尼爾森-中國消費(fèi)市場(chǎng)科技生態(tài)白皮書+全球突破性創(chuàng)新白皮書-2023

全球消費(fèi)者大會(huì)

(中國·南沙)

暨國際消費(fèi)中心城市（廣州）發(fā)展論壇?2023

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RightsReserved.受訪中國CEO們對(duì)所在行業(yè)表現(xiàn)的預(yù)估53%對(duì)自己所在企業(yè)的增長(zhǎng)持有樂觀態(tài)度33%對(duì)所在行業(yè)的增長(zhǎng)持有樂觀態(tài)度10?2023

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RightsReserved.從產(chǎn)業(yè)——造就人類迄今為止工業(yè)門類最齊全現(xiàn)代化產(chǎn)業(yè)體系從需求——造就中國未來數(shù)十年都可以不斷深挖的需求潛力從人才——中國的工程師人數(shù)之巨大，史無前例15?2023

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RightsReserved.理性實(shí)用、注重性價(jià)比環(huán)保節(jié)能，科技升級(jí)44%38%32%31%76%26%17%65%6%35%24%21?2023

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RightsReserved.線上觸媒，線下體驗(yàn)，關(guān)注品牌社群77%51%49%48%20%15%13%22?2023

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RightsReserved.線上線下融合，線下購物回暖23?2023

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RightsReserved.智能化購物體驗(yàn)，助力未來解決真實(shí)痛點(diǎn)24?2023

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RightsReserved.高頻率，碎片化滲透生活場(chǎng)景沉浸式體驗(yàn)與更多定制化內(nèi)容25?2023

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RightsReserved.元宇宙的廣闊前景26?2023

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RightsReserved.無關(guān)年齡，愛美之心皆有27?2023

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RightsReserved.32自2012年獎(jiǎng)項(xiàng)創(chuàng)立以來，由尼爾森IQ推動(dòng)舉辦的這一獎(jiǎng)項(xiàng)已發(fā)展成為全球范圍內(nèi)備受推崇的消費(fèi)品領(lǐng)域年度大獎(jiǎng)，獲得了廣泛的行業(yè)認(rèn)可。該獎(jiǎng)項(xiàng)在北美的相關(guān)報(bào)告已累計(jì)發(fā)行4萬多份，經(jīng)由100多家媒體報(bào)道，也進(jìn)一步為尼爾森IQ在消費(fèi)品領(lǐng)域的產(chǎn)品創(chuàng)新奠定前沿的領(lǐng)導(dǎo)者地位。十多年來，尼爾森IQ

BASES突破性創(chuàng)新榜單一直是認(rèn)可快速消費(fèi)品

(FMCG)

領(lǐng)域創(chuàng)新和全球成功的黃金標(biāo)準(zhǔn)。該榜單以尼爾森IQ長(zhǎng)期追蹤的零售數(shù)據(jù)為基礎(chǔ)，對(duì)每年在全球上市的新品，圍繞上市后銷量在品類中領(lǐng)先并持續(xù)增長(zhǎng)，上市18個(gè)月內(nèi)鋪貨保持增長(zhǎng)或維持穩(wěn)定鋪貨、上市第一年針對(duì)不同品類進(jìn)行第二輪篩選挑選出對(duì)母品牌帶來凈增長(zhǎng)及是否為消費(fèi)者帶來獨(dú)特體驗(yàn)這三大維度進(jìn)行多輪分析篩選，最終評(píng)出的獲獎(jiǎng)產(chǎn)品。第一輪篩選突破性創(chuàng)新產(chǎn)品33?2023

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RightsReserved.食品信息透明化表現(xiàn)我吃的食物到底含有什么？食物如何從工廠/農(nóng)場(chǎng)制造商是否支持我的社區(qū)和當(dāng)?shù)厥聵I(yè)？運(yùn)到我的餐桌？食物在哪里種植或制作？這些動(dòng)物是否得到了合乎道德的對(duì)待？工人是否得到公平對(duì)待？55?2023

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