商業(yè)計(jì)劃書編制參考范文樣本

商業(yè)計(jì)劃書（編制參照）項(xiàng)目名稱項(xiàng)目單位（蓋章）地址電話傳真電子郵件聯(lián)系人中華人民共和國(guó)風(fēng)險(xiǎn)投資有限公司編制

保密承諾本商業(yè)籌劃書內(nèi)容涉及我司商業(yè)秘密，僅對(duì)有投資意向投資者公開。我司規(guī)定投資公司項(xiàng)目經(jīng)理收到本商業(yè)籌劃書時(shí)做出如下承諾：妥善保管本商業(yè)籌劃書，未經(jīng)我司批準(zhǔn)，不得向第三方公開本商業(yè)籌劃書涉及我司商業(yè)秘密。項(xiàng)目經(jīng)理簽字：接收日期：_______年____月____日

目錄TOC\o"1-3"摘要 1第一某些公司概況 4第二某些公司管理層 6第三某些產(chǎn)品/服務(wù) 9第四某些行業(yè)及市場(chǎng)分析 12第五某些技術(shù)來源及前景 14第六某些產(chǎn)品制造 16第七某些營(yíng)銷方略 18第八某些公司管理 20第九某些競(jìng)爭(zhēng)分析 22第十某些財(cái)務(wù)籌劃 25第十一某些融資籌劃 26第十二某些風(fēng)險(xiǎn)分析 27第十三某些戰(zhàn)略分析 27第十四某些附件 27摘要內(nèi)容重要涉及：公司概況；重要經(jīng)營(yíng)管理人、技術(shù)負(fù)責(zé)人簡(jiǎn)介；項(xiàng)目涉及產(chǎn)品或服務(wù)先進(jìn)性、新穎性、獨(dú)特性描述；市場(chǎng)分析；鈔票流量、投資回報(bào)率等財(cái)務(wù)預(yù)測(cè)；融資籌劃，投資后股東構(gòu)成表等。第一某些公司概況公司名稱________________________________________成立時(shí)間____________公司宗旨注冊(cè)資本____________________________實(shí)際到位資本____________________其中鈔票________________________無形資產(chǎn)占股份比例____________%注冊(cè)地點(diǎn)_____________________________________________________________主營(yíng)業(yè)務(wù)公司性質(zhì)：國(guó)有公司、有限公司、股份有限公司、合伙公司、個(gè)人獨(dú)資、外資公司等，并闡明其中華人民共和國(guó)有成分比例、私有成分比例和外資比例。公司沿革：闡明自公司成立以來主營(yíng)業(yè)務(wù)、股權(quán)、注冊(cè)資本等公司基本情形變動(dòng)，并闡明這些變動(dòng)因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前公司重要股東狀況：公司我司獨(dú)資、控股、參股公司以及非法人機(jī)構(gòu)狀況及比例：以圖形方式表達(dá)，如。公司全資Ⅱ全資Ⅰ參股Ⅱ全資Ⅱ全資Ⅰ參股Ⅱ參股Ⅰ控股Ⅱ控股I公司當(dāng)前職工狀況：如：擁有員工________人，其中大專以上文化限度有________人，占員工總數(shù)________%，大學(xué)本科以上有_________人，占員工總數(shù)_________%，研究生學(xué)位（含中級(jí)職稱）以上有_________，占員工總數(shù)_________%，博士學(xué)位（含高檔職稱）以上有_________人，占員工總數(shù)_________%；最佳列表闡明，如：公司經(jīng)營(yíng)財(cái)務(wù)歷史：列表闡明（單位：萬元）項(xiàng)目本年度前1年前2年前3年銷售收入毛利潤(rùn)純利潤(rùn)總資產(chǎn)總負(fù)債凈資產(chǎn)有形凈資產(chǎn)公司外部公共關(guān)系（戰(zhàn)略支持、合伙伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理層董事會(huì)成員名單：序號(hào)職務(wù)姓名工作單位聯(lián)系電話1董事長(zhǎng)2副董事長(zhǎng)3董事4董事5董事6董事7董事8董事9董事管理團(tuán)隊(duì)名單及簡(jiǎn)介：董事長(zhǎng)姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在本行業(yè)內(nèi)技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在本行業(yè)內(nèi)技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)研發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在本行業(yè)內(nèi)技術(shù)水平、經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品生產(chǎn)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在本行業(yè)內(nèi)產(chǎn)品經(jīng)驗(yàn)成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場(chǎng)營(yíng)銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在本行業(yè)內(nèi)營(yíng)銷經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：著重描述在財(cái)務(wù)、金融、籌資、投資等方面背景、經(jīng)驗(yàn)和業(yè)績(jī)。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她重要人員姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（涉及公司聘請(qǐng)中介機(jī)構(gòu)及法律顧問、投資顧問、財(cái)務(wù)顧問簡(jiǎn)介）：律師事務(wù)所會(huì)計(jì)師事務(wù)所投資征詢機(jī)構(gòu)法律顧問（簡(jiǎn)介）投資顧問（簡(jiǎn)介）財(cái)務(wù)顧問（簡(jiǎn)介）第三某些產(chǎn)品/服務(wù)公司當(dāng)前所有產(chǎn)品清單及合用領(lǐng)域，簡(jiǎn)要簡(jiǎn)介主導(dǎo)產(chǎn)品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品前期開發(fā)研究進(jìn)展?fàn)顩r和現(xiàn)實(shí)物質(zhì)基本，涉及：產(chǎn)品開發(fā)處在何種階段_____________________________________________________________________產(chǎn)品/服務(wù)創(chuàng)新之處，在國(guó)內(nèi)外領(lǐng)先限度（提供有關(guān)證明材料）_______________________________________________________________________________________________________________________開發(fā)和研究設(shè)備、條件__________________________________________________________________________________________________________________________產(chǎn)品市場(chǎng)優(yōu)勢(shì)、涉及：專利技術(shù)闡明專利技術(shù)類型_____________________________________________________________________________________________________________________________專利技術(shù)獲得狀況、保護(hù)范疇有關(guān)證明文獻(xiàn)與國(guó)內(nèi)外基地專利技術(shù)關(guān)系，與否成導(dǎo)致侵權(quán)行為產(chǎn)品上市周期_____________________________________________________________________產(chǎn)品自身影響力或依托單位品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產(chǎn)品與否申請(qǐng)過國(guó)家關(guān)于基金資助？有無最后驗(yàn)收、鑒定結(jié)論、評(píng)獎(jiǎng)等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)開發(fā)資源與條件狀況，涉及：產(chǎn)品開發(fā)能力保障：資金_____________________________________開發(fā)隊(duì)伍技術(shù)專家__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設(shè)備場(chǎng)地政府允許外協(xié)外委單位外部技術(shù)專家當(dāng)前具備條件與目的差距融資到位后，對(duì)所需資源滿足限度第四某些行業(yè)及市場(chǎng)分析行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢(shì)，哪些行業(yè)變化對(duì)產(chǎn)品利潤(rùn)、利潤(rùn)率影響較大，進(jìn)入該行業(yè)技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場(chǎng)前景分析與預(yù)測(cè)）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額：列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長(zhǎng)率將來3~5年各年全行業(yè)銷售收入預(yù)測(cè)：列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入我司與行業(yè)內(nèi)五個(gè)重要競(jìng)爭(zhēng)對(duì)手比較：重要描述在重要銷售市場(chǎng)中競(jìng)爭(zhēng)對(duì)手。競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額競(jìng)爭(zhēng)優(yōu)勢(shì)競(jìng)爭(zhēng)劣勢(shì)我司市場(chǎng)銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場(chǎng)難度分析_______________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)市場(chǎng)分析，涉及：你有哪些類型顧客當(dāng)前及將來（何時(shí)）有多少顧客顧客分布地方顧客接受產(chǎn)品/服務(wù)障礙顧客購(gòu)買（使用）原則是什么第五某些技術(shù)來源及前景公司近年來重要研究技術(shù)領(lǐng)域和有關(guān)技術(shù)成果及獲獎(jiǎng)狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參加制定產(chǎn)品或技術(shù)行業(yè)原則和質(zhì)量檢測(cè)原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項(xiàng)目研發(fā)流程圖：產(chǎn)品開發(fā)所采用共性技術(shù)、專有技術(shù)有關(guān)名稱，標(biāo)明其中核心技術(shù)_______________________________________________________________________________________________________________________________________________________________________________________________________________風(fēng)險(xiǎn)項(xiàng)目技術(shù)團(tuán)隊(duì)簡(jiǎn)介請(qǐng)闡明，此后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級(jí)換代和保持技術(shù)先進(jìn)水平，公司開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技術(shù)開發(fā)資源以及技術(shù)儲(chǔ)備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司謀求技術(shù)開發(fā)依托（如大學(xué)、研究所等）狀況，合伙方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何勉勵(lì)機(jī)制和辦法，保持核心技術(shù)人員和技術(shù)隊(duì)伍穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入籌劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個(gè)）第六某些產(chǎn)品制造詳細(xì)畫出生產(chǎn)流程圖，以及從原材料到中試、到規(guī)模生產(chǎn)階段工作流程和業(yè)務(wù)內(nèi)容：產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其他方式，請(qǐng)闡明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下，購(gòu)買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)送、通訊與否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生產(chǎn)設(shè)備狀況（專用設(shè)備還是通用設(shè)備，先進(jìn)限度如何，價(jià)值是多少，與否投保，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長(zhǎng)規(guī)定？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，如果設(shè)備操作需要特殊技能員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證重要原材料、元器件、配件以及核心零部件等生產(chǎn)必要品進(jìn)貨渠道穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家重要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供應(yīng)商1__________________________________________________________重要供應(yīng)商2__________________________________________________________重要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在如何范疇內(nèi)，描述生產(chǎn)過程中產(chǎn)品質(zhì)量保證體系、以及核心質(zhì)量檢測(cè)設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有如何詳細(xì)辦法___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格制定，產(chǎn)品毛利潤(rùn)率是多少？純利潤(rùn)率是多少？______________________________________________________________________________第七某些營(yíng)銷方略請(qǐng)簡(jiǎn)介你公司所針對(duì)市場(chǎng)，你們有何競(jìng)爭(zhēng)優(yōu)勢(shì)產(chǎn)品銷售成本構(gòu)成及銷售價(jià)格制定根據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你籌劃采用什么方略使顧客使用、購(gòu)買你產(chǎn)品如果產(chǎn)品已經(jīng)在市場(chǎng)上形成了競(jìng)爭(zhēng)優(yōu)勢(shì)，請(qǐng)闡明與哪些因素關(guān)于（如成本相似但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢(shì)、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競(jìng)爭(zhēng)對(duì)手產(chǎn)品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面方略與實(shí)行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價(jià)格、建立銷售隊(duì)伍方面方略與實(shí)行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面方略與實(shí)行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對(duì)銷售隊(duì)伍采用什么樣勉勵(lì)機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八某些公司管理請(qǐng)用圖表表達(dá)公司組織構(gòu)造公司經(jīng)營(yíng)決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________員工薪酬、福利及勉勵(lì)制度，與否考慮員工持股及高管人員期權(quán)__________________________________________________________________________________________________________________________________________公司與否為每位員工購(gòu)買保險(xiǎn)，請(qǐng)闡明保險(xiǎn)險(xiǎn)種_________________________________________________________________________________________________公司與否與每個(gè)雇員訂立勞動(dòng)用工合同___________________________________公司與否與有關(guān)員工訂立公司技術(shù)秘密和商業(yè)秘密保密合同_______________公司與否與掌握公司核心技術(shù)及其他重要信息人員訂立競(jìng)業(yè)禁止合同，若有，請(qǐng)闡明合同重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，公司對(duì)知識(shí)產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密保護(hù)辦法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否通過國(guó)內(nèi)外管理體系認(rèn)證？第九某些競(jìng)爭(zhēng)分析國(guó)內(nèi)重要競(jìng)爭(zhēng)對(duì)手狀況分析，舉例五家公司（請(qǐng)用文獻(xiàn)支持）：同類公司名稱、地區(qū)分布_______________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前開發(fā)同類功能產(chǎn)品所處研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場(chǎng)上銷售規(guī)模、銷售價(jià)格等狀況__________________________________________________________________________________________________________________________________________將來也許對(duì)本項(xiàng)目產(chǎn)品威脅分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家國(guó)外重要競(jìng)爭(zhēng)對(duì)手產(chǎn)品開發(fā)狀況或銷售狀況，與其相比貴公司優(yōu)勢(shì)或劣勢(shì)（要以文獻(xiàn)支持），涉及專利權(quán)、技術(shù)創(chuàng)新性、工藝水平及領(lǐng)先限度_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品價(jià)格及生產(chǎn)成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)指標(biāo)_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營(yíng)業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場(chǎng)促銷方略__________________________________________________________________________________________________________________________________________第十某些財(cái)務(wù)籌劃請(qǐng)?zhí)峁簩?~5年項(xiàng)目盈虧平衡表將來3~5年項(xiàng)目資產(chǎn)負(fù)債表將來3~5年項(xiàng)目損益表將來3~5年項(xiàng)目鈔票流量表將來3~5年項(xiàng)目銷售籌劃表將來3~5年項(xiàng)目產(chǎn)品成本表（第一年每月計(jì)算鈔票流量，共12個(gè)月，次年每季度計(jì)算鈔票流量，共四個(gè)季度，第三、四、五年每年計(jì)算鈔票流量，共三年）產(chǎn)品形成規(guī)模銷售時(shí)，毛利潤(rùn)率為____________%，純利潤(rùn)率為____________%，并闡明預(yù)測(cè)根據(jù)。預(yù)測(cè)將來3-5年年均資產(chǎn)回所率%。第十一某些融資籌劃融資額其中，投資額________________，借貸額___________________如果有對(duì)外借貸，抵押或擔(dān)保辦法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明投入資金用途和使用籌劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________但愿讓投資方參股我司或與投資方成立新公司，請(qǐng)闡明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權(quán)益