某汽車(chē)新AL試駕品鑒會(huì)方案

“尊享卓越”——2011奧迪新A8L中南小區(qū)試駕品鑒會(huì)“EnjoyExcellence”2011AudiNewA8LCentralandSouthAreaTestDriveAppreciationGAAC

17.03.2011活動(dòng)背景：

全新A8L深度品鑒全新奧迪A8L是奧迪新一代旗艦，是奧迪目前在設(shè)計(jì)與科技方面最頂尖的藝術(shù)之作。全新奧迪A8L融入時(shí)尚新設(shè)計(jì)及高端科技的豪華轎車(chē)，集合完美的動(dòng)力配備、優(yōu)越的駕乘舒適感及獨(dú)一無(wú)二的設(shè)計(jì)，從新定義D級(jí)豪華車(chē)的標(biāo)準(zhǔn)。全新A8L將肩負(fù)提升奧迪在中國(guó)的尊貴品牌形象和提升奧迪在D級(jí)轎車(chē)市場(chǎng)領(lǐng)域的市場(chǎng)份額的重大使命。

ActivityBackground:

NewA8LdeeplyappreciationNewAudiA8ListheflagshipofAudi,andthetopproductofartindesignandtechnology.NewAudiA8Listhedeluxecarwithnewdesignandtoptechnology,andcombinesperfectforce,advantageddriverandpassengercomfortablefeelingandoutstandingdesign,whichhasredefinedthestandardofClassDdeluxecar.NewA8LwillundertakethemissionofAudiinChinaforimprovingthenoblebrandimageandthemarketshareofClassDcarmarket.

目錄Contents整體策略Generalstrategy活動(dòng)概述Activitybrief活動(dòng)運(yùn)營(yíng)Activityoperation媒體邀約Mediainvitation活動(dòng)管理Activitymanagement項(xiàng)目預(yù)算Projectbudget

目錄Contents整體策略Generalstrategy活動(dòng)概述Activitybrief活動(dòng)運(yùn)營(yíng)Activityoperation媒體邀約Mediainvitation活動(dòng)管理Activitymanagement項(xiàng)目預(yù)算Projectbudget

整體策略：

思考1：解讀奧迪新A8L設(shè)計(jì)動(dòng)感的外形設(shè)計(jì)雕塑般的輪廓連續(xù)的特征線條帶有獨(dú)一無(wú)二設(shè)計(jì)的LED大燈獨(dú)特的奧迪內(nèi)飾設(shè)計(jì)風(fēng)格舒適性空間寬闊大氣，舒適感極佳并配備便捷性裝備完美手工打造的精致內(nèi)飾對(duì)后排的傾力包裝(例如后座娛樂(lè)系統(tǒng)，豪華躺椅等)

豐富的駕駛員輔助系統(tǒng)（例如帶Stop&Go功能的自適應(yīng)巡航系統(tǒng))駕駛體驗(yàn)具備競(jìng)爭(zhēng)優(yōu)勢(shì)的駕駛特性?shī)W迪駕駛模式選項(xiàng)，含主動(dòng)可調(diào)空氣懸架動(dòng)態(tài)轉(zhuǎn)向帶運(yùn)動(dòng)差速器的全時(shí)四驅(qū)定位闡述：為進(jìn)取的商界領(lǐng)袖提供的、兼?zhèn)鋭?chuàng)新與豪華的全新一代豪華轎車(chē)。目標(biāo)群輪廓：當(dāng)今的“商務(wù)精英”：年輕有為，思維開(kāi)放，依舊在乎權(quán)力地位。Generalstrategy

Thought1:ExplainAudinewA8LDesignDynamicappearancedesignSculpturecontourContinuouslinesLEDheadlampwithuniquedesignUniqueAudiupholsterydesignstyle

ComfortableWideandgrandspace,comfortablefeelingandconvenientequipmentsPerfectmanuallymadeelaborateupholsteryOutstandingdecorationfortherearseats(forexample:rearseatentertainmentsystem,deluxechaiselongue)Diversifieddriverassistantsystem(forexample:adaptivecruisesystemwithStop&Gofunction)DriveexperienceDrivepropertieswithcompetitiveadvantagesAudidrivemodeoptions,includinginitiativeadjustableairsuspensionDynamicsteeringFull-time4WDwithsportdifferentialOrientationexplanation:Thenewgenerationdeluxecarforaggressivebusinessleaderswithinnovativeanddeluxenature.

Targetedclients:Current“businesselites”:young,successful,openminded,careaboutpowerandstatus.

整體策略：

思考2：新A8L在中南小區(qū)面對(duì)的挑戰(zhàn)歷經(jīng)前三代車(chē)型的發(fā)展，奧迪A8已經(jīng)在豪華車(chē)領(lǐng)域獲得了一定地位，但總體數(shù)量距離同級(jí)別的奔馳S級(jí)和寶馬7系仍然有不小差距。高端消費(fèi)圈子里，奧迪的影響力不如競(jìng)爭(zhēng)品牌那樣底氣十足。A8L外觀與A6L的外觀相近，奧迪的公務(wù)車(chē)形象深入人心，在一定程度上阻礙了A8L在高端豪車(chē)市場(chǎng)的發(fā)展，奧迪在中國(guó)的品牌形象和新A8L在D級(jí)轎車(chē)市場(chǎng)的尊貴形象有待提升。

在高端消費(fèi)群體中，品牌認(rèn)知度不足；目標(biāo)群體變更，經(jīng)銷(xiāo)商集客能力不夠。新A8L在中南小區(qū)的市場(chǎng)需求：迅速提高在高端消費(fèi)群體中的知名度凸顯尊貴感，彰顯A8L高端汽車(chē)領(lǐng)域鮮明優(yōu)勢(shì)承載總部上市熱度，擴(kuò)大產(chǎn)品影響面，為區(qū)域的銷(xiāo)售打下基礎(chǔ)Generalstrategy

Thought2:ChallengesfornewA8LincentralandsouthcommunityAfterthedevelopmentprevious3generationsproducts,AudiA8hasobtainedcertainstatusinthefieldofdeluxecar,butthere’sstillcertaingapbetweenA8andSclassBENZandBMW7series.Inthetopconsumingcircle,theforceofAudifollowsthecompetitivebrands.TheappearanceofA8LissimilarasthatofA6L,theimageofAudiasgovernmentcarisdeeplyrootedintheheartofpeople,whichhaspreventedthedevelopmentofA8Linthetopanddeluxecarmarket,thebrandimageofAudiinChinaandthenobleimageofnewA8LinClassDcarmarketarestilltobeimproved.Intopconsumers,A8hasinadequatebrandrecognition;targetedclientsarechanging,distributorshaveinadequateabilityincollectingguests.

MarketdemandsofnewA8Lincentralandsouthcommunity:QuicklyimprovetheawarenessintopconsumersHighlightthenoblefeelingandthebrightadvantagesofA8LintopcarfieldExtendthelaunchactivityofheadquarter,expandtheforceoftheproductandsetfoundationforsalesinlocal

根據(jù)中南部區(qū)市場(chǎng)和客戶(hù)特點(diǎn)針對(duì)A8L設(shè)計(jì)的區(qū)域?qū)用娴耐斗?，延續(xù)上市聲勢(shì)，傳播全新奧迪A8L區(qū)域上市的聲音。整體策略

投放目的

以新Ａ８Ｌ中南小區(qū)投放延續(xù)及深化上市市場(chǎng)聲音，提升奧迪品牌及新Ａ８Ｌ的認(rèn)知度，促進(jìn)新Ａ８Ｌ銷(xiāo)售。延續(xù)上市高潮，制造區(qū)域聲音。

邀請(qǐng)區(qū)域內(nèi)的目標(biāo)客戶(hù)群體參加，使投放活動(dòng)接觸潛在客戶(hù)群體，深度傳播奧迪A8L的尊貴地位和核心信息，為銷(xiāo)售打基礎(chǔ)。加強(qiáng)與潛在客戶(hù)溝通，促進(jìn)銷(xiāo)售。

提高奧迪品牌的知名度和影響力，提升新A8L上市的影響力和認(rèn)知度，吸引當(dāng)?shù)孛襟w和目標(biāo)消費(fèi)群體對(duì)新A8L的關(guān)注。提升品牌地位，提高新Ａ８Ｌ認(rèn)知度。Accordingtothefeaturesofcentralandsouthareamarketandclients,launchforthepropertiesofA8Ldesign,extendthelaunchforce,propagandizethevoiceofnewAudiA8Linlocal.GeneralstrategylaunchpurposeExtendanddeepenthelaunchvoicethroughthelaunchofnewA8Lincentralandsouthcommunity,improvetherecognitionofAudibrandandnewA8L,promotethesalesofnewA8L.Extendthelaunchclimax,producetheareavoice.Invitetargetedclientstoattend,promotethelaunchactivitytocontactpotentialclients,deeplypropagandizethenoblestatusandcoreinformationofAudiA8L,andsetfoundationforsales.Strengthenthecommunicationwithpotentialclients,promotesales.ImproveAudibrandawarenessandforce,improvethenewA8Llaunchforceandrecognition,attractlocalmediaandtargetconsumerstonewA8L.Improvethebrandstatus,improvenewA8Lrecognition.活動(dòng)動(dòng)策策略略鎖定定目目標(biāo)標(biāo)群群體體精精準(zhǔn)準(zhǔn)宣宣傳傳平平臺(tái)臺(tái)提提升升品品牌牌形形象象、、銷(xiāo)銷(xiāo)量量集結(jié)結(jié)群群體體：：通過(guò)過(guò)與與高高端端媒媒體體、、團(tuán)團(tuán)體體合合作作，，集集結(jié)結(jié)目目標(biāo)標(biāo)群群體體；；借助助高高端端消消費(fèi)費(fèi)群群體體平平臺(tái)臺(tái)，，促促成成奧奧迪迪A8L與目目標(biāo)標(biāo)群群體體之之間間立立體體的的深深度度交交流流。。尊貴貴體體驗(yàn)驗(yàn)：：享受受至至尊尊無(wú)無(wú)尚尚的的待待遇遇，，培培養(yǎng)養(yǎng)目目標(biāo)標(biāo)受受眾眾心心目目中中對(duì)對(duì)奧奧迪迪品品牌牌用用戶(hù)戶(hù)的的優(yōu)優(yōu)越越感感；；展現(xiàn)現(xiàn)奧奧迪迪新新A8L鮮明明個(gè)個(gè)性性及及高高端端科科技技的的豪豪華華感感，，體體驗(yàn)驗(yàn)奧奧迪迪A8L動(dòng)感感與與高高貴貴結(jié)結(jié)合合的的美美感感；；借助助當(dāng)當(dāng)?shù)氐剡M(jìn)進(jìn)取取人人士士的的影影響響力力，，擴(kuò)擴(kuò)大大品品牌牌在在目目標(biāo)標(biāo)群群體體內(nèi)內(nèi)的的美美譽(yù)譽(yù)度度；；駕乘乘體體驗(yàn)驗(yàn)：：精心心設(shè)設(shè)計(jì)計(jì)試試駕駕項(xiàng)項(xiàng)目目，，彰彰顯顯新新A8L帶來(lái)來(lái)的的駕駕乘乘舒舒適適感感，，感感受受奧奧迪迪新新A8L無(wú)微微不不至至的的高高端端設(shè)設(shè)置置及及奧奧迪迪之之瑰瑰麗麗魅魅力力；；ActivitystrategyLocktargetedclientspreciselypropagandizeplatformimprovethebrandimage,salesvolumeCollectclients:Cooperatewithtopmediaandgroupsforcollectingtargetedclients;Withthetopconsumersplatform,promotethedeepcommunionbetweenAudiA8Landtargetedclients.NobleexperienceEnjoynobletreatment,cultivatetheadvantagedfeelingoftargetedclientstoAudibrandusers;ShowthebrightpersonalityandtoptechnologyofAudinewA8L,experienceAudiA8Ldynamicandnobleaesthetics;Withtheforceoflocalaggressivegentries,expandthereputationofthebrandintargetedclients;TestdriveexperienceCarefullydesigntestdrive,highlightthecomfortablefeelingofdrivingnewA8L,realizethetopsettingsandcharmofAudinewA8Lm;目錄錄Contents整體體策策略略Generalstrategy活動(dòng)動(dòng)概概述述Activitybrief活動(dòng)動(dòng)運(yùn)運(yùn)營(yíng)營(yíng)Activityoperation媒體體邀邀約約Mediainvitation活動(dòng)動(dòng)管管理理Activitymanagement項(xiàng)目目預(yù)預(yù)算算Projectbudget活動(dòng)動(dòng)概概述述活動(dòng)動(dòng)主主題題“尊享享卓卓越越”——2011年全全新新奧奧迪迪A8L品鑒鑒會(huì)會(huì)投放放時(shí)時(shí)間間鄭州州：：4月29、30、5月1日合合肥肥5月6、7、8日；；投放放地地點(diǎn)點(diǎn)鄭州州、、合合肥肥各站站參參與與對(duì)對(duì)象象約160人區(qū)域域主主流流媒媒體體8人區(qū)域域主主流流媒媒體體（（周周邊邊城城市市））4人媒體體邀邀約約（（名名人人\明星星\商業(yè)業(yè)精精英英））11人經(jīng)銷(xiāo)銷(xiāo)商商邀邀約約（（卓卓越越客客戶(hù)戶(hù)））45人經(jīng)銷(xiāo)銷(xiāo)商商邀邀約約（（周周邊邊城城市市卓卓越越客客戶(hù)戶(hù)））15人經(jīng)銷(xiāo)銷(xiāo)商商8人經(jīng)銷(xiāo)銷(xiāo)商商（（周周邊邊城城市市））4人本地試駕客戶(hù)戶(hù)80人ActivitybriefActivityTheme“尊享卓越”—2011newAudiA8LappreciationconferenceLaunchTimeZhengzhou：April29-30,May1Hefei：May6,7,8；LaunchsiteZhengzhou,HefeiAttendantsofdifferentstationsAbout160personsAreamajormedia8personsAreamajormedia（Citiessurrounding）4personsMediainvitation(celebrity\stars\businesselites)11personsDistributorsinvitation(outstandingclients)45personsDistributorsinvitation（Topclientsinsurroundingcities）15personsDistributors8personsDistributors（Citiessurrounding）4personsLocaltestdriveclients80persons活動(dòng)概述整體日程安排排第一天18:00到達(dá)品鑒會(huì)現(xiàn)現(xiàn)場(chǎng)19:00奧迪A8L品鑒會(huì)、接待待晚宴21:30活動(dòng)結(jié)束，入入住酒店第二天（（品鑒鑒會(huì)嘉賓專(zhuān)場(chǎng)場(chǎng)）09:30科目培訓(xùn)09:30A組場(chǎng)地培訓(xùn)訓(xùn)+B組趣味、專(zhuān)業(yè)業(yè)試駕體驗(yàn)11:30午餐13:30B組場(chǎng)地培訓(xùn)訓(xùn)+A組趣味、專(zhuān)業(yè)業(yè)試駕體驗(yàn)17:00活動(dòng)結(jié)束第三天（（本地地嘉賓專(zhuān)場(chǎng)））10：00科目培訓(xùn)10：30A組場(chǎng)地培訓(xùn)訓(xùn)+B組趣味、專(zhuān)業(yè)業(yè)試駕體驗(yàn)12：00午餐13：30B組場(chǎng)地培訓(xùn)訓(xùn)+A組趣味、專(zhuān)業(yè)業(yè)試駕體驗(yàn)15：00活動(dòng)結(jié)束ActivitybriefGeneralagendaDay118:00Reachtheappreciationconferencesite19:00AudiA8Lappraisalconference,receptiondinner21:30Activityend,Check-inhotelDay2(Appreciationconferenceguestsspecial)09:30Itemstraining09:30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience11:30Lunch13:30TeamBsitetraining+teamAinteresting,professionaltestdriveexperience17:00ActivityendDay3(Localguests)10：00Itemstraining10：30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience12：00Lunch13：30eamBsitetraining+teamAinteresting,professionaltestdriveexperience15：00Activityend全力打造一個(gè)個(gè)精英匯聚的的品鑒會(huì)星光璀璨：與媒體聯(lián)動(dòng)，，聚集各行精精英極致視覺(jué)：營(yíng)造震撼視聽(tīng)聽(tīng)享受的新車(chē)車(chē)亮相儀式體驗(yàn)完美：全方位試駕A8L，體驗(yàn)奧迪奢奢華共享高雅：借助品嘗高檔檔紅酒，彰顯顯尊貴并創(chuàng)造造交流平臺(tái)活動(dòng)概述品品鑒會(huì)創(chuàng)意亮亮點(diǎn)PowerfullydeveloptheappreciationconferencewithelitesShiningstars:Cooperatewithmedia,gatherelitesofdifferentindustriesExtremevision:Createastonishedaudio-videoenjoymentforthenewcarlaunchceremonyExperienceperfection:CompletetestdriveA8L,experiencetheluxuryofAudiShareelegance:Enjoyhighgraderedwine,highlightnobleandcreatecommunionplatformActivitybriefAppreciationconferencehighlights活動(dòng)概述主主要活動(dòng)內(nèi)容容：尊享卓越—2011年全新奧迪A8L品鑒會(huì)餐前酒會(huì)新車(chē)品鑒試駕體驗(yàn)嘉賓簽到德式茶歇品嘗嘗客戶(hù)溝通試駕預(yù)約領(lǐng)導(dǎo)致辭藝術(shù)表演新車(chē)亮相新車(chē)深度品鑒鑒晚宴試駕培訓(xùn)靜態(tài)體驗(yàn)趣味試駕專(zhuān)業(yè)試駕ActivitybriefMainactivitycontents:Enjoytheexploration2011newAudiA8LappreciationconferencePreprandialcocktailNewcarappreciationTestdriveexperienceGuestsregistrationGermanystyleteabreakCommunicatewithclientsTestdrivereservationLeadergivesspeechArtisticperformanceNewcarlaunchNewcardeeplyappreciationDinnerTestdrivetrainingStaticexperienceInterestingtestdriveProfessionaltestdrive與媒體聯(lián)動(dòng)，，聚集精英活動(dòng)概述品品鑒會(huì)創(chuàng)意亮亮點(diǎn)簡(jiǎn)析通過(guò)與《新安晚報(bào)》（合肥）和《鄭州晚報(bào)》、《大河報(bào)》（鄭州）等媒媒體合作，邀邀約當(dāng)?shù)馗叨讼M(fèi)群體體參與上市品鑒鑒會(huì)，讓上市市品鑒會(huì)如同同高端人士的的聚會(huì)Party，彰顯新A8L尊貴地位。借力媒體1-針對(duì)特定的目目標(biāo)群體進(jìn)行行個(gè)性化、精精確化的邀約約。2-借助品鑒會(huì)活活動(dòng)平臺(tái)，聚聚集潛在消費(fèi)費(fèi)群體，促成成品牌與目標(biāo)標(biāo)受眾之間立立體的深度交交流。3-借助商界名人人的影響力，，擴(kuò)大品牌在在圈層內(nèi)的美美譽(yù)度與偏好好度。聚集精英深度交流名人效應(yīng)Cooperatewithmedia,gatherelitesActivitybriefAppreciationconferencehighlightsCooperatewith““Xin’anEveningNews””(Hefei)and““ZhengzhouEveningNews”,“DaheDaily””(Zhengzhou),invitelocaltopconsumerstoattendthelaunchappreciationconference,promotethelaunchappreciationconferenceasthetopgentriesParty,highlightnewA8Lnoblestatus.Withtheforceofmedia1-Presentpersonalizedandpreciseinvitationfortargetedclients.2-Withtheconferenceactivityplatform,gatherpotentialconsumers,promotethedeepcommunicationbetweenthebrandandtargetclients.3-Withtheforceofbusinesscelebrity,expandtheawarenessandfavoriteofbrandinthecircle.GatherelitesDeepcommunionCelebrityeffect餐前酒會(huì)：活動(dòng)概述品品鑒會(huì)創(chuàng)意亮亮點(diǎn)簡(jiǎn)析傾聽(tīng)美妙的歐歐式音樂(lè)，品品嘗來(lái)自德國(guó)國(guó)高級(jí)紅酒及及小吃，享受受著奧迪帶來(lái)來(lái)至始至終全全程的尊崇體驗(yàn)。餐灑酒酒會(huì)營(yíng)營(yíng)造了了一個(gè)個(gè)與志志同道道合的的朋友友相聚聚暢談?wù)劦臋C(jī)機(jī)會(huì)，，為來(lái)來(lái)賓和和經(jīng)銷(xiāo)銷(xiāo)商之之間創(chuàng)造了了良好好的交交流平平臺(tái)。讓到場(chǎng)場(chǎng)來(lái)賓賓都深深入體體驗(yàn)到到奧迪迪的尊尊貴服服務(wù)。。Preprandialcocktail:ActivitybriefAppreciationconferencehighlightsEnjoywonderfulEuropeanmusicandGermanyhighgraderedwineandrefreshments,enjoythenobleexperiencebroughtbyAudi.Createapartyandcommunicationopportunityforfriendsandcreatethecommunicationplatformforguestsanddistributors.LetattendantsdeeplyexperiencethenobleserviceofAudi.跨界營(yíng)營(yíng)銷(xiāo)的的結(jié)合合：活動(dòng)概概述品品鑒鑒會(huì)創(chuàng)創(chuàng)意亮亮點(diǎn)簡(jiǎn)簡(jiǎn)析秀臺(tái)啟啟動(dòng)儀儀式。。A8L品鑒會(huì)會(huì)現(xiàn)場(chǎng)場(chǎng)將開(kāi)開(kāi)展秀秀臺(tái)的的啟動(dòng)動(dòng)儀式式。通通過(guò)高高雅尊尊貴的的奧迪迪、進(jìn)進(jìn)取卓卓越的的A8L、尊貴貴奢華華的秀秀臺(tái)，，強(qiáng)強(qiáng)強(qiáng)聯(lián)合合，引引領(lǐng)新新的時(shí)時(shí)尚潮潮流。。Combinecross-areamarketing:ActivitybriefAppreciationconferencehighlightsShowTimestartceremony.A8LAppreciationsitewillpromotethestartceremonyofShowTime.ThroughelegantandnobleAudi,excellentA8LanddeluxeShowTime,cooperatewiththestrongandleadthenewfashion.高科技技的應(yīng)應(yīng)用：活動(dòng)概概述品品鑒鑒會(huì)創(chuàng)創(chuàng)意亮亮點(diǎn)簡(jiǎn)簡(jiǎn)析光畫(huà)技技術(shù)的的演繹繹。光畫(huà)是是使用用光來(lái)來(lái)繪畫(huà)畫(huà)的現(xiàn)現(xiàn)場(chǎng)表表演，，在黑黑暗的的環(huán)境境中，，畫(huà)家家用手手上的的光筆筆在畫(huà)畫(huà)幕上上描繪繪出夢(mèng)夢(mèng)幻般般的唯唯美畫(huà)畫(huà)面。。畫(huà)幕幕上的的光會(huì)會(huì)停留留在板板上顯顯現(xiàn)一一段時(shí)時(shí)間，，然后后慢慢慢消逝逝。正正因?yàn)闉闀?huì)消消失，，所以以人們們會(huì)嘗嘗試著著努力力的記記住它它，才才用永永遠(yuǎn)的的留在在心靈靈記憶憶中。。光畫(huà)畫(huà)畫(huà)風(fēng)風(fēng)大氣氣盎然然，神神韻十十足。。與奧奧迪品品牌所所傳遞遞的高高雅尊尊貴相相吻合合。ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsLightpaintingtechnology.Lightpaintingisthesiteperformancetopaintwithlight,inthedarkenvironment,thepainterdrawsthebeautifulpictureonthecurtainwithlightpencil,thelightonthecurtainwillkeeponthecurtainforaperiod,andthendisappearslowly,therefore,peopletrytorememberitsinceitwilldisappearwithdeepimpression.Thelightpaintingisgrandandvivid,andmatchestheeleganceandnoblepassedbyAudibrand.高科技技的應(yīng)應(yīng)用：活動(dòng)概概述品品鑒鑒會(huì)創(chuàng)創(chuàng)意亮亮點(diǎn)簡(jiǎn)簡(jiǎn)析水幕投投影技技術(shù)。。水幕投投影是是將激激光器器發(fā)出出的激激光束束射在在水幕幕噴頭頭噴出出的水水膜上上，形形成斑斑斕奪奪目的的奇異異效果果.。當(dāng)觀觀眾在在觀摩摩時(shí)，，水幕幕與現(xiàn)現(xiàn)實(shí)世世界融融為一一體，，當(dāng)畫(huà)畫(huà)面出出入時(shí)時(shí)，好好似事事物騰騰起飛飛向天天空或或自天天而降降，產(chǎn)產(chǎn)生一一種虛虛無(wú)縹縹緲和和夢(mèng)幻幻的感感覺(jué)，，令人人神往往。具具體強(qiáng)強(qiáng)烈的的科技技感，，與奧奧迪A8L進(jìn)取卓卓越的的品牌牌理念念相呼呼應(yīng)。。ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsWatercurtainprojectiontechnology.Watercurtainprojectionmeanstospraythelaseronthewaterfilmtoformthesplendidandwonderfuleffect.Watercurtainintegratesintotheactualworldwhenattendantsareenjoying,whenthepicturemoves,itlookslikethatthepicturefliestotheskyordropsfromthesky,thusgeneratingthedreamyfeeling.ThespecificandintensivetechnicalfeelingechoesthestrivingandexcellentbrandthoughtofAudiA8L.新車(chē)亮亮相（（鄭州州站））：活動(dòng)概概述品品鑒鑒會(huì)創(chuàng)創(chuàng)意亮亮點(diǎn)簡(jiǎn)簡(jiǎn)析光繪藝藝術(shù)家家在舞舞臺(tái)畫(huà)畫(huà)出新新A8L亮麗的的LED車(chē)頭燈燈的效效果LED車(chē)頭燈燈的效效果畫(huà)畫(huà)，A8L駛出水水幕區(qū)區(qū)，A8L出現(xiàn)于于嘉賓賓面前前漸明漸漸暗的的舞臺(tái)臺(tái)上，，光繪藝藝術(shù)大大師伴隨著著輕快快地音音樂(lè)，，在舞舞臺(tái)中中央幕幕布上上畫(huà)出出新A8L標(biāo)志性性的LED車(chē)頭燈燈效果果圖案案，幕幕布騰騰然升升起，，舞臺(tái)臺(tái)上留留下新新A8L，優(yōu)雅雅閃著著LED車(chē)燈，，尊貴的的展現(xiàn)現(xiàn)在來(lái)賓賓面前前。Newcarlaunch(Zhengzhou)ActivitybriefAppreciationconferencehighlightsEffectofphotoplottingartistdrawingtheLEDheadlampofnewA8LonthestageEffectofLEDheadlamp,A8Ldrivesoutofthewatercurtainarea,A8LappearsinfrontoftheguestsOnthemistystage,photoplottingartistdrawtheLEDheadlampofnewA8Lsymboliconthecurtaininthemiddleofthestage,curtainrises,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.新車(chē)亮亮相（（合肥肥站））：活動(dòng)概概述品品鑒鑒會(huì)創(chuàng)創(chuàng)意亮亮點(diǎn)簡(jiǎn)簡(jiǎn)析新A8L在舞臺(tái)臺(tái)水幕幕區(qū)域域駛出出，開(kāi)開(kāi)啟標(biāo)標(biāo)志性性的LED車(chē)頭燈燈，彰彰顯獨(dú)獨(dú)特魅魅力漸明漸漸暗的的舞臺(tái)臺(tái)上，，新A8L伴隨著著輕快快地音音樂(lè)，，在舞舞臺(tái)中中央水水幕區(qū)區(qū)駛出出開(kāi)啟啟新A8L標(biāo)志性性的LED車(chē)頭燈燈亮相相，舞舞臺(tái)上上留下下新A8L，優(yōu)雅雅閃著著LED車(chē)燈，，尊貴的的展現(xiàn)現(xiàn)在來(lái)賓賓面前前。Newcarlaunch(Hefei)ActivitybriefAppreciationconferencehighlightsNewA8Ldrivesoutfromthewatercurtainareaonthestage,lightonthesymbolicLEDheadlamp,highlighttheuniqueattractionOnthemistystage,newA8Ldrivesontothestagefromthewatercurtainareainthemiddleofstagewithcozymusic,andnewA8LlauncheswiththesymbolicLEDheadlamplighting,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.A8L試駕：體體驗(yàn)奧迪迪奢華活動(dòng)概述述

品鑒鑒會(huì)創(chuàng)意意亮點(diǎn)簡(jiǎn)簡(jiǎn)析精心設(shè)計(jì)計(jì)試駕項(xiàng)項(xiàng)目，讓讓嘉賓感感受奧迪迪新A8L無(wú)微不至至的高端設(shè)設(shè)置及奧奧迪之尊貴魅力力部分試駕駕項(xiàng)目詳詳細(xì)解析析靜態(tài)體驗(yàn)驗(yàn)區(qū)新A8L性能配置置講解展展現(xiàn)，舒舒適氣派派的座艙艙氛圍及及高端客客制化配配置。MMI\后座娛樂(lè)樂(lè)系統(tǒng)體體驗(yàn)區(qū)以較緩慢慢的車(chē)速速讓嘉賓賓在車(chē)上上充分體體驗(yàn)MMI系統(tǒng)，尤尤其是在在后排試試乘的嘉嘉賓，將將充分體體驗(yàn)后座座娛樂(lè)系系統(tǒng)。奧迪預(yù)防防式整體體安全系系統(tǒng)體驗(yàn)區(qū)以充氣假假人作為為道具，，嘉賓駕駕駛新A8L體驗(yàn)，當(dāng)當(dāng)雷達(dá)捕捕捉到危危險(xiǎn)信號(hào)號(hào)后，車(chē)車(chē)輛自動(dòng)動(dòng)報(bào)警并并剎停，，讓嘉賓賓體驗(yàn)先先進(jìn)科技技帶來(lái)的的安全防防護(hù)。專(zhuān)業(yè)試駕駕區(qū)體驗(yàn)新A8Lquattro、運(yùn)動(dòng)差差速器、輕量化車(chē)車(chē)身帶來(lái)來(lái)的靈活活操控性性、平穩(wěn)穩(wěn)車(chē)身。。夜視系統(tǒng)統(tǒng)體驗(yàn)區(qū)全封閉篷篷房，將將光線減減到最低低模擬夜夜間效果果，并設(shè)設(shè)計(jì)一定定彎曲的的行駛道道路，讓讓嘉賓真真實(shí)體驗(yàn)驗(yàn)新A8L夜視系統(tǒng)統(tǒng)。A8Ltestdrive,experienceAudiluxuriousActivitybriefAppreciationconferencehighlightsCarefullydesigntestdriveproject,makeguestsfeeltheconsiderateandtopsettingsofAudinewA8LandthenoblecharmofAudiDetailedintroductiononthetestdriveprojectStaticexperienceareaIntroducenewA8Lperformanceconfiguration,thecomfortableandgrandatmosphereandtopcustomizedconfiguration.MMI\rearseatentertainmentsystemexperiencearealetguestsexperiencetheMMIsystemwithlowspeeddrive,particularlyfortheguestsintherearseatswhowillcompletelyexperiencetheentertainmentsystemoftherearseat.Audipreventivegeneralsecuritysystemexperienceareatakeaeratedpuppetasproperties,guestsdrivenewA8L,whenradargraspsthedangeroussignal,thecarwillautomaticallyalarmandbrake,guestsmayexperiencethesafetybroughtfromadvancedtechnology.ProfessionaltestdriveareaexperiencetheflexiblecontrolandstableperformanceofnewA8Lwithquattro,sportdifferential,lightbody.NightviewingsystemexperienceareaFullyclosedtentroom,dropthelighttolowestforsimulatingthenighteffect,anddesigncertainbendingroadtomakeguestsreallyexperiencethenightviewingsystemofnewA8L.精妙的助助興演出出：活動(dòng)概述述

品鑒鑒會(huì)創(chuàng)意意亮點(diǎn)簡(jiǎn)簡(jiǎn)析活動(dòng)現(xiàn)場(chǎng)場(chǎng)將安排排管弦樂(lè)樂(lè)、專(zhuān)業(yè)業(yè)模特、、沙畫(huà)、、情境舞舞蹈等多多樣的演演出形式式，通過(guò)過(guò)人、藝藝術(shù)、車(chē)車(chē)的三都都完美融融合，傳傳遞奧迪迪的高貴貴品質(zhì)。。Wonderfulperformance：ActivitybriefAppreciationconferencehighlightsArrangeorchestra,professionalmodel,sandpaintinganddanceonsite,passthenoblequalityofAudithroughtheperfectcombinationofhuman,artandcar.目錄Contents整體策略略Generalstrategy活動(dòng)概述述Activitybrief活動(dòng)運(yùn)營(yíng)營(yíng)Activityoperation媒體邀約約Mediainvitation活動(dòng)管理理Activitymanagement項(xiàng)目預(yù)算算Projectbudget活動(dòng)運(yùn)營(yíng)營(yíng)

品鑒鑒會(huì)流程程品鑒會(huì)活活動(dòng)流程程（鄭州州站）時(shí)間項(xiàng)目活動(dòng)內(nèi)容備注18:30-19:00A8L品鑒嘉賓簽到\暖場(chǎng)進(jìn)入場(chǎng)內(nèi)餐前酒會(huì)19:00-19:05主持人開(kāi)場(chǎng)歡迎來(lái)賓，簡(jiǎn)介晚宴內(nèi)容19:05-19:10領(lǐng)導(dǎo)致辭總部相關(guān)人員致辭，禮儀小姐引導(dǎo)上臺(tái)19:10-19:15欣賞廣告片新A8L廣告片19:15-19:20新A8L現(xiàn)場(chǎng)亮相時(shí)尚、震撼的揭幕儀式19:20-19:25專(zhuān)家深度講解新車(chē)性能講述新車(chē)性能，可允許有嘉賓互動(dòng)環(huán)節(jié)19:25-19:30社會(huì)進(jìn)取人士代表感言與新A8L的相近之處19:30-19:50秀臺(tái)啟動(dòng)情景劇、沙畫(huà)表演通過(guò)情景劇與沙畫(huà)的演繹，展現(xiàn)秀臺(tái)時(shí)尚酒吧、開(kāi)放式攝影室、會(huì)員卡贈(zèng)送儀式、特色餐廳、擊劍、五人足球賽等功能19:50-20:00“奧迪S-line英杰會(huì)”會(huì)員卡贈(zèng)送及秀臺(tái)啟動(dòng)儀式秀臺(tái)啟動(dòng)20:00-20:05晚宴祝酒儀式20:05開(kāi)始用餐圍餐形式（鄭州秀臺(tái)為自助餐形式）20:05-20:30助興表演詳見(jiàn)“助興表演節(jié)目”（用餐時(shí)穿插表演）20:30晚宴結(jié)束嘉賓互動(dòng)交流ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Zhengzhou)TimeProjectContentRemarks18:30-19:00A8LappreciationGuestsregistration\warm-upEnterthesite,preprandialcocktail19:00-19:05Presider’sspeechGreettheguests,introducetheactivitycontents19:05-19:10OfficergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:10-19:15EnjoyadvertisingfilmNewA8Ladvertisingfilm19:15-19:20newA8LsitepublishFashionableandastonishedunveilingceremony19:20-19:25ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:25-19:30SocialaggressivegentriesgivespeechSimilarwithnewA8L19:30-19:50ShowTimestart

Scenedrama,sandpaintingperformance

ShowthefunctionsofShowTimefashionablebar,openstudio,membercarpresentingceremony,specialrestaurant,swordplayandfive-a-sidefootballthroughscenedramaandsandpaintint19:50-20:00“AudiS-lineEliteClub”membercardpresentationandShowTimestartceremony

ShowTimestart20:00-20:05DinnerToastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:05-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion活動(dòng)運(yùn)營(yíng)營(yíng)

品鑒鑒會(huì)流程程時(shí)間活動(dòng)內(nèi)容備注18:30-19:00嘉賓簽到\暖場(chǎng)進(jìn)入場(chǎng)內(nèi)餐前酒會(huì)19:00-19:15主持人開(kāi)場(chǎng)歡迎來(lái)賓，簡(jiǎn)介晚宴內(nèi)容19:15-19:20領(lǐng)導(dǎo)致辭總部相關(guān)人員致辭，禮儀小姐引導(dǎo)上臺(tái)19:20-19:25欣賞廣告片新A8L廣告片19:25-19:30新A8L現(xiàn)場(chǎng)亮相時(shí)尚、震撼的揭幕儀式19:30-19:55專(zhuān)家深度講解新車(chē)性能講述新車(chē)性能，可允許有嘉賓互動(dòng)環(huán)節(jié)19:55-20:00社會(huì)進(jìn)取人士代表感言與新A8L的相近之處20:00-20:05祝酒儀式20:05開(kāi)始用餐圍餐形式（鄭州秀臺(tái)為自助餐形式）20:15-20:30助興表演詳見(jiàn)“助興表演節(jié)目”（用餐時(shí)穿插表演）20:30晚宴結(jié)束嘉賓互動(dòng)交流品鑒會(huì)活活動(dòng)流程程（合肥肥站）ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Hefei)TimeActivitycontentRemarks:18:30-19:00Guestsregistration

warm-upEnterbrandshowspace,preprandialcocktail19:00-19:15Presider’sspeechGreettheguests,introducetheactivitycontents19:15-19:20LeadergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:20-19:25EnjoyadvertisingfilmNewA8Ladvertisingfilm19:25-19:30newA8LsitepublishFashionableandastonishedunveilingceremony19:30-19:55ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:55-20:00SocialaggressivegentriesgivespeechSimilarwithnewA8L20:00-20:05Toastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:15-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion活動(dòng)運(yùn)營(yíng)營(yíng)鄭州站品品鑒會(huì)活動(dòng)場(chǎng)地地推薦介介紹鄭州秀臺(tái)臺(tái)鄭州秀臺(tái)臺(tái)是河南南甚至全全國(guó)第一一家體育育運(yùn)動(dòng)的的“體驗(yàn)驗(yàn)”式商商業(yè)模式式的高端端時(shí)尚會(huì)會(huì)所。秀臺(tái)所倡倡導(dǎo)的是是“體驗(yàn)驗(yàn)”式的的商業(yè)模模式，在在這里通通過(guò)源自自對(duì)心靈靈渴求的的體驗(yàn)，，參與者者在自發(fā)發(fā)性的體體驗(yàn)過(guò)程程中，得得到在日日常生活活中無(wú)法法體會(huì)的的愉悅享享受、心心靈收獲獲，腦海海長(zhǎng)久保保存對(duì)品品牌、對(duì)對(duì)產(chǎn)品的的美好體體驗(yàn)記憶憶。秀臺(tái)為企企業(yè)提供供了深度度的品牌牌植入方方式及形形式多樣樣的展示示平臺(tái)，，并設(shè)有有企業(yè)包包間，便便于大型型企業(yè)訂訂場(chǎng)舉辦辦休閑會(huì)會(huì)議、聚聚會(huì)等；；另外，，國(guó)際著著名品牌牌蘋(píng)果電電腦已進(jìn)進(jìn)駐，設(shè)設(shè)有蘋(píng)果果體驗(yàn)店店。ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationZhengzhouShowPlatformZhengzhouShowPlatformisthefirstsports“experience”typetopfashionclubinHenanandevenChina.Showplatformadvocatesthe““experience””typebusinessmode,andtheattendantsmayenjoythepleasurewhichcan’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts.Showplatformprovidesthebrandimplantingmodeanddiversifiedshowplatformfortheattendants,andsetsenterpriseVIProomforbigenterprisetoholdrecreationalmeetingandparty;additionally,theworldfamousbrandApplecomputerhasalsosettledherewithAppleexperiencestore.活動(dòng)運(yùn)營(yíng)營(yíng)鄭州站品品鑒會(huì)活動(dòng)場(chǎng)地地推薦理理由場(chǎng)地優(yōu)勢(shì)勢(shì)交通便利利：位于鄭州州市健康康路省體體育場(chǎng)游游泳館二二樓配套成熟熟：設(shè)有專(zhuān)業(yè)業(yè)室內(nèi)5人足球場(chǎng)場(chǎng)、企業(yè)業(yè)舞臺(tái)、、標(biāo)準(zhǔn)擊擊劍館、、特色創(chuàng)創(chuàng)意餐廳廳、開(kāi)放放式攝影影室、時(shí)時(shí)尚酒吧吧場(chǎng)地亮點(diǎn)點(diǎn)：秀臺(tái)是第第一家體體育運(yùn)動(dòng)動(dòng)的“體驗(yàn)”式商業(yè)模模式的高高端時(shí)尚尚會(huì)所。。整體性：：在項(xiàng)目運(yùn)營(yíng)營(yíng)中，參與者在自自發(fā)性的體體驗(yàn)過(guò)程中中，得到在在日常生活活中無(wú)法體體會(huì)的愉悅悅享受、心心靈收獲，，腦海長(zhǎng)久久保存對(duì)品品牌、對(duì)產(chǎn)產(chǎn)品的美好好體驗(yàn)記憶憶，能充分的體體現(xiàn)出活動(dòng)動(dòng)的整體性性。鄭州秀臺(tái)ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationSiteadvantagesConvenienttraffic:2/F,HenanProvinceStadiumSwimmingHall,JiankangRd.,ZhengzhouMaturefacilities:setprofessionalinteriorFive-a-SideFootballCourt,enterprisestage,standardFencingHall,specialcreativerestaurants,openphotographicstudioandfashionablebarSitehighlights:showplatformisthefirstsports“experience”typetopfashionclub.Integrity:intheprojectoperation,theattendantsmayenjoythepleasurewhichcan’’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts,whichthoroughlyshowtheintegrityoftheactivity.ZhengzhouShowPlatform活動(dòng)運(yùn)營(yíng)鄭州住宿酒酒店推薦（（一）鄭州索菲特特國(guó)際飯店店鄭州索菲特特國(guó)際飯店店是河南國(guó)國(guó)際飯店與與法國(guó)雅高高酒店集團(tuán)團(tuán)共同投資資興建的一一座具有五五星級(jí)標(biāo)準(zhǔn)準(zhǔn)的合資酒酒店，并于于2000年6月被國(guó)家旅旅游局評(píng)審審為五星級(jí)級(jí)旅游涉外外飯店。時(shí)時(shí)至今日，，索菲特國(guó)國(guó)際飯店管管理的酒店店遍布世界界140多個(gè)國(guó)家、、超過(guò)4000間酒店。開(kāi)開(kāi)業(yè)迄今，，成功接待待了眾多國(guó)國(guó)家的政界界要人及王王室成員。。并屢次獲獲得包括福福布斯中文文版頒發(fā)的的“全國(guó)最最佳商務(wù)酒酒店50強(qiáng)”、大河河報(bào)頒發(fā)的的“游客滿(mǎn)滿(mǎn)意的十佳佳飯店”在在內(nèi)的多項(xiàng)項(xiàng)殊榮，是是被譽(yù)為““歐洲先鋒鋒、全球酒酒店及企業(yè)業(yè)服務(wù)集團(tuán)團(tuán)”的雅高高國(guó)際酒店店集團(tuán)的一一員。鄭州索菲特特國(guó)際飯店店地處鄭州州市城東路路和金水大大道交匯的的黃金地段段，周邊省省級(jí)政府機(jī)機(jī)構(gòu)林立，，金融商貿(mào)貿(mào)云集，僅僅10分鐘車(chē)程即即可到達(dá)鄭鄭東新區(qū)，，交通十分分便利。飯飯店對(duì)面的的紫荊山公公園和環(huán)繞繞酒店的金金水河畔，，倍添旅客客的閑情逸逸致。在熠熠熠生輝的的高樓上俯俯瞰全城，，歷史風(fēng)情情盡收眼底底。Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelisthe5-starstandardhoteljointlyinvestedbyHenanInternationalRestaurantandFrenchAccorHotelsGroup,andwasrankedasthe5-starforeignhotelbyStateTourismBureauinJune2000.Tillpresent,SofitelInternationalHotelhasgovernedmorethan40000hotelsinmorethan140countries.Tillitisputintooperation,ithassuccessfullyreceivedthepoliticalgentriesandroyalmembersofdifferentcountries,andhasawardedsuchhonorsas““Top50BestBusinessHotelsintheWorld”publishedbyForbesChineseversionand“Top10HotelswithSatisfactionfromGuests”byDaheDaily,andisthememberofAccorHotelsGroupwhichispraisedasthe““Europeanpioneerandglobalhotelandenterpriseservicegroup”.ZhengzhouSofitelInternationalHotelsettlesatthecrossofChengdongRoadandJinshuiAvenueinZhengzhousurroundedbyprovincialgovernmentaladministrationswithflourishingfinanceandbusiness,andisonly10minutes’’drivetoZhengdongnewdistrictwithveryconvenienttraffic.TheZijingshanParkandJinshuiRiversurroundingthehotelprovidestherecreationandeleganceforguestswhocanthoroughlyenjoythehistoricalcityfromtheshiningtallbuilding.活動(dòng)運(yùn)營(yíng)鄭州住宿酒酒店推薦（（一）鄭州索菲特特國(guó)際飯店店鄭州索菲特特國(guó)際飯店店地址：鄭鄭州城東路路289號(hào)。距鄭州秀臺(tái)臺(tái)3.2公里，車(chē)程程10分鐘。Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelAddress:No.289,ChengdongRd.,Zhengzhou.3.2kmtoZhengzhouShowPlatform,10minutes’’drive.活動(dòng)運(yùn)營(yíng)鄭州住宿酒酒店推薦（（二）鄭州裕達(dá)國(guó)國(guó)貿(mào)酒店鄭州裕達(dá)國(guó)國(guó)貿(mào)酒店是是一家國(guó)際際豪華酒店店，地處鄭鄭州政治、、商業(yè)中心心地帶，毗毗鄰鄭州市市人民政府府而建，俯俯瞰中原重重鎮(zhèn)迷人風(fēng)風(fēng)光，地理理位置得天天獨(dú)厚。去去往新鄭機(jī)機(jī)場(chǎng)、火車(chē)車(chē)站交通便便利。酒店建設(shè)共共耗資3億美金，由由世界著名名設(shè)計(jì)師李李祖原先生生親自設(shè)計(jì)計(jì)，為河南南省最高的的建筑物之之一，裕裕達(dá)國(guó)貿(mào)酒酒店設(shè)有豪豪華客房、、行政客房房、商務(wù)客客房，酒店店豪華客房房的構(gòu)造延延續(xù)了酒店店寬敞舒適適的美譽(yù)，，帶獨(dú)立淋淋浴間、衛(wèi)衛(wèi)星電視等等。憑窗遠(yuǎn)遠(yuǎn)眺，古老老的中原重重鎮(zhèn)、綠色色的鄭州西西城以及現(xiàn)現(xiàn)代城市風(fēng)風(fēng)光盡收眼眼底。同時(shí)時(shí)還包括了了集世界時(shí)時(shí)尚最前沿沿的設(shè)計(jì)于于一體的餐餐廳和酒吧吧、除一座座水晶宴會(huì)會(huì)廳外，同同時(shí)還有一一座中庭式式大宴會(huì)廳廳采用歐式式建筑格局局，可同時(shí)時(shí)容納700位賓客。加加上多間大大小各異的的會(huì)議室，，可滿(mǎn)足賓賓客不同的的商務(wù)需求求。酒店開(kāi)業(yè)時(shí)時(shí)間1997年開(kāi)業(yè)，2003年裝修，樓樓高45層，客房總總數(shù)356間（套）。。Activityoperation

Zhengzhouaccommodationhotelrecommendation(2)ZhengzhouYudaPalaceHotelZhengzhouYudaPalaceHotelisaninternationaldeluxehotelsettledatthecentralzoneofpoliticsandeconomyinZhengzhouandneighborstheZhengzhouPeople’’sGovernmentwithadvantagedgeographiclocationandconvenienttraffictoXinzhengAirportandRailwayStation.Thehotel,withtheinvestmentreachingUSD300million,waspersonallydesignedbyMr.LiZuyuanwhoistheworldfamousdesigner,andisoneofthehighestbuildingsinHenanprovince.YudaPalaceHotelsetsdeluxeguestroom,administrativeguestroomandbusinessguestroom,thestructureofdeluxeguestroomextendsthereputationofcomfortableandwidewithindependentshowerroomandsatelliteTV.Viewingbesidethewindow,guestsmaythoroughlyenjoytheancientcity,greenwestdistrictandmodernurbanscenery.Additionally,italsohasrestaurantandbarwithworldfashionabledesign,besidesthecrystalbanquethall,italsosetsonebigbanquethallinEuropeanarchitecturalpattern,andiscapableofserving700guests