教育平臺商業(yè)計(jì)劃書 英文版

32607

Educationplatformbusinessplan

TOC\o"1-2"\h\u

32607

Educationplatformbusinessplan

6834

Summary

1

2694

Theprojectandthefuture

1

18382

1.Introductionoftheenterprise

1

13083

2.Briefintroductionofproject

1

27510

4.Theprojectbackground

2

26770

5.Theprojectcharacteristics

2

32740

OperationandManagement

2

19055

2.Theorganizationalstructureandmanagementmodel

3

17397

3.HumanResourcePlanning

4

27615

4.Thebasicprincipleofemployment

4

5858

5.ManagementandControl

4

19718

Financingneedsandinstructions

5

26306

1.Investmentadvice

5

0

2CapitalStructure

5

28704

3.UseofFunds

5

24228

Riskfactorsandcountermeasures

7

16162

1.Uncertainrisksandcountermeasures

7

8061

2.Theindustryrisksandcountermeasures

7

10009

3.MarketRisksandCountermeasures

7

19371

Investorparticipationandexitway

8

19320

1.Participation

way

8

25719

2.Exitway

8

28025

MarketAnalysisandForecast

8

3072

Capitalrequirementsandfinancialprojections

9

3210

1.Thefinancialneeds

9

3960

2.Thefinancialforecast

9

1146

Entrepreneursresume

10

Educationplatformbusinessplan

Summary

Withtherapidpopularizationofthenetwork,thenetworktoreceiveinformationtimeliness,convenience,comprehensivelovedbyall,emergeasthetimesrequirenetworkplatform.Whileeducationisanytimecannotdowithout,sowedemandformodernpeople,independentresearchanddevelopmentofonlineeducationplatform,evenifnotinthesamespace,teachersandstudentsalsocanfacetofacecommunication,maximizetheinterestoflearning,toadapttothedevelopmentofeducationandthetimes,topromotethedevelopmentofeducation.

Theprojectandthefuture

1.Introductionoftheenterprise

NowIcurrentlyhaveoneCEOandfiveWebProgrammers,theyallhavetheknowledgedegrees,andallhavemorethantwoyearsofdevelopmentexperience,twoofthemhavebeenawardedthenationalpatentofsoftwaredevelopment;andwealsohavetwopatents,onenetworkpromotion,onenetworkeditor.

2.Briefintroductionofproject

Theprojectsite(includingeducationnetwork)isthefirsttopromotetheapplicationoftheplatformusersofonlinelearning,educationnetworkeducationasthemainbody,itscorefunctionsinclude,onlineteaching,troubleshooting,learningplanmanagement,game,networkoffriends.Educationnetworkintegratededucationmodeandmoderntraditionalnetworktechnology,willbeseriousandgameplaying,virtualandpractical.

3.Businessdevelopmenthistoryandfutureprospects

ChinaEducationNetworkhistoryin1996,PresidentofTsinghuaUniversityprofessorWangDazhongfirstproposedtheideaofplatformconstructioninChina'sdistanceeducation,distanceeducationpilotattheTsinghuaUniversityestablishedinNovemberthesameyear.In2000theMinistryofEducationapproved15universitiestocarryoutdistanceeducation,soondevelopedto31,althoughtheonlineeducationplatformisshorttimedevelopinginourcountry,butbecauseoftheneedofsocialdevelopment,thestrongdemandforparentsandstudents,networkeducationplatformbroadmarket,inadditiontotheplatformofnetworkeducationmodegreatlymakeupfortheshortageofeducationalfundsstatetheaccelerationofChina'speople'seducationalleveltomeettherequirementsofnationaleconomicdevelopment,stronglysupportedbythenationalpolicies.Generallyspeaking,inthepreliminarystageofdevelopment,butthemarketdemandishuge,theprospectisgood

4.Theprojectbackground

TherapiddevelopmentofInternet,Internetusersincreasedbyalargemargin,theonlineconsumerconstantlyexpanding;countriesattachgreatimportancetothedevelopmentofnetworktechnology,increasethepromotionpropaganda;informationsecuritytechnologyisgraduallyperfectandstabledevelopmentoftrustsystem;socialcompetitionisbecomingincreasinglyfierce,andrelymainlyonthesocialcompetitioniseducation;lessriskeducation

5.Theprojectcharacteristics

EducationnetworktothetraditionalmodeofeducationandthecombinationofWEBtechnology,theseriousnessandgames,virtualandpractical,anddirectlyextendstotheuserdesktopandhandheldterminal,topromotethedevelopmentoftherealityofpeopleasthegoal,beyondthecurrentInternetapplicationmode,andformedauniqueuserapplicationdevelopmentmodelthedesiretobecomeausefulsupplement,positivepersonalitylearningmodelapplicationandschooleducation.

OperationandManagement

1.DevelopmentStrategy

Inordertoensurethesmoothimplementationoftheproject,theprojectcompanytobesetup,conductcompanyoperation.Theprojectcompany'sdevelopmentstrategycanbesummarizedas:businessdynamic,developmentofrelatedtechnology,themanagerofthetechnology.Dynamicbusinessmeanswewillbeadjustedaccordingtomarketdemandproductionandmanagementproducts,marketdemandisourchoice;thedevelopmentofrelatedtechnologymeansthatwecanseizetheopportunitytoacceleratethepaceofthemarket'sowndevelopment,butourdevelopmentandnetworkapplicationsmusthaveaclosecorrelationbetweenthedevelopmentwedonotunrelated.Themanageristhemeans,wewilladheretothe"people-oriented"managementapproach,adequatelymotivateandinspireemployeestoimplementflexiblemanagement,playtotheirinitiativeandenthusiasm.

Toachievetheproject'sdevelopmentstrategy,wewillfocusonpromotingcompetitioninthemarketoflow-coststrategy,namelythroughtheimplementationofstrictcostcontrol,theformationofthecomparativeadvantageofothercompetitors,tomaintainthecompany'sprofitability.Specificmeasures:First,toestablishtheconceptofinnovativeservices,increasingtheirinvestmentinthedevelopmentofwebservicescapabilitieswhileextendingonlineservicestothenextlineservices,expandservices,expandmarketshare,economiesofscale,therebyenhancingtheirowncompetitiveadvantage.Thesecondistostrengthenthemanagement,theestablishmentofstrictliabilitymanagementandcostcontrolsystem,andcontinuouslyimproveoperationalefficiency,reduceservicecosts.

2.Theorganizationalstructureandmanagementmodel

Thecompanyimplementedtheprojectintheformofalinearfunctionoftypeoforganization,theimplementationofflatorganizationalstructuremodel,combinedwiththeopencharacteristicsofknowledge-basedenterprises,establishboundariesandacrossdepartmentstomeetcustomerandmarketdemandasthecoreoftheteam,andstrivetoachieveorganizationalstructuretheflatandflexible.

Itshouldbesaidthatinthisrapidlychangingmarketconditions,theorganizationsetupshouldalsobeadynamicprocess,wewillchoosetheappropriateorganizationalstructuredependingonthestageofbusinessdevelopment,butnomatterwhichway,youmustfollowthefollowingprinciples:

1.isconducivetostrengtheningresponsibility,helpsimplifytheprocess;

2.isconducivetotheformationofforce,andpromotingcommunication;

3.isconducivetostimulatevitality,willhelpstrengthenthemanagement.

Organizationalstructuretoauthorizetype,flat,dynamicasthemainfeature,dilutesectoralboundaries,changingthetraditionalrigidorganizationalstructure,enhancerapidresponsecapabilitiestotheenterpriseasawholeratherthanasingledepartmentorthebestpartofthebest.

Inordertomaintainthecorrectnessofthedecision-making,andimprovingtheabilitytoreacttothemarket,thecompanyhassetupanadvisorybody,givefullplaytoitsstaffbyrole,andeffectivelyimprovetheeffectivenessofcorporatedecision-making.

Andintheorganizationandmanagementmodel,thecompanywilladheretotheCooperativeHumanNatureManagementasaguidetomanagementbyobjectivesasthebasisforprojectmanagementasthecore,whiletheimplementationofflexiblemanagement,knowledgemanagement,andeffectivelyimprovetheorganization'sabilitytoadapt.

1.ManagementbyObjectives:Theobjectivesidentifiedinthecompany'sdevelopmentplandowntoeverylevel,implementation,clearresponsibility,goal-scaleassessment.

2.flexiblemanagement:topromote"human-oriented",theestablishmentofaflexibleorganization,theimplementationofflexibleworking,flexibleoffersspecialtyproducts,services,andenhancethecompany'sflexibility,adaptabilityandinnovation.

3.Knowledgemanagement:theknowledgeeconomy,competitiveadvantagecomesfromknowledgeresourcesdevelopmentandutilization.Thecompanywillincreaseitsstafftraining,theestablishmentofaninternalstudybasedsystem,improveknowledgesharingmechanism,cultivateandenhancetheircollectivecreativity.

3.HumanResourcePlanning

Humanresourcesaretheprimaryresourcesforsocialandbusiness.Inthecurrentsocialeconomy,competitionamongenterprises,afterall,isthetalentcompetition,whohastalent,willhavewealth.Thebasicpurposeoftheprojectcompany'shumanresourcemanagementisabletoadapttotheestablishmentofanenterprisedevelopmentintheindustryhasastrongcompetitiveteamofhighlyqualified,highstateanddegreeofunity,andwithsuitableemployment,educationmechanism.

4.Thebasicprincipleofemployment

Thebasiccriteriafortheprojectcompanyinthehumanresourcemanagementisjust,fairandopen.Wethinkthatwecanfulfilltheirdutiesandformarketacceptanceofemployeesareprofessionals,wearecommittedtoprovideemployeestomaximizethetalentsofspace.Wewillestablishaneffectiveemploymentmechanism,willactivelycarryoutstafftraining,andestablishasetofmanagementtraining,technicaltraininganddegreeinductiontrainingfornewemployeesinoneofthetrainingsystem.

5.ManagementandControl

ProjectcompanywilldrawonrelevantcontentISO9000series,combinedwithindustryrequirementsandbusinesscharacteristics,establishandimprovethecompany'squalitymanagementsystemandqualityassurancesystem,sothatourqualitymanagementandqualityassurancesystemwithinternationalstandards,andasaplatformtoenhanceoperational,continuousimprovement,andcontinuouslyimproveourmanagementlevel.Intheinternalmanagementcontrol,theprojectcompanywillmainlyfollowthefollowingprinciples.First,thelayeringprinciple:thestrictadherencetotheprinciplesofthemanagementchain,firmlyopposedtoleapfrogandoverridecontrol.Second,theexceptiontotheprinciple:adheretotheinstitutionalizationofmanagement,butthespecialproblemsofspecialtreatment.Third,theclassificationprinciples:Wewilladdressthenatureandmissionofthedepartment,accordingtotheoutcome-orientedprinciples,theimplementationofclassificationcontrol,tocontrolthepromotionofenergytocontrolthepurposeofincreasingefficiency.Weshouldestablishandimprovemanagementcontrolsystemsandthenecessarysystemstoensurebusinessstrategy,policyandculturalunity.

Financingneedsandinstructions

1.Investmentadvice

InvestmentType:CommonStockInvestmentProperties:VentureCapital

2CapitalStructure

Allordinarysharesofcapital,capitalstructurecomposedentirelyofshareholders'equity

3.UseofFunds

Thebuildingisdividedintofourcomplete,abuildingintendedtofinance500million,profitbeforeinvestmentforspecificpurposesasfollows:

Officespace+hardware+network(budgetyearcost813,000yuan)

Designation

Sum（million）

Remark

Office

50

Hardwareequipment

30

Network

1.3

Personnelteamnurture(18monthssalarybudget2millionyuan)

Designation

Numberofpeople

Remark

ProjectSupervisor

1

DBA

3

.netprogrammer

3

JAVAprogrammer

2

Artdesigning

2

Copywriting

2

Marketing(18-monthbudgetandpromotionexpenses2.187millionyuan)

Designation

Sum（million）

Remark

MediaPromotion

80

PromotionofEvents

1138.7

4.Capitalstructureafterinvestors

Sponsor

CapitalContribution

Holdingpoints

OuyangLei

Project

65%

NewInvestors

5,000,000,

35%

Riskfactorsandcountermeasures

1.Uncertainrisksandcountermeasures

Risk:Inaccordancewithmarketdemandforproducts,theoperatingresultsoftheprojectshouldbeabletobeprotected,buttherearesomeuncertainrisks.Forexampleduetothedownturninthemacroeconomicsituation,peopleonlowereducationalneeds,arelikelytoaffecttheeconomicbenefitsoftheproject.

Solution:increasedfocusonthemacroeconomicsituationintheworld,areasonableproductpositioningbasedonworldeconomicdevelopment,sothatoursalesoperationstoadapttomarketdemands.Accordingtothecountry'seconomicdevelopmentandreasonableproductpositioning,andcontinuousinnovation,toadjustandimprovethedevelopmentofstrategicbusinessdevelopmentgoalsandtoavoidtheriskofuncertainty.

2.Theindustryrisksandcountermeasures

Risk:theadvantagesoftheInternethasbeenrecognizedbythecommunity,alotofthestrengthoftheorganizationaswellaslistedcompanieshavetoinvestinthenetworkmarket,theprojectmayencounterinterbankcopyandleaks,industrycompetitionwillbefierceexception.Competitiveriskslikelytogivethecompanyathreat.

Solution:useoriginalapplicationintegrationlogic,involvingindustryprofessionalformaneffectivebarriertoavoidtraderisks.

3.MarketRisksandCountermeasures

Risk:firsttoenterthemarketmustbearmarketdevelopmentinvestment.Also,becauseofthewaythebusinesstoobtainavarietyofeconomicintelligence,traditionalmediaandtheindustry'sinternalbusinessrelationshipsoftheindustryposesapotentialthreat.

Strategy:strengthenpublicrelationswork,increasepublicityefforts,expandingthesocialimpact,inordertoreduceinvestmentinthedevelopmentofthemarket,competitionwithtraditionalmediacompaniesisinevitable,andwilloperatethroughthecapital,tocompletethemergerwiththetraditionalmedia,andtheuseofnetworktechnologytotransformtraditionalprofessionalmedia.

4.Thefinancialrisksandcountermeasures

Risk:Companiesinthedevelopmentprocess,thefinancialriskismainlyreflectedintheriskofashortageoffunds,thatmoneycannotmeettheneedsofrapiddevelopmentofenterprises.Atthesametime,becauseofthehighercostofthecompany'sproductdevelopment,liquidityshortage,itmayposeariskofcapitalchainscission.

Strategy:tobuildandbroadenthesmoothfinancingchannelsforthecompany'sdevelopmentcontinuestoentercapital,atthesametime,toimprovethecompany'sown"blood"mechanism;tostrengthenthefinancialoperationofthemonitor,maximizetheefficientuseoffundsandotherstrategiestoavoidfinancialrisk.

Investorparticipationandexitway

1.Participation

way

Investorscanparticipateinthedecision-makingofmajorinvestmentprojectswebsitecanmakewebsitemanagementadvice,canparticipateinsitemanagement.Investorscanlearnaboutthesitemonthlyperformance,financialoversight,andmanagement.

2.Exitway

1.theprofit-sharing:investorscanachievepaybackthroughprofit-sharingpurposes.

2.thecompanyislisted:Youcanpresstheoriginalstrategy,applyforlisting,thelistingissuccessfulsaleontheopenmarket,theventurecapitalexit.

3.thestocktransfer:Investorsinvestinfutureyearscansharetransfer.

MarketAnalysisandForecast

1.MarketAnalysis

TheFifteenthCNNICsurveyresultsshowthatChina'sInternetcontinuetomaintaingrowthmomentum,

ThetotalnumberofInternetusersis94million,comparedtoasurveyabove,halfthetotalnumberofInternetusersinChinaincreasedby700million,anincreaseof8.0%,andanincreaseof18.2%comparedtolastyear.

ThetotalnumberofInternetcomputersreached41.6millionunits,comparedtotheabovesurveyresults,halfofthetotalnumberofonlinecomputersincreasedby5.3millionunits,anincreaseof14.6%,(2)thefifteenthCNNICsurvey,thethemainobjectiveoftheInternettoobtaininformationasthelargestproportionofInternetusersreached39.1%.

2.Businessopportunities

Students,parentsandthecommunityisincreasinglycallingforindividualizededucationmodel,diversifieddevelopmentneedsrequirenewformsofeducationtomakeupforthedeficienciesofschooleducation.Inaddition,thisnewonlineeducationlearningmodelalsogreatlymakeupforlackofstateeducationfundingtoacceleratethestrongsupportofnationalpolicylevelofeducationforall,tomeettherequirementsofeconomicdevelopmentinthecountry,hasbeen.Atthesametime,theoverallsituation,China'sonlineeducationmarketisstillinitsinfancy,andasChina'slevelofinformationandawarenessofInternetuserstoimproveonlineeducation,onlineeducationmarketwillcontinuetogrow.

Capitalrequirementsandfinancialprojections

1.Thefinancialneeds

Aconstructionsiteproposedfinancingof500million,mainlyforprofitbeforeinvestment,officespace,thesiteofhardware,software,staffsalaries,spaceandwebsitemarketingpromotion.

2.Thefinancialforecast

Consideringthesizeofthesiteoperatorandthesmoothimplementationofthepro