![2021廣東財(cái)經(jīng)大學(xué)英語水平考試考研真題_第1頁](http://file4.renrendoc.com/view/bce724093f29f48782a8f3cc355e4746/bce724093f29f48782a8f3cc355e47461.gif)
![2021廣東財(cái)經(jīng)大學(xué)英語水平考試考研真題_第2頁](http://file4.renrendoc.com/view/bce724093f29f48782a8f3cc355e4746/bce724093f29f48782a8f3cc355e47462.gif)
![2021廣東財(cái)經(jīng)大學(xué)英語水平考試考研真題_第3頁](http://file4.renrendoc.com/view/bce724093f29f48782a8f3cc355e4746/bce724093f29f48782a8f3cc355e47463.gif)
![2021廣東財(cái)經(jīng)大學(xué)英語水平考試考研真題_第4頁](http://file4.renrendoc.com/view/bce724093f29f48782a8f3cc355e4746/bce724093f29f48782a8f3cc355e47464.gif)
![2021廣東財(cái)經(jīng)大學(xué)英語水平考試考研真題_第5頁](http://file4.renrendoc.com/view/bce724093f29f48782a8f3cc355e4746/bce724093f29f48782a8f3cc355e47465.gif)
版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
廣東財(cái)經(jīng)大學(xué)2021年英語水平考試考研真題
考試年度:2021年考試科目代碼及名稱:613-英語水平考試(自命題)
適用專業(yè):050201英語語言文學(xué)
[友情提醒:請(qǐng)?jiān)诳键c(diǎn)提供的專用答題紙上答題,答在本卷或草稿紙上無效!]
一、GapFilling選詞填空(從列表的單詞中選擇合適的詞完成段落/非Cloze選擇填
空)(30題,每題1分,共30分)
WORDLIST
cautioustrulydistinguishedcopiesfaringtold
anotherrespectableeradiscouragingvaryreap
numbersflockingworthmatchclaiminvokedthat
contrastperformresistantrestgentler
generoustranslationsingleimperialismhunger
enthusiastic
Theworldis]gettingsmaller.Americansareembracing,indeeddriving,
anew2ofglobaltradeandrecreationaltravel,jet-settingfromone
internationaltimezoneto3;wearecommunicatingacrossbordersbye-mail,
surfingtheWebforforeignnewsand4toseeforeignfilms.Itstandsto
reasonthatAmericanpublishingmustalsobeprimedto5theculturalbounty
ofavastworldliterature,quicklyandcompetentlytranslatedintotheEnglish
language.Right?Well,notexactly.
Truthbe6thefiguresfortranslationsfromforeignlanguagesintoEnglish
are7.Ofallthebookstranslatedworldwide,only6%andthatis
consideredtobea8estimatearetranslatedfromforeignlanguagesinto
English.By9,almost50%aretranslatedfromEnglishintootherlanguages.
Inatypicalweek,atleasthalfofthetop-10bestsellersonAmazon,cominFrance
andGermanyarebooksin10;ontheU.Ssite,arecentscanshowednota11
foreignnameonanextendedlistof24topsellers.Andthat'sparforthepast
decade.
Somemidlisttitlesshow12sales,butmoreoftenthannotittakes
validationonthelevelofaNobelPrizetoratchet13upintothesolid
five-figurerange.Itispossibletoarguethattranslations14onmoreorless
thesamelevelassimilarEnglishtitles.KnopfsenioreditorGeorgeAnderoupoints
outthatKwasiBoachiis“afirst,quiteliterarynovel,soifonecouldbeassured
ofselling7,000copiesofsuchabook,evenifitweren,tintranslation,Ithink
itwouldbe15doing."Nevertheless,thereisnogettingaroundthefactthat
salesoftranslationinthiscountrydonot16salesofEnglishtitlesabroad.
WhyareU.S.readersandpublishersso17toliteratureintranslation?Some
chalkituptocultural18.Severalwriters19thereisacertain
arroganceonthepartofBritishandAmericanpublishinghouses,whichconsider
anythingpublishedinanotherlanguagetobeautomatically20.Englishis,
inpracticalterms,themostimportantlanguageintheworldtoday,andwhether
imperialismis21ornot,thatrealityhasacertaineffectonAmerican
publishing.Still,manytargetalesspragmatic,moreculture-specifickindof
solipsism.uAmericaisjustfrighteninglydifferentfromthe22oftheworld,“
saysBarbaraEpler,editor-in-chiefofNewDirections."WearereallyDisneylanded
beyondbelief."TranslatorPeterConstantineJstakeonthesituationis23.
“WeinAmericaarealittlebit24-publishersarecautiousaboutwhatthey
bringout"*.Herethepublicdoesnotseemtohavethe25fortranslationthat
theEuropeanmarkethas.”
Itisdifficulttosaywhetherthingshavechangedmuchinrecentyears
opinions26,andstatisticsarehardtocomeby.DrenkaWillen,asenioreditor
atHarcourtbelievesthatthere'sbeenanupturninthepastsevenoreightyears,
withevenpoetryintranslation27better.RobertWeil,executiveeditoratW.
W.Norton,isdownright28aboutforeigntranslations.uSofewpublishers
areinvolved29youcanpublishtheworkofsuperboverseaswriters.It'san
embarrassmentofriches.We,asAmericanpublishers,ignore30worksthat
canbeverycommercial.Butyouhavetoknowwhatyou*redoing.”
二、Proofreadinganderrorcorrection改錯(cuò)題(15題,每題2分,共30分)
Thefollowingpassagescontain15errors.Eachindicatedlinecontainsamaximum
ofONEerror.Ineachcase,onlyONEwordisinvolved.Correcttheerrorsandwrite
theanswersonYOURANSWERSHEETinthefollowingway.
Forawrongword,writethecorrectoneonYourAnswerSheet.
Foramissingword,writethemissingwordwitha"/"signbeforeitonYourAnswer
Sheet.
Foranunnecessarywork,writetheunnecessarywordwithadeletinglineoniton
YourAnswerSheet.
Example
WriteonyourAnswerSheet.
二、ProofreadingandErrorCorrection.
31.Aan32.Heve——33.exhibit
PassageA
People'sattitudetowarddrugsvariesfrompersontoperson.Someregarditas
miraculous;othersthinkof(31)themasdangerous.Thenwhatisthe
sensibleattitudetowarddrugs?Ithinkthefirstthingtothinkisthe
(32)differencebetweendrugsandwonderdrugs.Theantibioticscanreally
treatcertainbacterialdiseases.(33)Ontheotherhand,themajordiseases
threateningAmericanstodayarecancer,stroke,highblood
pressure,coronarydisease,etc.Againstthem,thedoctor^bagoftricksislimited.
Hehaswonder(34)drugs.Sothefirstimportantlessonisnottoexpect
toomanyfromdrugs.Ifyoucanacceptthefact(35)
thatthewaragainstmanyofourmostdevastatingdiseasesis,atbest,aholding
operationmorethan(36)aninevitabletriumph,theywilldoagreatdeal
to(37)easeyourownlifeaswellasthatofyourdoctor.Toomanypatients
exertgreatpressureondoctorstodescribeforeverysymptom,evenwhensuch(38)
treatmentisunwarrantedordangerous.Unfortunately,themedicalprofessionis
guiltyin(39)takingpart,toacertainextent,inthewrongfulaction.
Thepatientwhodemandsashotofpenicillinforeverysniffleandsneezemaybegiven
aninjectionbyareluctantphysicianbecauseheiscertainthatifhedoesnot,the
patientwillnotsearchuntilhe(40)findsadoctorwhowill.
PassageB
Theterms“attachment"and"bonding“areoftenusedinterchangeably,even
thoughtheyhadsimilarimplications.(41)However,theyhavequite
distinctivemeanings.Bondingactuallyreferstotheparentystietotheinfant
andthoughtto(42)occurinthefirsthoursordaysoflife.Attachment,
incontrast,referstotherelationshipbetweeninfantsandprimarycare-givers,
whodevelopsgradually.Parenttoinfantbonding(43)hasbeenarguedtooccur
quitesuddenly,especiallyuponfirstcontactwiththeinfantimmediatelyafter
birth.Thereisnosoimplicationinthetermattachment.Aswithanyvital(44)
relationship,therecanbenoattachment.Rather,theinfant-caregiverrelationship
buildsovertime.Itevolvesthroughseriesofcharacteristicphases,witheachphase
(45)drawingontheonebefore.Infact,newborninfantsarenotyetcapable
ofattachment,sincetheyhavelittleabilitytodistinguishonepersonfromanother
andnoconceptofapermanentobject.Becauseattachmentreferstoarelationship
andnotsimplyanexperienceoftheparent,itisinappropriatetosaythatan
attachmentrelationshiphasformeduntilthesecondhalfyear.Eventhenthe
relationshipisnotfullyformedorfixed.ItcontinuestoevolvetowardwhatJohn
Bowlbycalleda“partnership“duringthepreschoolyearsandtobeelaborated
三、SentenceCompletion完成句子(根據(jù)提供的詞,用合適的詞的形式完成句子填空)
(15題,每題2分,共30分)
46.doubt
Theresultofthiswasbelieversstillbelievedanddoubtersremained.
47.exist
Asia-Europecooperationshouldbeanexampleofharmoniousamongcountries.
48.patriot
China'shistorystretchesoverthousandsofyears,and____hasalwaysbeena
stirringthemeandapowerfulforceinspiringtheChineseofallethnicgroupsto
carryonandexcel.
49.adapt
Largeanimalsthatinhabitthedeserthaveevolvedanumberofforreducing
theeffectsofextremeheat.
50.increase
Managingourcomplexandinterdependentrelationshipisdauntingand
requiresspeakingtotherightpeopleattherighttimeontherightsissuesand
intherightway.
51.determine
Thisisacriticalpriorityformeinthecomingperiodandthat,Iampleased
tosay,issharedbytheothermajorplayersinthenegotiation.
52.rely
BoldstructuralpoliciesareneededtoshiftChina'sgrowthawayfromheavyindustry,
highenergyuse,anddependenceonexports-towardsgreaterondomestic
demandandproductionofservices.
53.scarce
Therisingcostoffoodrepresentsanevenmoreimmediatedanger.Food
hasalreadyresultedinworldwideriots.
54.benefit
Thetimeofzero-summentalityispast,soweshouldworktogetherformutually
cooperationinstead.
55.wide
Anegativeresultofglobalizationistheoftheinequalitybetweenthehighly
educatedandthelesseducated,betweenurbanandruralincomes,andbetweencoastal
andinlandprovinces.
56.long
Astechnologyhasdevelopedandknowledgeofthehealthaspectsofvariouschemicals
hasincreased,thelistofairpollutantshas.
57.prosper
WhatwetodaycallAmericanfolkartwas,indeed,artof,by,andforordinary
everyday“folks”who,withincreasingandleisure,createdamarketfor
artofallkinds,andespeciallyforportraits.
58.capable
Throughtheface-to-faceexchange,thetwodelegationshadabetterunderstanding
ofeachother'sintentionsand.
59.abound
ButhehadstillatintervalsakindlistenerinMrs.Philips,andwas,byher
watchfulness,mostsuppliedwithcoffeeandmuffin.
60.certain
Amidsttherisinganddestabilizingfactorsintheworldeconomy,the
financialcrisisintheUnitedStatesisspreadingandtheinternationalfinancial
markethasseenincreasingvolatility.
四、ReadingComprehension閱讀理解(30題,每題2分,共60分)
TextA
WhenDenisIlennequintookoverastheEuropeanbossofMcDonald'sinJanuary
2004,theworld?sbiggestrestaurantchainwasshowingsignsofrecoveryinAmerica
andAustralia,butsalesinEuropeweresluggishordeclining.Oneexceptionwas
France,whereMrHennequinhaddoneasterlingjobasheadofthegroup,sFrench
subsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethis
successinall41oftheEuropeancountrieswhereanti-globalisers,favouriteenemy
operates.
SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%
andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.
Europeaccountedfor36%ofthegroupysprofitsandfor28%ofitssales.December
wasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFrance
andBritain,andtoapromotioninGermanybasedonthegameofMonopoly.
MrHennequinJsrecipeforrevivalistobemoreopenabouthiscompany's
operations,tobe“l(fā)ocallyrelevant,andtoimprovetheexperienceofvisiting
his6,400restaurants.McDonald?sisblamedformakingpeoplefat,exploiting
workers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeing
American.MrHennequinsayshewantstoengageinadialoguewiththepublicto
addresstheseconcerns.
Heintroduced“opendoor“visitordaysineachcountrywhichbecamehugely
popular.InPolandalonesome50,000visitorscametoMcDonald*sthroughthe
visitors,programmelastyear.TheNutritionInformationInitiative,launchedlast
year,putdetailedlabelsonMcDonaldJspackagingwithdataoncalories,protein,
fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.
MrHennequinalsowantspeopletoknowthat“Mcjobs”,thelow-paidmenialjobs
atMcDonaldJsrestaurants,aremuchbetterthanpeoplethink.Butsomeofhisefforts
havebackfired:lastyearhesparkedacontroversywiththeintroductionofa
“McPassport“thatallowsMcDonald'semployeestoworkanywhereintheEuropean
Union.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEurope
moreeasilyavailabletoMcDonald'smanagersacrossthecontinent.
Tostayintouchwithlocalneedsandpreferences,McDonaldJsemployslocal
bossesasmuchaspossible.ARussianisrunningMcDonald'sinRussia,thougha
SerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifths
ofitssuppliesinFrancecomefromlocalfarmers,forexample.(SomeoftheFrench
farmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscovered
thatitwas,infact,buyingtheirproduce.)AndithirescelebritiessuchasHeidi
Klum,aGermanmodel,aslocalbrandambassadors.
InhispreviousjobMrHennequinestablisheda“designstudio“inFranceto
spruceuphiscompanyJsdrabrestaurantsandadapttheinteriortolocaltastes.
ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetup
a“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends.
GivenFrance'sreputationasthemostanti-AmericancountryinEurope,itseems
oddthatMcDonaldJsrevivalinEuropeisbeingledbyaFrenchman,usingideascooked
upintheFrenchmarket.ButFranceisinfactthecompany?smostprofitablemarket
afterAmerica.ThemarketwhereMcDonald?sisweakestinEuropeisnotFrance,but
Britain.
uFixingBritainshouldbehispriority,“saysDavidPalmer,arestaurantanalyst
atUBS.Almosttwo-thirdsofthe1,214McDonald'srestaurantsinBritainare
company-owned,comparedwith40%inEuropeand15%inAmerica.Thecompanysuffers
fromthevolatilityofsalesatitsownrestaurants,butcanrelyonsteadyincome
fromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible,
saysMrPalmer.
M.MarkWiltamuth,ananalystatMorganStanley,estimatesthatEuropean
company-ownedrestaurantsJmarginswillincreaseslightlyto16.4%in2007.This
isstilllessthaninthelate1990sandbelowAmerica's18-19%today.Butitis
muchbetterthanbeforeMrHennequinJsreign,lieisalreadybeingtippedasthe
firstEuropeancandidateforthegroup'stopjobinIllinois.Nobodywouldcall
thataMcjob.
61.Theword“sterling“inline3ofParagraphAmeans.
A.difficult
B.menial
C.terrible
D.excellent
62.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?
A.Ittendstomakepeoplefat.
B.Itsoperationsareveryvague.
C.Ittendstoexploitworkers.
D.Ittendstotreatanimalscruelly.
63.WhichofthefollowingmeasurestakenbyDenisHennequinproducedundesired
result?
A.”FoodStudio“scheme.
B.uOpenDoor”visitordays.
C.The“McPassport“scheme.
D.TheNutritionInformationInitiative.
64.WhatdidDenisHennequindosoastorespondtolocaltrends?
A.setupa"FoodStudio,,.
B.establisheda“DesignStudio”.
C.hiredcelebritiesaslocalbrandambassadors.
D.employedlocalbossesasmuchaspossible.
65.ofMcDonaldJsrestaurantsinAmericaarecompanied-ownedandthefigure
ismuchlowerthanthatinBritain.
A.40%B.15%C.50%D.16.4%
66.AfterJanuary2004,McDonaldwasmakingimprovementfollowingaperiodofs1ump
inAmericaandAustralia,butsalesinEuropewere____.
A.increasingB.dramaticallyupgradingC.decliningD.blocking
67.ThemostprofitablemarketforMcDonaldJsis_____
A.EuropeanmarketB.AmericanmarketC.FrenchmarketD.Chinesemarket
TextB
Washington,it'sahigh-stakes,multibillion-dollarindustrywithtight
deadlines,demandingclientsandlivesatrisk.Anymiscommunicationcouldcause
adeepfinanciallossordeath.Somepeopleintheindustryworkinwarzoneswhile
othershavecozyhomeoffices."Thestakescanbehuge,“saidLillianClementi,
“There'stonsoftimepressure."Thebusinessislanguage.Andit'sbooming.
Thenumberofjobsfortranslatorsandinterpretersdoubledinthepast10years
whiletheirwagessteadilygrewbefore,duringandaftertherecession.Jobsare
expectedtogrow46percentbetween2012and2022,accordingtotheLaborDepartment,
makingitoneofthenation'sfastestgrowingoccupations.Duringaperiodof
stagnatingwagesacrossthelabormarket,thelanguage-serviceindustrywithits
50,000jobsisabrightspotinthejobsoutlook.
ClementiisaFrenchtranslatorwhoworksincorporatecommunicationsfromher
homeinArlington,Va.Clementiisroutinelyontightdeadlinestosubmittranslated
material.OneofClementiJsformerclients,aFrenchcompany,routinelysenther
legaldocumentstotranslateattheendofFrance?sworkday-aboutmiddayonthe
EastCoast.Clementitranslatedthematerialandemailedittoanothertranslator
inAustraliatodouble-checkit.ThentheAustraliantranslatorsentthetranslated
documentsbacktoFrancebeforethecompany'sofficesopenedthenextdayinParis.
“Ithadliterallygonearoundtheglobe,“saidClementi,whotranslatesFrench
intoEnglish."Thishasbeengoingonforeverinthisindustry."Insomecases,
apropertranslationorinterpretationisvital.Ifauser'smanualformedical
equipmentisnottranslatedwell,itcouldleadtoconfusionduringanemergency.
Soldiersinconflictareasrequireexcellentinterpreterstospeakwithcommunity
members.
Multinationalcorporations,U.S.demographicchangesandtheInterneteconomy
raisetheneedfortranslatedandlocalizedinformation.Companiesincreasinglywant
theircontenttailoredtothetongueofthetown,evenbetweendialectsofthesame
language.Forinstance,trousersinLondonarepantsinMiami.Andofcourse,words
likepopandsodacanvarybytheneighborhoodorregion."Asmorepeoplehaveaccess
totheworldwideeconomy,that'sgoingtodrivemorecommerce,andthat'sgoing
todrivemorelanguageservices,“saidBillRivers,executivedirectorofthe
NationalCouncilforLanguageandInternationalstudiesintheWashingtonregion.
Translators'andinterpretersyrelativeimmunitytothenation,seconomic
downturnalsohighlightsthegrowingdemandformultilingualspeakersinan
increasinglyglobalizedeconomy,expertssaid."Goodtranslatorswhospecialize
inaparticularsubjectandbecomereallygoodatitcanmakesix-digitfigures
annually,“saidJiriStejskal,spokesmanfortheAmericanTranslatorsAssociation.
“Theprofessionaltranslatorsandinterpretersareprettyhappyrightnowbecause
theeconomyisgoodandthejobsarethere."Theestimatedvalueofthe
language-serviceindustryworldwide,includingtechnologylanguageservices,this
yearwillbeabout$37.2billion,accordingtoCommonSenseAdvisory,amarket
researchfirminBoston.That,s6.2percentincreasefrom2013.CommonSenseAdvisory
predictsheindustrywillbeworth$47billionby2018.
68.Accordingtoparagraph1,whichofthefollowingisNOTtrueoftheindustry
oflanguage?
A.Ithasstrictdeadlines.
B.Itsclientshavehighrequirements.
C.Themistakesincommunicationmaycauseseverefinancialloss.
D.Peopleinthisindustryallhavecozyhomeoffices.
69.Whichofthefollowingcanbeinferredfromparagraph2abouttranslatorsand
interpreters?
A.Jobsfortranslatorsandinterpretersarelikelytoreduceafter2022.
B.Thewagesoftranslatorsandinterpreterswerenotaffectedbytherecession.
C.Thewagesoftranslatorsandinterpretersremainsinanunchangedhighlevel.
D.Thejobsoutlookshowsnooptimism.
70.Whichofthefollowingbestexpressestheessentialinformationintheunderlined
sentenceinparagraph2?
A.Thedevelopmentof1anguage-serviceindustrywithits50,000jobsalwayskeeps
instepwiththatofthewholelabormarket.
B.Thewholelabormarketseriouslyrestrictsthegrowthoflanguage-service
industrywithits50,000jobs.
C.Thelanguage-serviceindustrywhichcreates50,000jobsstandoutinaperiod
ofstagnatingwagesacrossthelabormarket.
D.Thelanguage-serviceindustrydevelopsrapidlythoughthejobsoutlookacross
thewholelabormarketisdepressing.
71.Accordingtoparagraph5,howmuchcananexcellentandprofessionaltranslator
earnannually?
A.Morethanfivethousand.B.Morethantwentythousand.
C.Lessthanfivethousand.D.Almostfivethousand.
TextC
PerhapsonlyasmallboytrainingtobeawizardattheHogwartsschoolofmagic
couldcastaspellsopowerfulastocreatethebiggestbooklaunchever.Wherever
intheworldtheclockstrikesmidnightonJune20th,hisfollowerswillflockto
gettheirpawsononeofmorethan10mcopiesof“HarryPotterandtheOrderof
thePhoenix”.Bookshopswillopeninthemiddleofthenightanddeliveryfirms
aredraftinginextrastaffandbiggertrucks.Relatedtoys,games,DVDsandother
merchandisewillbeeverywhere.TherewillbenoescapingPottermania.
YetMr.Potter'sworldisacuriousone,inwhichthingsareoftennotwhatthey
appear.Whileanexcitablemedia(herebyincludingTheEconomist,happytosupport
suchafineexampleofglobalization)ishelpingtohypethelaunchofJ.K.Rowling,s
fifthnovel,aboutthemostadventurousthingthatthepublishers(Scholasticin
AmericaandBritain,sBloomsburyinEnglishelsewhere)haveorganizedisareading
byMsRowlinginLondon'sRoyalAlbertHall,tobebroadcastasalivewebcast.
Hollywood,whichownseverythingelsetodowithHarryPotter,saysitisdoing
evenless.Incredibleasitmayseem,theguardiansofthebrandsaythat,toprotect
thePotterfranchise,theyaretryingtomaintainalowprofile.Well,relatively
low.
MsRowlingsignedacontractin1998withWarnerBrothers,partofAOLTimeWarner,
givingthestudioexclusivefilm,licensingandmerchandisingrightsinreturnfor
whatnowappearstohavebeenasteal:some$500,000.Warnerlicensesotherfirms
toproducegoodsusingHarryPottercharactersorimages,fromwhichMsRowlinggets
abigenoughcutthatsheisnowwealthierthanthequeen—ifyoubelieveBritain,s
SundayTimesrichlist.Theprocessisself-generating:eachbooksetsthestage
forafilm,whichboostsbooksales,whichliftssalesofPotterproducts.
Globally,thefirstfourHarryPotterbookshavesoldsome200mcopiesin55
languages;thetwomovieshavegrossedover$1.8billionattheboxoffice.
Thisisastunningsuccessbyanymeasure,especiallyasMsRowlinghaslong
demandedthatHarryPottershouldnotbeover-commercialized.In1inewithherwishes,
Warnersaysitisbeingextraordinarilycareful,atleastbyHollywoodstandards,
aboutwhatitlicensesandtowhom.ItimposedtoughconditionsonCoca-Cola,
insistingthatnoHarryPotterimagesshouldappearoncans,andisnowintheprocess
ofmakingitslicensingprogrammeevenmorerestrictive.Cokemaysoonbeconsidered
toomassmarkettocarrythebrandatall.
ThedealwithWarnertiesmuchofthemerchandisingtothefilmsalone.There
arenoofficiallysanctionedproductsrelatingtouOrderofthePhoenix";noryet
foruHarryPotterandthePrisonerofAzkaban”,thefilmofthethirdbook,which
isdueoutinJune2004.WarneragreesthatMsRowling,screationisadifferent
sortofcommercialproperty,onewithlong-termpotentialthatcouldbedamagedby
atypicalHollywoodmarketingblitz,saysDianeNelson,thestudio'sglobalbrand
managerforHarryPotter.Itisvital,sheadds,thatwithmoretocome,readers
ofthebooksarenotalienated."Theevidencefromourmarketresearchisthat
enthusiasmforthepropertybyfansisnotwaning.”
72.WhentheauthorsaystherewillbenoescapingPottermania”,heimpliesthat
73.A.HarryPotterJsappealforthereadersissimplyirresistible
B.itissomewhatirrationaltobesocrazyaboutthemagicboy
C.C.crazeaboutHarryPotterwillnotbeoverinthenearfuture
D.D.Hogwartsschoolofmagicwillbethebiggestattractionworldover
73.MsRowling'sreadinginLondon,sRoyalAlbertHallismentionedtoshow.
A.publishersarereallyadventurousinmanagingthePotter'sbusiness
B.businessesinvolvedwithPotteraremovingalonginanunusualway
C.themediaarepromotingPottermaniamoreactivelythanHollywood
D.businessesareactuallymorecrediblethanmediainPotter'sworld
74.Theauthorbelievesthat___.
A.Britain,sSundayTimesrichlistisnotveryconvincingasitsounds
B.TimeWarnerJsmanagementoflicensesisabitover-commercialized
C.otherfirmsmayproducegoodsusingHarryPotterimagesatwill
D.whatMsRowlinggotinreturnforherofferingtoWarnerisarealbargain
75.Paragraph5intendsmainlytoshowWarner,s.
A.determinationtopromotePotter
B.consistenceinconductingbusiness
C.highregardforMsRowling,srequest
D.carefulrestrictionsonlicensingtoCoco-Cola
76.Itcanbeconcludedfromthelastparagraphthat___.
A.productsofPotterfilmshavebroughtenormousprofitstoWarner
B.currentHollywood'smarketingofPottermaydamageitspotential
C.readerscouldgettiredofMsRowling'swritingssoonerorlater
D.WarnerwillmaintainthesamestrategywithPotterinfuture
TextD
Themeaningsof"science"and"technology"havechangedsignificantlyfromone
generationtoanother.Moresimilaritiesthandifferences,however,canbefound
betweenth
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 六年級(jí)語文橋聽評(píng)課記錄
- 北師大版數(shù)學(xué)八年級(jí)上冊(cè)4《平行線的性質(zhì)》聽評(píng)課記錄1
- 人教版數(shù)學(xué)七年級(jí)上冊(cè)《模式3:整式的加減》聽評(píng)課記錄
- 北師大版道德與法治八年級(jí)上冊(cè)第1課第3站《關(guān)愛他人生命》聽課評(píng)課記錄
- 八年級(jí)上冊(cè)歷史人教版同步聽課評(píng)課記錄第18課《從九一八事變到西安事變》
- 小學(xué)二年級(jí)上冊(cè)數(shù)學(xué)口算競(jìng)賽題
- 北師大版歷史九年級(jí)上冊(cè)第11課《英國(guó)資產(chǎn)階級(jí)革命》聽課評(píng)課記錄1
- (新人教版)八年級(jí)歷史上冊(cè)期末復(fù)習(xí)-第七八單元解放戰(zhàn)爭(zhēng)近代經(jīng)濟(jì)社會(huì)生活與教育文化事業(yè)的發(fā)展-復(fù)習(xí)聽課評(píng)課記錄
- 人民版道德與法治九年級(jí)上冊(cè)2.2《扛起你的責(zé)任》聽課評(píng)課記錄
- 水泥攪拌樁施工分包合同范本
- 浙江省杭州市2024年中考語文試卷(含答案)
- 世說新語原文及翻譯-副本
- 電力通信光纜檢修標(biāo)準(zhǔn)化作業(yè)指導(dǎo)書
- 種植二期手種植義齒II期手術(shù)護(hù)理配合流程
- 安全隱患舉報(bào)獎(jiǎng)勵(lì)制度
- 2024-2025學(xué)年深圳市南山區(qū)六年級(jí)數(shù)學(xué)第一學(xué)期期末學(xué)業(yè)水平測(cè)試試題含解析
- 工貿(mào)行業(yè)企業(yè)安全生產(chǎn)標(biāo)準(zhǔn)化建設(shè)實(shí)施指南
- T-CACM 1560.6-2023 中醫(yī)養(yǎng)生保健服務(wù)(非醫(yī)療)技術(shù)操作規(guī)范穴位貼敷
- 2024年全國(guó)統(tǒng)一考試高考新課標(biāo)Ⅱ卷數(shù)學(xué)試題(真題+答案)
- 人教版小學(xué)數(shù)學(xué)一年級(jí)下冊(cè)第1-4單元教材分析
- JTS-215-2018碼頭結(jié)構(gòu)施工規(guī)范
評(píng)論
0/150
提交評(píng)論