雀巢公司介紹-(英語)課件

雀巢雀巢11.BriefIntroduction3.Logo2.TheHistoryofDevelopment4.BrandPositioningandProducts5.AdvertisementShow6.MarketingStrategy7.OrganizationManagement8.FeelingandSummary1.BriefIntroduction3.Logo2.Th2Nestlé

NestléwasfoundedbyHenriNestlein1867.It’stheworld'sleadingnutrition,healthandwellnesscompany.Theirmission

of"GoodFood,GoodLife"

istoprovideconsumerswiththebesttasting,mostnutritiouschoicesinawiderangeoffoodandbeveragecategoriesandeatingoccasions,frommorningtonight.NestléNestléwasfound3Founder

HenriNestlé,(10August1814–7July1890),wasaGermanconfectionerandfounderofNestlé,theworld'slargestfoodandbeveragecompany,aswellasoneofthemaincreatorsofcondensedmilk.FounderHenriNestlé,(104History

Nestlécantraceitsoriginsbackto1866,whenthefirstEuropeancondensedmilkfactorywasopenedinCham,Switzerland,bytheAnglo-SwissCondensedMilkCompany.Oneyearlater,HenriNestlé,atrainedpharmacist,launchedoneoftheworld’sfirstpreparedinfantcereals‘Farinelactée’inVevey,Switzerland.

Thetwocompaniesmergedin1905tobecometheNestlé

youknow,with

headquarters

still

basedinthe

SwisstownofVevey.Weemployaround280000peopleandhavefactoriesoroperationsinalmosteverycountryintheworld.Nestlésalesfor2010werealmostCHF110bn.

HistoryNestlécantraceit5LogoDevelopmentLogoDevelopment6TheNestlélogowaslaunchedbyHenriNestléin1868onthebasisofthemeaningofhisnameinGerman,i.e.littlenest,andofhisfamilyemblem(thatyoucan

seehere).

Henri

obtaineda15-yearFrenchpatentforhislogo

in1868.

Afterheretired,itwasregisteredinVeveyin1875bythenewownersofhiscompany.In1938,thetraditionalnestdesignwascombinedwiththe"Nestlé"nametoformwhatiscalledthecombinedmark.In1966thedesignwassimplified.In1988,theworminthemotherbird'sbeakwasremovedandthefledglingsbecametwoinsteadof

three.①②③④⑤TheNestlélogowaslaunchedb7

Nestléhassome6,000brands,withawiderangeofproductsacrossanumberofmarkets,includingcoffee(Nescafé,Nespresso,etc.),bottledwater(Buxton,Perrier,etc.),milkshakesandotherbeverages(Nesquik,Milo,Carnation,etc.),chocolate(MilkyBar,AfterEight,andmanyothers),icecream(H?agen-Dazs,SkinnyCow,etc.),breakfastcereals(Cheerios,GoldenNuggets,Shreddies,etc.),infantfoods(nowincludingGerberproducts),performanceandhealthcarenutrition(Nesvita,PowerBar,etc.),seasonings,soupsandsauces(Maggi,Buitoni,etc.),frozenandrefrigeratedfoods(Findus,LeanCuisine,etc.),confectionery(Rowntreeproducts,Caramac,Wonkaproducts,etc.),andpetfood(Winalot,Felix).ProductsMainarticle:ListofNestlébrandsNestléhassome6,0008CoffeeBeras

RiceDrinksIceCreamMilkPowderMineralWaterCoffeeBerasRiceDrinksIceCre91.Nescafe(雀巢咖啡)2.Nestea(雀巢冰茶爽)3.NestelProfessionalCatering(雀巢專業(yè)餐飲)4.Netren(雀巢佳膳營養(yǎng)品)5.Klim(克寧奶粉)6.Carnation(三花淡奶)7.Perrier(畢雷礦泉水)8.Maaggi(美極調(diào)味品)9.BaiFuTofu(百福豆腐)10.KitKat(奇巧巧克力)11.Friskies(喜躍寵物食品)12.Polo(寶路糖果)13.Milo(雀巢美祿)14.YinLu(銀鷺)15.XuFuJi(徐福記)

…Brands1.Nescafe(雀巢咖啡)2.Nestea(10雀巢公司介紹-(英語)ppt課件11/v_show/id_XMzIxMjczMTg4.html/v_show/id_X12MarketingStrategy1.Beingacompanydedicatedtofoodfromthebeginning.2.NestleaimistobecomegloballeaderinFoodandNutritionCompanyintheworldandsustainthatposition.

3.ToachievethisvisionNestlehastwostepstofollow,firstisHighqualityandcollaboration,whichisintegralpartofanyfoodbusinesstoflourishandsecondisFocusone-businessandwebsites.

MarketingStrategy1.Beingaco134.Nestleisdedicatedtoprovidingthebestfoodstopeoplethroughouttheirday,throughouttheirlives,throughouttheworld.

5.Nestlehasarichworkingculturewhichmotivatesitsemployeestoservebesttoitscustomerswiththehelpofthevarietypresentintheirproductrange.

6.Nestlehasastrongtopmanagementteamwhichrunsonstrongvaluesandprinciplesofthecompany.

4.Nestleisdedicatedtoprovi14

Webelievethatleadershipisaboutbehavior,andwerecognizethattrustisearnedoveralongperiodoftimebyconsistentlydeliveringonourpromises.Nestlébelievesthatitisonlypossibletocreatelong-termsustainablevalueforourshareholdersifourbehavior,strategiesandoperationsalsocreatevalueforthecommunitieswhereweoperate,forourbusinesspartnersandofcourse,forourconsumers.Wecallthis‘creatingsharevalue’.

ManagementWebelievethatleadersh15

Asweallknow,ifabrandwantstobewelcomedbythepublicandhasitsownpositionintheworld,itsmustownitscharacteristicsanddistinguishfromothers.Nestlejustdoestheminpoint.Inourperspectiveofview,thesuccessofNestlecanbeconcludedtothefollowingpoints.Tostartwith,we’dliketosaythatNestlekeepsinmindthatsatisfyingtheneedofconsumersisthepriority.In