新領航職業(yè)英語（下冊） 課件 Boo2 Module 5 Building a Firm Foundation

新領航職業(yè)英語（下冊）Unit5BuildingaFirmFoundationUnit5BuildingaFirmFounationLessonOneLessonTwoLessonThreeContentFrom“MadeinChina”to“CreatedinChina”TheChangingFaceof“MadeinChina”PracticeMakesPerfectModule5BuildingaFirmFoundation-KnowaboutthedevelopmentofChinesebrandinrecentyears;-Talkaboutthedutyandmissionofenterprises;-Mastertheusageofsubjunctivemood-Learnhowtowriteacompanyprofile;-Promoteculturalconfidenceandapositiveworldoutlook.ChineseAphorismTocultivatemoralityandrenewthepeople,andtostriveforthehighestgood..明德新民，止于至善。Thisunitwillhelpyouto:Lesson1From“MadeinChina”to“CreatedinChina”Warm-upAbrandlogoisavisualrepresentationofabrand'sidentityandvalues.Itservesasapowerfultoolforbrandrecognition,differentiation,andcommunicationwithcustomers.Awell-designedlogocanhelpestablishastrongvisualpresenceforabrandandcontributetoitsoverallsuccessinthemarket.Lesson1From“MadeinChina”to“CreatedinChina”Warm-upⅠ.HerearesomeChinesenationalbrandlogos.Whichonesdoyourecognize?Pleasewritedowntheircorrespondingbrandnames.

Lesson1From“MadeinChina”to“CreatedinChina”Warm-upXiaomiLiningHuaweiVivoErkeHuiliLesson1From“MadeinChina”to“CreatedinChina”Warm-upⅡ.HereareafewreasonswhybrandingisimportantforChineseenterprises.Pleasetickthereasonsyouagreewith:Differentiation

TrustandReputationMarketPositioningandExpansionCustomerRecognitionandRecallEmployeeEngagementandPrideBrandLoyaltyandAdvocacyPremiumPricingMore:_________________________ListeningLesson1From“MadeinChina”to“CreatedinChina”Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)._______1.

May10,2007isthefirstChineseBrandsDay._______2.ChineseBrandsDayaimstopublicizeandpromoteChinesebrandsthatareindependentlyowned._______3.ChineseBrandsDayhighlightsthestoriesandheritageofbothtraditionalandmodernChinesebrands._______4.ChineseBrandsDayprovidesanopportunityforEuropeancompaniestolearnmoreaboutChinesecultureandhistory._______5.ChineseBrandsDayprovidesanexcellentopportunityforthousandsoflesser-knowntraditionalbrandsthatsimplyoozenostalgiaandcharmtotelltheirstory.FTTTTCanyounamesomedomesticproductsyouhaveboughtrecently?Doyouknowtheideaofguochao?Doyouagreewiththeideathat

“guochaomaybejustaflashinthepan(曇花一現)”?ReadingLesson1From“MadeinChina”to“CreatedinChina”①FengJidongcanstillvividlyrememberonesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyesgluedtocomputers,waitedwithbatedbreathforanonlinepresaletokickoff.②Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomestic

smartphonemakerXiaomihadbeensoldoutintheblinkofaneye.Oneluckydogamongthemmanagedtograbone.PoorguyslikeFengstillstruggledtorefreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.③“Atthattime,itwasarareexperienceindeedtoscramblefor

domesticproducts,”Fengrecalled.“TherewasalwaysarushforiPhones,EuropeanluxurybagsandevenJapanesericecookersandtoiletseats.Butwhenitcomestohomegrownbrands,mostconsumerssimplydidn’tbelievetheywerewellworththetimeandtrouble.”④Inthepast10years,however,Fenghaswitnessedtheboomtimesforindigenousproducts.Notonlyhavehistoricalortime-honoredbrands,whosepopularityslowlywanedinthe‘90s,beenrevivedtobecomecoolagain,butnewdomesticbrandsarealsoverymuchpartofthewave.⑤The30-year-oldnativeofYunnanprovincehadhelpedhiscousinsnapuptherefinededitionoftheclassicWarriorsneakers-a94-year-oldShanghai-basedsportingfootwearlabeldeemedas“must-haves”forgymclassesatschoolintheolddays.FengalsojoinedtheSingles’DayshoppingspreetoscrambleforthespecialeditionofSongDynasty(960-1279)ceramics-inspiredlipsticksforhisgirlfriend.Despitecomingawaywithnothinginthepresale10yearsago,hehasbecomeanardentsupporterofXiaomi,Huawei,Vivoandtheirdomesticpeers.⑥Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.⑦Today’snewgenerationofconsumerswantitemsthatreflecttheirowncultureratherthanjustforeignheritageand

exclusivity

thathavebeensopopulartodate,whichmakesguochao,literallytranslatedas“nationalhip”or“Chineseretro”,atrendtotakeseriously.⑧“Nowadays,the‘MadeinChina’labelnolongerinherentlymeanscheap,inferiorandunfashionable.”saidZhouZhendong,professorattheSchoolofJournalismandCommunicationofXiamenUniversity.“Theongoingguochaotrendgoesbeyondabasic‘proudlyMadeinChina’conceptandprovestobearealmarketforcetobereckonedwith.”⑨Morethan80percentofready-to-buyitemsinTaobaoconsumers’onlineshoppingcartsweredomesticproducts,accordingtoareportunveiledbyChina’sbiggeste-commercecompanyAlibabaGroupinMay.Overhalfofguochaofanswerefoundtobeconsumersbornafter1995and60percentofthemcomefromthird-andhigher-tiercities.⑩Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.“We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.”ReadingWords&Expressionsdomestic/d??m?st?k/(adj.)國內的-Relatingtoorexistingwithinaparticularcountry;notforeignorinternational.E.g.Thecompanyfocusesondomesticproductiontosupportlocalbusinesses.indigenous/?n?d?d??n?s/(adj.)土著的；本土的-belongingtoaparticularplaceorregionnaturallyE.g.Theindigenoustribeshavelivedintheregionforcenturies.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

wane/we?n/v.減弱；衰退-tobecomeweakerorlessstrongE.g.Interestintheproductbegantowaneaftertheinitiallaunch.ardent/?ɑrdnt/adj.熱情的；熱烈的-havingorshowingstrongenthusiasm,passion,ordevotionE.g.Shewasanardentsupporterofenvironmentalconservation.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

whimsical/?w?mz?kl/adj.異想天開的；古怪的

-determinedbychanceorimpulseorwhimratherthanbynecessityorreasonE.g.Theartist'swhimsicalpaintingscapturedtheimaginationofviewers.badge/b?d?/n.徽章；標記-asmallpieceofmetal,cloth,orplasticthatisworntoshowthatapersonbelongstoaparticularorganization,group,orhasachievedsomethingE.g.Thepoliceofficerproudlydisplayedhisbadgeonhisuniform.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressionsheritage/?h?r?t?d?/n.遺產；傳統(tǒng)-thetraditions,achievements,beliefs,orqualitiesthatarepasseddownthroughgenerationswithinaparticularsocietyorfamilyE.g.Preservingthecountry'sculturalheritageisimportantforfuturegenerations.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressions

exclusivity/?k?sklu??s?v?ti/n.獨占性；排他性-thestateorqualityofbeingexclusiveorlimitedtoaparticulargrouporcategoryE.g.Thecluboffersexclusivitytoitsmemberswithspecialprivileges.

inherently/?n?h?r?ntli/adv.固有地；本質上

-inawaythatisanessentialorinherentpartofsomething’snatureorcharacterE.g.Somerisksareinherentlyassociatedwiththeinvestment.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

inferior/?n?f?ri?r/adj.劣質的；次等的-Lowerinrank,status,quality,orimportance.E.g.Theknockoffproductwasofinferiorqualitycomparedtotheoriginal.

unveil/?n?ve?l/v.揭示；公開-torevealormakesomethingknownorvisibleforthefirsttime.E.g.Thecompanyplanstounveilitsnewproductlineattheupcomingevent.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

glueto盯著看，全神貫注于-TobecompletelyfocusedorattachedtosomethingE.g.Duringthemovie,shewasgluedtothescreen,captivatedbythestory.intheblinkofaneye一眨眼-Veryquickly;inanextremelyshortamountoftimeE.g.Thethiefdisappearedintheblinkofaneyebeforeanyonecouldreact.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

scramblefor競相爭奪-TocompeteeagerlyorurgentlyforsomethingthatisinshortsupplyE.g.Therewasascrambleforticketstotheconcertassoonastheywentonsale.arushfor搶購-AsuddenandenthusiasticmovementtowardssomethingE.g.Therewasarushforthelimited-editionmerchandiseassoonasitwasreleased.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

bereckonedwith不可忽視-Tobeconsideredimportant,influential,orpowerful;nottobeignoredE.g.Thenewplayerintheindustryisaforcetobereckonedwith,challengingestablishedcompanies.Lesson1From“MadeinChina”to“CreatedinChina”A.Readthepassageagainandchoosethebestheadingforeachparagraphfromthelistinthebox.ThereisoneheadingyoudoNOTneed.1.Paragraph

⑦_________2.Paragraph⑧_________3.Paragraph⑨_________4.Paragraph⑩_________a.MoreYoungerConsumersFavorChineseProducts.b.TheConceptof"MadeinChina"isChanging.c.TheReasonWhyGuochaoBecomesaTrend.d.GuochaoTrendisaLastingJourneyTowardsFashionableNationalPride.e.PersonalExperienceswithDomesticBrandsReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cbadB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？1.Whichfactorhasmainlycontributedtotheappealofdomesticbrandstoyoungerconsumers?a.

Innovativemarketingstrategiesb.Higherqualitycomparedtoforeignbrandsc.Lowerpricescomparedtoforeignbrandsd.Culturalrelevanceandconnection2.TheGuochaotrendreflectsconsumers’desireto_______.a.supportnationalbrandsb.imitateWesternculturec.abandontraditionalvaluesd.increasetheirspendingpowerReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”daB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？3.Whatistheprimaryreasonfortheshiftinconsumerattitudestowardsdomesticbrands?a.Aggressivemarketingcampaignsb.Lowerpricesofdomesticproductsc.Superiorqualityofdomesticproductsd.Culturalandnationalidentity4.Accordingtothearticle,whatpercentageofproductsinChineseconsumers’shoppingcartsaredomestic?a.Lessthan50%b.Around60%c.Approximately80%d.Morethan90%ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”dcB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？5.TheGuochaotrendhasposedchallengesandopportunitiesfor_______.a.foreignbrandsintheChinesemarketb.theexpansionofforeignbrandsc.thedevelopmentandgrowthofnationalbrandsd.thepreferencesofolderconsumersReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.1.Onesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyes_________computers,waitedwithbatedbreathforanonlinepresaletokickoff.2.Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomesticsmartphonemakerXiaomihadbeensoldout______________ofaneye.3.Oneluckydogamongthemmanagedtobagone.PoorguyslikeFengstill___________refreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”gluetointheblinkstruggledtoC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.4.Theongoingguochaotrendgoesbeyondabasic“proudlyMadeinChina”conceptandprovestobearealmarketforceto__________________.5.We’renowonlyhalfwayalongthejourneybefore__________theclimaxofthemomentum.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”bereckonedwithembracingA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.1.Thegrowingpreferencefor__________productsshowcasesashiftinconsumerbehavior.2.Therevivalof__________traditionsandcraftsmanshipcontributestoculturalpreservation.3.Thepopularityofforeignbrandshas________asconsumersembracelocalalternatives.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanedomesticindigenouswanedA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.4.Localindustrieshaveexperienceda__________,fuelingeconomicgrowthandinnovation.5.Consumersshow__________enthusiasmforproductsthatreflecttheirculturalheritage.6.Thefocusondomesticproductschallengesthenotionofforeign__________.7.Domesticproductsarenolongerconsidered__________inferiortoforeignones.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanerevivalardentexclusivityinherentlyA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.8.Consumer_________hasshiftedtowardslocallymadeproducts.9.The“guochao”_________hascapturedtheattentionofyoungconsumers,drivingsales.10.Embracingdomesticproductscelebratesandpreservesthenation’srichcultural__________.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanepreferencetrendheritageB.TranslatethefollowingsentencesintoChinese.1.Inthepast10years,Fenghaswitnessedtheboomtimesforindigenousproducts.

2.Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.

3.Notonlyhavehistoricalortime-honoredbrandsbeenrevivedtobecomecoolagain,newdomesticbrandsarealsoverymuchpartofthewave.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”在過去的10年里，馮先生見證了本土產品的繁榮時期。廈門大學的周教授反駁了“國潮”可能只是曇花一現的觀點，他表示，他堅信這一趨勢將變得比以往任何時候都更酷。不僅歷史悠久的品牌重新煥發(fā)活力，新的國產品牌也紛紛加入這股浪潮。B.TranslatethefollowingsentencesintoChinese.4.Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.5.We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”盡管有些人可能會認為，人們對本土品牌重新產生興趣是精心設計的“饑餓營銷”和異想天開的品牌推廣的結果，但不可否認的是，曾經倍受追捧的國外品牌不再是消費者感覺很酷的的阿爾法和歐米茄。我們現在正處于勢頭頂峰來臨之前的途中。Min-projectLesson1From“MadeinChina”to“CreatedinChina”InvestigateaLocalBrand

Whatisthemostfavorablelocalbrandinyourmind?Doyourclassmatesidentifywiththesamebrand?Trytoinvestigateoneofyourfavoritelocalbrandsbythefollowingquestionnaireandshareyourinvestigationinclass.QuestionOptionalWhat’sthenameofthebrand?

Howdidyoufirstbecomeawareofthebrand?

Advertising(TV,radio,print,online)

Wordofmouth

Socialmedia

Website

Other(pleasespecify):__________Whatarethereasonsyoulikeit?

Uniqueproductfeatures

Highquality

Exceptionalcustomerservice

Competitivepricing

Other(pleasespecify):___________Willyourecommendthebrandtoothersbasedonitsvalue?

Yes

No①馮繼東還清楚地記得近十年前的一個夏夜，他和四位大學室友眼睛盯著電腦，屏息等待網上預售的開始。②隨著晚上10點的鐘聲敲響，曾經名不見經傳的國產智能手機廠商小米的最新機型，眨眼間就被搶購一空。其中一位幸運兒成功地捕獲了一只。像馮這樣的可憐人還在努力刷新登陸頁面，直到預售幾乎一開始就全部結束了。③“當時搶國貨確實是一次難得的經歷?！瘪T回憶道?！癷Phone、歐洲奢侈品包甚至日本電飯鍋和馬桶座圈總是很搶手。但當談到本土品牌時，大多數消費者根本不相信它們值得花時間和麻煩?！雹苋欢?，在過去的10年里，馮先生親眼目睹了本土產品的繁榮時期。不僅歷史悠久的品牌在90年代隨著越來越多的顧客被外國商品所吸引而逐漸衰落，現在又重新煥發(fā)了活力，新的國內品牌也在這股浪潮中占據了重要地位。⑤這位30歲的云南人不迷幫助他的表弟搶購了經典版回力運動鞋的精致版——這是一個擁有94年歷史的上海運動鞋品牌，被認為是那個年代學校體育課的“必備品”。馮還參加了雙十一購物狂歡，為女友搶購靈感來自于宋代（960-1279）陶瓷的特別版口紅。盡管10年前預售一無所獲，但他已成為小米、華為、Vivo等國內同行的熱心支持者。⑥雖然有些人可能認為，人們重燃對本土品牌的興趣是精心設計的“饑餓營銷”和異想天開的品牌塑造的結果，但不可否認的是，曾經是榮譽象征的外國產品可能不再是消費者感覺很酷的中國的阿爾法和歐米伽。⑦當今的新一代消費者想擁有能反映自己文化的商品，而不僅僅是迄今為止如此流行的國外產品和獨家產品，這使得“國潮”，字面意思是“民族時尚”或“中國復古”，成為一種值得認真對待的趨勢。⑧“如今，‘中國制造’的標簽不再固有地意味著廉價、劣質和不時尚?！睆B門大學新聞與傳播學院教授周振東說，“持續(xù)不斷的國潮趨勢超越了基本的‘中國制造’概念，并被證明是一股不可忽視的真正市場力量。”⑨中國最大的電子商務公司阿里巴巴集團5月份發(fā)布的一份報告顯示，淘寶消費者網上購物車中超過80%的待購商品是國貨。超過一半的國潮粉絲是1995年以后出生的消費者，其中60%來自三線及以上城市。⑩廈門大學的周教授反駁了“國潮”可能只是曇花一現的觀點，他表示，他堅信這一趨勢將變得比以往更酷?！霸谟瓉韯蓊^的頂峰之前，我們現在只走了一半的路程?！盠esson2TheChangingFaceof“MadeinChina”Warm-upⅠ.PleaseticktheresponsibilitiesyouthinkChineseenterprisesshouldtakeandlistmore.□Providetheircustomerswithwellmade,reasonablypricedproductsthatperformasadvertised.□Returnsomeoftheirwealthtothecommunitiesthatsupportthem.□Keeptheiremployeeschallengedandsatisfied.□Minimizenegativeimpactsontheenvironmentandpromotestheconservationofnaturalresources.□Adapttochangingmarketconditions,andcontributetothedevelopmentofsocietybypromotingknowledgeandskills.□More:______________Warm-upⅡ.CanyougivesomeexamplesofChineseenterprisestakingtheirresponsibilities?Lesson2TheChangingFaceof“MadeinChina”ListeningLesson2TheChangingFaceof“MadeinChina”Listeningtothedialogueandtickthebusinessorproductyouhaveheard.□5GTechnology□Tablets□Smartwatches□Laptops□CloudComputing□Infrastructure□InternetofThings□SmartTV□Telecommunications√√√√√√√√ListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.CanyouguesswhoIam?I’maChinese1._____________technologycompanyspecializingintelecommunicationsequipmentandconsumerelectronics.Foundedin1987,Ihavegrowntobecomeoneoftheworld’sleadingprovidersofinformationandcommunicationstechnology(ICT)2._____________andsmartdevices.Myprimaryfocusisondevelopingandmanufacturing3.__________equipment,includingnetworkinfrastructure,mobiledevices,andcloudcomputingsolutions.Iamwellknownformyexpertiseinareassuchas5Gtechnology,4.____________intelligence(AI),andInternetofThingsdevices.multinationalinfrastructuretelecommunicationartificialListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.My5Gequipmenthasbeenwidelyadoptedbytelecomoperatorsinmanycountries,enablingfasterdataspeeds,lowerlatency,andsupportingawiderangeofemergingtechnologiesandapplications.Inadditiontotelecommunicationsinfrastructure,Ialsoproducearangeofconsumerelectronics,including5.______________,tablets,smartwatches,andlaptops.Mysmartphoneshavegainedpopularitygloballyfortheadvancedfeatures,innovativedesigns,andcompetitivepricing.smartphoneReadingChineseenterpriseshaveundertakenagoodnumberofinfrastructureprojectsinAfrica,whichhaveboostedlocalsocio-economicdevelopment.Inthenextperiod,ChinawillbuildpartnershipswithAfricancountriesintransnational

andtransregionalinfrastructureconstructions.WhatdoChineseEnterprisesBringtotheWorld?Lesson2TheChangingFaceof“MadeinChina”

TheNestorKirchnerHydropowerStationandtheJorgeSaipanNickHydropowerStationarekeyprojectsjointlyconstructedbyChinaandArgentina.Withtheinvestmentof4.7billiondollars,thegeneratingcapacityofthetwostationswillreach1,740MW.ItisdoubtlessthemostsuccessfulhydropowerprojectinArgentinaandwillgenerateabout7,000jobopportunities.Whencarryingoutprojects,Chineseenterprisesassumetheirsocialresponsibilities.XuXiangchun,theformervicepresidentofChinaMetallurgicalGroupCorporation,gaveaninstanceofhowoneprojectcomprehensivelyimprovedlocalinfrastructure.“Itwasin1991whenwestartedtobuildacopperandgoldmineinPakistan.Thelocalslivedatoughlife,hadnoaccesstocleanwaterandelectricity.Therefore,wefirstconstructedawatertreatmentplantandadieselpowerstationinthatarea.Livingconditionsweregreatlyimproved.Electriclightsreplacedoillampsanddrinkingwaterbecamesafe.“Ontopofthat,webuiltahospitalonfindingthattherewerenohealthcarefacilitiesinthatarea.ItbenefitsnotonlyourChineseworkers,butalsothelocalpeople.Onaverage,about1,000person-timesoflocalscometothehospitaleveryyear.”Xucontinued.“Wealsoencouragethevillagerstoventureintobusinessesthatarerelevanttoourproject,includingsettinguplimefactoriesandaggregateplants,ontheonehand,whichcanprovideuswithmaterials,andontheotherhand,generaterevenuesforthem.Moreover,inanticipationofhiringlocalworkers,webuiltprimaryschoolsandvocationalschoolstotrainfutureworkers.”Inadditiontojobopportunities,manycountrieslookforwardtotheprospectofChinaprovidingmoretechnologytransfers.“Technologytransferhasadeepsignificancetobuildingourcapacityandboostingthecountry’seconomicdevelopment,”saidNonofoE.Molefi,ministerofInfrastructure,ScienceandTechnologyofBotswana,“Wehopetechnologytransfercanbeonepartofinfrastructureinvestments.”Infact,someChinesecompanieshavealsorealizeddemandsofthesekinds,theycandomuchmorethansimplyundertakeprojects.DuFei,thepartychairmanofChinaRoadandBridgeCorporation,confirmedthathiscompanyhadsponsoredabout200studentsfromseveralcountriestostudyinChina.TheyfirstlearnChineseforoneyearandstudyprofessionalknowledgeandtechniquesoverthenextfewyears.“Furthermore,wehaveestablishedlaboratoriesatsomeofourconstructionsitesabroadandsetupexperimentalbaseswithlocaluniversitiesthatofferengineeringprograms.”Chineseenterpriseshavealwaysattachedgreatimportancetoconstructionqualityandoccupationalsafety.

WhenChinaNonferrousMetalIndustry’sForeignEngineeringandConstructionCo.,LtdundertookprojectsinKazakhstan,itstrictlyfollowedhighstandardsrelatingtooccupationalsafety.P6,thehighestlevelengineeringmanagementsoftwareusedinWesterncountries,wasadoptedbytheChinesecompanyinKazakhstanandisexpectedtobewidelyusedinallthecompany’soverseasprojects.ReadingWords&Expressionstransnational/tr?nz?n???nl/adj.跨國的-involvingoroperatinginseveralcountriesE.g.Thecompanyhasexpandeditsoperationstobecomeatransnationalcorporationwithofficesinover50countries.公司業(yè)務不斷擴大，成為一家在50多個國家設有辦事處的跨國公司。transregional/tr?nz?ri?d??nl/adj.跨區(qū)域的

-relatingtoorinvolvingmultipleregionsE.g.Thenewpolicyaimstopromotetransregionalcooperationtoaddressenvironmentalissuesthataffectmultiplestates.

新政策旨在促進??跨區(qū)域合作，以解決影響多個國家的環(huán)境問題。

Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

hydropower/?ha?dr???pa??/n.水力發(fā)電-electricitythatisproducedbytheforceoffast-movingwaterE.g.Hydropowerisconsideredarenewableenergysourcebecauseitharnessesthepowerofmovingwaterwithoutdepletingit.

水力發(fā)電被認為是一種可再生能源，因為它利用流動水的力量而不耗盡水。comprehensively/?k??mpr??hens?vli/adv.全面地

-inawaythatincludeseverythingoreveryoneE.g.Thereportprovidesacomprehensivelydetailedanalysisofthecurrenteconomicsituation.報告對當前經濟形勢進行了全面詳細的分析。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

revenue/?rev?nju?/n.收入

-income,especiallywhenitisinlargeamountsE.g.Theincreaseinsalesledtoasignificantboostinthecompany‘srevenue.銷售額的增加導致公司收入大幅增長。anticipation/?n?t?s??pe??n/n.預期

-afeelingofexcitementaboutsomethingthatisgoingtohappenE.g.Thereiswidespreadanticipationforthenewmovie,whichisexpectedtobreakboxofficerecords.這部新片備受期待，有望打破票房紀錄。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressionsvocational/v???ke???nl/adj.職業(yè)的

-relatingtotheskillsandknowledgeneededforaparticularjoborprofessionE.g.Vocationaltrainingprogramsaredesignedtoequipstudentswiththeskillsneededforspecificjobs.職業(yè)培訓計劃旨在使學生具備特定工作所需的技能。sponsor/?sp?ns?(r)/v.贊助

-supportorfinanceE.g.Thesportseventwasmadepossiblebythegeneroussponsorshipofseverallocalbusinesses.此次體育賽事的舉辦得益于多家當地企業(yè)的慷慨贊助。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

occupational/??kju?pe???nl/adj.職業(yè)的-relatingtoaperson’sjoborprofessionE.g.Occupationaltherapyhelpspatientsdevelop,recover,andmaintaintheskillsneededfordailylivingandworking.職業(yè)治療幫助患者發(fā)展、恢復和維持日常生活和工作所需的技能。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

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