跨境電商客服（雙語(yǔ)） 課件 項(xiàng)目二 售前 5.Skills on development letters

跨境電商客服SomeSkillsondevelopmentletters.SkillsondevelopmentlettersSkillsondevelopmentlettersAfterobtainingpotentialcustomers’informationthroughsearchengines,exhibitionwebsites,yellowpagesandotherchannels,pre-salescustomerservicepersonnelcansendinformationofproducts,servicesandadvantagestocustomersthroughletters.SkillsondevelopmentlettersIftheyareinterested,theywillcarryoutprogressivecommunicationandnegotiation,andfinallyestablishthepurchasecontract.Developmentlettersareticketstocustomerdevelopment.SkillsondevelopmentlettersAnAmericancompany,Implisit,hasfoundsomesimpletipstohelpimprovetheresponserateofdevelopmentlettersafterdigginginto250,000reale-mails.

SkillsondevelopmentlettersThefirstandforemosttipistosendmultipledevelopmentlettersThefirstemailgetsthehighestresponserate—12.5%.Thesecondandthirdemailsgetgoodresponserateaswell（8.6%and3.1%respectively）.Afterthethirdemail,it’slesslikelytogetanyresponses.SkillsondevelopmentlettersItiscommonlysuggestedthatthesubjectlineshouldbeshort,butthisstudyfoundthatthesubjectlineofanappropriatelengthreceivedahigherresponserate.Emailswithsubjectlinesover10wordstendtohaveasignificantlyhigherresponserate(46%),comparedtoemailswithshortersubjectlines.ThesecondtipistohighlightthesubjectlinewithappropriatenumberofwordsSkillsondevelopmentlettersThesecondtipistohighlightthesubjectlinewithappropriatenumberofwordsHowever,suchdifferencesaremosteffectiveandcommoninthefirstattempt.Afterthesecondattempt,thenumberofwordsinthesubjectlinedoesnotreallymatterSkillsondevelopmentlettersLastbotnottheleast,itisalsocriticaltokeepconcisecontentacompany’sstrength,productsandvaluesservicesandcharacteristicsexperienceandotherinformationSkillsondevelopmentlettersLastbotnottheleast,itisalsocriticaltokeepconcisecontentAcompany’sadvantagesshouldbesimplydescribed,avoidinglongdescription.Intermsoflanguage,thebodyofadevelopmentletterconsistsmainlyofshortsentenceswithappropriatecolloquialism.SkillsondevelopmentlettersLastbotnottheleast,itisalsocriticaltokeepconcisecontentInaddition,thenumberofwordsinthebodyoftheemailshouldnotbetoolarge,meaningemailswithlessthan100wordstendtogetahigherresponserate,usuallyinthefirstandsecondemail.SkillsondevelopmentlettersInquiryheadingsSpecificexpressionSomeexamplesofgooddevelopmentletterheadingsInquiryheadingsThequestionsraisedbytheseheadingscanarousepeople’scuriosityandinteresttoreadthemaintextthatfollows,andmakeitimpossibletosimplyanswer“yes”or“no”,requiringreaderstoreaddeeply,becausethecontentiscloselyrelatedtoreaders.InquiryheadingsInquiryheadingsDOYOUMAKETHESEMISTAKESINENGLISHSthistitledirectlychallengesreaders,andtheword“these”attractsreaderstothinkandexploremore.SpecificexpressionTheheadingcontainsspecificwordstoassurereadersthatwhatspecificcontentwillbeinvolvedinthetext,andevencontainsprecisequantifiersandspecificvalues.SpecificexpressionSpecificexpressionTheheadingDOCTORS