國外調查問卷的關鍵詞

國外調查問卷的關鍵詞

1.Survey:Amethodofcollectingdatafromagroupofpeoplethroughasetofpre-definedquestions.

2.Questionnaire:Adocumentorformusedinsurveystocollectresponsesfromparticipants.

3.Respondent:Apersonwhoanswersthequestionsinasurveyorquestionnaire.

4.Sampling:Theprocessofselectingarepresentativegroupofpeoplefromalargerpopulationforasurvey.

5.Population:Theentiregroupofindividualsorobjects,suchascustomersorpatients,thatasurveyisintendedtorepresent.

6.Data:Theinformationcollectedinasurvey,includingnumericalandcategoricalresponsesandopen-endedcomments.

7.Quantitativedata:Datathatcanbemeasuredorcounted,suchasageorincome.

8.Qualitativedata:Datathatdescribesqualitiesorcharacteristics,suchasopinionsorattitudes.

9.Closed-endedquestions:Questionsinasurveythatofferalimitednumberofresponseoptions,oftenintheformofmultiplechoiceorLikertscales.

10.Open-endedquestions:Questionsinasurveythatallowforfree-formresponses,allowingrespondentstoelaborateontheirthoughtsandopinions.

11.Likertscale:Atypeofsurveyquestionthatusesascaletomeasurethedegreeofagreementordisagreementwithastatement.

12.Demographics:Characteristicsofapopulation,suchasage,gender,educationlevel,oroccupation,thatareusedtosegmentsurveyresults.

13.Marginoferror:Thedegreeofuncertaintyinsurveyresultsduetorandomsampling,typicallyrepresentedasapercentage.

14.Confidencelevel:Thelevelofcertaintythatthesurveyresultsrepresentthetruepopulation,typicallyrepresentedasapercentage.

15.Frequency:Acountofthenumberoftimesaresponseoccursinsurveyresults.

16.Cross-tabulation:Amethodofanalyzingsurveyresultsthatcomparesresponsesacrossmultiplevariables,suchasageandincome.

17.Datavisualization:Theuseofcharts,graphs,andothervisualaidstorepresentsurveyresults.

18.Responserate:Thepercentageofsurveyinvitationsthatresultincompletedsurveys.

19.Incentives:Rewardsofferedtosurveyparticipantsinexchangeforcompletingthesurvey,suchascashorgiftcards.

20.Bias:Theinfluenceofpersonalvalues,beliefs,orexperiencesonsurveyresults.

21.Validity:Thedegreetowhichasurveymeasureswhatitclaimstomeasure.

22.Reliability:Theconsistencyofsurveyresultsovertimeoracrossdifferentsurveysamples.

23.Filterquestion:Asurveyquestionusedtoskipoverquestionsthatarenotrelevanttocertainrespondents.

24.Skiplogic:Aprogrammingfeatureofasurveythatusesfilterquestionstodirectrespondentstodifferentpartsofthesurveybasedontheiranswers.

25.Randomization:Atechniqueusedinsurveydesigntorandomlyorderresponseoptionsorquestionstoavoidbias.

26.Mode:Themethodofadministeringasurvey,suchasonline,phone,ormail.

27.Onlinesurvey:Asurveyadministeredovertheinternet.

28.Phonesurvey:Asurveyadministeredoverthephone.

29.Mailsurvey:Asurveyadministeredthroughthepostalservice.

30.Face-to-facesurvey:Asurveyadministeredinpersonbyaninterviewer.

31.Panelsurvey:Asurveyconductedwiththesamegroupofparticipantsovermultiplewavesofdatacollection.

32.Longitudinalsurvey:Asurveythatcollectsdatafromthesameparticipantsoveranextendedperiodoftime.

33.Cross-sectionalsurvey:Asurveythatcollectsdatafromdifferentparticipantsatasinglepointintime.

34.Mixed-methodssurvey:Asurveythatcombinesquantitativeandqualitativequestionstocollectbothnumericalanddescriptivedata.

35.Socialdesirabilitybias:Thetendencyofsurveyrespondentstogivesociallyacceptableordesirableanswers,ratherthantheirtrueopinions.

36.Hawthorneeffect:Thetendencyofsurveyrespondentstochangetheirbehaviororresponsesbecausetheyknowtheyarebeingstudied.

37.Non-responsebias:Thebiasintroducedintosurveyresultswhencertaingroupsofpeopledonotrespondtothesurvey.

38.Conveniencesample:Anon-randomsampleofrespondentswhoareeasytoreach,suchasstudentsorcustomersinaparticularstore.

39.Snowballsample:Anon-randomsampleofrespondentswhoarerecruitedbyotherparticipantsinthesurvey.

40.Quotasampling:Atypeofnon-randomsamplingthatensurescertaindemographicgroupsarerepresentedinthesurvey.

41.Purposivesampling:Atypeofnon-randomsamplingthatselectsrespondentsbasedonspecificcriteria,suchasexpertiseinaparticularfield.

42.Stratifiedsampling:Atypeofrandomsamplingthatseparatesthepopulationintosub-groupsbasedonspecificcriteria,suchasageorincome,andselectsarepresentativesamplefromeachgroup.

43.Clustersampling:Atypeofrandomsamplingthatselectsclustersofpeople,suchashouseholdsorbusinesses,insteadofindividuals,asrepresentativesamples.

44.Simplerandomsampling:Amethodofrandomsamplingthatselectsparticipantsfromthepopulationatrandom,withoutanyspecificcriteria.

45.Systematicsampling:Amethodofrandomsamplingthatselectseverynthperson,suchasevery10thpersoninalistoftelephonenumbers.

46.Oversampling:Asamplingtechniquethatintentionallyover-representscertaingroupsinasurvey,suchasminoritiesorlow-incomeparticipants.

47.Undersampling:Asamplingtechniquethatintentionallyunder-representscertaingroupsinasurvey,suchashigh-incomeparticipants.

48.Responsebias:Thetendencyofsurveyrespondentstogiveinaccurateorincompleteanswers,oftenduetomisunderst