國(guó)際商務(wù)英語(yǔ)Chapter13BusinessPresentation課件

國(guó)際商務(wù)英語(yǔ)Chapter13BusinessPresentation國(guó)際商務(wù)英語(yǔ)Chapter13BusinessPres11.WhatIsAPresentation?2.ThePreparingWorkofaPresentation3.TheStructureandLanguageofBusinessPresentation4.MakeaPowerPoint1.WhatIsAPresentation?21.WhatIsAPresentation?

Apresentationisameansofcommunicatinginformation,presentingthecontentofatopictoanaudience.Itcanbepresentedinmanydifferentwaysorincombinedways.Awrittenreportisapresentation,asisaradionewscast.Bytheaidofsomesubstantialobjects,PowerPointoraclipofvideo,apresentationcanbeconveyedmoreclearlyandvividly.1.WhatIsAPresentation?3TheTypesofBusinessPresentations

Bypurpose,businesspresentationsaredividedintothreecategories:

Toinform

Topersuade

TobuildgoodwillTheTypesofBusinessPresenta4InformativePresentationsInformativepresentationscanbefurtherdividedintotwodistinctcategories--reportingandexplaining.Thereportingpresentationbringstheaudienceuptodateonprojectsorevents,tellinghowthingsaregoing.Thesesituationsmightincludeshareholdersmeetings,executivebriefings,ororalsalesreports.Theexplanatorypresentationprovidesinformationaboutproductsandprocedures,rulesandregulations,operations,andothernitty-grittydata.Informationalpresentationsincludetalks,seminars,proposals,workshops,conferences,andmeetingsthepresenterorpresenterssharetheirexpertise,andinformationisexchanged.InformativePresentationsInfor5PersuasivePresentations

Thesearethepresentationsinwhichyouattempttoconvincetheaudiencetobuyyourproductorservice,tosupportyourgoalsorconcepts,ortochangetheirmindsorattitudes.Persuasivepresentations,whicharesometimescalledtransactional,areoftenmotivational.PersuasivePresentations

These6GoodwillPresentations

Almostallofushaveseenthiskindofpresentation.Everyyear,companieshaveawardsbanquetstorecognizetheexcellentemployeesandhonorretireeswithadinner.Departments,units,orteamswithinabusinessorganizationareoftenrewardedfortheirsuccessatmeetingsatwhichtheirworkisshowcased.Eachoftheseeventsusuallyincludessomekindofpresentation,mostoftenintheformofaspeechandsometimeswithaslideshow,video,ormultimediaevent.Goodwillpresentations,whichoftentaketheformofafter-dinnerspeeches,areoftendesignedtobeceremonial-----forexample,wheninductinganewofficer,dedicatingamemorialplaque,orpresentinganaward.Thepurposeofgoodwillpresentationsisprettyobvious.Thatpurposeistobuildgoodwill,tomakepeoplefeelgoodaboutthemselves,andtobuildrespectfortheorganizationand/ortheproduct,aswellasforpeers,colleagues,andsuperiors.GoodwillPresentations

Almost7MultipurposePresentations

Presentations,however,usuallyhavemorethanonepurpose.Apresentationtoemployeesmaybeannouncedasaninformativesessiononnewregulations,butinfactmayalsobeanalloutefforttopersuadeworkerstobuyintothenewshares.Anintroductorypresentationaboutnewsoftwareprogramsmayconveylittleinformationtoemployeeswhohavebeenslowtobecomecomputerliterate.Thefiredepartment'sawardsbanquetmayindeedrecognizethehardworkofitsmembers,butitmayalsorepresentanattempttoraisefundsandrecruitnewvolunteers.Andtheinformativepresentationthatreportsthestatusofasportssponsorshippublicrelationsprogrammaybeanattempttopersuadethepowersthatbetoincreasethefundingfortheproject.MultipurposePresentations

Pre8Specificpresentationsituations

SalesTrainingImageBuildingMotivationPresentations

InterviewsSpecificpresentationsituatio9SalesProbablythesinglelargestcategoryofpresentationsisthesalesscenario.Thoughthroughoutlifeweare"selling"ourselvestoteachers,prospectivemates,neighbors,orcolleagues,inthebusinessworld,wearemostoftensellingourproducts,services,orideas.Salespresentationscanstartoutsimplyasfirstencounters-----thoseone-on-oneget-to-know-each-othermeetingsoverlunchorano-frillsquickmeetinginaprospectiveclient'soffice.Ifthingsgoaccordingtoplan,yourfirstencountermightprogresstoafull-blownsalespresentationwiththetopbrass,theentiresalesteam,andamultimediashow.Butchancesare,you'lljustscheduleafollow-upmeetingatwhichyouwillpresentyourproposalandpositionyourselftoclosethedeal.Thoughsalestechniquesarecomplex,twoessentialsforsuccessinasalespresentationaretoknownandunderstandyouraudience,andbuildrapport.SalesProbablythesinglelarge10

Training

Intrainingsessions,presentersteachparticipantsavarietyofskills.Topicsmightinclude:Salestechniques

Howtodealwithdiversityintheworkplace

Timemanagementandstressreduction

Teambuilding

Negotiationorleadership

Meetingsmanagement

HowtogivepresentationsInmanybusinesssituations,trainingisacaptivesituationinwhichtheaudiencehasnochoicebuttoparticipate.Inordertoreachtheaudience,thepresentermustmakeaconnectionandbuildrapport,justasinasalessituation.Intherealmofself-improvementandcreativeorfuntrainingsessions,participantsareoftentheself-actualizedtypeswhoarelookingforfulfillmentandentertainment.Thesefolks,areapleasuretopresentto.

Training

Intrainingsession11ImageBuildingImagebuildingissortofacatchallcategorybecauseitcoverssomuchground.Thesepresentationscanbe,atonce,informative,certainlygoodwilloriented,and,ofcourse,persuasive.Oftenintherealmofpublicrelationsandmarketingprofessionals,animage-buildingpresentationrepresentsanefforttopositionacompany,anorganization,oranindividualasaleaderinanindustryorfield,asanexpertonacertainsubject,asagood-guy,orasagoodneighbor.Intheend,however,mostimage-buildingworkistiedtosomekindofsaleseffort--whetherit'ssellingaproduct,aservice,aperson,oraconcept.Andimage-buildingpresentationswillfrequentlybeusedaslaunchingpadsforextensivepublicrelationspublicityefforts.Image-buildingpresentationstakemanyforms,runningthegamutfromsimple,sincerespeechesinaclassroomtosound-and-lightmultimediashowsingiantauditoriums.ImageBuildingImagebuildingi12MotivationPresentations

Here'sanotherfar-reachingcategory.Politicalcandidatesmaygivemotivationalpresentationstotheirvolunteerstafferstokeeptheirlevelofcommitmenthigh.Spiritualleaders,ofcourse,givemotivationaltalksorsermons.Asuperintendentofschoolsmaymakeapresentationtothedistrict'steachersinordertomotivatethemtothinkofthemselvesasteachersfirst,unionmemberssecond.Areal-estatebrokermaybringinamotivationalexperttohelphisstaffgetoutofasalesslump.Andthentherearetheself-helptypes,likethosewhosevideosfillTVairtimeonSaturdaymorningswithget-rich-quickschemes.Motivationisanotherformofpersuasion,butonethatsomehowtakesonamorefervent,highlychargedtone.Motivationalpresentersmustknowwhatmakestheaudiencetickandzeroinontheirhotbuttons.Theyalsomustusehigh-energypresentingtacticsinordertocapturetheaudience'sattentionfortheentiremessage.MotivationPresentationsHere'13InterviewsWhenacompanyspokesperson,politicalcandidate,writer,artist,inventor,orotherexpertappearsonaradioortelevisiontalkshoworisinterviewedforamagazineornewspaperarticle,thatpersonismakingapresentation.Ajobinterviewisyetanotherpresentationform,onewherethepresentershouldmakeanefforttoidentifyherimmediateaudience(theinterviewer),butalsotakegreatpainstoknowasmuchaspossibleaboutthelargeraudience(thecompany).InterviewsWhenacompanyspoke142.ThePreparingWorkofaPresentationDetermineYourPurpose

AssessYourAudience

PreparinganOutline

2.ThePreparingWorkofaPre15DetermineYourPurposeMostofthepresentationsyou'reaskedtogiveinabusinesssettingaimtoachieveoneoftwopurposes:(1)toinformor(2)topersuade.Inaninformativepresentation,theaudiencelearnsaboutanewsubjectorlearnssomethingnewaboutafamiliarsubject.Inapersuasivepresentation,thespeakerattemptstochangetheaudience'sattitudesorbehaviors.

DetermineYourPurposeMostof16

AssessYourAudience

SizeDemographics

KnowledgeLevelMotivation

AssessYourAudience

Size17PreparinganOutline

Thebenefitsofworkingfromanoutlineratherthanfromascriptaremany:itallowsforamoreconversationalflowtoyourpresentation.Itallowsflexibilitytointegrateinformationyoulearnaboutyouraudience(justaddaquicknotetoyouroutline).Ifyouloseyourplaceduringyourpresentation,youcaneasilyseeanypointsyoumissedandcanskiparoundtoensureyou'vecoveredeverythingyouplannedtopresent.

Agoodoutlineincludesthemainpointsofyourpresentation,plusreferencetoyourevidence.Here,wesayreferencetoyourevidenceinsteadofevidence,becauseanoutlineshouldbecomposedmainlyofkeywordsbutnotthewholesentences,nottomentionwholepassages.Forexample,ratherthanwritingoutthecompletenarrativeaboutyourdoginyouroutline,youreferencethenarrativewiththewords"dogstory."InThisway,thebroadorganizationalstructureandkeyevidenceisnotedandordered,soyou'renottiedtoascriptedspeech.

Thereareacoupleexceptionstothisrule.Ifyouplantoincludestatisticsoralongquote,ithadbettertopresentthemdirectlyinyouroutline,aswellasanyrelevantsourceinformation.Ifyouareafraidyoumightforgetyourtransitions,youmaywritethoseout,aswell.Buteverythingelseintheoutlineshouldbeinkeywordformat.

PreparinganOutlineThebenef183.TheStructureandLanguageofBusinessPresentationBusinesspresentationisabitdifferentfromotherpublicspeeches,intermsofitsrelativelyfixedstructure.Usuallyitisdividedintofourparts:

Introduction

body

conclusion

questions3.TheStructureandLanguage19Introduction

Theintroductionisaveryimportant-----perhapsthemostimportantpartofyourpresentation.Thisisthefirstimpressionthatyouraudiencehasofyou.Youshouldconcentrateongettingyourintroductionright.Youshouldusetheintroductionto:

welcomeyouraudience

introduceyoursubject

outlinethestructureofyourpresentation

giveinstructionsaboutquestionsIntroduction

20Function

Possiblelanguage

Welcomingyouraudience

Goodmorning,ladiesandgentlemenGoodmorning,gentlemenGoodafternoon,ladiesandgentlemanGoodafternoon,everybodyIntroducingyoursubject

Iamgoingtotalktodayabout...Thepurposeofmypresentationistointroduceournewrangeof...Outliningyourstructure

TostartwithI'lldescribetheprogressmadethisyear.ThenI'llmentionsomeoftheproblemswe'veencounteredandhowweovercamethem.AfterthatI'llconsiderthepossibilitiesforfurthergrowthnextyear.Finally,I'llsummarizemypresentation(beforeconcludingwithsomerecommendations).Givinginstructionsaboutquestions

Dofeelfreetointerruptmeifyouhaveanyquestions.I'lltrytoanswerallofyourquestionsafterthepresentation.Iplantokeepsometimeforquestionsafterthepresentation.FunctionPossiblelanguageWel21BodyThebodyisthe'real'presentation.Iftheintroductionwaswellpreparedanddelivered,youwillnowbe'incontrol'.Youwillberelaxedandconfident.Thebodyshouldbewellstructured,divideduplogically,withplentyofcarefullyspacedvisuals.Usually,itisarrangedbynumbers:Firstly/firststepis…Secondly/thesecondpartisaboutThirdly,…Youdonothavetousenumberseverytime,butyourpresentationshouldbeincertainorder,eitherbytime,space,orreasonsvs.results.BodyThebodyisthe'real'pre22Yourlanguagemustbesimpleandclear,ifyouwantyouraudiencetounderstandyourmessage.Useshortwordsandshortsentences.Avoidusingjargon,unlessyouarecertainthatyouraudienceunderstandsit.Useactiveverbsinsteadofpassiveverbs.Activeverbsaremucheasiertounderstandandmuchmorepowerful.Considerthesetwosentences,whichsaythesamething:Toyotasoldtwomillioncarslastyear.TwomillioncarsweresoldbyToyotalastyear.Whichiseasiertounderstand?Whichismoreimmediate?Whichismorepowerful?LanguageReference(seebook)Yourlanguagemustbesimplea23ConclusionUsetheconclusionto:

Sumup

(Giverecommendationsifappropriate)

Thankyouraudience

ConclusionUsetheconclusiont24Function

Possiblelanguage

Summingup

Toconclude,...Inconclusion,...Now,tosumup...Soletmesummarise/recapwhatI'vesaid.Finally,mayIremindyouofsomeofthemainpointswe'veconsidered.Givingrecommendations

Inconclusion,myrecommendationsare...Ithereforesuggest/propose/recommendthefollowingstrategy.

Thankingyouraudience

Manythanksforyourattention.MayIthankyouallforbeingsuchanattentiveaudience.FunctionPossiblelanguageSu25Function

Possiblelanguage

Summingup

Toconclude,...Inconclusion,...Now,tosumup...Soletmesummarise/recapwhatI'vesaid.Finally,mayIremindyouofsomeofthemainpointswe'veconsidered.Givingrecommendations

Inconclusion,myrecommendationsare...Ithereforesuggest/propose/recommendthefollowingstrategy.

Thankingyouraudience

Manythanksforyourattention.MayIthankyouallforbeingsuchanattentiveaudience.Invitingquestions

NowI'lltrytoansweranyquestionsyoumayhave.CanIansweranyquestions?Arethereanyquestions?Doyouhaveanyquestions?Arethereanyfinalquestions?FunctionPossiblelanguageSu26QuestionsQuestionsareagoodopportunityforyoutointeractwithyouraudience.Itmaybehelpfulforyoutotrytopredictwhatquestionswillbeaskedsothatyoucanprepareyourresponseinadvance.Youmaywishtoacceptquestionsatanytimeduringyourpresentation,ortokeepatimeforquestionsafteryourpresentation.Normally,it'syourdecision,andyoushouldmakeitclearduringtheintroduction.Bepolitewithallquestioners,eveniftheyaskdifficultquestions.Theyareshowinginterestinwhatyouhavetosayandtheydeserveattention.Sometimesyoucanreformulateaquestion.Oranswerthequestionwithanotherquestion.Orevenaskforcommentfromtherestoftheaudience.QuestionsQuestionsareagood27SomeImportantLanguageExpressionsSignpostingTransitions

EvidenceSomeImportantLanguageExpres284.MakeaPowerPoint10/20/30Rule10/20/30RuleisapopularguidelinetomakeasuccessfulPowerPoint,whichreferstoatechniquetokeepallpresentationstolessthan10slidesandnomorethan20minutesandafontsizeofatleast30.ThisprincipleisraisedbyGuyKawasaki,aventurecapitalist.Hehaslistenedtohundredsofpeopletryingtopitchpotentialproductstohim.4.MakeaPowerPoint10/20/30R29Rehearsal1.Plantorehearseyourpresentationreadingaloud.Asabeginner,youmightneedtogothroughapresentationnineortentimesbeforeyoubecomecomfortable.

Later,afteryou’vegivenseveralsimilarreports,you’llfindthatyouknowprettymuchwhattodo,buteventhemostexperiencedspeakershouldplantorehearseapresentationatleastthreetimes.

Thefirstrehearsalwillidentifycontentthatstillneedstobedevelopedorclarified.

Thesecondistopracticetherevisedspeechforthefirsttime.

Thethirdrehearsalwillthengiveyouachancetopolishyourdelivery.Itisbetterthatoneofyourrehearsalsisinfrontofareallyscaryaudience,likefamily,friends,partners,colleagues,classmates,andchildren.Theywilltellyouquiteplainlywhereyouaregoingwrong-aswellasprovidingyouwiththesupportthatyouneed.Rehearsal302.RehearseagainsttheclockIfyouhavetogiveapresentationinashortperiodoftimethentrytopracticeyourpresentationagainsttheclock.Thisisparticularlytruewithsomethinglikethefiveminutejobpresentation.Youcanaddinpartsfromthescriptortakethemouttofitthetime.Allowextratimeinyourpresentationforquestionsandwatchoutfornerves-thiscouldmeanthatyoutalkfasterontheday.Intheactualpresentationyoucouldtakeinaclockortakeoffyourwristwatchandputitonthepodium.Thiswayyoucanseehowthetimingscandevelop.2.Rehearseagainsttheclock31Delivery

Deliveryskills

1.Usenaturalgestures2.Eyecontact3.Signaling4.Pronunciation

Delivery32Example1:apresentationintroducingtheproduct

Goodafternoon.TodayI’dliketotellyouaboutourlatestproduct,theDCAutodialler.TheDCAutodiallerletsyourecordtelephonenumbersbyspeaking.Itcanalsodialtelephonenumbersautomatically.Weexpectittobeaverypopularproduct.First,I’lltellyouthemainfeaturesoftheautodialler.ThenI’lldescribeitsphysicalcharacteristics.Finally,I’llexplainhowtoseeit.TheAutodiallerhasfourimportantfeatures.Ithasaverysophisticatedspeechanalyzerwhichallowsittorecordnamesandtelephonenumbers.Itcanrecognizeupto5000commonNorthAmericannames.Ithasalargememorywhichletsyourecordupto2500namesandtelephonenumbers.Ithasa4-centimeterby2-centimeterliquidcrystaldisplaywhichprovidesasharpimage.Tiuseslithiumbatterieswhichlastfortwoyear.TheAutodiallerisverycompact.Itmeasures10centimetersby5centimetersby0.5centimeters.It’smadeofverylightbuthardplastic,andweightsonly150grams.Itcomesinthreecolors:black,silverandwinered.Now,I’llshowyouhoweasytheAutodialleristouse.Thereareonlythreebuttons:a“new”button,a“find”button,anda“dial”button.Toenteranewnameandphonenumber,pressthe“new”button.Thensaytheperson’sname.Whenthenameisdisplayedsaythetelephonenumber.Tofindaname,pressthe“find”buttonandsaytheperson’sname.Whenthenameisdisplayedyoumaydialthenumber,changethenameortelephonenumber,ordeletetheinformation.Todialthenumber,pointtheAutodialleratyourtelephoneandpressthe“dial”button.Asyoucansee,theAutodiallerhasmanyusefulfeatures,it’sverycompacted,andit’seasytouse.I’msureyou’llagreethattherewillbealargemarketforit.Thankyou.Example1:apresentationintr33Example2:aboutthemarketingstrategyGoodafternoonandthankyouforcomingtoday.MynameisDaphne,andI'mtheProjectManagerinTaipeiforJackson.I'mheretodaytopresentourfirm'smarketingplan,whichisdesignedtointroduceEarthSound'sproductstothewealthyTaiwanmarket.OurresearchshowsthattherearebigprofitswaitinginTaiwan,sowe'reexcitedattheopportunitiesweseeforEarthSound.Ihopethatsomeofourexcitementwillruboff.I'llstartwithafewfactsandfiguresaboutthehealthandbeautyproductsmarketinTaiwan.Next,I'llgooverthestandardtypesofadvertisingthathavebeensuccessfulfortheseproductsinTaiwan.Finally,I'llanalyzecurrentopportunitiesandgiveafewrecommendations.Abookletofthemarketingplanwillbehandedoutafterthepresentation,anditwillgiveyouallthedetails.Becauseweallhavetightschedules,I'dliketointroducethefirstpoint,thecurrentstateofTaiwan'shealthandbeautymarket...Example2:aboutthemarketin34國(guó)際商務(wù)英語(yǔ)Chapter13BusinessPresentation國(guó)際商務(wù)英語(yǔ)Chapter13BusinessPres351.WhatIsAPresentation?2.ThePreparingWorkofaPresentation3.TheStructureandLanguageofBusinessPresentation4.MakeaPowerPoint1.WhatIsAPresentation?361.WhatIsAPresentation?

Apresentationisameansofcommunicatinginformation,presentingthecontentofatopictoanaudience.Itcanbepresentedinmanydifferentwaysorincombinedways.Awrittenreportisapresentation,asisaradionewscast.Bytheaidofsomesubstantialobjects,PowerPointoraclipofvideo,apresentationcanbeconveyedmoreclearlyandvividly.1.WhatIsAPresentation?37TheTypesofBusinessPresentations

Bypurpose,businesspresentationsaredividedintothreecategories:

Toinform

Topersuade

TobuildgoodwillTheTypesofBusinessPresenta38InformativePresentationsInformativepresentationscanbefurtherdividedintotwodistinctcategories--reportingandexplaining.Thereportingpresentationbringstheaudienceuptodateonprojectsorevents,tellinghowthingsaregoing.Thesesituationsmightincludeshareholdersmeetings,executivebriefings,ororalsalesreports.Theexplanatorypresentationprovidesinformationaboutproductsandprocedures,rulesandregulations,operations,andothernitty-grittydata.Informationalpresentationsincludetalks,seminars,proposals,workshops,conferences,andmeetingsthepresenterorpresenterssharetheirexpertise,andinformationisexchanged.InformativePresentationsInfor39PersuasivePresentations

Thesearethepresentationsinwhichyouattempttoconvincetheaudiencetobuyyourproductorservice,tosupportyourgoalsorconcepts,ortochangetheirmindsorattitudes.Persuasivepresentations,whicharesometimescalledtransactional,areoftenmotivational.PersuasivePresentations

These40GoodwillPresentations

Almostallofushaveseenthiskindofpresentation.Everyyear,companieshaveawardsbanquetstorecognizetheexcellentemployeesandhonorretireeswithadinner.Departments,units,orteamswithinabusinessorganizationareoftenrewardedfortheirsuccessatmeetingsatwhichtheirworkisshowcased.Eachoftheseeventsusuallyincludessomekindofpresentation,mostoftenintheformofaspeechandsometimeswithaslideshow,video,ormultimediaevent.Goodwillpresentations,whichoftentaketheformofafter-dinnerspeeches,areoftendesignedtobeceremonial-----forexample,wheninductinganewofficer,dedicatingamemorialplaque,orpresentinganaward.Thepurposeofgoodwillpresentationsisprettyobvious.Thatpurposeistobuildgoodwill,tomakepeoplefeelgoodaboutthemselves,andtobuildrespectfortheorganizationand/ortheproduct,aswellasforpeers,colleagues,andsuperiors.GoodwillPresentations

Almost41MultipurposePresentations

Presentations,however,usuallyhavemorethanonepurpose.Apresentationtoemployeesmaybeannouncedasaninformativesessiononnewregulations,butinfactmayalsobeanalloutefforttopersuadeworkerstobuyintothenewshares.Anintroductorypresentationaboutnewsoftwareprogramsmayconveylittleinformationtoemployeeswhohavebeenslowtobecomecomputerliterate.Thefiredepartment'sawardsbanquetmayindeedrecognizethehardworkofitsmembers,butitmayalsorepresentanattempttoraisefundsandrecruitnewvolunteers.Andtheinformativepresentationthatreportsthestatusofasportssponsorshippublicrelationsprogrammaybeanattempttopersuadethepowersthatbetoincreasethefundingfortheproject.MultipurposePresentations

Pre42Specificpresentationsituations

SalesTrainingImageBuildingMotivationPresentations

InterviewsSpecificpresentationsituatio43SalesProbablythesinglelargestcategoryofpresentationsisthesalesscenario.Thoughthroughoutlifeweare"selling"ourselvestoteachers,prospectivemates,neighbors,orcolleagues,inthebusinessworld,wearemostoftensellingourproducts,services,orideas.Salespresentationscanstartoutsimplyasfirstencounters-----thoseone-on-oneget-to-know-each-othermeetingsoverlunchorano-frillsquickmeetinginaprospectiveclient'soffice.Ifthingsgoaccordingtoplan,yourfirstencountermightprogresstoafull-blownsalespresentationwiththetopbrass,theentiresalesteam,andamultimediashow.Butchancesare,you'lljustscheduleafollow-upmeetingatwhichyouwillpresentyourproposalandpositionyourselftoclosethedeal.Thoughsalestechniquesarecomplex,twoessentialsforsuccessinasalespresentationaretoknownandunderstandyouraudience,andbuildrapport.SalesProbablythesinglelarge44

Training

Intrainingsessions,presentersteachparticipantsavarietyofskills.Topicsmightinclude:Salestechniques

Howtodealwithdiversityintheworkplace

Timemanagementandstressreduction

Teambuilding

Negotiationorleadership

Meetingsmanagement

HowtogivepresentationsInmanybusinesssituations,trainingisacaptivesituationinwhichtheaudiencehasnochoicebuttoparticipate.Inordertoreachtheaudience,thepresentermustmakeaconnectionandbuildrapport,justasinasalessituation.Intherealmofself-improvementandcreativeorfuntrainingsessions,participantsareoftentheself-actualizedtypeswhoarelookingforfulfillmentandentertainment.Thesefolks,areapleasuretopresentto.

Training

Intrainingsession45ImageBuildingImagebuildingissortofacatchallcategorybecauseitcoverssomuchground.Thesepresentationscanbe,atonce,informative,certainlygoodwilloriented,and,ofcourse,persuasive.Oftenintherealmofpublicrelationsandmarketingprofessionals,animage-buildingpresentationrepresentsanefforttopositionacompany,anorganization,oranindividualasaleaderinanindustryorfield,asanexpertonacertainsubject,asagood-guy,orasagoodneighbor.Intheend,however,mostimage-buildingworkistiedtosomekindofsaleseffort--whetherit'ssellingaproduct,aservice,aperson,oraconcept.Andimage-buildingpresentationswillfrequentlybeusedaslaunchingpadsforextensivepublicrelationspublicityefforts.Image-buildingpresentationstakemanyforms,runningthegamutfromsimple,sincerespeechesinaclassroomtosound-and-lightmultimediashowsingiantauditoriums.ImageBuildingImagebuildingi46MotivationPresentations

Here'sanotherfar-reachingcategory.Politicalcandidatesmaygivemotivationalpresentatio