【名師指津】高中英語 U5 inside advertising課件 新人教選修9

Unit5Insideadvertising教材課文讀寫一、摘要導(dǎo)寫請(qǐng)以約30個(gè)詞概括課文的內(nèi)容要點(diǎn)。技巧點(diǎn)撥：中心句通常在段落首句，第3、4、5段中心句在第2句，均是提出問題或表明現(xiàn)狀后用forthisreason,thisiswhy,thismeans等句子引出該段真正主旨內(nèi)容；此外，要理清文章的思路：第1段總起全文，第2、3、4、5段服務(wù)主題和第1段；還要把相同或相近的段落內(nèi)容（第2、3段，有關(guān)制定相應(yīng)制度，內(nèi)容相近）簡(jiǎn)化和整合。參考例文1：Manycountriesmakelawsandcertainrulestokeepadvertisershonest.Besides，thegovernmentorganizationisestablishedtoexaminecomplaintsaboutadsandconsumers’responsibilitytochecktheproductsalsomakessense.參考例文2：

Inordertokeepadvertisershonest，manycountriesmakelawsandcertainrules.Furthermore，thegovernmentorganizationshoulderstheresponsibilitytoexaminecomplaints.Itisalsotheconsumers’dutytochecktheproductsthemselves.二、任務(wù)寫作

請(qǐng)以約120詞談?wù)勀愕挠^點(diǎn)，內(nèi)容要點(diǎn)包括：1．商家誠信的廣告宣傳，能給他們自己以及消費(fèi)者帶來什么好處？2．應(yīng)該采取什么措施監(jiān)督商家，保證他們的廣告信息是誠信可靠的？技巧點(diǎn)撥：寫作觀點(diǎn)可取之于文，用之于文。學(xué)生可從課文中提煉、積累、改寫觀點(diǎn)，運(yùn)用于相關(guān)話題的寫作，使觀點(diǎn)更有深度。此外，對(duì)于“如何解決某社會(huì)問題（如環(huán)境問題、經(jīng)濟(jì)問題等）”的寫作話題，學(xué)生可發(fā)散思維，多角度思考，考慮不同的人可承擔(dān)的責(zé)任，（如政府、媒體、當(dāng)事人、群眾等應(yīng)承擔(dān)的責(zé)任），使文章有話可說。Honestycandoadvertisersaworldofgood.Asthesayinggoes，honestyisthebestpolicyinthesociety.Therefore，honestyhelpsadvertisersearnfamefortheirproducts，whichinturnattractsmoreandmorecustomersandcontributestothegrowthinsales.Moreover，keepingadvertisershonestisofgreatbenefittoconsumersaswell.Itcaninformtheconsumersofthelatestinformation，whichbringsconveniencetotheirshoppinginthedailylife.Whenitcomestotheeffectivemeasurestokeepadvertisershonest，everyoneinthesocietyshoulddotheirpart.Forinstance，thegovernmentisresponsibletomakelawssoastoseverelypunishtheadvertiserswhomakefalseadvertisements.Besides，itisthemedia’sdutytopreventthefakeadvertsbeingspread.Asforconsumers，itissuggestedthattheyshouldequipthemselveswithawiderknowledgeofadvertisingtoprotecttheirrightsandinterestsincasetheyarecheated.語言知識(shí)講練練一、重要詞匯1.havenousefor不需要要，不喜歡理解:理解下下列句子中havenousefor的的意思。(1)IcanlendmyMP4toyou,forIhavenofurtheruseforit.(2)Ihavenouseforthosewhoarealwaystellinglies.不喜喜歡歡，，厭厭惡惡(dislike)不需需要要或或用用不不著著(havenoneedfor)2.gotoalotoftroubletodosth.為為做做某某事事花花了了不不少少工工夫夫運(yùn)用用：：請(qǐng)請(qǐng)根根據(jù)據(jù)中中文文完完成成句句子子。。(1)工工程程師師花花了了不不少少工工夫夫才才完完成成大大廈廈藍(lán)藍(lán)圖圖的的設(shè)設(shè)計(jì)計(jì)。。Theengineers________________________tofinishtheblueprintofthebuilding.wenttoalotoftrouble(2)她她不不辭辭勞勞苦苦地地為為我我找找到到了了那那本本書書。。She_______________________thebookforme.wenttoalotoftroubletofind二、佳句誦寫1.However,itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects.(P43)但但是是，，如如果果一一項(xiàng)項(xiàng)產(chǎn)產(chǎn)品品的的廣廣告告要要依依靠靠視視覺覺效效果果，，那那么么它它在在收收音音機(jī)機(jī)里里播播出出就就毫毫無無意意義義了了。。句型型：：Itisnousedoing做做…………是是沒沒有有用用的的提示示：：該句句型型與與““Itisofnousetodo””意意思思相相同同。。仿寫寫：：根根據(jù)據(jù)漢漢語語意意思思，，完完成成英英文文句句子子。。(1)后后悔悔犯犯錯(cuò)錯(cuò)已已經(jīng)經(jīng)沒沒有有用用了了,更更重重要要的的是是，，我我們們要要解解決決將將會(huì)會(huì)出出現(xiàn)現(xiàn)的的問問題題。。_____________________havingmadeamistake.Moreimportantly,weshouldtrytosettletheproblemathand.Itisnouseregretting(2）杰杰克太頑頑固了，，從不采采納別人人的建議議，和他他爭(zhēng)論是是沒用的的。__________________withJack,forheistoostubborntotakeothers’’advice.Itisnousearguing2.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadvertisements.(P49)涉及及廣告時(shí)時(shí)，消費(fèi)費(fèi)者需要要了解廣廣告商所所使用的的伎倆。。這樣他他們才能能對(duì)各種種廣告主主張做出出自己的的判斷，，而不致致盲目地地接受廣廣告中所所說的一一切。句型：Whenitcomesto(doing)sth.，...當(dāng)當(dāng)談及到到……；；當(dāng)提到到……提示：該句可用用于引出出話題、、舉例等等，使前前后過渡渡自然。。仿寫：根根據(jù)漢語語意思，，完成英英文句子子。(1)當(dāng)當(dāng)談到如如何處罰罰調(diào)皮學(xué)學(xué)生時(shí)，，校長(zhǎng)總總會(huì)提出出一些有有效的措措施。____________________howtopunishthenaughtystudents,theheadmasterwillalwaysputforwardsomeeffectivemeasures.Whenitcomesto(2)談到到跳舞舞，我我最喜喜歡MichaelJackson.Whenitcomesto________,MichaelJacksonismyfavorite.dancing3.Aswearefloodedwithadvertisementsinourmodemworld,manyschoolsbelieveitistheirdutytoeducatestudentsaboutadvertising.(P49)當(dāng)今今社會(huì)會(huì)上廣廣告泛泛濫成成災(zāi)，，許多多學(xué)校校認(rèn)為為它們們有責(zé)責(zé)任對(duì)對(duì)學(xué)生生進(jìn)行行有關(guān)關(guān)廣告告的教教育。。句型：：Itisone’sdutytodosth.做………是是某人人的責(zé)責(zé)任仿寫：根據(jù)據(jù)漢語意思思，完成英英文句子。。(1)耐心心地教育學(xué)學(xué)生，是學(xué)學(xué)校的責(zé)任任。__________________toeducatestudentswithpatience.Itisschools’duty(2)我認(rèn)認(rèn)為政府有有責(zé)任給貧貧困家庭提提供經(jīng)濟(jì)上上的幫助。。Iholdtheopinionthat______________________________toprovidethosefamiliesinneedwithfinancialhelp.itisthegovernment’sduty(3)與環(huán)環(huán)境和諧共共處，是每每個(gè)人都應(yīng)應(yīng)有的責(zé)任任。______________________toliveinharmonywithourenvironment.Itiseverybody’sduty基礎(chǔ)知識(shí)檢檢測(cè)一、詞匯拓展1.advertisevt.為為……做做廣告；登登廣告(1)__________n.登廣廣告者；廣廣告客戶(2)_____________n.廣告(3)___________n.廣告;宣宣傳;做廣廣告rmvt.通知；告告知；告訴訴(1)___________n.信信息，情報(bào)報(bào)(2)___________adj.有有知知識(shí)識(shí)的的，，精精明明的的(3)___________n.告告發(fā)發(fā)者者；；檢檢舉舉人人informerinformationinformed3.respondvi.回回答答；；反反應(yīng)應(yīng)(1)___________n.回回答答；；回回應(yīng)應(yīng)(2)___________adj.敏敏感感的的；；反反應(yīng)應(yīng)快快的的(3)___________n.回回答答者者；；響響應(yīng)應(yīng)者者(4)___________adj.有有責(zé)責(zé)任任的的；；可可靠靠的的(5)_____________n.責(zé)責(zé)任任；；職職責(zé)責(zé)responseresponsiveresponderresponsibleresponsibility4.evolvevt.進(jìn)進(jìn)化化；；發(fā)發(fā)展展(1)__________n.進(jìn)進(jìn)化化；；發(fā)發(fā)展展；；演演化化(2)____________adj.進(jìn)進(jìn)化化的的；；進(jìn)進(jìn)化化論論的的(3)_____________n.進(jìn)進(jìn)化化論論；；進(jìn)進(jìn)化化主主義義evolevolutionaryevolutionism5.exposevt.暴暴露露；；揭揭露露；；顯顯露露(1)__________n.暴暴露；揭露；；曝光(2)__________adj.暴露的，，無遮掩的exposureexposed6.avoidvt.逃避；避避免(1)___________adj.可避避免的(2)___________adj.不可可避免的(3)___________n.避免，回回避avoidableunavoidableavoidance7.identifyvt.確確認(rèn)；鑒別出出________________n.鑒別別；驗(yàn)明identification8.suitv.適適合(1)___________adj.合適適的；適宜的的(2)___________adj.不合合適的unsuitablesuitable9.considervt.考考慮；認(rèn)為(1)___________conj.&prep.考慮到(2)___________adj.相當(dāng)當(dāng)多/大的(3)_____________n.考慮慮(4)___________adj.考慮慮周到的;體體貼的motevt.提提升；促進(jìn)；；增進(jìn)(1)__________n.提升；促促進(jìn)(2)__________n.發(fā)起人；；贊助人；支支持者promoterpromotion二、靈活運(yùn)用2.__________ofthebodytostrongsunlightcanbeharmful.(expose)3.Iinvitedhertodinnerbutshedidnot__________.(response)suitableExposurerespond4.Therearegoodchancesof__________inthisfirm.(promote)5.Isuggestthatheputan______________inthelocalpaper.(advertise)6.The_____________industryisaninfantindustryinourcountry.(inform)promotionadvertisementinformation7.MayIseetheyour______________card?(identify)8.Inthecourseof___________,somebirdshavelostthepowerofflight.(evolve)identificationevolution9.Neweconomyandglobalizationhavebecomean__________fact.(avoidable)10.Itis_____________ofyoutocallonyourrelativesfromtimetotime.(consider)considerateunavoidable三、詞組互譯1.想想起起；；想想出出；；思思考考；；考考慮慮_______________2.把………變成成……_______________3.移交交；讓與與_______________4.有意意義，有有道理，，講得通通_______________o...handovermakesenserelyon6.keepsth.in