旅游實務英語練習及參考答案Chapter-9-Tourism-Demand-and-Supply(練習)

Chapter9TourismDemandandSupply

TextATourismDemand

Activities:

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

_____(1)Tourismdemandmeansthetotalnumberofpersonswhotravel,orwishtotravel,andusetouristsfacilitiesandservicesatplacesawayfromtheirplacesofworkorresidence.

_____(2)Economicdistanceandculturaldistanceareanothertwoimportantfactorswhich

influencetourismdemand.

_____(3)Thehighertheeconomicdistance,thehighertheresistancetothatdestinationand,

consequently,thehigherthedemand.

_____(4)Culturaldistancerelatestothetimeandcostinvolvedintravelingfromtheoriginto

thedestinationareaandback.

_____(5)Demandredirectionmeansdemandforoneproductisredirectedtoanother,for

example,thedemandforcampingisreplacedbythatforleisurecruise.

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)Manyfactorscan____________tourismdemand,includingindividualfactors,economic

ones,geographicones,politicalonesandthoseofdestination.

(2)Asimilar__________indemandwasexperiencedwiththeintroductionofthewidebodiedplanesfortransatlanticflights.

(3)Thedemandsubstitutionisthatdemandforoneactivityis_________withthatforanother.

(4)Destinationchoiceremains_________inbroadcategories,butopportunitieswithinthese

categoriesforsinglecountryanddestinationattractmoretourists.

(5)Whentheindustryneedstopreciselyanalyzethedemandfortravel,several__________

methodsofeconometricanalysiscanbeusedtoprojectdemand.

3.Questionsfordiscussion.

(1)Whatisthetourismdemandandhowmanytypesofitarethere?Canyoulistthemout?

(2)Whichkindofdemandmeanspeoplewhowishtotravel,butarenottravelingpresently

duetotemporaryreasons,ofselforthesupplyend?

(3)Whatarethereasonsforonedestinationbeingreplacedbyanother?Canyougivespecific

examples?

(4)Whattypeofdistancereferstotheextenttowhichthecultureoftheareafromwhichthe

touristoriginatesdiffersfromthecultureofthehostregion?

(5)Howistourismdemandusuallymeasured?Canyougivesomeexamples?

TextBTourismDemandForecasting

Activities:

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

_____(1)Causalforecastusesmathematicianandstatisticalmodelsasforecastingtoolswhich

canbestaticoradaptivetonewdemandpatterns.

____(2)Simulationforecastusestherelationshipbetweendemandandsomeotherfactors(e.

g.thestateoftheeconomy,interestrates)todevelopforecast.

____(3)Theexpertsanswerquestionnairesinoneroundtodeterminetheresultsoftheforecast.

____(4)Timeseriesforecastingmodelstrytopredictthefuturebasedonpresentdata.

____(5)Long-termforecastsarereliablethanshort-termforecasts.

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)Tourismdemandanditsstatuschangesdirectlyaffectthedirectionand_________ofthe

economicdevelopmentoftouristdestinations.

(2)Demandforecastingisveryimportantforsmooth/efficient_________ofanyorganization

andevenaneconomyasawhole.

(3)Accurateforecastingoffuturetourismdemandisamajor_________oftourismdemandstudies.

(4)Simulationforecast__________consumerchoicesthatgiverisetodemand.

(5)Whilethemovingaverageformulaimpliesanequalweightbeingplacedoneachvalue

thatisbeingaveraged,theweightedmoving__________permitsanunequalweightingon

priortimeperiods.

3.Questionsfordiscussion.

(1)WhyhastherebeenanincreasinginterestintourismdemandstudiesacrosstheglobesincetheendingofWorldWarII?

(2)Whatkindsofcharacteristicsshouldbepaidspecialattentiontointourismdemandforecasting?

(3)Whatmakestimeseriesforecastdifficulttostandardizeorvalidateforaccuracy?

(4)Whatmakestheconflictbetweenthetourismsupplyanddemandmoreandmoreprominent?

參考答案

TextATourismDemand

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

(1)F(2)T(3)F(4)F(5)T

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)determine(2)surge(3)substituted(4)stable(5)statistical

3.Questionsfordiscussion.

(1)Theterm“tourismdemand”maybedefinedforaparticulardestinationasthequantityof

thetourismproduct(thatis,acombinationoftourismgoodsandservices)thatconsumers

arewillingtopurchaseduringaspecifiedperiodunderagivensetofconditions.There

arebasicallyfourtypesoftourismdemand.First,effectiveoractualdemandrefersto

peopleactuallytravelingatapointoftime.Second,potentialdemanddealswithpeople

whocouldtravelifmotivated.Third,deferred/postponeddemandmeanspeoplewhowish

totravel,butarenottravelingpresentlyduetotemporaryreasonsofselforsupplyend.

Andthelast,suppresseddemanddescribespeoplenotinterestedintravel.

(2)Deferred/postponeddemandmeanspeoplewhowishtotravel,butarenottraveling

presentlyduetotemporaryreasonsofselforsupplyend.

(3)Cost,climate,social,politicalreasons,etc.

(4)Culturaldistancereferstotheextenttowhichthecultureoftheareafromwhichthe

touristoriginatesdiffersfromthecultureofthehostregion.

(5)Tourismdemandisusuallymeasuredintermsofthenumberoftouristvisitsfroman

origincountrytoadestinationcountry.

TextBTourismDemandForecasting

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

(1)F(2)F(3)F(4)F(5)F

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)scale(2)functioning(3)focus(4)imitates(5)average

3.Questionsfordiscussion.

(1)Theincreasinginterestintourismdemandstudiesmotivatedbytherapidgrowthofthe

tourismindustryacrosstheglobesincetheendingofWorldWarII.

(2)Intourismdemandforecasting,thefollowingcharacteristics