《基礎(chǔ)商務(wù)英語(yǔ)》課程教學(xué)大綱

《基礎(chǔ)商務(wù)英語(yǔ)》課程教學(xué)大綱一、課程基本信息課程代碼：課程名稱：基礎(chǔ)商務(wù)英語(yǔ)英文名稱：BusinessEnglish課程類別：學(xué)科基礎(chǔ)課學(xué)時(shí)：2學(xué)分：2適用對(duì)象:全日制本科一，二年級(jí)考核方式：考查先修課程：大學(xué)英語(yǔ)二、課程簡(jiǎn)介本課程是為了滿足以商務(wù)為專業(yè)的本科院校學(xué)生提高商務(wù)英語(yǔ)技能的需求，進(jìn)而提高運(yùn)用英語(yǔ)進(jìn)行商務(wù)交際的能力。課程使用《體驗(yàn)商務(wù)英語(yǔ)》系列教材，以全新的學(xué)習(xí)方式，在體驗(yàn)中學(xué)習(xí)英語(yǔ)。Thiscourseisdesignedtomeettheneedsofbusiness-orientedundergraduatestudentstoimprovebusinessEnglishskills,andthusimprovestheabilitytouseEnglishforbusinesscommunication.Thecourseusesthe"MarketLeader-IntermediateBusinessEnglishCourseBook",aseriesofmaterials,tolearnEnglishinanewwayoflearningwithfullexperience.三、課程性質(zhì)與教學(xué)目的本課程是專業(yè)輔助課，即針對(duì)商務(wù)專業(yè)的本科學(xué)生在學(xué)習(xí)大學(xué)英語(yǔ)的前提下，進(jìn)一步鞏固和提高英語(yǔ)的技能和運(yùn)用能力，尤其是在多方模擬以商務(wù)交往為中心的環(huán)境下，使學(xué)生能夠在體驗(yàn)中學(xué)習(xí)英語(yǔ)，能夠在實(shí)際的工作中運(yùn)用自如的和國(guó)際商務(wù)人士溝通交流。在教學(xué)中融入思政要素，主要以案例與思政要素相結(jié)合，讓學(xué)生思考并回答問題，在實(shí)踐中培養(yǎng)正確的愛黨愛國(guó)的觀念。四、教學(xué)內(nèi)容及要求Unit1Brands(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentTakeaboutyourfavoritebrandsanddiscusstwoauthenticproductpromotionsReading:Outsourcingproduction-FinancialTimes.Listening:AninterviewwithabrandconsultantLanguagework:Wordsthatgowithbrandandproduct.Presentsimpleandpresentcontinuous.Skill:Takingpartinmeetings1Casestudy:Caferoma:SolvetheproblemsofaleadingbrandWriting:e-mail(3)HowtocreatestrongChinesebrandsandmakethembecomeprominentprideinthemindsofChinese?Unit2Travel(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentTakeaboutyourtravelexperiences.Reading:Airrage-GuardianListening:Abusinesstraveler’spriorities.Languagework:BritishandAmericantravelwords.Talkingaboutthefuture.Skills:MakingarrangementsonthetelephoneCasestudy:Work,restandplay:ChooseasuitablehotelforaseminarinFrance.Writing:e-mail(3)Takeaboutyourexperienceintravellingtotherevolutionarybasesandwhatyouhavelearnedfromthosewhosacrificedtheirlivesforthesakeofourcountry.Unit3Organization(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.6.Writing:e-mail(2)TeachingcontentRankstatussymbolsinorderofimportanceReading:Flexibilityintheworkplace-Fastcompany.Listening:Aninterviewwiththepartnerofamanagementconsultancy.Languagework:Wordsandexpressionstodescribecompanystructure.Nouncombination.Socializing:introductionsandnetworkingCasestudy:AuricBank:ChoosethebestandreorganizecustomerservicesWriting:report(3)HowtoincorporatetraditionalChinesecultureintothecorporatecultureinanorganization?Whatkindofideologyshouldbecreatedinfavorofourcountry?Unit4Change(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussattitudestochangeingeneralandatwork.Rankstressfulsituations.Reading:Changeinretailing-FinancialTimes.Listening:AninterviewwithabusinesstransformationdirectorLanguagework:Wordsfordescribingchange.PastsimpleandpresentperfectTakingpartinmeetings2Casestudy:AcquiringMetrot:Agreeonchangesatacompanythathasbeentakenover.Writing:actionminutes(3)Withrapidchangesofinternationalenvironment,howcaneveryoneinvolvedsticktotheabsoluteprincipleoflovingyourcountryandthecommunistparty?Unit5Money(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDoaquizanddiscussattitudestomoney.Reading:Twofinancialreports-FinancialTimes.Listening:aninterviewwiththefounderofafinancefirm.Languagework:Wordsandexpressionsfortakingaboutfinance.Dealingwithfigures.Casestudy:AngelInvestment:ChooseacompanytoinvestinWriting:e-mail.(3)Everyoneofusgetstoknowtheimportanceofmoney.Whatkindofattitudeshouldwehavetowarditwhileservingourcountryandpartywithoutbeingoverwhelmedwithmoney?Unit6Advertising(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussauthenticadvertisements.Discussgoodandbadadvertisingpractices.Reading:Successfuladvertising-guardian。Listening：aninterviewwiththeheadofplanningatanadvertisingagency.Languagework:Wordsandexpressionsfortalkingaboutadvertising.Articles:a,an,the,zeroarticleStartingpresentationCasestudy:FocusAdvertising:CreateandpresentanadvertisingcampaignWriting:summary(3)Howcanyouuseadvertisingskillstodisseminatetheideologyoflovingyourhomecountry,thecommunistpartyandpersuadingthosewhoaredetractingfromthetrackbacktonormal.Unit7Cultures(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscusstheimportanceofculturalawarenessinbusinessReading:Advicefordoingbusinessacrosscultures.Listening:aninterviewwithantrainerinculturalawareness.Languagework:Idiomsfortakingaboutbusinessrelationships.Modalsofadvice,obligationandnecessity.SocialEnglish-thesocial-culturalgame.Casestudy:VisitorsfromChina:PlanavisitbyaChinesemanufacturer.Writing:e-mail(3)HowtopreservethepositivetraditionalChinesecultureandavoidtobeassimilatedbynegativeWesternculture?Unit8Employment(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentChoosethemostimportantqualitiesforgettingajob.Describebestandworstexperiencesatwork.Reading:Retailinggoodstaff-FinancialTimes.Listening:aninterviewwithanexecutivesearchconsultant.Languagework:Wordstodescribetherecruitmentprocessandpersonalcharacter.Indirectquestionsandstatements.Managingmeetings.Casestudy:SlimGyms:ChoosethebestcandidateforthejobofGeneralManager.Writing:letter.(3)Ifyou’reworkinginajoint-venturecompany,whyisitimportanttoholdyourselftobeloyaltoyourworknottotheownerofthework.Unit9Trade(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussideasaboutglobalization.Reading:Fairtrade-GuardianListening:aninterviewwithanexpertonnegotiating.Languagework:Wordsfortalkingaboutinternationaltrade.Conditions.Negotiating.Casestudy:AshburyGuitars:Negotiateadealwithanoverseasguitarmanufacturer.Writing:e-mail(3)Indoinginternationaltrade,howcanyoudefendournationalinterestsbasedonacollectiveculture?Howcanyoucontributetoourcountry’swelfareinhighestdegree?Unit10Quality(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussideasaboutofquality.Reading:Old-fashionedquality-FinancialTimes.Listening:aninterviewwiththeSeniorVicePresidentofaprestigioushotelchain.Languagework:Wordsfortalkingaboutqualitycontrolandcustomerservice.Gerundsandinfinitives.Complainingonthetelephone.Casestudy:BrookfieldAirport:Workoutanactionplanfollowingcomplaintsfrompassengers.Writing:report.(3)Ifqualityisconcerned,howisittoimprovequalityinideologicalandpoliticalstudy?Unit11Ethics(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussquestionsofethicsatwork.Rankalistofunethicalactivities.Reading:Businessethics-Financial-Times.Languagework:Wordstodowithhonestyanddishonesty.Narrativetenses.Problem-solving.Casestudy:Profitorprinciple?Decideifamanagerhasactedunethicallyandwhatactiontotake.Writing:letter(3)Whatistherightideologyandpoliticalviewpointtowardourcountryandthecommunistparty?Unit12Internationalmarketing(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussionofinternationalbrands.Reading:Coffeeculture.Listening:aninterviewwithamarketingspecialist.Languagework:Marketingcollocations.Nouncompoundsandnounphrases.Brainstorming.Casestudy:Zumo-creatingaglobalbrand:Repositionasportsdrinkfortheglobalmarket.Writing:salesletter.(3)Howtodisseminateideologicalandpoliticalviewpointsintheinternationalmarket?Howtodefendthosepointsifyourforeigncounterpartsdisagreewithyou?Unit13Risk(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscusseverydayriskandriskinbusiness.Reading:Planningforthefuture.Listening:AninterviewwiththeChiefExecutiveofariskmanagementcompany.Languagework:Wordsfordescribingrisk.Adverbsofdegree.Reachingagreement.Casestudy:Supremacars:Consideroptionstoimproveacarmanufacturingcompany’sprofits.Writing:report.(3)Ifyourforeigncounterpartsdisagreewithyourpoliticalviewpointstowardthecommunistparty,howwouldyouliketodefendyourbelief?Unit14Teambuilding(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehe