廣告業(yè)常見英文術語

AA(AccountAssistant)客戶助理ActionPlan行動方案AD(AccountDirector)客戶總監(jiān)AddValue附加價值Ads(Advertisement)廣告Advertorial付費軟文AE(AccountExecutive)客戶代表、客戶主任Agency代理商AM(AccountManager)客戶經(jīng)理AnalysisTools分析工具Announcement公告AnnualReport年報AP(Asia-Pacific)亞太區(qū)ARList任務清單ATL(AbovetheLine)線上活動Attachment附件AudienceAwareness公眾認知度AutoIndustry汽車行業(yè)Awareness認知BackgroundAnalysis背景分析Backgroundmaterial背景材料Benchmark測試基準BI(BehaviorIdentity)企業(yè)行為識別系統(tǒng)Bidding競標Bio個人簡歷Boilerplate公司簡介(附在新聞稿后面的關于該公司的簡短介紹)BrandCommunicationsStrategy品牌傳播戰(zhàn)略BrandLoyalty品牌忠誠度BrandManagementCommission品牌管理委員會BrandManagementConsultingFirm品牌管理顧問公司BrandManagement品牌管理BrandPlanning/Designing品牌策劃/設計BrandPositioningSurvey品牌定位調查BrandPositioning品牌定位BrandPromotion品牌推廣BrandingStrategy品牌戰(zhàn)略BriefingKit資料包Briefing情況介紹BTL(BelowtheLine)線下活動BU(BusinessUnit)業(yè)務部門Bulletin公告欄Bundle附贈品BusinessE-Mail商務電郵BusinessModel商業(yè)計劃BusinessPhilosophy經(jīng)營哲學BusinessStrategy經(jīng)營戰(zhàn)略Campaign公關或營銷活動CareerDevelopment職業(yè)發(fā)展CareerPlanning職業(yè)計劃Casestudy案例研究Category類別Celebration慶典活動CEOReputationManagementCEO聲譽管理CEO'sArrangementCEO接待Channel渠道Chart幻燈片中的頁面ChinaGoldenAwardsForExcellenceinPublicRelations中國最佳公共關系案例大賽ChinaInternationalPublicRelationsCongress中國國際公共關系大會CI(CorporateIdentity)企業(yè)形象CIPRA(ChinaInternationalPublicRelationsAssociation)中國國際公共關系協(xié)會CIS(CorporateIdentitySysetm)企業(yè)形象識別系統(tǒng)ClientDatabaseManagement客戶數(shù)據(jù)管理ClientOrientedStrategy客戶導向戰(zhàn)略ClientRelationsDevelopmentSystem客戶關系開發(fā)系統(tǒng)ClientRelationsEvaluationSystem客戶管理評價系統(tǒng)ClientRelationsMaintenanceSystem客戶關系維護系統(tǒng)ClientRelationsManagementSystem客戶關系管理系統(tǒng)ClientRelationsManagement客戶管理管理ClientRelationsPrecautionSystem客戶管理預警系統(tǒng)ClientRelationsSupportingSystem客戶管理支持系統(tǒng)ClientRelations客戶關系ClientSatisfactionManagement客戶滿意度管理ClippingReport剪報報告ClosingPhase結束階段CodeofConduct行為準則CodeofEthics職業(yè)道德CommunicationModel傳播模式CommunicationsKit新聞夾CommunicationsManagement傳播管理CommunicationsRegions傳播地域CommunicationsStrategy傳播戰(zhàn)略CommunityRelations社區(qū)關系Competitor競爭對手Confidential保密的、機密的ConfidentialItems保密條款ConsecutiveInterpretation交互式翻譯Consultant顧問ConsumerBuyingProcess顧客購買過程ConsumerDatabase顧客數(shù)據(jù)ConsumerOrientation消費者導向Consumers/DealersAssembly用戶/經(jīng)銷商大會ContactPerson聯(lián)系人ContinuousEducation繼續(xù)教育ControllingPhase控制階段CoordinationCommunicating協(xié)調溝通Copywriter文案Copywriting公關文案CoreCompetitiveness核心競爭力CoreMedia核心媒體CorporateAffairs企業(yè)事務CorporateImage企業(yè)形象CorporateProfile公司簡介CorporateReputation企業(yè)聲譽CorporateVideo宣傳片CostControl成本控制CostManagement成本管理Creative&Design創(chuàng)意設計Credential公司或個人簡介CrisisControl危機控制CrisisManagementOffice危機管理辦公室CrisisManagementPlanning危機管理策劃CrisisManagementTeam危機管理小組CrisisManagement危機管理CrisisResearch危機研究CrisisStatement危機聲明CRM(CustomerRelationshipManagement)客戶關系管理Customertestimonial客戶證言Datasheet宣傳頁Decoration現(xiàn)場布置(裝飾)DemandGenerationDemoBooth產(chǎn)品演示臺Diagnosis診斷Director總監(jiān)Distributor分銷商DM(Directmailing)直郵DomainNameRegistration域名注冊Donation捐贈EC(EastChina)華東EditorialCalendar媒體刊登計劃EDM(EmailDirectMarketing)電子郵件營銷EffectiveCommunications有效傳播EmployeeCompensation員工薪酬EmployeeRelations員工關系EnvironmentAnalysis環(huán)境分析EnvironmentIssues環(huán)境問題EthicsoftheProfession職業(yè)道德EventManagement事件管理EventPlanning事件策劃Event事件、活動ExecutingPhase執(zhí)行階段Execution執(zhí)行ExecutivePresident執(zhí)行總裁FactSheet資料(數(shù)字或其他材料)FAQ常見問題問答FashionBusiness時尚產(chǎn)業(yè)Featurearticle深度文章Feature文章類型中的通訊FinanceManagement財務管理FinancialCommunications財經(jīng)傳播Flyer宣傳單頁InternetMediaCommunicationsInternetMediaCommunications網(wǎng)媒傳播Follow-up跟進Forum論壇GCG(GrandChina)大中國區(qū)Glossary詞匯表GovernmentAffairs政府事務GovernmentPR政府公關GovernmentRelations政府關系Govt(Government)政府Graphics圖形文件Greetings問候語HealthCare醫(yī)療保健HighTech高科技HospitalPR醫(yī)院公關HumanResourceManagement人力資源管理IMC(IntegratedMarketingCommunications整合營傳播Implementation實施IncentivePlan激勵計劃IndustryParticipation行業(yè)參與InitiatingPhase初始階段INPUTSEvaluationTools輸入級評估工具IntegrationManagement整合管理InteractivePR網(wǎng)上互動公關InternalMagazine內部期刊InternalCommunicationsSystem內部傳播系統(tǒng)InternalCommunications內部傳播InternalFilm內部電影InternalPR內部公關InternationalPR國際公關InternetCommunications網(wǎng)絡傳播InterpersonalCommunications人際傳播Interpreter翻譯Interview專訪或面試IntroductionLantern宣傳幻燈InvestorRelations投資者關系InvitationLetter邀請IPR(InstituteofPublicRelations)英國公共關系協(xié)會IPRA(InternationalPublicRelationsAssociation)國際公共關系協(xié)會IssueDiagnosis問題診斷IssuesManagement問題管理ISV(IndividualSoftwareVendor)獨立軟件開發(fā)商JobEvaluation績效考核Journalist記者KeyMedia關鍵媒體KeyMessages關鍵信息KeynoteSpeaker主題演講人KeynoteSpeech主題演講LA(LargeAccount)大客戶LE(LargeEnterprise)大客戶Leadership領導者LegalDuty法律義務LifeCycleoftheProducts產(chǎn)品生命周期Lobby游說Logo標識LongTermProgram長期項目LuckyDraw抽獎Marcomm(MarketingCommunications)營銷傳播MarketAnalysisReport市場分析報告MarketingCommunicationsMix營銷傳播組合MarketingCommunications營銷傳播MarketingStrategy市場營銷戰(zhàn)略Marketshare市場份額MassMedia大眾媒體MB(Mediumbusiness)中客戶MC(MasterofCeremonies)主持人MC(MiddleChina)華中MD(ManagingDirector)董事總經(jīng)理、執(zhí)行董事MediaAssistant媒介助理MediaAnalysis媒體分析MediaCommunicationsStrategy媒體傳播戰(zhàn)略MediaCommunications媒體傳播MediaCoverage媒體覆蓋率MediaDirector媒介總監(jiān)MediaExecutive媒介代表、媒介主任MediaInquiry媒體垂詢MediaKit媒體資料包MediaList媒體名單MediaManager媒介經(jīng)理MediaMonitor媒體監(jiān)測MediaRelations媒介關系MediaResearch媒體研究MediaTour媒體拜訪或媒體外出巡游Media媒體MeetingAgenda會議議程MeetingMinutes會議記錄Merchandise促銷物品Methodology方法論MI(MindIdentity)企業(yè)理念識別MI(MediaIndex)企業(yè)媒體聲望指數(shù)Mindshare品牌影響力份額Miscellaneous雜費MonthlyReport月報MultifunctionalTaskForce多職能任務小組NationalStandardsofthePRProfessionalQualification國家公共關系職業(yè)資格標準NC(NorthChina)華北NE(NortheastChina)東北NegativeReport負面報道NewProductLaunch新產(chǎn)品發(fā)布NewsClipping新聞剪報NewsRelease新聞發(fā)布Newsletter通訊No-profitPR非營利機構公關NormsofExcellentPRManagement卓越公共關系管理標準NW(NorthwestChina)西北O(jiān)bjectiveDiagnosis目標診斷Offering服務內容OnSite現(xiàn)場OnlineAdvertisement線上廣告OnlineCommunications線上傳播OnlineMarketingCommunications線上營銷傳播Onlinemedia網(wǎng)絡媒體OnlineRoadshow網(wǎng)上路演OnlineSurvey網(wǎng)上調查OOP(Out-of-Pocket)雜費、日常工作發(fā)生的成本Open-dayVisits開放日參觀OpinionLeader輿論領袖OUTCOMESEvaluationTools輸出級評估工具OUTPUTSEvaluationTools效果級評估工具Outsourcing外包OV(OneVoice)一個聲音PhotoLibrary圖片庫PlanningPhase策劃階段Polish文案潤色POP(PointOfPurchaseAdvertising)導購點廣告Positioning定位PostEvent善后工作Poster海報Postmortem會后書面的簡短總結報告Postscript后記PRAgency公關公司PRConsultingMarket公關顧問服務市場PRConsultingPractice公關顧問實務PRConsultingService公關顧問服務PRConsultingTools公關顧問工具PRDirectorr公共關系總監(jiān)PREvaluation公關評估PREvent公關活動PRGuideline公關方針PRManagementWorkingCode公關管理工作準則PRManager公共關系經(jīng)理PRProcedure公關流程PRProposal公關建議書PRSupervisor公共關系主管PreEvent前期工作Pre-evaluation預評估Preface前言Presentation演示、陳述President總裁PressConference新聞發(fā)布會PressKit媒體新聞夾PressRelease新聞稿PrintMedia平面媒體Priority優(yōu)先的ProcurementManagement預警管理ProductTest產(chǎn)品評測ProfessionResponsibility職業(yè)義務ProfessionalAssociation專業(yè)協(xié)會ProfessionalCertification職業(yè)認證ProfessionalConsultant專業(yè)顧問Professionalfee專業(yè)服務費ProfessionalGrading專業(yè)等級ProjectLifeCycle項目生命周期ProjectManagement項目管理ProjectOwner項目委托人ProjectTitle項目標題Project公關項目Proposal公關建議書PRSA(PublicRelationsSocietyofAmerica)美國公共關系協(xié)會PubicOpinion公眾輿論PublicAffairs公共事務PublicRelationsConsulting公關顧問PublicRelationsCrisis公關危機PublicRelationsManagement公關管理PublicRelations公共關系PublicUtility公用事業(yè)Publicity宣傳Q&A問題問答QualifiedProjectManager合格的項目經(jīng)理QualityControl質量控制QualityManagement質量管理Questionnaire調查問卷Quotation報價RealEstate房地產(chǎn)Recommendatory推薦信Recruitment招募Reference參考資料Rehearsal預演、彩排Report報告ReputationManagement聲譽管理ResearchTools研究工具Reseller經(jīng)銷商Retainer長期客戶Review回顧、總結RiskManagement風險管理Roadshow巡展、路演ROIreturnoninvestment投資回報率Rudequestion不友好的問題SAE(SeniorAccountExecutive)高級客戶代表、高級客戶主任SEM(SearchEngineMarketing)搜索引擎營銷SAM(SeniorAccountManager)高級客戶經(jīng)理SB(Smallbusiness)小客戶SC(SouthChina)華南ScopeManagement范疇管理SEO(SearchEngineOptimization)搜索引擎優(yōu)化SMO：SocialMediaOptimization(社會媒體優(yōu)化)Seminar研討會SeniorConsultant高級顧問SeniorMediaExecutive高級媒介代表SeniorMediaManager高級媒介經(jīng)理SeniorVicePresident高級副總裁Shareholders利益關系人Simultaneousinterpretation同聲傳譯Slide幻燈片Slogan口號SocialActivities社會活動SocialResponsibility社會責任SourceMaterials客戶提供的輔助資料Souvenirs&Gifts紀念品和禮品SOV(ShareofVoice)SpeakingwithOneVoice用一個聲音說話SpokesPersonTips發(fā)言人技巧Spokesperson發(fā)言人SponsorshipPlanning贊助策劃Sponsorship贊助StrategicConsulting戰(zhàn)略咨詢StrategyCommunicationsSystems戰(zhàn)略傳播系統(tǒng)Strategy戰(zhàn)略SuccessStory成功故事Summary簡介、概述Supplier供應商Survey調查SW(SouthwestChina)西南SWOTanalysis優(yōu)勢、劣勢、機遇、威脅分析Synopsis概要總結TargetAudience目標受眾TaskMarketing任務營銷TBD(TobeDetail)需更詳細信息Team小組、團隊TechnicalArticle技術文章Theme主題TimeManagement管理TimeSheet時間管理表Two-wayAsymmetry雙向非平衡模式Two-wayCommunications雙向傳播Two-waySymmetry雙向平衡模式UEO(userexperienceOptimization)用戶體驗優(yōu)化Venue會議地點Verticalmedia行業(yè)媒體VI(VisualIdentity)視覺識別VIPSpeech講話稿VirtualComputer虛擬主機Vision愿景Voiceshare曝光信息份額VP(VicePresident)副總裁VSB(Verysmallbusiness)特小客戶、超小客戶WebsiteConstruction網(wǎng)站建設Whitepaper白皮書Workshops工作研討Worldwide全球特寫featurearticles以貨代款inkind機構廣告institutionaladvertising前期市場企業(yè)廣告marketprepcorporateadvertising營銷公關marketingpublicrelation新聞簡報news/pressrelease意見抽樣opinionsampling招貼posters傳媒炒作pressagentry傳媒工具press/mediakit公共事務publicaffairs公共關系戶publicrelations公共關系廣告publicrelationsadvertising宣傳publicity公眾publics招聘廣告recruitmentadvertising聲望經(jīng)營reputationmanagement撰寫講演稿speechwriting賽場營銷venuemarketing新聞通報錄像videonewsrelease執(zhí)行證明書affidavitofperformance受眾構成audiencecomposition受眾占有率audienceshare時間表avails一刻平均聽眾數(shù)averagequarter-houraudience一刻平均收聽率averagequarter-hourrating一刻平均占有率averagequarter-hourshare交換辛迪加bartersyndication無線電視broadcastTV有線電視cableTV單位成本CPP千人成本CPM累積聽眾數(shù)cumulativepersons累積收聽率cumulativerating時段組合day-partmix預定市場區(qū)域designatedmarketareas班車時間drivetime首播辛迪加first-runsyndication形象移植imagerytransfer信息式廣告informercial互相連接interconnect廣播電視網(wǎng)networks網(wǎng)外辛迪加off-networksyndication協(xié)辦participationbasis占位價格preemptionrate黃金時段primetime節(jié)目式廣告PLA節(jié)目收率視programrating節(jié)止編排形式programmingformats視聽率調查服務公司ratingservices電臺指定時間run-of-station受眾總數(shù)totalaudience總體受眾計劃totalaudienceplan廣告網(wǎng)絡adnetworks廣告查詢adrequest橫幅廣告banner商業(yè)回郵件businessreplymail分類廣告Web站classifiedadWebsite編輯名錄compiledlists立體創(chuàng)意直郵creativedimensionaldirectmailing數(shù)字互動媒介digitalinteractivemedia直郵廣告direct-mailadvertising內部刊物houseorgans互動電視interactiveTV互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務供應商Internetserviceprovider銷售信函salesletters廣告禮品advertisingspecialty展臺booths路牌bulletinstructure車內尾部招貼car-endposters電影貼片廣告cinemaadvertising陳列媒介exhibitivemedia全面登場fullshowing車內廣告牌insidecards戶外媒介out-of-homemedia車體招貼outsideposters包裝packaging獎品premiums標準戶外廣告standardizedoutdooradvertising成品招貼stockposters優(yōu)惠贈券take-ones商業(yè)展示會tradeshows交通廣告transitadvertising廣告英語術語——媒介策劃用語廣告印象advertisingimpression廣告反應曲線advertisingresponsecurve注意度attentionvalue受眾audience受眾目標audienceobjectives品牌開發(fā)指數(shù)branddevelopmentindex品種開發(fā)指數(shù)categorydevelopmentindex發(fā)行量circulation成本效益costefficiency單位成本costperpoint千人成本costperthousand創(chuàng)意組合creativemix分布目標distributionobjectives有效頻次effectivefrequency有效到達率effectivereach暴露值exposurevalue頻次frequency市場markets組合mechanics媒介media媒介策劃mediaplanning媒介載體mediavehiclesAEAccountExecutive客戶代表，或客戶執(zhí)行。AccountGroup業(yè)務小組。AppealPoint訴求點。BrainStorming動腦會議。BrandImage品牌形象。CFCommercialFilm廣告影片，不是電視廣告腳本，CommercialScript是電視廣告腳本。CompetitivePresentation比稿。Copywriter文案（撰文人員）。CICorporateIdentity企業(yè)識別。CreativeBoutique倉U意工作室。DirectResponseAdvertising直效廣告。Director扌旨導。指導有以下各專業(yè)職位：AccountDirector（業(yè)務指導）CreativeDirector（創(chuàng)意指導）ArtsDirector（美術指導）CopyDirector（文案指導）MediaDirector（媒體指導）PlanningDirector（企劃指導）Finisher完稿員。Layout構圖。Presentation提案。PublicServiceAdvertising公益廣告。Supervisor總監(jiān)。AccountSupervisor（業(yè)務總監(jiān)）CreativeSupervisor（創(chuàng)意總監(jiān)）MediaSupervisor（媒體總監(jiān)）PlanningSupervisor（企劃總監(jiān)）ResearchSupervisor（調查總監(jiān)）TargetMarket目標市場。制管人員。TrafficControlSpecialist（一般簡稱Traffic）廣告訊息advertisingmessage藝術art制管人員。藝術方向artdirection藝術家artist美術總監(jiān)artdirector大創(chuàng)意bigidea頭腦風暴法brainstorming傳播媒介communicationsmedia概念化conceptualization方案人員copywriter創(chuàng)意綱要creativebrief創(chuàng)意總監(jiān)creativedirector創(chuàng)意過程creativeprocess創(chuàng)意金字塔creativepyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotionalappeals控險家explorer事實型思維fact-basedthinking信息性informational訊息戰(zhàn)略messagestrategy產(chǎn)品概念productconcept理性訴求rationalappeals目標受眾targetaudience文字的verbal樣片animatic利益式標題benefitheadlines正文bodycopy粗體boldface照相制版camera-readyart表演綱要castingbrief命令式標題commandheadlines末稿comprehensivelayout/comp演示demonstration設計design技巧式正文devicecopy對白/獨白式正文dialog/monologcopy旁白donut標題headline吸引技巧hook圖標icon插圖畫家illustrators企業(yè)形象式正文institutionalcopy整合廣告integratedcommercial內容段落interiorparagraphs斜體italic歌謠式jingles肩題kicker布局圖layout預備段落lead-inparagraph生活方式式技法lifestyletechniques標志logotypes助記手段mnemonicdevice音樂式廣告musicalcommercials音樂標志musicallogo敘述式正文narrativecopy新聞/信息式標題news/informationheadlines出鏡頭oncamera拼版pasteup攝影師photographers圖片說明式正文picture-captioncopy方框圖片式布局picture-windowlayout招貼式格式poster-styleformat主持人式廣告presentercommercial啟發(fā)式標題provocativeheadlines疑問式標題questionheadlines廣播人物radiopersonality腳本script印簽seal簽名signaturecuts生活片段sliceoflife口號slogans故事板storyboard故事板草圖storyboardroughs直截了當式straightannouncement直接推銷式正文straight-sellcopy副標題subhead標題句taglines證言testimonial正文text主題句themelines小樣thumbnail收尾trialclose圖形部分visuals旁白voiceover模擬校樣analogproof動畫animation合成片answerprint光圈aperture音控臺audioconsole底片baseart出血版bleeds藍線blueline照相排版術camera-readyart字計算式charactr-countmethod電影攝影師cinematographer截止期closingdate色基colorkey分色colorseparation連續(xù)調continuoustones控制室controlroom組排copycast封面紙coverpaper青、黃、紅、黑印刷CYMKprinting數(shù)字媒介digitalmedia數(shù)字校樣digitalproof數(shù)碼視頻效應裝置DVEunits導演director特排字體displaytype復制帶dubs拷貝dupes電子制作electronicproduction曬版臺紙flats一套鉛字font四色印刷four-colorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreen互動電視interactiveTV任務夾jobjacket出格kerning電腦亭kiosk加空鉛leading硬性軟片linefilm線畫版lineplate實景真人liveaction外景地location制片場lot指令mandatories公共場所massaudiencevenue母帶mastertape合成樣片mixedinterlock助記手段mnemonicdevice多媒體演示multimediapresentation正色投影膠片orthographicfilm透明塑料膜overlay個人場