中弘standard edg給客戶的服務(wù)建議書_第1頁
中弘standard edg給客戶的服務(wù)建議書_第2頁
中弘standard edg給客戶的服務(wù)建議書_第3頁
中弘standard edg給客戶的服務(wù)建議書_第4頁
中弘standard edg給客戶的服務(wù)建議書_第5頁
已閱讀5頁,還剩11頁未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡介

to。CCDIisreputableinandhasgainedcontractfromShanghaiDisneyland,amongmanywonderfulprojects.EDG了解開發(fā)綜合項(xiàng)目各個面向的問題。我們的專長在對大規(guī)模多用途、旅游、以及商EDGunderstandsallaspectsrelatedtothedevelopmentofmulti-usevenues.Ourexpertiseisinthedesign,strategy,andstorydevelopmentoflargescalemulti-purposeentertainment,tourism,andcommercialdevelopments.Welookforwardtoworkingwithtocarryoutthischallengingassignmentandfulfill“dream”ofanewtypeofintegratedculturaltourismandentertainment我們對市場的理解OurUnderstandingstothe國內(nèi)休閑景點(diǎn)大多無法獲利的三大原Thereasonswhydomesticthemeparkcan’tprofit沒有足夠創(chuàng)意開發(fā)出清晰的概念/故事Nosufficientcreativitytodevelopclearandseamlessconcepts/Insufficientcapabilitiestoconductcreativeproducts(architecture,rides,shows,landscapes,etc.)designswhichreflecttheconceptsandstoriesdevelopedandconcurred.運(yùn)營時期的執(zhí)行力缺乏Lackofexecutionduringoperation業(yè)主應(yīng)該自行創(chuàng)新概念并參與規(guī)劃Thedevelopershoulddevelopthe積累的故事素材。我們不建議花大錢國外,我們不是在做一個季的電視,而是在Webelieve,thestoryline(s)shouldbedevelopedbyateamengagedbythedeveloper,especiallywhenhasfivethousandyearshistorythatcanbecapitalizedon.Wedon’tsuggestspendingbigmoneytobuyforeigncopyrights,aswearenotmakingaoneseasonTVshow,butadestinationthatwilloperatesustainably.概念及故事線的選擇-實(shí)現(xiàn)向往的浪漫與美;選擇屬于的故Thechoiceofthemesandstorylines-Trytosatisfydreamstoromance&beauty;chooseconcepts&storiessharedby 在選擇方面,我們的必須在文化旅游的大定義內(nèi)開發(fā).我們認(rèn)為,在今日的中國,我Onchoosingthethemes,wehavetofinditfromculturaltourismstandpoint.Whatisculturaltourism?Onewesternwritersaysitisbyengagingindigenousculturesandcommunitiespassively,actively,andinctively,thetouristobtainseducational,creative,and/orentertainingexperience;Tourismistodiscoverone’sidentitythroughselfandothers.However,webelieve,ourprojectsuccessdependsonourcapabilitytocatertotheuniquedreamstoromanceandbeauty,andthestorieswechoosemustbeones.創(chuàng)新無縫概念/故事是規(guī)劃的第一步,針對概念/故事進(jìn)行可行性研究是第二步,調(diào)整概念/故事是第三步Firststepofnningendeavoristocreateortoinnovateseamlessconcepts/stories.Tostudythoseconcepts/stories’viabilityisthesecondstep,andtoadjustorcompromisethemisthethird開發(fā)策略建議DevelopmentStrategy為客戶公司開發(fā)及運(yùn)用“智慧財(cái)產(chǎn)”Understand,developandleveragethe"InlectualProperty"(IP)forDevelopalanduse,mastern,anddevelopmentstrategywhichareresponsiveto,andtakesadvantageofmultiplepotentialtouristmarketsandguestprofiles.Establishastrongidentity(brand)andimagespecifictotheideaof“themepark”asatouristdestinationofinternational最大化游客在本項(xiàng)目的停留天數(shù)izethenumberoftourist“staydays”forthe開發(fā)一個節(jié)約成本計(jì)劃(適度對外招標(biāo)等等)Developacosteffectivenwhichcanbedevelopedortenderedtootherentitiesinmanageableincrementsifnecessary.提出一個能強(qiáng)化自然及當(dāng)?shù)剡z產(chǎn)的可持續(xù)旅游開發(fā)計(jì)劃Proposeadevelopmentndemonstratingtheprinciplesofsustainabletourismdevelopmentthatreinsthenaturalandlocalheritageofthearea.提出能最佳化地產(chǎn)價(jià)值及運(yùn)用的財(cái)務(wù)回報(bào)Proposephasingthatoptimizes,use,realestatevalue,andfinancialThe ThecreationofanoverallandcomprehensiveVision n,Mastern,Concept,andStrategyforthedevelopmentofthethemepark.Thiswouldincludeafullprogram,concept,andfeasibility.Thisworkisthesubjectofthisspecificproposal.第一小段(四周)Phase1(4項(xiàng)目動Project在合約簽訂后,EDG將檢視及分析投資者提供的項(xiàng)目概要(注一),并準(zhǔn)備與客戶、、以及其他單位開會的資料。UponexecutionoftheagreementEDGwillreview yze ’sBrief1forthemeparktoincludethereviewof’sbriefingmaterials,andpreparationformeetings,officialsandothersourcesin現(xiàn)場探勘及初步調(diào)SiteVisitandPreliminaryEDG的團(tuán)隊(duì)將進(jìn)行現(xiàn)場實(shí)地,以熟悉項(xiàng)目總體目標(biāo)以及情況,并評估此區(qū)域市場現(xiàn)有相關(guān)旅游設(shè)施和公共設(shè)施。在開發(fā)出及旅游概念之前,EDG還將舉辦研討AnEDGleddelegationwilldoapreliminary“on-site”visitandforthepurposeoffamiliarizationoftheoverallprojectgoalsandcontextandonsitereviewofrelatedregionaltourismfacilitiesandamenities.EDGwillthenconductaWorkshopinwiththeteamtodiscusstheoveralldrivingcreativevisionanddefinethebrandessenceoftheprojectpriortocommencingdevelopmentofentertainmentandtourismconcepts.分析的重點(diǎn)包括-可及-與投資者的智慧財(cái)產(chǎn)有關(guān)的聯(lián)動與比鄰關(guān)-地-重要特-土地使用(脈絡(luò)及背景-交通流-可見-地-潛在市場/使用者的初步分PhysicalSiteysis--Connections,relationships,andadjacenciesastheyalignwithproposedINVESTORS--Landuse-Circulationand---PreliminaryysisofPotential研究及分析Research 在對客戶方向有初步理解后,EDG將研究世界上的項(xiàng)目,可借鏡之處與投資者的團(tuán)隊(duì)進(jìn)行Basedonthisinitialunderstandingofthe’sdirection,EDGwillresearchprojectsworldwidetoidentifycomparablereferencesfordiscussionwiththe’steam.11EDGThe’sBriefisacompilationofexistingmaterialstobeprovidedtoEDGatthestartoftheassignmentserveasthefoundationforEDG’swork.Examplesofreferencestoincludeinthe’sBrief-zoning-土地使用規(guī)劃landuse-landuse-projectschedule-商業(yè)計(jì)劃businessn-preliminarymarket-SWOT分析SWOT一個文字性的“分析與檢討報(bào)告”(A3格式)。內(nèi)容包括Adescriptive“ysisandReview”report(A3)willbeproducedincludingthe分析與檢討報(bào)ysisReview可比較的度假地矩ComparableResort對客戶項(xiàng)目概要的反’sBrief游客分分析圖表與圖ysisDrawingsand項(xiàng)目描Project比較基Ben項(xiàng)目定Project

Referencesandresearchregardingcomparableprojectsworldwide,includingsizingandtypeofexperience對客戶提供的信息提出意Commentsoninformationprovidedby對潛在市場及游客類型的初步分Preliminaryprofileofpotentialmarketandvisitor上述所有相關(guān)分析圖Allrelevantysisdrawingsasoutlined概念方向的關(guān)鍵總結(jié)圖Criticalsummarydrawingsofconcept機(jī)會及制約條件圖EDG對于客戶目標(biāo)的理解總結(jié);從設(shè)計(jì)原理及開發(fā)原則的角SummaryofEDG’sunderstandingof’sobjectives;statedtermsofDesignPrinciplesandDevelopment相比較國際項(xiàng)目的相CollalImagesofcomparableinternational國際旅游項(xiàng)目的內(nèi)容元Programelementsofinternationaltourism成功國際項(xiàng)目的分ysisofsuccessfulinternational競爭項(xiàng)目研Reviewofcompetitive辨識市場機(jī)Identifymarket第二小段(三周)Phase23起草客 公園綜合性愿景規(guī)劃,建立可行性備選方 themeparkComprehensive n,EstablishingViable第二階段的工作將會建立一些備選方案-利用現(xiàn)有面積并別的區(qū)域來組成客戶公園。首先,研究是不是有其他的項(xiàng)目可以加入補(bǔ)充現(xiàn)有的內(nèi)容,進(jìn)而增加游客量、提使用的關(guān)聯(lián)來最大化土地價(jià)值。任何提案都必須與當(dāng)?shù)靥厣?、環(huán)境制約條件、以及區(qū)域基礎(chǔ)Thesecondphaseofworkwillconsistindeveloalternativeapproachestoutilizingthesiteareasandidentifyingthevariousareasthatwillcomprisetheproject.First,additionalentertainmentbasedalternativeuseswillbestudiedwithrelationshiptotheircompatibilitywiththeproposedprogram,existinguses,andabilitytoestablishanadditionaltouristbase,image,andattractions.Emphasiswillbebasedonestablishingnewtouristbasedattractionsandenhancingthetouristsupportinfrastructurefortheproject,includingreviewinganddevelorelationshipsbetweenlandusesthatizerealestatevalue.Anynewproposalwillbeexaminedagainstthelocalcharacter,environmentalconstraints,andproposedinfrastructureimprovementsofthearea.Specialemphasiswillbecedonanintegratedstoryhighlightingandtakingbestadvantageoftheinlectualpropertyofthe.概念方一個完整的概念方向及大致規(guī)劃將開發(fā)完成,明確設(shè)計(jì)方法、土地使用、位置、以及項(xiàng)目形象Anoverallconceptdirectionandsketchnwillbedevelopedindicatingdesignapproach,landuses,locations,andprojectimage.一個客戶公園“綜合性總體規(guī)劃草案”將會完成,展示不同的可行性概念備選方案以及/A“DraftComprehensiveMastern”willbedevelopedforthethemeparkshowingalternativeresortconceptsand/oradditionaltouristandentertainmentfacilitiesandwouldincludethefollowingtypesofinformation:綜合性愿景及總體規(guī)ComprehensiveVisionandMasternDeliverables初步概

建議的性質(zhì)及類Natureandtypeofentertainment輔助設(shè)Resortsupport內(nèi)容及主要元Programandmajor項(xiàng)目論P(yáng)roject輔助圖像(概念及形象Supportcollalimages(conceptand總體規(guī)劃(總體Masterns比較基Ben項(xiàng)目品Project

再次明確第一小段的成果以及未來階段的項(xiàng)Identificationof“Phase1”andfuturephase 規(guī)Regionaltransport度假地交通及動線(游客及員工Resorttrafficandcirculation(guestand土地利用/分區(qū)指標(biāo)規(guī)Landuse/zoning旅游區(qū)品牌規(guī)TourismZonebranding坡度斷面規(guī)Grading總體GeneralSite可比較國際項(xiàng)目的相CollalImagesofcomparableinternational國際旅游項(xiàng)目的內(nèi)容元Programelementsofinternationaltourism成功國際項(xiàng)目的分ysisofsuccessfulinternational初步概念、標(biāo)志、及形Preliminaryconcept,identity,and騰沖小鎮(zhèn)的品牌機(jī)形象規(guī)TengchongCultureTownBrandingandImage“綜合性總體規(guī)劃”的初步論P(yáng)reliminary“ComprehensiveMastern”

時間表/投公園規(guī)ThemePark

潛在投資/運(yùn)營伙PotentialOwnership/Operating成本測ROMCost初步項(xiàng)目時間PreliminaryProject土地規(guī)劃/總體規(guī)劃圖示(1個總體,5個分區(qū)IllustrativeSiten/Mastern(1general,5補(bǔ)充圖Collal內(nèi)容及要素繪圖OriginalArtworksupportingprogramandlandelements土地利用圖Landusen開放空間及公共設(shè)施圖Openspaceandamenitiesn交通及車輛動線(游客及員工Transportationandvehicularcirculation(guestand停車及服務(wù)圖ParkingandServicingn步行(游客)動平面布置Site主體外形及集Bulkconfigurationand詳細(xì)內(nèi)容、區(qū)域圖、以及密Detailedprogram,areas,and有必要時提供分區(qū)Sectionsas電子鳥瞰圖(1個綜合,5個分區(qū)Electronicaerialviewasagreed(1general,5第三小段:最終報(bào)告(三周)Phase3FinalReport(3TheFinalReportfortheprojectwillbeaseriesofPPTswhichwillincludeallinformationpreparedinthepreviousphasestobeorganizedinacomprehensivepackage.Thefinalreviewandpresentationwillbeinatalocationasdeterminedbythe.演示成PresentationPPT演示MSPresentation演示冊PresentationBook

a)PresentationonBook1.GeneralSiteysisandLandUsen第二冊。項(xiàng)目綜合總體規(guī)劃Book2.ProjectComprehensiveMasternAutoCAD圖示(1,電子檔AutoCADDrawing(1,

a)平面布置LayoutEDG總結(jié)上述流程為三小段總計(jì)10周的時間表EDGproposesthissequenceover3phasesinTENweeks周 總結(jié)Week 動Week1 SiteReviewandWeek2- 規(guī)Week 演Weeks5- 規(guī)Week 演Weeks8- 準(zhǔn)備最終報(bào)PreparethefinalWeek 最終演Final

檢視客戶項(xiàng)目資料;準(zhǔn)備項(xiàng)目探勘調(diào)研行Reviewof’sBriefmaterials;preparationforsitereviewtriptoBeijing會議及研究;頭腦風(fēng)暴(在進(jìn)行MeetingsandresearchinBeijing;idea分析及初步規(guī)劃(在洛杉磯進(jìn)行ysisandpreliminarynningin對投資商 進(jìn)行演示;確定概念定義(在Presentation ysisin繼續(xù)初步規(guī)劃并起草綜合愿景(在洛杉磯進(jìn)行preliminarynninganddraftvisionninLA演示“綜合性愿景”( Presentationofthe n”in修改并整合客戶意見(在洛杉磯Revisionsandintegrationofcommentsfromin進(jìn)行最終報(bào)告給相關(guān)單位(在FinalPresentation(s)inEDG隊(duì)成EDGTeamEDG團(tuán)隊(duì)是由擁有數(shù)十年相關(guān)經(jīng)驗(yàn)的專業(yè)組成的。包括TheEDGteamwillbemadeupofprofessionalswithdecadesofrelevantexperience.Theprojectteamwillinclude:責(zé)責(zé)任范Areaof公司名總體規(guī)劃及開發(fā)團(tuán)MasternningandDevelopment總體規(guī)劃及項(xiàng)目管MasternningandDevelopment ThomasBrock內(nèi)容方 Patsy客戶及文化溝通、管andCulturalLiaison,Management Brian及Themingand Patsy品牌及標(biāo)Brandingand ThomasPatsy/零售專Entertainment/Retail 規(guī)劃及景nningand ThomasFINANCIALFee:啟動費(fèi)Mobilization $ 第一小段Phase 第二小段Phase 第三小段Phase 項(xiàng)目直接支DirectProject國際差旅實(shí)報(bào)實(shí)銷,國內(nèi)機(jī)票及酒店由投資者支付Internationaltravel“mantrips”reimburseduponclaiming;DomesticflightsandhoroomfeepaidbytheINVESTORS.Methodof啟動費(fèi)除外,EDG會依前述時間表,在工作結(jié)束后寄 Withtheexceptionoftheretainer,EDGshallsubmit sbyphaseofworkperthescheduleoutlinedbelow.客戶應(yīng)以美金電匯支付。業(yè)主應(yīng)于EDG開后10日內(nèi)付款。業(yè)主除需支付所列總費(fèi)用外,所有銀行費(fèi)用、相關(guān)扣繳和其他地方稅需由業(yè)主自行負(fù)責(zé)。若自開具之日起20日內(nèi)未付款項(xiàng),則EDG有權(quán)暫停本中的所有工作,直至欠款付清。EDG本中的工作項(xiàng)目的操作進(jìn)度和/或完工情況與業(yè)主是否按時付款直接相關(guān)。PaymentsshallbemadebywiretransferinUSdollars.Paymentsshallbeduewithin(10)daysafterthedateofour.Anyapplicablelocaltaxesaretheresponsibilityofthe,exclusiveofthetotalcompensationasoutlinedbelow.Foranyoutstandingformorethan(20)daysfromthedateofthe,EDGhastheoptiontosuspendallworkunderthisproposaluntiltheaccountisbroughtcurrent.performanceand/orcompletionofworkbyusunderthisproposalarecontingentupontimelypaymentoffeesbytheINVESTORS.注:啟動費(fèi)必須在項(xiàng)目啟動前支NOTE:StartuppaymentoftheFeeisrequiredpriortoTheshallprovideEDGwithaprogramofrequirementsfortheproject,includingbudgetandschedule,whichwemayrelyoninconnectionwiththeperformanceofthework.TheshallprovideallexistinginformationrelatingtotheprojectwhichEDGmayrequest.Thismayincludesurveys,soilsinvestigations,topographyandsiteinformationandprogramdata,existingutilities,andexistingbuildings.如果EDG或我們的顧問被要求提供超過基本服務(wù)范圍的服務(wù),EDG只能在收到業(yè)主開具的時要確定下來。在業(yè)主的情況下,根據(jù)雙方協(xié)議的達(dá)成程度,EDG也將提供基本服務(wù)范圍 呈遞資料以 批準(zhǔn)模型三維模擬;嚴(yán)謹(jǐn)?shù)氖袌黾翱尚行苑諭fEDG,orourconsultants,shallberequestedtoprovideserviceswhicharebeyondthescopeofBasicServices,wewillproceedonlyuponwrittenauthorizationfromthe.Thescope,anestimatedtimeschedule,andfeefortheAdditionalServiceswillbeestablishedatthetimeoftherequest.Asauthorizedbythe,andtotheextentagreedupon,weshallalsoprovideSupplementalServicesnotincludedwithinourBasicServices.Theseservicesinclude,butarenotlimitedSubmissionReq

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論