. B: To a degree, I think the dress shows work attitude. Just as the saying

22、goes, You are what you wear. The same is true for the company. Employees image represents the corporate image. A: So, I think the employees of a corporate should have uniforms to reflect its image. B: I am afraid I have opposite opinion on this point. I think that different departments have the righ

23、t to decide the type of clothes staff have to wear because of their distinct function in the company. For example, people in service departments of hospitality industry, would wear formal attire. But people in manufacturing sectors can wear overalls. And employees in research and development or ad d

24、epartment may wear casual clothes. Whats more, it should be set regarding what to wear on different business occasions. Thats to say, we should base our policy on what is appropriate for the days activities. A: It seems that you have your point here. And it is true that formal business clothes shoul

25、d be worn when facing customers or at scheduled meetings. That gives people a sense of credibility and authority. B: Yes, if people are neatly and formally dressed, it will help them to gain customers trust. A: Right. The company should make sure causal sandals and slippers are not allowed in workplace, since it should not only write down what should be worn, but also make clear what should not be worn in workplace. B: Well said. So do you think it is necessary to ask staff for their views about company dress policy.? A: I dont think it nec

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