劍橋商務(wù)英語(yǔ)-report-writing

Inthismodule,youareexpectedModule3:BusinessReportsObjectivestolearnabouttheformatandcontentsofbusinessreports;towriteshortformalreportswithcorrectformatandsufficientinformation.1Whatisabusinessreport?

Abusinessreportplaysacrucialroleinbusinesspracticeasmostmajordecisiveactionsarebasedonbusinessreports.Ifreportsarewell-writtendatacollectedthoroughly,analysisdoneperceptively,commentmadecorrectly,solutioncanbeexpectedtodrawinawiseway.Discussion12Whatarethemostcommontypesofbusinessreports?Canyoulistsomeexamples?Businessreports’typesvaryastheymaybeappliedinawiderangeoffunctions.Generallyspeaking,businessreportscanbeofthesetypes:RoutineReport,InvestigationReportandFeasibilityReport,etc.

Discussion1EXAMSPOTLIGHT:AReport

InPARTTWOofthewritingtest,youmightwriteareport.Thisisthekindofinformationyoureceive:Seep.42orp.95題型分析根據(jù)不同的寫(xiě)作目的，商務(wù)報(bào)告分類(lèi)：提供信息(Information)分析歸納(Analysis&Conclusion)提出建議(Recommendation)題目分類(lèi)：文字類(lèi)題目圖表類(lèi)題目 圖表的分類(lèi)：

曲線圖（linechart） 柱狀圖（barchart） 餅狀圖（piechart） 表格（table）Table市場(chǎng)調(diào)查結(jié)果表(含本公司和Shikei的產(chǎn)品)TomatsuShikeValueformoney

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餅狀圖(PieChart)1999年終各地區(qū)的銷(xiāo)售總量(單位：百萬(wàn)美元)柱形圖(BarChart)曲線圖(LineChart)Structureofareport1Title2Introduction3Findings/Facts4Conclusions5Recommendations1.Readtheinformationandthetaskbelow:Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.TextbookExerciserancompetition–verypopularlaunchednewsletterforsubscribers230027002950SpendingonInternetadvertisingforMayCostBannersonothersites(euros/month)3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!TitleREPORTON_______________________________________________________________________visittowebsiteandproposedmarketingstrategyIntroduction

Introduction

Theaimofthisreportis_________________ ____________________________________ ____________________________________

Introduction

Theaimofthisreportisto

commentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonthsFindings(1)&(2)

Findings

Overthelastthreemonths,thenumberofvisitorshas

.Therearetworeasonsfortheincrease.Firstofall,welaunched

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SecondlyinMay,__________________.

Findings

Overthelastthreemonths,thenumberofvisitorshasincreasedby650.

Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribers.

SecondlyinMay,weranacompetitionwhichwasverypopular.Findings(3)Withregardstocosts,bannershavecost______________________butveryfew__________________________________.

Ontheotherhand,thenewsletter_________ ________________________________________________________________________.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.Recommendations

Recommendations

InordertoincreasethisnumberIwouldrecommendthat__________________

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Recommendations

InordertoincreasethisnumberIwouldrecommendthatwecontinuewiththenewsletterandrunmorecompetitionsandquizzes.Ialsoproposethatwestopusingbannersandputmoreresourcesintosettinguplinkswithothersitestoincreasethetraffic.ExpressionsandSentencePatterns(1)Exercise2onp.42INTRODUCTIONThepurpose/objective/aimofthisreportisto…Thisreportsetsoutto…Thisreportaimsto…Mr.Xhasaskedmetoreporttoinvestigate/evaluate/study/recommend/analyze/givefeedback/estimate/assess…

Asrequestedbysb/department,Iamsubmittingthefollowingreportabout…Uponrequestof…，Asyou/sb/departmentrequestedonNovember12,Iamsubmittingthefollowingreporton…

Hereisthereportconcerning…

Wehavedoneasurveyshowingthat…ExpressionsandSentencePatterns(2)Findings

Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove,…Therecentvisit/investigation/surveyshowedthat…Thetable/chartabovetellsusthat…Fromthechartshown,wefind/learn/noticethat…Thetable/chartaboveisshowingthat…Thismeans…Itwasfoundthat…Inadditionto…AlternativelyExpressionsandSentencePatterns(3)Conclusions當(dāng)有conclusion這個(gè)heading的情況下，直接陳述結(jié)論;Accordingtothefindingsabove,itcanbeconcludedthat…Fromthetableshown,itcanbeconcludedthat…Therefore,itcanbeconcludedthat…ExpressionsandSentencePatterns(4)RecommendationsInconclusion…Iwouldpropose/suggestthat…Thefindingsclearlyshowthatweshould…Thefollowingaretherecommendations…Itisrecommendedthat…（動(dòng)詞原形）Basedontheconclusion/analysisabove,werecommendthat/itcanconcludedthat…Withreferencetotheadvantages/factsstatedabove,thefollowingrecommendationscanbemade,…somethingisrecommended.e.g,Achangeofattitudeisrecommended.Amoreprofessionalattitudewillneedtobeencouragedthroughtraining.Onthebasisoftheresults,Ihavethefollowingrecommendationsthat…Onthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations:firstly,…;secondly,…;finally,….Howtodescribethetrendsshowninthetablesanddiagrams（1）上升趨勢(shì)

toincrease/anincreasetogouptogrow/agrowthtojump/ajumptoleap/aleaptoreachapeak/apeaktosoar/asoartorise/arisetoupsurge/anupsurgetoupswing/anupswing下降趨勢(shì)

tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areductiontoplungetoplummetHowtodescribethetrendsshowninthetablesanddiagrams（2）升降程度較大agreatdeal/big/alot;apparently/clearly/considerably/dramatically/drastically/obviously/markedly/rapidly/remarkably/sharply/suddenly/strongly/significantly升降程度較小abit/alittle/fractionally/gently/slightly/slowly/steadily/small平穩(wěn)狀態(tài)tobehardlychanged/tohavelittlechange/tokeepsteady/toleveloff/toremainconstanttoremainunchangedTips注意：BEC不是單純的英語(yǔ)考試，也不是考察商務(wù)知識(shí)。對(duì)策：學(xué)習(xí)、模仿高水平的論文注意四個(gè)方面：1內(nèi)容上，要選取重要信息，要導(dǎo)入數(shù)據(jù);2結(jié)構(gòu)上，要按照上面的套路，不要寫(xiě)流水賬;3語(yǔ)言上，要多變，句式和選詞都要多變;4語(yǔ)法上，要注意時(shí)態(tài)，一般現(xiàn)在時(shí)、一般過(guò)去時(shí)和現(xiàn)在完成.Tipsonp.43AnexampleYouworkforTomatsu,acompanywhichproducesvideorecorders.YouareresponsibleforProductDevelopment.Readthefollowingtableshowingtheresultsofasurveyofvideorecorders.Therecordersareratedfrom*(POOR)to*****(EXCELLENT).ColumnAshowstheratingsforyourcompany'sproducts.ColumnBshowstheratingsfortheproductsofShikei,yourmaincompetitor.Usetheinformationinthetabletowriteashortreport(about100-120words)recommendingwaysofimprovingthequalityandthemarketingofyourcompany’svideorecorders.WriteonyourAnswerSheet.TomatsuShikeValueformoney

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Analysis該題首先假設(shè)考生是一家錄像機(jī)公司的產(chǎn)品開(kāi)發(fā)部負(fù)責(zé)人，接著考題提供了一張調(diào)查結(jié)果表，該表格比較了本公司產(chǎn)品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品在性能價(jià)格、質(zhì)量穩(wěn)定性、售后服務(wù)、市場(chǎng)份額及廣告宣傳等方面的優(yōu)勢(shì)與不足，考題最后要求考生根據(jù)這張表格所反映的信息，撰寫(xiě)一份報(bào)告，就提高產(chǎn)品的質(zhì)量，加強(qiáng)市場(chǎng)營(yíng)銷(xiāo)等問(wèn)題提出建議。考生在動(dòng)筆前一定要認(rèn)真仔細(xì)地閱讀考題提供的原始圖表，力求看懂并吃透原文精神，然后準(zhǔn)確地把圖表信息轉(zhuǎn)換成語(yǔ)言文字，在分析數(shù)據(jù)的基礎(chǔ)上再根據(jù)考題要求，有的放矢地提出建議。顯然這題的難度相當(dāng)大，因?yàn)樗罂忌紫葢?yīng)該具有閱讀和解釋視覺(jué)信息的能力，并在此基礎(chǔ)上發(fā)表觀點(diǎn)，提出建議。SampleReportReportIntroductionTheresultsofthemarketsurveyaredissatisfying.Thereforeeffectivemeasuresmustbetakenimmediately.FindingsFromthetableshown,itcanbeconcludedthatoureffortsinsuchfieldsas'ValueforMoney','Reliability','After-salesService'and'Advertising'arelesssuccessfulthanthoseofShikei.RecommendationsOnthebasisoftheresults,Ihavethefollowingrecommendations:1.Toorganizequalitycontrolcirclestostudyandsuperviseeverysectorinourproductionsothatanyqualityproblemscanbed