家用電器行業(yè)家電奧維月度數據點評

一.家電零售與出口月度數據跟蹤1.行業(yè)終端零售數據2M4家電零售市場表現較弱線上略好于線下2M4線下線上合計銷額分別同比下降22.72降88，1-4月線下、線上累計分別同比下降9.75、下降24。4月家電全品類線線計銷量分別同比下滑29.46、下降12.30，1-4月線下、線上累計同比分別下降29.34、下降13.12。線下零售市場仍受多地疫情反復原因影響較大。圖表1.家電全品類線下線上銷額同比增速22年4月別同比下降2，下降5.8%

圖表2.家電全品類線下、線上銷量同比增速：22年4月別同比下降6、下降30%100%80%60%40%20%0%-20%22.042.05.62.07.82.092.102.112.122.012.022.032.042.052.06.72.08.92.102.112.122.012.022.032.04

60%50%40%30%20%10%0%-10%-20%-30%22.042.052.062.072.082.092.10.1.22.012.022.032.042.052.062.07.82.092.102.112.122.012.022.03.4線下 線上線下 線上線下 線上資料來：奧云網 資料來：奧云網圖表.家電全品類線下、線上銷額環(huán)比增速：22年4月分別下降、下降9%

圖表.家電全品類線下線上銷量環(huán)比增速22年4月分別下降2、下降4%250%200%150%100%50%0%-50%..42.052.06.72.082.092.102.112.122.012.022.032.04.52.062.072.082.092.102.112.122.012.02.32.04

120%100%80%60%40%20%0%-20%-40%20.20.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04線下 線上線下 線上下 資料來：奧云網 資料來：奧云網二.家電終端零售子版塊數據跟蹤白色家電和彩電白色家電與彩電奧維云網4月數據顯示，空調/冰箱/洗衣機/彩電線下渠道零售額分別同比-24.55/-3.40/-8.07/-5.55，均價分別同比上漲+7.48/+16.71/+14.13/+13.38；線上渠道零售額分別同比變化-1.7/-0.6/-9.1/-11.3,均價分別同比變化+6.69/-3.79/+58/-11.28。①空調銷售表現空調單4月線下線上銷額規(guī)模達到22.75億元47.52億元同比下降24.55下降1.70，環(huán)比3月下降41.87、下降19.33?？照{1-4月線下、線上銷額規(guī)模累計達到86.25億元、169.48億元，同比下降19.61、下降1.88價格表現：空調單4月線下、線上均價分別為4109元、3063元，同比上漲7.48、6.69，環(huán)比3月上升0.78、下降3.10。分品牌來看，4月美的/格力/海爾線下均價分別為3844元/4627元/4085元，分別同比變化+478元/+28元/-34元；美的/格力/海爾線上均價分別為3028元/3659元/3453元，分別同比上漲157元/125元/369元。品牌份額單4月美的/格力/海爾線下市占分別為25.78/44.35/15.07同比-3.91/+0.61/+3.12t；4月線下3達到85.20%，同比-0.18t，環(huán)比3月3.42t。4月美的/格力/海爾線上市占分別為27.59/31.31/12.50同比-8.06/-4.54/+1.15t環(huán)比3月-2.82/+3.94/-5.66ct4月線上3達到71.40，同比-2.37t，環(huán)比3月-4.54t。1-4月美的/格力/海爾線下累計市占率分別為35.85/33.94/16.12同比-1.31/-2.11/+2.80t美的/格力/海爾線上累計市占率分別為33.97/27.45/13.91，同比+0.10/-1.58/+1.49pt。圖表5空調線下銷售額規(guī)模與同比變化：4月銷額規(guī)模為5億元，同比下降%（億元）

圖表6.空調線上銷售額規(guī)模與同比變化：4月銷額規(guī)模為2億元，同比下降0%（億元）70 200%60 150%50 100%4050%3020 0%10 -50%1.061.061.081.101.122.022.042.062.082.102.12.2.42.062.082.102.122.022.04

250200150100500

150%100%50%0%-50%11.041.061.08.01.122.022.04.62.082.102.12.22.042.062.08.02.122.022.04銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.空調線下銷售均價與同比變化：4月均價為元，同比上漲8%

圖表.空調線上銷售均價與同比變化：4月均價為元，同比上漲9%（元）4,5004,0003,5003,0002,5002,0001,5001,00050011.041.06.8.01.122.022.042.062.082.102.122.022.04.62.082.102.122.022.04

1,0008006004002000-200-400-600-800-1,000-1,200

（元）4,0003,5003,0002,5002,0001,5001,00050011.061.081.101.122.022.042.062.082.102.12.22.042.06.82.102.122.022.04

8006004002000-200-400-600-800-1,000-1,200均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.空調線下價格段占比：4月2400-3499元占比達28.93%，8000元以上占比達到20.44%

圖表.空調線上價格段占比：4月2400-3499元占比達到48.95%，2399元以下占比達到20.17%100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.044040-9930-4920-4970-9960-99450-999350-499240-499700-999600-999資料來：奧云網 資料來：奧云網圖表.空調線下市場份額：4月美的、格力、海爾市分別為8、35、.07%

圖表.空調線上市場份額3月美的格力海爾市占別為、11、20%100%90%80%70%60%50%40%30%20%10%20.0120.0220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0220.0320.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04美的 格力美的 格力 海爾 海信 惠而浦 其他美的 格力 海爾 奧克斯 CL資料來：奧云網 資料來：奧云網②冰箱銷售表現冰箱單4月線下線上銷額規(guī)模達到16.74億元34.16億元同比下降13.34下降0.66，環(huán)比3月下降34.0、環(huán)比下降9.80。冰箱1-4月線下、線上銷額規(guī)模累計達到76.10億億元，同比下降15.58、下降1.57。價格表現：冰箱單4月線下、線上均價分別為6308元、2004元，同比上漲16.71、下降3.79，環(huán)比3月下降4.35、下降2.48。品牌份額單4月海爾/美的/容聲線下市占分別為41.43/9.39/11.76同比+8.77/-12.32/+8.19t，環(huán)比3月+1.52/-26.18/+1.11t4月線下3達到62.58同比下降3.24t環(huán)比3月下降1.63t。4月海爾/美的/容聲線上市占分別為39.78/16.02/11.64%，同比-4.42/+3.62/-5.37t，環(huán)比3月-6.29/+6.45/+15.13t3月線上CR3達到67.44同比下降1.94t環(huán)比3月下降0.17t4月海爾/美的/容聲線下累計市占率分別為40.13/12.04/11.92，同比+2.07/-0.27p/+0.22t；海爾/美的/容聲線上累計市占率分別為40.69/17.10/12.01，同比+0.57/+0.07/-0.71t。圖表.冰箱線下銷售額規(guī)模與同比變化：4月銷額規(guī)為64億元，同比下降4%（億元）

圖表.冰箱線上銷售額規(guī)模與同比變化4月銷額規(guī)模為6億元，同比下降6%（億元）35 200%30 150%25 100%2050%1510 0%5 -50%1.041.041.06.81.101.122.022.042.062.082.10.22.022.042.062.082.102.122.02.4

1009080706050403020100

140%120%100%80%60%40%20%0%-20%19.19.0419.0619.0819.1019.1220.0220.0420.0620.0820.1020.1221.0221.0421.0621.0821.1021.1222.0222.04線下銷額規(guī)模線下銷額規(guī)模 線下同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.冰箱線下銷售均價與同比變化4月均價為元，同比上漲1%

圖表.冰箱線上銷售均價與同比變化：3月均價為元，同比上漲9%（元)7,00）6,0005,0004,0003,0002,0001,000..41.061.081.101.12.22.042.062.082.10.22.022.042.062.08.02.122.022.04

（元）1,2001,0008006004002000-200-400

（元）3,5003,0002,5002,0001,5001,00050011.041.061.081.101.12.22.042.062.082.102.122.022.042.062.082.102.122.02.4

（元

6005004003002001000-100-200-300均價 同比（右軸）均價 同比（右軸）價 資料來：奧云網 資料來：奧云網圖表.冰箱線下價格段占比4月10000-19999元占比達到32.61，6000-7999元占比達到18.5%

圖表.冰箱線上價格段占比：4月1000-1999元占比達到16.54%，2000-2999元占比達到25.08%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04800-99930-99800-99930-991000199940-9960-99300-999200-999100-99960-9940-99圖表.冰箱線下市場份額：4月海爾、美的、容聲市別為、.9、.6%

圖表.冰箱線上市場份額4月海爾美的容聲市占別為、62、14%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04爾 爾 的 聲 菱 海爾 美的 容聲 美菱 西門子 其他資料來：奧云網 資料來：奧云網③洗衣機銷售表現：洗衣機單4月線下、線上銷額規(guī)模達到10.74億元、26.04億元，同比下滑28.07、下滑9.81環(huán)比3月下滑39.92下滑23.15洗衣機4月線下線上銷額規(guī)模累計達到52.98億元135.35億元，同比下滑21.78、上升0.31。價格表現：洗衣機單4月線下、線上均價分別為4128元、1647元，同比上漲14.13、上漲5.58，環(huán)比3月下滑5.58、上升0.24%品牌份額：單4月，海爾/小天鵝/西門子線下市占分別為42.02/14.96/11.21%，同比+3.92/+0.18/+1.84t環(huán)比3月+2.93/-3.32/-0.79ct4月線下3達到68.19同比上升1.99t，環(huán)比3月下滑2.06t。4月海爾/小天鵝/美的線上市占分別為42.88/22.58/8.11%，同比+4.97/+2.62p/-4.19t環(huán)比3月-1.68/+2.94p/-1.25ct4月線上3達到73.57同比上升3.40t，環(huán)比3月上升0.01pt。1-4月海爾/小天鵝/西門子線下累計市占率分別為40.00/17.09/10.75同比+2.56/+2.45/+1.50t；海爾/小天鵝/美的線上累計市占率分別為42.64/21.08/10.09，同比+3.99/+0.25pct/-3.87t。圖表.洗衣機線下銷售額規(guī)模與同比變化：4月銷額模為4億元，同比下滑807%（億元）

圖表.洗衣機線上銷售額規(guī)模與同比變化4月銷額規(guī)為4億元，同比下降1%（億元）30 100%80%2560%20 40%20%150%10 -20%-40%5-60%1.041.041.061.081.101.122.022.042.06.82.102.122.02.42.062.082.102.122.022.04

1009080706050403020100

80%70%60%50%40%30%20%10%0%-10%11.041.061.081.101.122.022.042.062.08.02.122.022.04.62.082.102.122.022.04銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.洗衣機線下銷售均價與同比變化：4月均價為8元，同上漲%

圖表.洗衣機線上銷售均價與同比變化：4月均價為7元，同比上漲%5,0004,5004,0003,5003,0002,5002,0001,5001,00050011.041.061.081.101.12.22.042.06.82.102.122.022.042.062.082.102.122.02.4

7006005004003002001000-100-200

（元）2,0001,8001,6001,4001,2001,00080060040020011.041.061.081.101.122.02.42.062.082.10.22.022.042.062.082.102.122.022.04

（元

350300250200150100500-50-100-150-200均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.洗衣機線下價格段占比4月6000-9999元占比達到35.63，4000-4999元占比達到13.0%

圖表.洗衣機線上價格段占比4月999元以下占比達到18.92%，1500-1999元占比達到14.08%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04400-400-999300-999200-99960-9950-9920-9910-9910-49400-999300-999資料來：奧云網 資料來：奧云網圖表.洗衣機線下市場份額：4月海爾、小天鵝、西子市占分別為2、.6、21%

圖表.洗衣機線上市場份額4月海爾小天鵝美的占分別為、.8%、1%100%90%80%70%60%50%40%30%20%10%20.0220.0320.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0919.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04爾 爾 小天鵝 的 下 子 海爾 小天鵝 美的 西門子 松下 其他資料來：奧云網 資料來：奧云網④彩電銷售表現彩電單4月線下線上銷額規(guī)模達到13.57億元30.65億元同比下滑25.50下滑11.33，環(huán)比3月下滑24.18、下滑6.33。彩電4月線下、線上銷額規(guī)模累計達到67.19億元、168.97億元，同比下滑23.61、下滑12.38。價格表現：彩電單4月線下、線上均價分別為5763元、2415元，同比上漲13.38、下降11.28，環(huán)比3月下降3.08、下滑0.62。品牌份額單4月海/創(chuàng)維/TCL線下市占分別為27.60/18.45/14.17同比+4.43p/-0.47/-1.20t，環(huán)比3月+0.76/+0.71/+1.38t4月線下CR3達到60.22同比上升2.76t環(huán)比3月上升0.20t。4月小米/海信/TCL線上市占分別為14.23/18.43/12.57%，同比-3.22t/+4.43/+2.87t，環(huán)比3月-0.64/+0.37/+0.07t；4月線上CR3達到45.97，同比上升4.73t，環(huán)比3月上升0.54t。1-4月海信/創(chuàng)維/TCL線下累計市占率分別為26.82/17.63/13.99同比+2.05/+0.21/-2.31t小米/海信/TCL線上累計市占率分別為15.37/18.28/11.53，同比-2.83/+2.89/-0.04t。圖表.彩電線下銷售額規(guī)模與同比變化：4月銷額規(guī)為37億元，同比下滑0%（億元）

圖表.彩電線上銷售額規(guī)模與同比變化4月銷額規(guī)模為5億元，同比下降.%（億元）40 140%35 120%100%30 80%25 60%40%20 20%15 0%10 -20%-40%5 -60%1.041.041.061.081.101.122.022.042.062.08.02.122.022.04.62.082.102.122.022.04

120100806040200

60%50%40%30%20%10%0%-10%-20%11.041.061.08.01.122.022.04.62.082.102.12.22.042.062.08.02.122.022.04銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.彩電線下銷售均價與同比變化4月均價為元，同比上漲8%

圖表.彩電線上銷售均價與同比變化：4月均價為元，同比下降8%（元）7,0006,0005,0004,0003,0002,0001,0001.0411.041.06.81.101.122.02.42.062.082.102.122.022.042.062.082.102.12.22.04

（元）2,0001,5001,0005000-500-1,000

3,5003,0002,5002,0001,5001,00050011.041.061.081.101.122.022.042.062.082.102.12.22.042.062.082.102.122.02.4

（元）1,2001,0008006004002000-200-400-600均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.彩電線下價格段占比4月6000-9999元占比達到24.48%，10000-19999元占比達到29.2%

圖表.彩電線上價格段占比：4月2000-2999元占比達到21.27%，3000-3999元占比達到17.11%100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04400-400-999300-999200-99910001999600-999300-999200-999100-999600-999400-999資料來：奧云網 資料來：奧云網圖表.彩電線下市場份額：4月海信、創(chuàng)維、TCL市分別為0、45、.17%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

圖表.彩電線上市場份額4月小米海信TCL市占別為、18.43、12.57%100%90%80%70%60%50%40%30%20%10%20.0220.0320.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04信 信 維 CL 尼 三星 海信 小米 CL 創(chuàng)維 長虹 其他資料來：奧云網 資料來：奧云網廚房大電廚房大電：奧維云網4月數據顯示，油煙機/燃氣灶/集成灶/燃氣熱水器/洗碗機線下渠道零售額分別同比變化-30.42/-26.01/-15.39/-34.93/+7.12，均價分別同比上漲7.18/5.53/7.86/0.06/9.10；線上渠道零售額分別同比變化-0.27/+1.16/+8.49/-8.36/+2.71%，均價分別同比變化+11.45/+153/+7.86/+6.19/+5.2。①油煙機銷售表現油煙機單4月線下線上銷額規(guī)模達到3.10億元8.18億元同比下降30.42下降0.27，環(huán)比3月下滑39.68下滑11.69油煙機4月線下線上銷額規(guī)模累計達到13.22億元31.47億元，同比下滑22.66、上升3.31。價格表現：油煙機單4月線下、線上均價分別為3942元、1577元，同比上升7.18、上升11.45，環(huán)比3月下滑5.33、下滑1.25。品牌份額單4月老/方太/華帝線下市占分別為32.75/28.88/7.39同+0.72p+3.01/-0.43t，環(huán)比3月-1.44/-1.37/-0.29t4月線下CR3達到69.02，同比上升3.30t環(huán)比3月下降1.82t。4月老板/方太/美的線上市占分別為20.74/19.9/10.05%，同比-1.06/+0.57/-2.82pt，環(huán)比3月-2.94/-0.05/+1.36t；4月線上3達到52.20，同比下降1.09t，環(huán)比3月下滑0.78t。1-4月老板/方太/華帝線下累計市占率分別為31.9/28.72/6.90同比+1.44/+2.44/-1.90t老板/方太/美的線上累計市占率分別為20.64/18.59/9.57，同比-0.85/+0.0p/-4.05t。圖表.油煙機線下銷售額規(guī)模與同比變化：4月銷額模為0億元，同比下降2%（億元）

圖表.油煙機線上銷售額規(guī)模與同比變化4月銷額規(guī)為8億元，同比下降0%（億元）8 150% 257100% 2065 50% 154 103 0%2 5-50%1 01.041.061.041.061.08.01.122.022.042.062.082.102.122.022.042.06.82.102.122.02.4

100%80%60%40%20%0%-20%11.061.081.101.122.022.042.06.82.102.12.22.042.062.082.102.122.022.04銷額規(guī)模 同比 銷額規(guī)模銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.油煙機線下銷售均價與同比變化：4月均價為2元，同上升%

圖表.油煙機線上銷售均價與同比變化：4月均價為7元，同比上升5%4,5004,0003,5003,0002,5002,0001,5001,00050011.041.061.081.10.22.022.042.062.082.102.122.022.042.062.082.102.122.02.4

8006004002000-200-400-600

（元）1,8001,6001,4001,2001,00080060040020019.19.0819.1019.1220.0220.0420.0620.0820.1020.1221.0221.0421.0621.0821.1021.1222.0222.04

4003002001000-100-200-300-400-500均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.油煙機線下價格段占比4月5000-5999元占比達到25.95，6000元以上占比達到21.2%

圖表.油煙機線上價格段占比：4月2000-2999元占比達到36.34，1000-1999元占比達到32.1%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04400-400-499300-999200-999500-999450-999-100-999200-999300-999400-999500-999資料來：奧云網 資料來：奧云網圖表.油煙機線下市場份額：4月老板、方太、華帝占分別為、.8%、79%

圖表.油煙機線上市場份額4月老板方太美的市分別為4、19、1.05%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0919.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.040%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04板 板 太 的 帝 子 其他老板 方太 美的 華帝 海爾 其他資料來：奧云網 資料來：奧云網②燃氣灶銷售表現燃氣灶單4月線下線上銷額規(guī)模達到1.61億元4.74億元同比下降26.01上升1.16，環(huán)比3月下滑38.61、下滑11.47。燃氣灶4月線下、線上銷額規(guī)模累計達到7.38億元、19.3億元，同比下滑18.87、上升0.24。價格表現燃氣灶單4月線下線上均價分別為1888元851元同比上漲5.53、上漲11.53比3月下滑4.69、下滑0.47。品牌份額單4月老/方太/華帝線下市占分別為29.59/26.74/9.25同-1.20ct/+.55/+0.47t，環(huán)比3月-2.21/-1.78/+1.25t4月線下3達到65.58同比下降0.18t環(huán)比3月下滑2.74t。4月老板/方太/華帝線上市占分別為20.91/16.75/13.67，同比+1.15/+1.59/+2.30t，環(huán)比3月-3.34/+0.14/+1.8t；4月線上CR3達到51.33，同比上升5.04,環(huán)比3月下滑1.42t。1-4月老板/方太/華帝線下累計市占率分別為28.38/26.01/9.10同比+0.58p+.12/+0.01t老板/方太/美的線上累計市占率分別為19.23/15.03/8.63，同比+0.54/+0.56/+0.10t。圖表.燃氣灶線下銷售額規(guī)模與同比變化：4月銷額模為1億元，同比下降1%（億元）

圖表.燃氣灶線上銷售額規(guī)模與同比變化3月銷額規(guī)為4億元，同比上升1%（億元）4 120%4 100%80%360%3 40%2 20%2 0%-20%1-40%1 -60%1.041.061.041.06.81.101.122.02.42.062.082.102.122.022.042.062.082.102.12.22.04

14 70%12 60%50%10 40%8 30%20%6 10%4 0%-10%2 -20%1.081.081.101.122.022.042.062.082.102.122.022.042.062.082.10.22.022.04銷額規(guī)模 同比 銷額規(guī)模銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.燃氣灶線下銷售均價與同比變化：4月均價為8元，同上漲%

圖表.燃氣灶線上銷售均價與同比變化4月均價為1元，同比上漲1.3%（元）2,5002,0001,5001,0005001.041.041.061.081.10.22.022.042.062.082.102.122.022.042.062.08.02.122.022.04

（元

4003002001000-100-200

（元）1,00090080070060050040030020010022.042.062.082.102.12

（元

200150100500-50-100-150-2002.2.022.042.06.8.02.122.022.04均價 同比（右軸） 均價均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.燃氣灶線下價格段占比4月3000元以上占比到28.46，2500-2999元占比達到15.6%

圖表.燃氣灶線上價格段占比：4月500-999元占比達到26.65%，499元以下占比達到12.97%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0520.0620.0720.0820.0920.1020.1120.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.121.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.121.1121.1222.0122.0222.0322.04170-170-999150-6991000-14992500-2999200-499-50-99100-299130-499150-699170-999資料來：奧云網 資料來：奧云網圖表.燃氣灶線下市場份額：4月老板、方太、華帝占分別為、.4%、95%

圖表.燃氣灶線上市場份額4月老板方太華帝市分別為1、1.75、67%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04老板 方太老板 方太 華帝 美的 海爾 其他老板 方太 美的 蘇泊爾 華帝 其他資料來：奧云網 資料來：奧云網③集成灶銷售表現集成灶單4月線下線上銷額規(guī)模達到948萬元4.15億元同比下降15.39增長8.49，環(huán)比3月上升41.59/下降8.21集成灶4月線下線上銷額規(guī)模累計達到7733.49萬元12.78億元，同比增長7.06、上升18.19。價格表現：集成灶單4月線下、線上均價分別為9981元、7755元，同比上漲7.86、上漲17.86，環(huán)比3月下降3.56、下降3.68。品牌份額：單4月，美的/火星人/美大線下市占分別為7.33/23.87/16.54%，同比-9.60/+5.29-0.75t，環(huán)比3月-0.59/+0.09/+1.32t；4月線下3達到48.53，同比下降47比3降0.30t。4月火星人/億田/帥豐線上市占分別為20.48/7.89/7.70，同比-2.24/-3.38/+4.77t，環(huán)比3月+0.12/-7.20t/-1.44t4月線上3達到38.83同比下降5.25t環(huán)比3月下降4.46t。1-4月火星人/美大/美的線下累計市占率分別為24.78/1.47/7.75，同比+5.01/-3.22/-8.49t；火星人/億田/森歌線上累計市占率分別為21.49/13.45/7.81，同比-0.23/+4.58/+3.20t。圖表.集成灶線下銷售額規(guī)模與同比變化：4月銷額模為8萬元，同比下降.39%（萬元）

圖表.集成灶線上銷售額規(guī)模與同比變化4月銷額規(guī)為5億元，同比增長8%（萬元）4,0003,5003,0002,5002,0001,5001,0005000

300%250%200%150%100%50%0%11.041.061.081.101.122.022.04.62.082.102.122.022.04.62.082.102.122.02.4

4,0003,5003,0002,5002,0001,5001,0005000

300%250%200%150%100%50%0%11.041.061.081.101.122.022.04.62.082.102.122.022.04.62.082.102.122.02.4銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.集成灶線下銷售均價與同比變化：4月均價為1元，同比上漲%

圖表.集成灶線上銷售均價與同比變化4月均價為75元，同比上漲6%12,00010,0008,0006,0004,0002,0001.0411.041.061.081.101.122.022.042.062.082.102.122.022.042.062.082.102.122.022.04

（元）2,0001,5001,0005000-500-1,000-1,500-2,000

（元）9,0008,0007,0006,0005,0004,0003,0002,0001,00011.081.101.122.022.042.062.082.102.122.022.042.062.082.102.12.22.04

（元）3,0002,5002,0001,5001,0005000-500-1,000-1,500-2,000均價 同比（右軸） 均價均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.集成灶線下價格段占比：4月10000元以上占比達到60.7%，6000-6999元占比達到8.8%

圖表.集成灶線上價格段占比4月10000元以上占比到44.28，4999元以下占比達到10.2%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04700-700-999600-999500-999900-999800-999700-999600-999500-999900-999800-999資料來：奧云網 資料來：奧云網圖表59.集成灶線下市場份額：4月美的、火星人、美市占分別為、2.87、.4%

圖表.集成灶線上市場份額4月火星人億田帥豐占分別為、7.89%、7.0%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.040%19.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04大 大 的 人 康 歐 火星人 田 大 的 森歌 資料來：奧云網 資料來：奧云網④燃氣熱水器銷售表現：燃氣熱水器單4月線下、線上銷額規(guī)模達到2.25億元、5.75億元，同比下降34.93、下降8.36，環(huán)比3月下降39.91、下降23.73。燃氣熱水器4月線下、線上銷額規(guī)模累計達到10.37億元、26.48億元，同比下滑30.17、下滑5.09。價格表現燃氣熱水器單4月線下線上均價分別為45元1766元同比上漲0.06上漲6.19，環(huán)比3月下降1.27、上升2.38。品牌份額：單4月，..史密斯/萬和/林內線下市占分別為16.60/11.26/8.61%，同比-2.84/+2.33/-2.64t環(huán)比3月+0.16t/+0.64/-0.34pt4月線下3達到38.39同比下降1.63pt，環(huán)比3月上升1.22t。4月美的/海爾/林內線上市占分別為14.85/21.61/9.74%，同比-3.67/+4.25/-1.48t環(huán)比3月+0.42/+0.59/+0.38pt4月線上3達到47.73同比下滑0.46t，環(huán)比3月下降0.70pt。1-4月.O.史密斯/林內/萬和線下累計市占率分別為15.72/8.10/11.54同比-1.67p/-2.43t/+1.33t；美的/海爾/萬和線上累計市占率分別為15.68/21.24/11.92，同比-3.72/+3.03/-1.53t。圖表.燃氣熱水器線下銷售額規(guī)模與同比變化：4月額規(guī)模為5億元，同比下降%（億元）

圖表.燃氣熱水器線上銷售額規(guī)模與同比變化4月銷規(guī)模為5億元，下降8%（億元）7 120% 206 100% 1880% 165 60% 144 40% 1220% 103 0% 82 -20% 64-40%41 -60% 21.0411.041.061.08.01.122.022.042.062.082.102.122.022.042.06.82.102.122.02.4

140%120%100%80%60%40%20%0%-20%20.20.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04） ） 銷額規(guī)模（億元） 同比資料來：奧云網 資料來：奧云網圖表.燃氣熱水器線下銷售均價與同比變化：4月均為5元，同比上漲6%

圖表.燃氣熱水器線上銷售均價與同比變化4月均價為6元，同比上漲%（元）4,0003,5003,0002,5002,0001,5001,0005001.041.041.06.81.101.122.022.04.62.082.102.122.02.42.062.082.102.122.022.04

（元

6005004003002001000-100-200-300-400-500

（元）2,0001,8001,6001,4001,2001,00080060040020011.051.07.91.112.012.032.052.072.092.11.12.032.052.072.092.112.012.03

（元

4003002001000-100-200-300均價 同比（右軸） 均價均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.燃氣熱水器線下價格段占比4月5000元以上占比達到35.57%,400-4999元以上占比達到15.66%

圖表.燃氣熱水器線上價格段占比：4月1499元以下比達到31.91，3500-4999元占比達到13.3%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04300-300-499250-999200-499400-999350-999250-999200-499150-999350-999300-499資料來：奧云網 資料來：奧云網圖表.燃氣熱水器線下市場份額：4月A.O.史密斯、內、萬和市占分別為、.6、61%

圖表.燃氣熱水器上市場份額4月海爾美的林內占分別為、2.61%、9.4%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04A.O.史密斯 A.O.史密斯 萬和 美的 林內 萬家樂 其他美的 海爾 萬和 林內 萬家樂 其他資料來：奧云網 資料來：奧云網⑤洗碗機銷售表現洗碗機單4月線下線上銷額規(guī)模達到1.39億元3.26億元同比上升7.12上升22.71，環(huán)比3月下滑43.29下滑10.99洗碗機4月線下線上銷額規(guī)模累計達到5.38億元11.28億元，同比上升18.71、上升11.40。價格表現：洗碗機單4月線下、線上均價分別為7316元、4238元，同比上升9.10、增長15.82，環(huán)比3月下降2.62、上升0.64。品牌份額：單4月，西門子/老板/方太線下市占分別為42.61/22.30/16.86%，同比-4.25/+4.52/+1.99t環(huán)比3月-3.26/+5.01/+0.84pt4月線下3達到81.77同比上升2.26t，環(huán)比3月上升2.59t。4月西門子/美的/海爾線上市占分別為15.89/23.80/13.23%，同比-11.28/-1.42/+4.30t環(huán)比3月-4.74/+2.46/+2.00pt4月線上3達到52.92同比下滑5.17t，環(huán)比3月下降0.28pt。1-4月西門子/老板/方太線下累計市占率分別為41.16/20.81/17.15同比-5.65/+6.45/+0.40t門子/美的/海爾線上累計市占率分別為13.72/22.28/13.78，同比-13.64/-1.60/+4.58t。圖表.洗碗機線下銷售額規(guī)模與同比變化：4月銷額模為9億元，同比上升.12%（億元）

圖表.洗碗機線上銷售額規(guī)模與同比變化4月銷額規(guī)為6億元，同比上升2.71%（億元）3 200% 123 150% 102 100% 82 50% 61 0% 41 -50% 2.41.41.061.081.10.22.022.042.062.082.102.122.022.042.062.08.02.122.022.04

100%80%60%40%20%0%-20%11.051.07.91.112.012.032.052.072.092.112.01.3.52.072.092.112.012.03銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.洗碗機線下銷售均價與同比變化：4月均價為6元，同比上升%

圖表.洗碗機線上銷售均價與同比變化4月均價為28元，同比增長1.82%（元）8,0007,0006,0005,0004,0003,0002,0001,00011.04.61.081.101.122.022.042.06.82.102.122.022.042.062.08.02.122.022.04

（元）1,0008006004002000-200-400

（元）4,5004,0003,5003,0002,5002,0001,5001,000500..51.071.091.112.012.032.052.07.92.112.012.032.052.072.092.11.12.03

（元

8006004002000-200-400-600均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.洗碗機線下價格段占比4月6000-7000元占比達到21.03，8000元以上占比達到34.4%

圖表.洗碗機線上價格段占比：4月4000-5000元占比達到23.24，5000-6000元占比達到15.6%100%90%80%70%60%50%40%30%20%10%20.0320.0420.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04500-500-0004000-50008000+300-000700-000600-000400-000300-000200-000600-000500-000資料來：奧云網 奧云網圖表.洗碗機線下市場份額：4月西門子、老板、方市占分別為1、0、.6%

圖表.洗碗機上市場份額4月西門子美的海爾市分別為9、80、23%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04子 子 太 的 板 帝 其他西門子 美的 海爾 方太 松下 其他資料來：奧云網 資料來：奧云網小家電小家電：奧維云網4月數據顯示，電飯煲/破壁機/養(yǎng)生壺/料理機/掃地機器人線下渠道零售額分別同比變化-3.18/-3.92/-8.99/-4.60/+94均價分別同比變化+7.46/-40/+7/+0.40/+3.12；2M4線上渠道零售額分別同比變化-6.71/-18/-30.66/-3.1/-4.72%，均價分別同比變化-5.66/-68/+92/+2.79/+307。①電飯煲銷售表現電飯煲單4月線下線上銷額規(guī)模達到0.71億元3.91億元同比下滑23.18下滑16.71，環(huán)比3月下降21.98、下滑21.22。電飯煲1-4月線下、線上銷額規(guī)模累計達到4.37億元、20.73億元，同比下滑22.42、下滑15.58。價格表現電飯煲單4月線下線上均價分別為605元224元同比上漲7.46上漲5.66環(huán)比3月上升1.68、上升2.75。品牌份額：單4月，美的/蘇泊爾/九陽線下市占分別為38.84/36.3014.47%，同比-0.80/+0.2p/+2.72t環(huán)比3月-3.94/+2.31/+2.07pt4月線下3達到89.61同比上升2.18t，環(huán)比3月上升0.44t。4月美的/蘇泊爾/九陽線上市占分別為19.17/29.92/12.16%，同比-9.20p+4.45/-1.21t環(huán)比4月-10.26/+2.85/+1.23t4月線上CR3達到61.25同比下降-5.96t，環(huán)比3月下降5.74pt。1-4月美的/蘇泊爾/九陽線下累計市占率分別為40.81/37.00/12.16同比-1.36/+1.72/-0.54t的/蘇泊爾/九陽線上累計市占率分別為26.78/30.95/10.20，同比-3.58/+3.18/-0.90t。圖表.電飯煲線下銷售額規(guī)模與同比變化：4月銷額模為1億元，同比下滑3.8%（億元）

圖表.電飯煲線上銷售額規(guī)模與同比變化3月銷額規(guī)為1億元，同比下滑1.71%（億元）3 100% 1480% 122 60%40% 102 20% 81 0% 6-20% 41 -40%-60% 2.41.41.061.081.101.122.022.042.062.082.102.12.22.042.062.082.102.122.022.04

50%40%30%20%10%0%-10%-20%-30%11.061.081.101.122.022.042.06.82.102.122.022.042.062.082.102.12.22.04模 模 同比銷額規(guī)模（億元） 同比資料來：奧云網 資料來：奧云網圖表.電飯煲線下銷售均價與同比變化4月均價為05元，同比上漲6%

圖表.電飯煲線上銷售均價與同比變化4月均價為24元，同比上漲.66%7006005004003002001000

（元）

（元）12010080604020011.041.061.081.101.122.022.042.062.08.02.122.022.042.062.082.102.122.022.04

300250200150100500

（元）

403020100-10-20-3011.051.071.091.112.012.03.52.072.092.112.012.032.052.072.092.112.01.3均價 同比（右軸）均價 同比（右軸）均價 同比（右軸）資料來：奧云網 資料來：奧云網圖表.電飯煲線下價格段占比4月700-999元占比達到12.51%，1500+元占比達到.39%

圖表.電飯煲線上價格段占比4月299元以下占比達到64.17%，300-399元占比達到10.75%100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

100%90%80%70%60%50%40%30%20%10%20.0420.0520.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04- - 9 4049 5069 7099 10-49 - 30-39 40-49 50-69 70-99 100-499 資料來：奧云網 資料來：奧云網圖表.電飯煲線下市場份額：4月美的、蘇泊爾、九市占分別為4、0、.7%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04

圖表.電飯煲上市場份額4月美的蘇泊爾九陽市分別為7、92、16%100%90%80%70%60%50%40%30%20%10%19.1019.1119.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.0621.0721.0821.0921.1021.1121.1222.0122.0222.0322.04美的 蘇泊爾美的 蘇泊爾 九陽 松下 松橋 其他蘇泊爾 美的 九陽 小米 松下 其他資料來：奧云網 資料來：奧云網②破壁機銷售表現破壁機單4月線下線上銷額規(guī)模達到0.41億元2.51億元同比下滑33.92下滑8.18，環(huán)比3月下降21.19、下降6.44。破壁機4月線下、線上銷額規(guī)模累計達到2.04億元、10.02億元，同比下滑38.84、下滑15.78。價格表現破壁機單4月線下線上均價分別為1022元437元同比下降3.400.68環(huán)比3月上升0.39、下降2.46。品牌份額：單4月，美的/九陽/蘇泊爾線下市占分別為29.04/42.10/27.77%，同比-3.25/+3.84/+2.34t環(huán)比3月-5.30/+2.77t/+2.45pt4月線下3達到98.91同比增長2.93t，環(huán)比3月下降0.08t。4月九陽/蘇泊爾/美的線上市占分別為39.89/15.94/10.87%，同比-5.00/+2.64/-5.16t環(huán)比3月+0.37/-5p/-3.11pct4月線上CR3達到66.70同比下降7.52t，環(huán)比3月下降3.29pt。1-4月九陽/美的/蘇泊爾線下累計市占率分別為37.33/32.98/28.54同比-3.06/+1.86pt/+61t陽/美的/蘇泊爾線上累計市占率分別為41.44/12.45/16.57，同比-2.81/-3.21/+2.26t。圖表.破壁機線下銷售額規(guī)模與同比變化4月銷額模為1億元，同比下滑.92%（億元）

圖表.破壁機線上銷售額規(guī)模與同比變化4月銷額規(guī)為1億元，同比下滑8（億元）2 80%1 60%1 40%1 20%1 0%1 0 0 1.041.041.061.08.01.122.022.042.062.082.102.122.022.042.06.82.102.122.02.4

12 250%10 200%8 150%100%650%4 0%2 -50%1.041.041.061.08.01.122.022.04.62.082.102.122.022.042.062.082.102.122.02.4銷額規(guī)模 同比銷額規(guī)模 同比銷額規(guī)模 同比資料來：奧云網 資料來：奧云網圖表.破壁機線下銷售均價與同比變化：4