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第一章單元測(cè)試第二章單元測(cè)試第三章單元測(cè)試第四章單元測(cè)試第五章單元測(cè)試第六章單元測(cè)試第七章單元測(cè)試第八章單元測(cè)試第九章單元測(cè)試第十章單元測(cè)試第十一章單元測(cè)試第十二章單元測(cè)試第十三章單元測(cè)試第十四章單元測(cè)試第十五章單元測(cè)試第十六章單元測(cè)試第十七章單元測(cè)試第十八章單元測(cè)試第十九章單元測(cè)試第二十章單元測(cè)試第二十一章單元測(cè)試第二十二章單元測(cè)試第二十三章單元測(cè)試第二十四章單元測(cè)試第二十五章單元測(cè)試第二十六章單元測(cè)試第二十七章單元測(cè)試第二十八章單元測(cè)試第二十九章單元測(cè)試第三十章單元測(cè)試第三十一章單元測(cè)試1【多選題】(2分)Generallyspeaking,businesscourseinvolvesawiderangeofsubjectssuchasmarketing,finance,(),businesslaw,businesscommunication,economicsandstatistics.()正確答案:ABCDA.organizationbehaviorB.informationmanagementC.administrationmanagementD.quantitativeanalysis2【多選題】(2分)Hewasjailedfortwoyearsfor().正確答案:BDA.kindnessB.fraudC.loyaltyD.deception3【單選題】(2分)Feesandexpensesareanimportantconsiderationinselectinga()becausethesechargesloweryourreturns.正確答案:CA.sharesB.compensationfundC.mutualfundD.pensionfund4【多選題】(2分)Intelligenton-demandproductsprovide()solutionsforcustomerstolowercost.正確答案:ABCA.simplerB.fasterC.cheaperD.complex5【單選題】(2分)()iscompletedbypaymentofthefee.正確答案:CA.ThebusinessB.ThemarketingC.ThetransactionD.Thepromotion6【單選題】(2分)Thebank’screditratinghasbeendowngradedbecauseofconcernsabout().正確答案:AA.undercapitalizationB.depositC.deceptionD.fraud7【單選題】(2分)Whetheryouwanttoobtainpart-timeemploymenttopaycollegeandlivingexpenses,(),orstartabusiness,youmustbringsomethingtothetablethatmakesyoudifferentfromthenextperson.正確答案:DA.begintobecomeabetter-informedinvestorB.startyourcareerasapart-timeemployeeC.begintobecomeabetter-informedconsumerD.beginyourcareerasafull-timeemployee8【判斷題】(2分)Forinvestors,studyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.()正確答案:AA.對(duì)B.錯(cuò)9【判斷題】(2分)JoeDudleyisoneoftheworld’smostsuccessfulblackbusinessownerswhoisalsoawinneroftheHoratioAlgerAward—anawardgiventooutstandingindividualswhohavesucceededinthefaceofadversity.()正確答案:AA.對(duì)B.錯(cuò)10【判斷題】(2分)MarkCubanstartedasmallInternetcompanycalledYahoo!Inc.thatprovidedhundredsofliveandon-demandaudioandvideoprogramsrangingfromrapmusictosportingeventstobusinesseventsovertheInternet.()正確答案:AA.錯(cuò)B.對(duì)1【判斷題】(2分)Therearefourdefinitionsofmarketinginthistext.()正確答案:AA.對(duì)B.錯(cuò)2【單選題】(2分)Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationandits().正確答案:AA.stakeholdersB.customerC.employeesD.managers3【單選題】(2分)Marketingreferstothecore()thatdirectstheprocessesofidentifyingandfulfillingtheneedsofindividualsandorganizationsthroughexchangeswhichcreatesuperiorvalueforallparties.正確答案:DA.valueB.benefitsC.organizationalfunctionD.businessphilosophy4【多選題】(2分)Inthefollowingsentences,theword“charged”means“filledwithastrongemotionsuchasindignationornervousness”in()正確答案:BCA.Therestaurantchargedus440forthewine.B.Manipulationisachargedword,especiallywhenwetalkaboutmanipulatingpeople.C.ahighlychargedpressconferenceD.extracharge5【單選題】(2分)Imanipulatetoolsinmy()inhopesofenticingconsumertobuymyproduct.正確答案:BA.WaysB.toolkitC.skillD.method6【判斷題】(2分)TheAmericanMarketingAssociationdefinesthatmarketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.()正確答案:AA.對(duì)B.錯(cuò)7【多選題】(2分)Pleasefindouttheorganizationsthatdefinemarketing().正確答案:ACDA.WorldMarketingAssociationB.EventMarketingC.AmericanMarketingAssociationD.U.K.’sCharteredInstituteofMarketing8【判斷題】(2分)Theauthordefinesmarketingasthecorebusinessphilosophy.()正確答案:AA.對(duì)B.錯(cuò)9【單選題】(2分)WhichofthePisnotmentionedinourtext?()正確答案:BA.PromotionB.PlanC.PlaceD.Profit10【多選題】(2分)Accordingtotheauthor,whatcanPlacedoinmarketing?()正確答案:BCDA.PlacereferstothewayyouchoosetopromoteyourproductB.PlacereferstowhereandhowyousellyourproductC.PlacereferstowhereandhowyoudistributeyourproductD.Placecansetqualityexpectations.1【單選題】(2分)Accordingto(),thepurposeofstrategywastogainanddefendsomeformofcompetitiveadvantage,andtherearethreegenericformsofcorporatestrategy.正確答案:BA.CharlesW.L.HillB.MichaelPorterC.ClaraShihD.CohenE.William2【多選題】(2分)WhichofthefollowingsbelongstoMichaelPorter’sthreegenericformsofcorporatestrategy?()正確答案:ABCA.FocusstrategyB.DifferentiationstrategyC.CostLeadershipStrategyD.Genericstrategy3【單選題】(2分)Mostpeoplepreferredtobuy()atlocalstores,particularlyitemslikemeat,tortillasandpandulcewhichdidn’tkeepwellovernight(manyMexicanslackedlargerefrigerators).正確答案:AA.freshproduceB.marineproductC.forestproductD.localproduce4【多選題】(2分)InallthreecountriesWal-Martfounditselfgoingheadtoheadagainstwell-establishedlocalrivalswhohadnicelymatchedtheirofferingsto().正確答案:BCA.retailingopportunitiesB.consumerpreferencesC.localshoppinghabitsD.discountstrategy5【判斷題】(2分)Wal-MarthadalsolearnedthatinChina,successrequiresittoembraceunions.()正確答案:BA.錯(cuò)B.對(duì)6【判斷題】(2分)Thetextcouldbedividedintofourparts.()正確答案:BA.對(duì)B.錯(cuò)7【多選題】(2分)Wal-MartadapteditsmerchandisingandoperationsstrategiestomeshwithChinesecultureandtookmeasuressuchas().正確答案:ADA.providingmorefreshproduceB.hiringlocalmanagersC.buildingsmallerstoresD.displayingthemeatuncovered8【判斷題】(2分)Atthesametime,Wal-Martcontinuedtolookforretailingopportunitieselsewhere,particularlyindevelopednationswhereitlackedstronglocalcompetitors,whereitcouldgraduallyaltertheshoppingculturetoitsadvantage,andwhereitslowpricestrategywasappealing.()正確答案:BA.對(duì)B.錯(cuò)9【單選題】(2分)ConsumersindevelopedcountriesseemedtohaveapreferenceforhigherqualitymerchandiseandwerenotasattractedtoWal-Mart’s()asconsumersintheUnitedStatesandMexico.正確答案:CA.growthstrategyB.operationsstrategyC.discountstrategyD.merchandisingstrategy10【判斷題】(2分)Wal-MartdiscoveredthattheChinesewerebargainhunters,andreluctanttothelowpricestrategyandwideselectionofferedatWal-Martstores.()正確答案:AA.錯(cuò)B.對(duì)1【判斷題】(2分)PeterDruckerwascalled“thefatherofmodernmanagement”.()正確答案:AA.對(duì)B.錯(cuò)2【單選題】(2分)Ashesawit,companieswereincreasinglydependentonthe(),atermhecreatedtodescribethenewworkforcewhosecontributionscamefrommentalratherthanmanualdexterity.正確答案:AA.knowledgeworkerB.partnersC.performersD.volunteers3【多選題】(2分)Leadershipinvolves().正確答案:ABCDA.coordinatingandbalancingtheconflictinginterestsofallmembersandstakeholders.B.establishingaclearvisionC.sharingthatvisionwithotherssothattheywillfollowwillinglyD.providingtheinformation,knowledgeandmethodstorealizethatvision4【判斷題】(2分)Peter’sviewsonethicsrancontrarytosomeofwhatotherstaught.()正確答案:BA.錯(cuò)B.對(duì)5【單選題】(2分)Heresentedtalkof()anddidn’tlikethenotionofmanagingworkerseither.正確答案:DA.thecostofmanufacturingB.thecostofmaterialC.thecostofproductsD.thecostoflabor6【判斷題】(2分)WhilewecannotknowforcertainwhyDruckerwasgladtotackleleadershipheadon,wedoknowthatasayoungman,DruckerwitnessedtheriseofHitler,whosetitle-Fuehrer-means“Leader”.()正確答案:AA.錯(cuò)B.對(duì)7【多選題】(2分)()werenecessaryforeffectiveleadership.正確答案:BCA.goodcharacterB.personalintegrityC.BusinessethicsD.strategicplanning8【判斷題】(2分)ThefirstpartofthetextmainlytalksaboutDrucker’sevolvingattitudestowardleadership.()正確答案:AA.對(duì)B.錯(cuò)9【單選題】(2分)In2004,Drucker’sattitudetowardsleadershipwas().正確答案:DA.Xenophon'sideasonmilitaryleadershipshouldbeadaptedbyexecutivestomodernmanagementpractice.B.Hegavethewordleadershipprominence.C.Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagement.D.Heabandonedhisearlierposition.Charismaticleadershipasneithergoodnorbadbutratherlike"theforce"inStarWars,witha"darkside"thatright-mindedleadersneededtoavoid.10【多選題】(2分)PleaseselectPeterDrucker’sevolvingattitudesinthefollowings:().正確答案:ABCDA.ManagementisleadershipB.managementcannotcreateleadersC.Leadershipcouldbelearned,anditshouldbepresentedasatopicseparateanddistinctfrommanagementD.Leadershipmustbelearnedandcanbelearned.1【多選題】(2分)Choosethedefinitionofe-businessfromthefollowings:()正確答案:ABCDA.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.B.Inamoregeneralsense,e-businessmaybeusedtodescribeanyformofelectronicbusiness.C.E-businessisatermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofbusiness.D.Inamoregeneralsense,e-businessreferstoanybusinesswhichutilizesacomputer.2【判斷題】(2分)B2Creferstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.()正確答案:BA.錯(cuò)B.對(duì)3【單選題】(2分)Abusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesand().正確答案:DA.cuttingcostB.reduceprofitsC.increaseincomesD.reduceexpense4【單選題】(2分)Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Cfirmsoftenattempttobuild()withtheircustomers.正確答案:CA.short-termrelationshipsB.greatrelationshipsC.long-termrelationshipsD.goodrelationships5【判斷題】(2分)Inadditiontoprovidinground-the-clockglobalaccesstoallkindsofproductsandservices,B2Bfirmsoftenattempttobuildlong-termrelationshipswiththeircustomers.()正確答案:AA.錯(cuò)B.對(duì)6【多選題】(2分)Typicalinternalforcesincludeafirm’splanningactivities,()andavailablefinancing.正確答案:ABCDA.humanresourcesB.informationdatabaseC.organizationstructureD.managementdecisions7【判斷題】(2分)Thetextcanbedividedinto3parts,whichtellsustheFutureofE-Businessfromtheperspectivesofgrowth,opportunities,andChallenges.()正確答案:AA.對(duì)B.錯(cuò)8【判斷題】(2分)AlargeportionofDell’sonlineordersarefromcorporateclients.()正確答案:AA.對(duì)B.錯(cuò)9【單選題】(2分)()referstobusiness-to-consumer,whichreferstoabusinesssellingtheirproductsorservicesdirectlytoanendcustomer.正確答案:AA.B2CB.O2OC.C2CD.B2B10【判斷題】(2分)Externalforcesarefactorsaffectinge-businessplanningthatoriginatefromoutsidetheorganization.()正確答案:AA.對(duì)B.錯(cuò)1【單選題】(2分)ThetitleofTextAofunit6is().正確答案:CA.consumerserviceB.ConsumerbehaviorC.consumerbehaviorinfluencersD.consumerattitudes2【單選題】(2分)Consumerrefersto().正確答案:BA.ThepersonwhoispaidtoworkforanorganizationB.ThepersonwhobuysgoodsandserviceC.ThepersonwhoownsstocksandsharesinabusinessD.Thepersonwhoischargeofanorganization3【單選題】(2分)Thebetterwecanunderstandtherational,emotionalandoftensubconsciousreasonsforconsumers'actions,thebetterwewillbeatcreatingeffective().正確答案:CA.corporatestrategiesB.privateenterprisesC.marketingcampaignsD.nationalorganizations4【單選題】(2分)Theideathatyoucanselloneproducttomorethansixbillionpeoplewiththesame()getsaccountantsallexcited.正確答案:AA.packagingandadvertisingB.Spoken-manC.brandsD.price5【多選題】(2分)Othersarefocusedongettingthebestdealsthrough()正確答案:BCDA.bargainB.volumedealsC.couponsD.sales6【多選題】(2分)Thecloseritmovestocapitalismandthe()itinspires,thefasteritscultureracestowardamoreindividualistculturewhereyourvalueasahumanbeingismeasuredby().()正確答案:ADA.consumer-drivencultureB.moneysuccessC.manager-drivencultureD.financialsuccess7【判斷題】(2分)Alaundrydetergentfullofbleachmaydeliverultra-whiteclothinginamarketobsessedwithcleanliness,andinanenvironmentallyconcernedmarketoramarketwheredrinkingwaterishardtocomeby,thisisOK.()正確答案:AA.錯(cuò)B.對(duì)8【判斷題】(2分)Inthetext,theauthortellsustherearetwoinfluencersonconsumerbehaviorwhichdeserveourattention:environmentandculture.()正確答案:AA.對(duì)B.錯(cuò)9【判斷題】(2分)ExampleforinfluenceofenvironmentinPara.7,aglassofmilkisinappropriateforbreakfast,butitmaybeappropriateinanightclub.()正確答案:BA.對(duì)B.錯(cuò)1【單選題】(2分)Inancienttimes,abrandwasanironusedwhenred-hotforburningamarkintotheskinofadomesticanimalsothatitsownerwouldknowwhetheritbelongedtotheherdornot.
What’sthemeaningoftheunderlinedword.()正確答案:AA.烙鐵B.品牌C.品牌故事D.品牌建設(shè)2【單選題】(2分)Inthetext,thewritercitestwoexamplesofbrandexperiencetodrawtheconclusion:()正確答案:AA.Brandexperienceshouldbeconsistentandcontrolledbytheorganizationateverypointofcontact.B.Abrandcreatesvalue.C.Abrandisarelationship.D.Abrandaffectsthethoughtprocessandtheemotionalresponsesofanaudience.3【單選題】(2分)(),services,andcompaniesareworthmoreandcarrymorerespectthannon-brandedonesbecausepeople,rightlyorwrongly,trustbrands.正確答案:AA.BrandedproductsB.ExcellentproductsC.NormalproductsD.Expensiveproducts4【單選題】(2分)Ourplanwastosend()inseveralflightstoallthepeoplewholivedinthesuburbanareas正確答案:CA.indirectmailB.e-mailC.directmailD.letter5【多選題】(2分)It’sjustthatour()isquickerthanour()and,itisdifficulttorecognizeandexplainourfeelings.()正確答案:ACA.logic-processingfunctionB.analyticmindsC.intuitionD.mind6【判斷題】(2分)Thesayingthatyou“can’tbeallthingstoallpeople”istruebecauseweeachhavesuchadistinctadmixtureofvaluesderivedfromtheseoutsideinfluencesthatmakeusalldifferent.()正確答案:BA.錯(cuò)B.對(duì)7【判斷題】(2分)Thisisparticularlytrueinthenegative,asittakesmanyimpressionstodestroytheaudience'simpressionofanorganizationanditsbrand.()正確答案:BA.對(duì)B.錯(cuò)8【判斷題】(2分)Brandsareseenasimportantincreatingaconsumer’sindividualidentity,andgiveasenseofachievementandindividualitytoconsumer.()正確答案:BA.錯(cuò)B.對(duì)9【判斷題】(2分)Thewritercitestwoexamplesofbrandexperience.Oneisaconsumerbank,whoseadvertisingisinconsistentwithbranchexperience.Theotherisaregionalcoffeecompany,whosecolorschemeofdirectmailsisinconsistentwithbranchexperience.()正確答案:AA.對(duì)B.錯(cuò)1【單選題】(2分)Unfortunately,mostofthisexposurehas()thisnobleprofession.正確答案:BA.improvedtheimageB.castanegativelightonC.beengoodforD.blewthrough2【單選題】(2分)TheSEChaspledgedtoreformaccountingrulesandgettoughonfraudand().正確答案:CA.externalauditB.InternationalbusinessC.auditoversightD.publiccompany3【單選題】(2分)DespitethishistoricimplicationsoftheEnronScandal,theaccountingprofessionremains().正確答案:CA.spinelessB.boringC.haleandheartyD.intriguing4【單選題】(2分)Accountingallowsmanagersto(),lookattheorganization,andasseshowitisdoinganddeterminewhereitshouldbegoing.正確答案:BA.leavethebusinessB.takeastepbackC.thinkcarefullyD.chewoverthebusiness5【多選題】(2分)TheEnronscandalhasnotonlychangedtheperceptionofaccountantsintheeyesofthe(),butwillchangethefieldof()asweknowit.()正確答案:ADA.publicB.brandingC.marketingD.accounting6【多選題】(2分)()arediscussinghowtomaketheaccountingprofessionmorereliableandtoincreasetherespectofaccountingprofessionalsintheeyesofthepublic.正確答案:ABDA.ThegovernmentB.otherregulatoryagenciesC.congressionalcommitteeD.theSecuritiesandExchangeCommission(SEC)7【多選題】(2分)Moreimportantly,()arecombiningtochangetherolesofaccountants,creatingnewopportunitiesandspurringjobgrowthfortheprofession.正確答案:ACDA.theincreaseduseoftechnologyB.thewakeoftherecentfinancialcrisisC.therisingcomplexityofcorporateactivitiesD.thegrowthofinternationalbusiness8【判斷題】(2分)Accountingisasystembywhicheconomicinformationisidentified,recorded,summarizedandreportedfortheuseofdecisionmakers.()正確答案:BA.錯(cuò)B.對(duì)9【判斷題】(2分)Inparagraphone,thewritergivesusthetraditionalviewonaccounting:Boring,horribledebilitatingdisease,appallinglydull,unimaginative,timid,lackinginitiative,spineless,easilydominated,nosenseofhumor,irrepressiblydrab.()正確答案:BA.錯(cuò)B.對(duì)10【判斷題】(2分)AccountinghasenteredthepublicconsciousnesslikeneverbeforebecauseoftheEnronscandal,whichwasafinancialscandalEnronCorporationwasinvolvedin.()正確答案:BA.錯(cuò)B.對(duì)1【單選題】(2分)MymemoriesofthoseyearsarefilledwithalotofpeakexperiencesthatIwouldn't()atanyprice.正確答案:DA.tradeoffB.tradeforC.tradeinD.tradeaway2【單選題】(2分)Itwasmindless,thoughtlessspending-thetypeofthingsthat()whenyoudothem,butfillsyouwithregretlaterwhenyourealizeyourwalletisempty.正確答案:CA.bringsregretB.bringshappinessC.bringsareallyquickrushD.bringsdeepsorrow3【單選題】(2分)Thegapissimplythedifferencebetweenyourincomeandyour()---themoneyleftoverwhenyou’vetakencareofthebareessentials.正確答案:CA.physicalneedsB.miscellaneousexpensesC.requiredbillsD.physiologicalneeds4【單選題】(2分)The“gap”isalsothesourceofoursavingsfor(),fordebtrepayment,andforotherfinancialgoals.正確答案:DA.theluxuriouslifeB.thehappylifeC.thepastD.thefuture5【多選題】(2分)I’llbethelastpersontotellyouthatyoushouldjustcutallofthatnon-essentialspendingandlivea(),()grassandlivinginashackwithonlyadeckofcardsforentertainment.()正確答案:ACA.stoicexistenceB.dependingonC.subsistingonD.luxuriousexistence6【多選題】(2分)Throughleaningthefoursubheadings:Spendinglessthanyouearn,(),(),budgeting,thewritergetstheconclusion:moneymanagementisaboutdecision-making,notaboutthetechniques.()正確答案:CDA.GapconsiderationB.DesiresandnecessitiesC.MindthegapD.Wantsandneeds7【多選題】(2分)Impulsivebuyingmayleadtoproblemssuchas(),(),()ordisappointment.()正確答案:BCDA.satisfiedfeelingB.financialdifficultiesC.afeelingofguiltD.familydisapproval8【判斷題】(2分)However,abudgetisoftensaddledwithmuchmorethanitcaneverliveupto.()正確答案:BA.錯(cuò)B.對(duì)9【判斷題】(2分)“Mindingthegap”doesn’tmeandroppingallofyourfunexpensesandputtingitallinthebank.Instead,itsimplymeanssteppingbackandlookingatyourcorevaluesforamoment.()正確答案:BA.錯(cuò)B.對(duì)10【判斷題】(2分)Therearethreesubheadingsinthetext,eachrepresentsadistinctaspectofthetopic,whichishowtomanageyourpersonalsurplus.()正確答案:AA.錯(cuò)B.對(duì)1【單選題】(2分)Foralmostaweek,Istruggledinternallywithwhetherthis“promotion”wasreally()meandwhetheritadvancedmycareer—VPtitlenotwithstanding.正確答案:CA.busywithB.blessedwithC.beneficialtoD.badto2【單選題】(2分)WhydidIrelinquishthestatusofworkingasa()tomoveintothemuchmalignedHRdepartment?正確答案:AA.corporateattorneyB.Vice-presidentC.generalcounselD.generalattorney3【單選題】(2分)Wewerenotgoingtobethe()butwouldworkcollaborativelywiththeseniormanagementteamandemployeestopursuebusinesssuccess.正確答案:BA.leadingsectorB.lonewolfC.supportingapartmentD.independentapartment4【單選題】(2分)Afterthecuttingofretirees’benefitsbecameknown,thestaffandthecommunitywere().正確答案:BA.satisfiedB.upinarmsC.happyD.angry5【多選題】(2分)ItremindsmeofHerbKelleher,thefounderofSouthwestAirlines,sayingthathiscompanywasn’tintheairlinebusiness,butinthe()and().()正確答案:ABA.peoplebusinessB.customerserviceC.corporatestrategiesD.marketing6【多選題】(2分)HavingworkedincorporateAmericaforseveralyears,IhadavisionofwhatHRcouldaccomplish.IknewHRcouldbeonthe()ofmakingacompany().()正確答案:ADA.cuttingedgeB.downC.edgepositionD.thrive7【多選題】(2分)Shecouldn’tunderstandwhyIwasrelinquishingthestatusthatcomeswithbeing()and()tomoveintoHR.()正確答案:CDA.CFOB.CEOC.anattorneyD.associategeneralcounsel8【判斷題】(2分)Theauthor’sgrandmotherunderstandwhyhegaveupattorneyandassociategeneralcounseltomoveintoHRwhichgetslittlerespect.()正確答案:AA.錯(cuò)B.對(duì)9【判斷題】(2分)Inthelastparagraph,staffmemberswrotee-mailstotheCEO,thelocalnewspaperreportedthestory,theyunderstandthecompany’sheart.()正確答案:AA.錯(cuò)B.對(duì)1【單選題】(2分)HowmanyprinciplesarediscussedinTextA?()正確答案:DA.4B.1C.3D.22【單選題】(2分)Whichofthefollowingstatementistrue?()正確答案:BA.Rationalpeopleknowthatdecisionsinlifearereallyblackandwhite.B.Rationalpeopleknowthatdecisionsinlifearerarelyblackandwhite.C.Decision-makingisveryeasyforrationalpeople.D.Whenrationalpeoplemakedecisionsinlife,theyareverycertainofthechoice.3【多選題】(2分)Whenthepriceofanapplerises,whatactionwillpeopletake?()正確答案:ACDA.Peopledecidetoeatfewerapples.B.Sellersdecidetoharvestfewerapples.C.Theownersoftheappleorcharddecidetohiremoreworkers.D.Sellersdecidetoharvestmoreapples.4【多選題】(2分)Whichofthefollowingstatementsaboutseatbeltlawaretrue?()正確答案:ABDA.Theresultofaseatbeltisalargenumberofaccidents.B.Seatbeltsreducethebenefitsofslowandcarefuldriving.C.Theresultofaseatbeltisfewaccidents.D.Seatbeltsmakeaccidentlesscostly.5【判斷題】(2分)Economistsnormallyassumethatpeopleareirrational.()正確答案:BA.對(duì)B.錯(cuò)6【判斷題】(2分)Marginalchangesaresmallgradualchangesofthepresentplanofanaction.()正確答案:BA.錯(cuò)B.對(duì)7【判斷題】(2分)Atthetimeofexamination,studentshavetodecidehowtousealltheirtimestudying.()正確答案:AA.錯(cuò)B.對(duì)8【判斷題】(2分)Theexampleofthestandbyflyistoldtoshowhowcostcanbeignored.()正確答案:BA.對(duì)B.錯(cuò)9【判斷題】(2分)Thegasolinetaxhasaneffectonpeople’schoiceofcars.()正確答案:BA.錯(cuò)B.對(duì)10【判斷題】(2分)Policymakersneedtotakeintoconsiderationthelessobviousindirecteffectsofapolicy.()正確答案:AA.對(duì)B.錯(cuò)1【判斷題】(2分)Learningtothinklikeaneconomistwillnottaketime.()正確答案:AA.錯(cuò)B.對(duì)2【判斷題】(2分)Tobeginnersitdoesn’tseemoddtoclaimthateconomicsisascience.()正確答案:AA.錯(cuò)B.對(duì)3【判斷題】(2分)Itisveryeasyforeconomiststogenerateusefuldatalikeaphysicist.()正確答案:BA.對(duì)B.錯(cuò)4【判斷題】(2分)Assumingthemarblefallsinavacuumgreatlysimplifiestheproblem,butitaffectstheanswer.
()正確答案:BA.對(duì)B.錯(cuò)5【單選題】(2分)Theydevisetheories,collectdata,andthenanalyzethesedata()verifyorrefutetheirtheories.正確答案:AA.inanattempttoB.tomistakeforC.tofittogetherD.toapplyto6【單選題】(2分)Whichtermreferstotheabilitytoproduceagoodataloweropportunitycostthananotherproduct.()正確答案:CA.vectorspaceB.highinflationC.comparativeadvantageD.elasticity7【單選題】(2分)Whichtermreferstothefallintotalsurplusthatresultsfromamarketdistortion.()正確答案:BA.quantityofmoneyB.deadweightlossC.theoryofinflationD.basicanatomy8【單選題】(2分)Economists,likeastronomersandevolutionarybiologists,usuallyhaveto()
whateverdatatheworldhappenstogivethem.正確答案:BA.basicanatomyB.makedowithC.slowdownD.liein9【多選題】(2分)WhichstatementsaretrueaccordingtotextA?()正確答案:ABCA.Abiologistapproachesthestudyoflife.B.Aphysicistapproachesthestudyofmatter.C.Economistsapproachthestudyoftheeconomy.D.Economicmodelsincludeeveryfeatureoftheeconomy.1【判斷題】(2分)Evenifwecannotavoidfrictionalunemployment,wecanaffecttheextentoffrictionalunemployment.()正確答案:BA.錯(cuò)B.對(duì)2【判斷題】(2分)Onewaytojudgetheseriousnessofunemploymentsituationistoconsiderwhethertheunemploymentisshort-termorlong-termcondition.()正確答案:BA.錯(cuò)B.對(duì)3【判斷題】(2分)Thewriterdividestheproblemofunemploymentintothreecategories.()正確答案:BA.對(duì)B.錯(cuò)4【判斷題】(2分)Onereasonwhyeconomyexperiencesunemploymentisjobsearch.()正確答案:BA.錯(cuò)B.對(duì)5【判斷題】(2分)Policymakerscan’thelptheunemployment.()正確答案:BA.對(duì)B.錯(cuò)6【單選題】(2分)(
)referstotheyear-to-yearfluctuationsinunemploymentarounditsnaturalrate,anditiscloselyassociatedwiththesort-runupsanddownsofeconomicactivity.正確答案:BA.FrictionalunemploymentB.CyclicalunemploymentC.GDPD.Sectoralshift7【單選題】(2分)Thefasterinformationspreadsabout____andworkeravailability,themorerapidlytheeconomycanmatchworkersandfirms.()正確答案:AA.jobopeningsB.jobcandidatesC.newspaperadsD.Internetjobsites8【單選題】(2分)Anotherwayisthroughpublictrainingprograms,whichaimtoeasethetransitionofworkersfromdecliningtogrowingindustriesandtohelp____escapepoverty.()正確答案:CA.on-the-jobtrainingB.laid-offworkersC.disadvantagedgroupsD.privatemarket9【單選題】(2分)Onewayisthroughgovernment-runemploymentagencies,which(
)aboutjobvacancies.正確答案:DA.getinvolvedwithB.relyonC.openupD.giveoutinformation10【多選題】(2分)Thewritermainlytalksaboutthephenomenon---frictionalunemploymentbygivingustheexampleabout(
).正確答案:CDA.UniversityplacementofficeB.headhuntersC.FujitsucomputersD.Acercomputers1【判斷題】(2分)Loveandsexualityhavebecomeseenascloselyconnectedonlyinmoderntimes.()正確答案:AA.對(duì)B.錯(cuò)2【判斷題】(2分)Sociologyteachesusthatthe“givens”ofourlifearestronglyinfluencedbyhistoricalandsocialforces.()正確答案:AA.對(duì)B.錯(cuò)3【判斷題】(2分)IntheMiddleAges,thewealthymayoftenhaveseeneachotherinprivate.()正確答案:BA.對(duì)B.錯(cuò)4【判斷題】(2分)Ourindividuallivesreflectthecontextsofoursocialexperience.()正確答案:BA.錯(cuò)B.對(duì)5【判斷題】(2分)Sociologyhasafundamentalroletoplayinmodernintellectuallife.()正確答案:BA.錯(cuò)B.對(duì)6【單選題】(2分)Asociologistissomeonewhoisableto()theimmediacyofpersonalcircumstancesandputthingsinawidercontext.正確答案:AA.breakfreefromB.beskepticalofC.cutbackonD.makedowith7【單選題】(2分)Sociologydemonstratestheneedto()whyweareasweare,andwhyweactaswedo.正確答案:CA.takeanactionB.takeupC.takeamuchbroaderviewofD.regardas8【單選題】(2分)()referstotheactionofforcingpeopletoleaveanareaorcountrybecauseoftheirracialornationalgroup.正確答案:DA.IntellectuallifeB.PrivatemarketC.SocialdivisionD.Ethniccleansing9【單選題】(2分)IntheMiddleAgesandforcenturiesafterward,menandwomenmarriedmainlyinorderto()ortoraisechildrentoworkthefamilyfarm.正確答案:AA.keeppropertyinthehandsoffamilyB.takeintoaccountC.beobsessedwithD.getinvolvedwith10【多選題】(2分)WhichstatementsaretrueaccordingtotextA?(
)正確答案:BCA.Thescopeofsociologicalstudyisextremelynarrow.B.Loveexpressesamutualphysicalandpersonalattachmenttwoindividualsfeelforoneanother.C.Romanticlovefirstmadeitsappearanceincourtlycircles.D.ThevastmajorityofmarriagesarearrangedbyparentsorotherrelativesinmanyWesterncountriestoday.1【判斷題】(2分)Theexpressionofculturaluniversalsvariesfromculturetoculture,butitdoesnotchangeovertimewithinasociety.()正確答案:AA.錯(cuò)B.對(duì)2【判斷題】(2分)ThefindoftheDNAmoleculeinanact
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