Unit1ThemassmediaExtendedReading單詞生詞圖解課件高中英語(yǔ)牛津譯林版（2020）選擇性

Unit1TheMassMedia

ExtendedReading詞匯advertising-->amuse

新譯林2020版

選必二advertise/??dv?ta?z/v.Itpaystoadvertise.Weadvertisedinthepapers.Theyadvertisedtheirgoods.

Ishalladvertiseforsomeonetogowithme.

做廣告是值得的。我將登廣告尋人和我同去。advertisement/?d?v??t?sm?nt//??dv?r?ta?zm?nt/=adadvertiser/??dv?ta?z?(r)/Haveatry1.Ifan___________(advertise)isplacedonapopularwebsiteoronTV______peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceit______________(advertise).2.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservice__________________(advertise).3.Becausethemassmediareachessomanypeople,itisaperfectvehiclefor_____________(advertise).advertisementatisadvertisingbeingadvertisedadvertisersInotherwords,ittriestopersuadepeopletobuyaproductorservice.(lines3-4)persuadev.說(shuō)服,勸服persuadesb.ofsth.persuadesb.todosth.=persuadesb.intodoingsth.persuadesb.nottodosth.=persuadesb.outofdoingsth.persuasionn.說(shuō)服；勸說(shuō)；信念persuasive

adj.有說(shuō)服力的Haveatry1.Hewassweetenedbyher__________(persuade).2.HowcanIpersuadeyou_______mysincerity?3._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople__________________________(purchase)theirproductsorservice.persuasionofBasedintopurchasing/topurchaseEnglishChannelbootn.靴子4.Inadditiontomakingpeopleawareof...,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.(lines13-14)

psychologicaladj.心理的mentaladj.心理的psychologistn.心理學(xué)家

chasen./v.追逐；追趕purchase

vt.

買(mǎi),購(gòu)買(mǎi)

n.購(gòu)買(mǎi),采購(gòu);購(gòu)買(mǎi)的東西,購(gòu)買(mǎi)項(xiàng)目…,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.(P11)purchase…forsb.為某人買(mǎi)……purchasesth.for+money買(mǎi)某物花多少錢(qián)purchase…from從……購(gòu)買(mǎi)某物

【語(yǔ)境應(yīng)用】完成句子1)父親給了我一些錢(qián)去買(mǎi)一臺(tái)電腦。Myfathergavemesomemoneyfor__________________________________________.2)上個(gè)月我們從一對(duì)老夫婦那里購(gòu)買(mǎi)了這所房子。We__________________________________anelderlycouplelastmonth.3)我打算去城里買(mǎi)些東西。I’mgoingto________________________________________________intown.makesomepurchases/purchasethepurchasepurchasedthishousefromsomethings

logon.（公司或組織的）標(biāo)識(shí)；徽標(biāo)getacross被傳達(dá),被理解,把……講清楚;通過(guò),渡過(guò)Whatmakesitspecial?Andwhatmessagedoesittrytogetacross?(P12)getalong/on和睦相處,關(guān)系良好;進(jìn)展;應(yīng)付;過(guò)活getaway度假;

(得以)離開(kāi),脫身getdownto開(kāi)始做;開(kāi)始認(rèn)真注意(或?qū)Υ?getinto(使)陷入,處于,達(dá)到;養(yǎng)成某種習(xí)慣getover解決,克服;控制;(從疾病或痛苦的經(jīng)歷中)恢復(fù)過(guò)來(lái);把……說(shuō)清楚;使理解getthrough順利通過(guò)(考試等);接通電話;用完,耗盡Andwhatmessagedoesittrytogetacross?(lines24-25)getacross 解釋清楚，傳達(dá)It'ssomuchsafertogetacrosstheroadatthetrafficlights.Didyourspeechgetacrosstotheaudience?Loveissomethingwecangetacrosswithoutwords.橫過(guò)馬路你的演說(shuō)聽(tīng)眾都懂了嗎?就算沒(méi)有言語(yǔ)的溝通,愛(ài)也能使雙方相互感應(yīng)。逃脫已經(jīng)養(yǎng)成在外面玩的習(xí)慣通過(guò)對(duì)話和動(dòng)作表達(dá)出來(lái)

ratev.劃分等級(jí)；評(píng)估n.速度；比率wassponsoredforsponsorsabsorb

vt.

吸收;理解,掌握;吸引全部注意力;并入,吞并

We

absorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.(P12)absorbenergy/heat/sunlight吸收能量/熱量/陽(yáng)光absorbone’sattention吸引某人的注意力beabsorbedin

全神貫注于……,專心致志于……absorb…into…把……并入【語(yǔ)境應(yīng)用】完成句子1)Thecleverboy_________________________________(掌握了所有知識(shí))histeacherscouldgivehim.2)He_________________________(正全神貫注于)thestudyoftraditionalmedicine.3)Mostlittleshops_____________________________(并入了)bigbusiness.isabsorbedinabsorbedalltheknowledgehavebeenabsorbedinto

countv./n.數(shù)數(shù)

tailn.尾巴；硬幣背面Inthefuture,advertisingwillbeevenmoreaboutoutstandingindividualcustomersandsendingthemadvertisementsthataretailoredtospecificneeds.(lines45-47)tailorn.裁縫

vt.專門(mén)制作，定制1)Specialprogrammesofstudy___________(tailor)totheneedsofspecificgroups.2)Heestablishedhimself_______atailor.3)Teachingcanbetailored______suitthecharacteristicsofboys.aretailoredasto

amusementn.娛樂(lè)；消遣

entertainmentn.娛樂(lè)

amusementpark娛樂(lè)園

amusingamusedadj.43._____________n.廣播節(jié)目,電視節(jié)目vi.&vt.播送,廣播;散布,傳播44._____________n.途徑,渠道;電視臺(tái);頻道;方法;水渠45._____________n.頂峰,高峰;山峰;尖端

adj.高峰時(shí)期的,最高端的

vi.達(dá)到高峰,達(dá)到最高值46.

_____________

vt.使增長(zhǎng),使興旺n.增長(zhǎng),提高;幫助,激勵(lì)47._____________n.心理,心理特征;心理學(xué)broadcastchannelpeakboostpsychology48.

_____________

vt.買(mǎi),購(gòu)買(mǎi)n.購(gòu)買(mǎi),采購(gòu);購(gòu)買(mǎi)的東西,購(gòu)買(mǎi)項(xiàng)目49._____________adj.難忘的,值得紀(jì)念的50._____________n.標(biāo)語(yǔ),口號(hào)51._____________n.茶壺52._____________n.品牌;類型;烙印53.

_____________

n.大使;代表54._____________n.放置;安置55.

_____________

n.收視率;等級(jí),級(jí)別purchasememorablesloganteapotbrandambassadorplacementrating56._____________vt.贊助;主辦;為慈善活動(dòng)捐款;資助

n.贊助商;為慈善活動(dòng)捐款的人57._____________n.折扣vt.打折出售

58._____________n.裁縫vt.專門(mén)制作,定做59.

_____________

n.住房,住宅60._____________n.住宅區(qū);(通常指農(nóng)村的)大片私有土地;個(gè)人財(cái)產(chǎn),(尤指)遺產(chǎn)

61.

_____________

vt.(提供)消遣;逗笑sponsordiscountt