瑞典伊萊克斯公司分析報告Electrolux-外文版培訓(xùn)課件2024.7

COMPANIES

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PRODUCTSElectroluxCHAPTER

01OverviewRevenueofhomeandhouseholdappliancesworldwidefrom2019to2029,bycategory(intrillionU.S.dollars)Globalhouseholdappliancesrevenue2019-2029,bycategoryMajorAppliancesSmallAppliances0.90.80.70.60.50.40.30.20.10.00.320.310.290.280.270.250.240.240.230.220.20.530.50.480.460.440.420.40.380.380.340.35201920202021202220232024202520262027202820293Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentMajorAppliancesstandsoutwiththehighestvalueof0.53trillionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerInsightsRevenueofmajorhouseholdappliancesworldwidefrom2019to2029,bycategory(inbillionU.S.dollars)Globalmajorhouseholdappliancesrevenue2019-2029,bycategoryRefrigeratorsCookers&OvensAirConditionersWashingMachinesDishwashingMachinesFreezers600500400300200100021.4620.7131.4632.7320.0219.3430.381.8218.6829.1873.0178.7718.0628.0870.2117.6475.9327.0667.4617.217.6726.2565.4625.4963.2625.591.8317.0215.9186.3624.2759.3481.222.9356.4963.6876.2371.8267.3262.853.4556.8147.3149.1852.1189.54141.86134.78127.96121.33115.11110.44104.92105.7196.96144.532028151.022029132.352026138.372027121.012024126.542025112.452021113.262022116.85202399.252019105.9420204Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2029.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallsixdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentRefrigerators,whichhasthehighestvalueof151.02billionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerInsightsYearlychangeincorehouseholdappliancesshipmentsintheUnitedStatesandEuropefrom2018to2023YoYchangeinmajorhouseholdappliancesshipmentsintheU.S.andEurope2018-2023Coreappliances-WesternEuropeCoreappliances-UnitedStatesCoreappliances-EasternEurope*Microwaveovensandhome-comfort-products-UnitedStates20%15%10%5%0%-5%-10%-15%2018201920202021202220235Description:Despiteasteadygrowthrateofcorehouseholdappliancesshipmentsin2020and2021,therateofshipmentssince2022hasdeclineddramatically,stretchinginto2023.Thisappliestoallmajorhouseholdappliancemarkets,whetherinWesternEurope,EasternEurope,ortheUnitedStates.Thelargestgrowthwasthejumpinmicrowaveovensandhome-comfortproductsintheU.S.between2020and2021,witha15percentincreaseinshipments.

ReadmoreNote(s):Europe,UnitedStates;2017to2023;*FiguresfromTurkeyareexcluded.FiguresfromRussiasinceQ32022.Coreappliancesinclude:Refrigerators,freezers,washingmachines,tumbledryers,free-standingcookers,built-inovens,built-in[...]

ReadmoreSource(s):AHAM;ElectroluxChangeincorehouseholdappliancesshipmentsintheUnitedStatesandEuropefrom2020to2023,byquarter*QuarterlychangeinhouseholdappliancesshipmentsintheU.S.andEurope2020-2023Coreappliances-WesternEuropeCoreappliances-UnitedStatesCoreappliances-EasternEurope**Microwaveovensandhome-comfort-products-UnitedStates40%30%20%10%0%-10%-20%-30%Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'236Description:Shipmentsofcorehouseholdappliancesdeclinedinthelatterquartersof2021and2022comparedtotheearlyrecoveryinthefirsthalfof2021.Thedecliningtrendofshipmentshaspersistedoverthefirsttwoquartersof2023acrossallsegmentsexceptforthecoreappliancesmarketintheUnitedStates.ASofthethirdquarterof2023,householdapplianceshipmentsintheU.S.sawanincreaseacrossbothcoreappliancesandthemicrowaveovensandhome-comfortproductssegment.[...]

ReadmoreNote(s):Europe,UnitedStates;2020to2023;*Coreappliancesinclude:Refrigerators,freezers,washingmachines,tumbledryers,free-standingcookers,built-inovens,built-inhobs,hoods,anddishwashers.**FiguresexcludeTurkey.Figures[...]

ReadmoreSource(s):AHAM;ElectroluxLargestcompaniesinSwedenasofAugust2023,rankedbyturnover(inmillionSEK)LargestcompaniesinSweden2023,byturnoverTurnoverinmillionSEK150,000

200,000050,000100,000250,000300,000350,000400,000Volvo,ABVolvoCarAB372,216282,045Ericsson,TelefonABLMH&MHennes&MauritzABVattenfallAB232,314198,967180,119ScaniaCVAB146,146ScaniaABSkanskaAB146,146143,865ICAGruppenABElectroluxAB127,957125,631121,867EssityABAstraZenecaABAtlasCopcoAB114,063110,9127Description:ThetwoVolvocompanies,VolvoABandVolvoCarABseizedthetwotopspotsonthelistofthetoptwentycompanieswiththehighestturnoverinSwedenasofAugust2023.RankedfirstwasVolvoAB,withaturnoverreachingmorethan370billionSwedishkronor.VolvoAB(alsoknownasVolvoGroup)isaworldleadingmanufacturerofmainlytrucks,butalsobuses,andmarineandindustrialengines.ReadmoreNote(s):Sweden;August2023Source(s):LargestcompaniesLargestcompaniesinSwedenasofApril2023,bynumberofemployeesLargestcompaniesinSweden2023,bynumberofemployeesNumberofemployees050,000100,000150,000200,000250,000300,000SecuritasABH&MHennes&MauritzABEricsson,TelefonABLMVolvo,AB282,286107,375100,75783,958Electrolux,ABAssaAbloyABScaniaCVAB51,59050,93548,38248,38246,275ScaniaABEssityABAtlasCopcoABVolvoCarAB41,27240,89140,861SKFABSkanskaAB30,0518Description:TheSwedishsecuritycompanySecuritasABwasthecompanyinSwedenwiththelargestnumberofemployeesasofApril2023,whenthecompanyemployedover280,000people.H&MandEricssonwerethesecondandthirdlargestcompaniesinSwedenbynumberofemployees,amountingto107,000and100,000employees,respectively.ReadmoreNote(s):Sweden;April2023Source(s):LargestcompaniesCHAPTER

02FinancialsRevenueofElectroluxfrom2001to2023*(inbillionU.S.dollars)RevenueofElectrolux2001-20231413.313.0212.9412.7712.0511.8911.8411.5711.61

11.581210811.4111.0711.1210.7510.5510.4710.4710.210.04

10.059.969.749.6664202001

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202310/statistics/220819/electroluxs-total-revenue-since-2011SwedishappliancemanufacturerElectroluxbroughtinaround13.3billionU.S.dollarsinrevenuein2023.Thecompanyhasreportedrelativelystablerevenuefiguresforthepastfewyearswiththeoverallnumberfloatingbetween10and13billiondollars.ReadmoreNote(s):Worldwide;2001to2023;*FigureswereconvertedfromSEKtoUSDattheexchangerateof1SEK-0.099USD(December31,2023)

ReadmoreSource(s):ElectroluxRevenueofElectroluxfrom2020to2023,byregion*(inbillionU.S.dollars)RevenueofElectrolux2020-2023,byregionEuropeNorthAmericaLatinAmericaAsiaPacific,MiddleEastandAfrica14.012.010.08.06.04.02.00.0202020212022202311Description:In2023,Electroluxgeneratedaround4.5billionU.S.dollarsinnetsalesinNorthAmerica,aconsiderableincreasecomparedtothepreviousyear.Incontrast,Electrolux'snetsalesinEuropeslightlyincreasedcomparedto2023,standingataround4.47billionU.S.dollars.ReadmoreNote(s):Worldwide;2020to2023;*FigureswereconvertedfromSEKtoUSDatexchangerateof1SEK?-0.0991USD(December31.2023)

ReadmoreSource(s):ElectroluxRevenueofElectroluxin2023,bycountry(inmillionU.S.dollars)RevenueofElectrolux2023,bycountryRevenueinmillionU.S.dollars05001,0001,5002,0002,5003,0003,5004,0004,023.764,500UnitedStatesBrazil2,047.52GermanyAustraliaCanada594.79526.88464.01435.4418.47364.52SwitzerlandUnitedKingdomSwedenItaly357.89350.16France12Description:TheUnitedStateswasthesinglebiggestmarketfortheSwedishhouseholdappliancesmanufacturerElectroluxin2023.Inthatyear,Electrolux'snetsalesintheUnitedStatesamountedoverfourbillionU.S.dollars.TheonlyothercountrywherethecompanygeneratedmorethanabillionU.S.dollarsinnetsaleswasBrazil.ReadmoreNote(s):Worldwide;2023Source(s):ElectroluxRevenueofElectroluxfrom2022to2023,bysegment*(inbillionU.S.dollars)RevenueofElectrolux2022-2023,bysegmentTasteCareWellbeing14121081.033.960.993.768.228.334202022202313Description:In2023,Electrolux'stastesegmentgeneratedmorethaneightbillionU.S.dollarsforthecompany,higherthanthepreviousyear,andaccountingformorethan60percentofthecompany'stotalrevenuesthatyear.Thetastesegmentincludescooking,refrigeration,andfreezerappliances.Thecaresegment,whichincludesdishandlaundryappliances,generatednearly30percentofElectrolux'srevenueinthesameyear.

ReadmoreNote(s):Worldwide;2022to2023Source(s):ElectroluxOperatingincomeofElectroluxfrom2014to2023(inmillionU.S.dollars)*OperatingincomeofElectrolux2014-20231,0009047667518006004002000705510437389335-20.622022-200-400-295.8120232014201520162017201820192020202114Description:ThisstatisticillustratesElectrolux'soperatingincomefrom2014to2023.TheoperatingincomeofElectroluxamountedtoalossof295millionU.S.dollarsin2023.AlthoughElectrolux'soperatingincomehasremainedstableandpositiveinpreviousyears,Electroluxreportedasharpdeclinein2022withanetoperatinglossofover20millionU.S.dollars.ReadmoreNote(s):Worldwide;2014to2023;*FigureswereconvertedfromSEKtoUSDattheexchangerateof1SEK-0.095902USD(December31,2022)

ReadmoreSource(s):ElectroluxShareofElectrolux'ssalesworldwidefrom2014to2023,bybusinessarea*DistributionofElectrolux'ssalesfrom2014to2023,bybusinessareaMajorappliances(Europe)*Majorappliances(LatinAmerica)Homecare&smalldomesticappliances(SDA)*Majorappliances(NorthAmerica)Majorappliances(Asia/Pacific,MiddleEastandAfrica)*Professionalproducts1.2%1%5%6%6.5%5%7%11%21%13%16%13%15%13%16%13%18%8%8%7%7%7%8%6.5%8%6%7%0.8%0.6%0.4%0.2%0%15%35%13%14%14%18%33%32%33%35%34%31%35%33%30%38%39%39%34%34%34%31%30%31%32%201420152016201720182019202020212022202315Description:In2023,Electroluxgenerated34percentofitstotalrevenueinNorthAmericafromthesaleofmajorappliances,whileEuropeaccountedforaround34percentofthatyear'srevenue.Overall,NorthAmericaandEuropeaccountforaconsiderablemajorityofElectrolux'smajorappliancessalesrevenueglobally.ReadmoreNote(s):Worldwide;2014to2023;*InFebruary2019,ElectroluxannouncedthattheHomeCare&SDAbusinessareawouldbecombinedwiththefourmajorappliancesbusinessareas.FromJanuary2019onwardsthemajorappliances[...]

ReadmoreSource(s):ElectroluxCoreappliancesmarketshareofElectroluxfrom2019to2023,byregionElectrolux'appliancesmarketshare2019-2023,byregionLatinAmerica*39%EasternEuropeWesternEurope**39%NorthAmericaItalyAustraliaNordics**0.45%0.4%0.35%0.3%0.25%0.2%0.15%0.1%0.05%0%32%30%30%29%29%29%28%22%17%17%15%17%15%16%14%16%15%14%14%14%11%11%10%2019202020212022202316Description:Electroluxisamajorplayerinthecoreappliancesmarket.Thecompanyholdsashareof10percentofthemajorappliancesmarketinNorthAmericain2023.Electrolux'smarketshareinLatinAmericastoodat30percentofthemarketthatyear,representingtheregionwiththehighestmarketshareforElectrolux.ReadmoreNote(s):Worldwide;2019to2023;*ValuemarketsharecombinedinBrazil,Chile,andArgentinaintherefrigeratorandfreezersegment.**NordicsisalsoincludedinWesternEurope.ValuesforNordics,Australia,andItalywerenotavailableinthe[...]

ReadmoreSource(s):ElectroluxNumberofemployeesatElectroluxfrom2001to2023NumberofemployeesatElectrolux2001-2023100,00087,13890,00080,00070,00060,00050,00040,00030,00020,00010,000081,97177,10772,38269,52260,75460,03859,47852,91658,26556,89855,47155,17755,40055,69254,41951,54450,63351,59050,76948,65247,54345,4522001

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202317Description:Electroluxemployed45,452peopleworldwidein2023.Overthecourseofthepast20years,thenumberofemployeesofElectroluxhasdecreasedbynearly40thousandpeople.

ReadmoreNote(s):Worldwide;2001to2023Source(s):ElectroluxCHAPTER

03CompetitorsLeadinghomeappliancesmanufacturersworldwidein2023,byrevenue(inbillionU.S.dollars)Leadinghomeappliancesmanufacturersworldwide2023,byrevenueRevenueinbillionU.S.dollars0510152025303540HaierSmartHome(China)LGElectronics(SouthKorea)WhirlpoolCorporation(UnitedStates)MideaGroup(China)36.6523.2919.4518.87BSHHomeAppliancesGroup(Germany)Electrolux(Sweden)16.3313.3GroupeSEB(France)8.848.83Ar?elik(Turkey)19Description:In2023,sixhouseholdappliancesmanufacturersworldwidesurpassed10billionU.S.dollarsinrevenuewithHaierSmartHomeleadingtherankingwitharound35billionU.S.dollars.Theothercompanieswithannualrevenuesnorthof10billionU.S.dollarsareLG,Whirlpool,Midea,BSHHomeAppliances,andElectrolux.ReadmoreNote(s):Worldwide;2023;DatawascompiledfromcompanyfinancialreportsSource(s):Ar?elik;BSH;Electrolux;GroupeSEB;Haier;LGElectronics;Midea;Miele&Cie.;WhirlpoolCorporationRevenueofLGElectronicshomeappliances&airsolutionsegmentfrom2017to2024,byquarter*(inbillionU.S.dollars)RevenueofLGElectronicsfromhomeappliances&airsolutionsegmentQ12017-Q120247.06.56.06.45.975.935.565.555.55.04.54.03.53.02.55.254.994.584.064.033.963.663.613.553.35Q1

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'2421Description:Inthefirstquarterof2024,LGElectronics'revenuefromitshomeappliancesandairsolutionsegmentamountedtoaround6.4billionU.S.dollars.Overall,LGElectronics'homeappliancesandairsolutionssegmenthasshownnear-consistentgrowthinrecentyears.ReadmoreNote(s):Worldwide;Q12017toQ12024;FYendsDecember31;*Figuresfor2017onwardswereconvertedfromKRWtoUSDatanexchangerateof1KRW-0.000743USD(March31,2024).

ReadmoreSource(s):LGElectronicsRevenueofWhirlpoolworldwidefrom2008to2023,bysegment(inbillionU.S.dollars)RevenueofWhirlpoolworldwide2008-2023,bysegmentLaundryAppliancesRefrigeratorsandfreezersCookingappliancesDishwashingCompressors0.16Sparepartsandwarranties0.47Other2520151051.191.891.030.190.980.540.921.821.131.640.420.560.935.10.911.615.225.390.951.731.595.373.585.564.193.754.293.174.54.293.034.173.085.646.674.824.674.046.164.786.063.765.855.063.735.84.723.132.813.386.056.225.835.65.625.445.446.255.795.26.065.85.956.26.196.125.765.65.685.355.445.445.445.375.135.330200820092010201120122013201420152016201720182019202020212022202322/statistics/373088/whirlpool-net-sales-by-productWhirlpoolCorporation'ssalesintherefrigerationappliancesproductcategory,whichincludesrefrigeratorsandfreezers,generatedrevenueofaround5.33billionU.S.dollarsin2023.ThisisthelargestproductcategoryofWhirlpoolinthatyear.

ReadmoreNote(s):Worldwide;2008to2023;*Valuesfortheyearsbefore2021weretakenfrompreviousfinancialreports.ReadmoreSource(s):WhirlpoolCorporationRevenueofMideaGroupCo.,Ltd.from2016to2023,bysegment(inbillionyuan)RevenueofMideaGroup2016-2023,bysegmentHVACairconditionersConsumerelectronicapplicancesRobotsandautomatedsystems3503002502001501005033.0229.9327.2821.5925.19134.6925.68125.2827.0498.75131.87113.89109.49102.9976.54161.112023150.632022141.882021119.612019121.222020109.39201895.35201768.732016023Description:ThestatisticshowstherevenueofMideafrom2016to2023,bysegment.In2023,Mideahadgeneratedarevenueofabout33billionyuanfromrobotsandautomatedsystems.

ReadmoreNote(s):China;2016to2023Source(s):MideaRevenueoftheBSHHomeAppliancesGroupworldwidefrom2003to2023*(inbillioneuros)RevenueoftheBSHHomeAppliancesGroup2003-2023181614121015.915.614.813.913.813.413.213.112.611.410.59.89.659.078.828.768.418.31864207.346.846.32003

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202324Description:TheBSHHomeAppliancesGroup(BSHHaushaltsgeraeteGmbH)reportedrevenuesof14.8billioneurosin2023.Inthesameyear,BSHspentover843millioneurosonresearchanddevelopment,a5.7percentshareofthecompany'srevenue.Overthecourseofthelast15years,thecompanyhasmanagedtonearlydoubleitsannualrevenues,andin2020theBSHGroupexceededthe13billioneurosmarkforthefifthtimeinarow.In2022thisrecordwasbrokenonceagainwithariseto[...]

ReadmoreNote(s):Worldwide;2003to2023;*2003-2005:HGB2005-2012:IFRSReadmoreSource(s):BSHMostpopularwashingmachinebrandsworldwidein2023,bycountry*Popularwashingmachinebrandsworldwide2023,bycountryPercentageofrespondents0%10%20%30%40%50%60%SouthKorea:LGBrazil:BrastempChina(Mainland):HaierSouthAfrica:SamsungIndia:LG51%36%35%30%29%Mexico:WhirlpoolSweden:ElectroluxSpain:Balay25%23%19%Canada:LG18%17%17%16%16%UnitedKingdom:HotpointUnitedStates:WhirlpoolGermany:BoschItaly:CandyFrance:Bosch12%25Description:In2023,LGwasthemostpopularwashingmachinebrandinitshomemarketSouthKorea,aswellasinIndiaandCanada.InNorthAmericaontheotherhand,WhirlpoolwasthemostpopularbrandforwashingmachinesbothintheUnitedStatesandMexico.Inmanycases,domesticbrandsweremorepopularinmostmarketsthanbrandsfromothercountries.ThisalsoholdstrueforChina,wheretheChinesemultinationalhomeappliancesandconsumerelectronicscompanyHaieristhe[...]

ReadmoreNote(s):SouthKorea;July1,2022to25June25,2023;60,072respondents;18-64years;Respondentswhohaveawashingmachineintheirhousehold(splitsample)Source(s):ConsumerInsightsMostpopularrefrigeratorbrandin2024,bycountryMostownedrefrigeratorbrands2024,bycountryShareofhouseholds0%5%10%15%20%25%30%35%40%45%50%55%SouthKorea:LGChina(Mainland):HaierIndia:LG49%35%35%34%33%Sweden:ElectroluxBrazil:ElectroluxCanada:FrigidaireSpain:Balay21%20%UnitedKingdom:BekoUnitedStates:FrigidaireNetherlands:BoschItaly:Samsung18%17%16%14%Germany:BoschAustria:AEG13%12%12%France:Samsung26Description:Asof2024,themostpopularrefrigeratorbrandinCanadaandtheUnitedStateswasFrigidaire,anAmericanhomeappliancecompanyownedbytheSwedish-basedElectrolux.Meanwhile,ElectroluxwasalsothemostpopularbrandinSwedenandBrazil.InSouthKorea,LGdominatedwitharound49percentofrespondentsreportedowninganLGrefrigerator,whileIndiawasanothermarketforLG'srefrigerators.ReadmoreNote(s):Worldwide;April2023toMarch2024;12,175-60,327(variesbycountry);18-64years;respondentswhohavearefrigeratorintheirhousehold(splitsample)Source(s):ConsumerInsightsCHAPTER

04Environmental,Social,andGovernance(ESG)Directandindirectgreenhousegas(GHG)emissionsofElectroluxworldwidefrom2016to2023(inmetrickilotonsofCO2equivalent)Electrolux'sdirectandindirectGHGemissionsworldwide2016-2023DirectIndirect4003503002502001501005002016201720182019202020212022202328Description:From2016to2023,Electroluxhasdecreasedtheirtotalannualgreenhousegas(GHG)emissionsthroughouttheworldbymorethan270metrickilotonsofcarbondioxideequivalent(CO2e).Electrolux'sdirectemissionswerelargerthanthatofitsindirectemissionsin2023.Forexample,itsdirectemissionswere61metrickilotonsofCO2e,whileitsindirectemissionswereonly8metrickilotonsofCO2e.ReadmoreNote(s):Worldwide;2016to2023Source(s):ElectroluxElectroluxdeviceemissionssharesin2023,byproductcycleEmissionsofElectroluxdevicesin2023,byproductcycle1%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%86%10%2.8%1%0.02%PurchasedgoodsandservicesUpstreamtransportanddistributionBusinessTravelUseofsoldproductsOther29Description:ElectroluxdevicesproducethevastmajorityoftheirCO2emissionsduringuse.ThecompanyhasmadegreatstridesinreducingCO2emissionswithinthemanufacturingprocess.Productusageemissionisdirectlyrelatedtoenergysource,whetheritiscoalorhydroelectric,andmaterialconsumptionsduringusage,suchaswaterandchemicals.ReadmoreNote(s):WorldwideSource(s):ElectroluxEnergyconsumptionofElectroluxworldwidefrom2016to2023(inMWh)EnergyconsumptionofElectroluxworldwide2016-20231,200,0001,094,6231,054,6491,047,3991,027,567975,0361,000,000800,000600,000400,000200,0000949,885945,341840,1342016201720182019202020212022202330Description:From2016to2023,Electroluxhasdecreasedtheirtotalenergyconsumptionwithintheirglobalorganizationbyalmost150thousandmegawatt-hours(MWh),reachingapproximately840thousandMWhin2023downfrom1.1millionMWhin2016.In2023,theenergyconsumptionofElectroluxdecreasedcomparedtothepreviousyeartoaround100thousandMWh.Thesourceindicatethathalfofitsenergyusecomesfromrenewables

ReadmoreNote(s):Worldwide;2016to2023Source(s):ElectroluxResourceconsumptionofElectroluxworldwidefrom2016to2023,bytype(inmetrickilotons)ResourceconsumptionofElectroluxworldwide2016-2023,bytypeMetalsPlasticsArticlesProcessmaterialOtherrawmaterialsPackagingproductsPackagingsuppliersReusablepackaging2,5002,0001,5001,00050002016201720182019202020212022202331Description:Overthecourseofthelastthreeyearsfrom2019to2023thematerialsusedbythehomeappliancesmanufac