市場營銷專業(yè)英語詞匯A-D

Aabsorptionofcosts成本分配accesibility可進(jìn)入性

accessoryequipmentmarkets附屬設(shè)備市場accountmanagementpolicies客戶管理策略Acer宏基acquisitionnew-productdevelopmentstrategy新產(chǎn)品開發(fā)收購戰(zhàn)略

activity-basedcosting以活動為基礎(chǔ)的成本系統(tǒng)adaptability適應(yīng)性

adaptationtomarketvariations適應(yīng)市場變化adaptivepositioning適應(yīng)性定位

additionstoexistingproductlines現(xiàn)有產(chǎn)品線的增加

adequatesize準(zhǔn)確的大小/足夠的規(guī)模administeredverticalmarketingsystems管理式垂直營銷系統(tǒng)administrativerelationships管理關(guān)系adoptercategories采購者的類型

adoptionprocess采購過程advertisingandmarketsegmentation廣告與市場細(xì)分

advertisingandsalespromotion廣告和銷售促進(jìn)advertisingeffects廣告效果

advertisingethics廣告?zhèn)惱淼赖耡dvertisingfeedback廣告反饋

advertisingfrequency廣告頻率advertisingmedia廣告媒體

advertisingmessage廣告信息advertisingreach廣告接受人數(shù)advertisingsource廣告信息來源advertising廣告

aerobicenthusiasts增氧健身運動愛好者aesthetics美感affinityclub同族俱樂部

aftertests事后測試agentmiddleman代理商agent/merchantmiddleman代理中間商

allowance折讓alteration退換AMACodeofEthics美國營銷協(xié)會職業(yè)道德標(biāo)準(zhǔn)

A亞馬遜公司AmericanAirlines美國航空公司AmericanExpress美國運通

AmericanMarketingAssociation美國營銷協(xié)會

Amoco阿莫科（英國石油公司）analysisofdata數(shù)據(jù)分析analyzerstrategy分析者戰(zhàn)略Anderson安達(dá)信annualmarketingplan年度營銷計劃

annualrequirementpurchasingarrangement年度采購需求計劃anticipatorypositioning預(yù)見性定位anti-pollutionlegislation反污染立法

anti-trustlegislation反托拉斯立法AppleComputers蘋果電腦areastructure地區(qū)結(jié)構(gòu)

aspiration/expectationlevel渴望/期望水平aspirationsofconsumers消費者渴望

assurance保證AT&T美國電話電報公司

ATM(automatictellermachine)銀行自動柜員機(jī)attitudesofconsumers消費者態(tài)度

attributes屬性audiences受眾

autorepair汽車維修automationservices自動服務(wù)automobileindustry汽車產(chǎn)業(yè)

autonomy自主權(quán)availability可獲得性/供貨能力avanteguardian前衛(wèi)派

Avon雅芳awareness（產(chǎn)品）知曉度/知名度

B

babyboomers嬰兒潮出生的一代人backwardchannelsforrecycling回收的后向渠道

backwardintegration后向垂直一體化banneradvertisements橫幅標(biāo)語廣告barcodes條形碼

barter實物交易basicphysicalneeds基本生理需要Bausch&Lomb博士倫

BCGGrow-ShareMatrix波士頓增長-份額矩陣beforetests事前測試

BehaviorScanInformationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析

behaviouralhierarchies行為層級benchmarking基準(zhǔn)benefitclusters利益群體

benefits利益Benz奔馳billing帳單biologicalrevolution生物革命

birthrate出生率blanketpurchaseorder一攬子采購合同

blind-pairedcomparisontesting雙盲比較測試

Blockbusterbluecollars藍(lán)領(lǐng)BMW寶馬

Boeing波音bottomline底線/盈虧一覽結(jié)算線brandawareness品牌意識/認(rèn)知brandextensions品牌擴(kuò)展brandloyalty品牌忠誠度brandmark品牌標(biāo)志brandname品牌名稱brandpositioning品牌定位brandrecognition品牌識別

brandstrategies品牌戰(zhàn)略brand品牌brandingstrategy品牌化戰(zhàn)略

branding品牌化brand'sequity品牌的價值break-evenanalysis盈虧平衡分析

break-evenvolume盈虧平衡產(chǎn)量breathofproductassortment產(chǎn)品線的寬度

breathordiversityofproductlines產(chǎn)品線的寬度或多樣性bribery賄賂

BritishAirways英國航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算

bundle捆綁BureauofCensus人口統(tǒng)計局BurgerKing漢堡王businesstrengthrating商業(yè)能力評分

businessplan商業(yè)計劃businessposition經(jīng)營地位businesssector商業(yè)部門

businessservicesmarkets商業(yè)服務(wù)市場businessstrategies經(jīng)營戰(zhàn)略businessunitstrategy經(jīng)營單位戰(zhàn)略BusinessWeek《商業(yè)周刊》

buybackallowances回購折讓buybackarrangements產(chǎn)品返銷

buyers'bargainingpower買方的討價還價能力buyers采購者buyingbehavior購買行為

buyingcenter采購中心buyinginertia購買慣性buyingintention購買意圖

buyingoffices連鎖商店的進(jìn)貨中心buyingpowerindes(BPI)購買力指數(shù)

buyingsituation采購情況/類型buyingtask采購任務(wù)

C

cableTV有線電視Cadillac凱迪拉克Campbell'sSoup金寶湯業(yè)公司

capitalgains資本收益capitalinvestedinproduct產(chǎn)品投入資本

Carnival嘉年華cashcows現(xiàn)金牛類cashdiscounts現(xiàn)金折扣

cataloguesales目錄銷售categorizationofperception感知分類categorization分門別類

CaterpillarTractor卡特皮勒公司CathayAirlines國泰航空公司CBSRecords唱片公司

CBS哥倫比亞廣播公司centralization集中化chameleons/followers變色龍/跟隨者

channelalternatives可選擇的營銷渠道channelconflicts渠道沖突

channeldecisions渠道決策channelfunctions渠道功能

channelinstitutions渠道組織結(jié)構(gòu)channelmanagement渠道管理

channelobjectives渠道目標(biāo)channelofdistribution分銷渠道channelpower渠道權(quán)力

channel-controlstrategies渠道控制戰(zhàn)略channel-designdecisions渠道設(shè)計決策

channel-managementdecisions渠道管理決策channelsofcommunication傳播渠道

CharlesSnow查爾斯·斯諾Cherokee切諾基chevrolet雪佛萊

choicecriteria選擇標(biāo)準(zhǔn)ChristianDior克里斯汀·迪奧（世界著名時裝品牌）

Chrysler克萊斯勒CitiCorp花旗銀行closingasale結(jié)束銷售

clothingretailers服裝零售商CNN美國有線新聞網(wǎng)co-branding聯(lián)合品牌

codeofethics（職業(yè)）道德標(biāo)準(zhǔn)coercivepower強(qiáng)制權(quán)cognitivedissonance認(rèn)識的不協(xié)調(diào)

Colgate-Palmolive高露潔collectionofdata數(shù)據(jù)收集

collection收款co-marketingalliances聯(lián)合營銷聯(lián)盟combinationcompensationplan結(jié)合式薪酬方案

Comdex計算機(jī)展銷會commercialization商業(yè)化commitment承諾

communicationchannels傳播渠道communicationprocess傳播過程

communication信息交流/溝通communicationsmedia傳播媒體companypersonnel公司員工

Compaq康柏comparativeadvertisements比較廣告

comparisonofbrands品牌比較compensationdeals補償處理

compensationplan酬金方案compensation/rewards酬金/獎勵

compensatory補償性的competitionandindustryevolution競爭和行業(yè)演變

competition-orientatedpricing競爭導(dǎo)向定價法competitiveadvantage競爭優(yōu)勢

competitive(supply-side)evolution競爭（供方）演變competitivefactors競爭因素

competitiveintelligence競爭情報/信息competitiveparitypromotionbudgeting競爭均勢促銷預(yù)算法competitivestrategy競爭戰(zhàn)略

competitivestrength競爭優(yōu)勢/能力competitoranalysis競爭者分析

complainthandling投訴處理componentmaterialsandpartsmarkets組成材料和零部件市場computerizedordering計算機(jī)化的訂購

conclusiveresearch確定性研究conditionsofdemand需求情況conflictandresolutionstrategies沖突和解決戰(zhàn)略conformancetospecifications與規(guī)格一致

conformance一致性confrontationstrategy對抗戰(zhàn)略conjointmeasurement聯(lián)合測度法conjunctivemodel聯(lián)合模型

consumerdecision-making消費者（購買）決策consumergoodschannels消費品分銷渠道

ConsumerGoodsPricingAct,USA美國消費品定價法案consumergoods消費品

consumermarkets消費品市場consumerneeds消費者需求

consumerpackaged-goodsfirms消費者包裝食品公司consumerpromotion消費者促銷

consumertests消費者測試

consumer/householdmarket消費者/家庭市場consumers'perceptions消費者感知

consumption消費contests競賽contingencyplanning權(quán)變計劃

contractconstruction契約建筑業(yè)contractmanufacturing契約制造業(yè)

contraction/strategicwithdrawalstrategy收縮/戰(zhàn)略性撤退戰(zhàn)略

contractualentrymodes契約式進(jìn)入模式contractualverticalmarketingsystems合約式垂直營銷系統(tǒng)

contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contributrionmargin邊際貢獻(xiàn)

controlstrategies控制戰(zhàn)略conveniencefoodstores便利食品商店

conveniencegoods便利品convenience服務(wù)的便利性CoolWhip清涼維普

co-operativeadvertising合作性廣告co-ordinationandconflictresolution協(xié)調(diào)與沖突解決

co-production合作生產(chǎn)corebenefitproposition(CBP)核心利益方案/提議

corollary-datamethod推定數(shù)據(jù)法corporateHQ公司總部corporatescope公司（經(jīng)營）范圍

corporatestrategy公司戰(zhàn)略corporateverticalmarketingsystems公司式垂直營銷系統(tǒng)

corporate/institutionaladvertising團(tuán)體/社會公共機(jī)構(gòu)廣告correctiveaction矯正行動

costanalysis成本分析costeffectiveness成本有效性

costleadershipstrategy成本領(lǐng)先戰(zhàn)略costofcapital資本成本

costofgoodssold(COGS)產(chǎn)品銷售成本

costreductions降低成本產(chǎn)品cost-and-volumerelationship成本-數(shù)量關(guān)系

cost-orientedpricing成本導(dǎo)向定價法cost-plus/mark-uppricing成本加成/溢價定價法

costsandbenefitsofmarketingfunctions營銷職能的成本和效益costsofcompetitors競爭者成本

costsofdistribution分銷成本countertrade對等貿(mào)易coupons優(yōu)惠券

courtesy禮貌coverageofgeographicmarket地域性市場的范圍

coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽

creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cross-elasticity交叉彈性customarypricing習(xí)慣性定價法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求

customerintimacy顧客親密度customerloyalty顧客忠誠度customerneed顧客需要

customerorganizationofsalesforce按客戶組織銷售隊伍customerretention顧客維系/保留

customersatisfaction顧客滿意度customersegmentpricing顧客細(xì)分市場定價

customerservice顧客服務(wù)customer-orientedpricing顧客導(dǎo)向定價法customers'perception顧客感知

customers'preferences顧客偏好customers'pricesensitivity顧客的價格敏感度customizing定制

D

datacollection數(shù)據(jù)收集dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究

datasources數(shù)據(jù)來源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告

deciders決策者decliningmarkets衰退市場decoding解碼

defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenew-productdevelopmentstrategy防御性新產(chǎn)品開發(fā)戰(zhàn)略

defensivepositioning防御性定位deliverytime交付時間delivery配送

DellComputers戴爾計算機(jī)公司DeltaAirlines三角洲航空公司demandcharacteristics需求特征demandcurve需求曲線demand-orientedpricing需求導(dǎo)向定價法demographicenvironment人口統(tǒng)計環(huán)境

departmentstores百貨商店dependability可靠性deregulation放松管制deriveddemand衍生需求

descriptiveresearch描述性研究designdecisions設(shè)計決策

desiredpercentagemark-uponretail預(yù)期零售利潤率desiredpercentag